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Media and entertainment aspera event

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  • We have done massive research into the media and entertainment industry:Number of files, size of files, number of devices, population with internet connected devices, desired business growth, complexity of operations
  • Jinesh
  • We want the audience to think we are the market leader when we complete this section
  • A small selection of our current solution-provider ecosystem.We do not have any billable consulting resources on our staff and that we rely on our partners to provide these services. 
  • Back catalog? - Marc
  • Here is an example that demonstrate the efficiency that AWS can provide.Due to on-demand pricing, when demand is low resources used are low. When demand is high resources increase and continue to increase with demand. When application demand subsides resources are also eliminated. This elasticity ensures efficient asset utilization.
  • Here is an example that demonstrate the efficiency that AWS can provide.Due to on-demand pricing, when demand is low resources used are low. When demand is high resources increase and continue to increase with demand. When application demand subsides resources are also eliminated. This elasticity ensures efficient asset utilization.
  • Adrian’s slide from NetflixJeff will talk to the PS3 launch in more detail about starting late and beginning with 400 instancesKey to point out the high level of use and variability on Netflix’s transcoding job
  • Here is an example that demonstrate the efficiency that AWS can provide.Due to on-demand pricing, when demand is low resources used are low. When demand is high resources increase and continue to increase with demand. When application demand subsides resources are also eliminated. This elasticity ensures efficient asset utilization.
  • Here is an example that demonstrate the efficiency that AWS can provide.Due to on-demand pricing, when demand is low resources used are low. When demand is high resources increase and continue to increase with demand. When application demand subsides resources are also eliminated. This elasticity ensures efficient asset utilization.
  • Adrian Cockcroft, Director, Cloud Architecture at Netflix Inc. – Picture on slide created by
  • Adrian Cockcroft, Director, Cloud Architecture at Netflix Inc. – Picture on slide created by
  • Bronze - $49 a monthPlatinum – TAM dedicated, and SA time from AWS

Media and entertainment aspera event Media and entertainment aspera event Presentation Transcript

  • Digital Media Lifecycle on Amazon Web Services
    Jeff Barr, Senior Web Services Evangelist
  • Agenda
    What is Cloud Computing and Amazon Web Services?
    The Cloud Scales
    Storage
    Transcoding / Encoding
    Distribution and Delivery
    Support
    Next Steps
  • What is Cloud Computing?
  • The Cloud is Suddenly Everywhere
  • What is Cloud Computing?
    Cloud Computing is a utility service - giving you access to technology resources managed by experts and available on-demand.
    You simply access these services
    over the internet, with no up-front costs and you pay only for the resources you use.
  • The AWS Cloud
    Your Application
    Tools to access services
    Libraries and SDKs
    .NET/Java etc.
    Web Interface
    Management Console
    Tools
    AWS Toolkit for Eclipse
    Command Line Interface
    Cross Service features
    Authentication and AuthorizationAWS IAM, MFA
    Monitoring
    Amazon CloudWatch
    Deployment and Automation
    AWS Elastic BeanstalkAWS CloudFormation
    Platform building blocks
    Content Delivery
    Amazon CloudFront
    Email
    Amazon SES
    Payments
    Amazon DevPay
    Amazon FPS
    Parallel Processing
    Amazon Elastic MapReduce
    Messaging
    Amazon SNS
    Amazon SQS
    Workforce
    Amazon Mechanical Turk
    Infrastructure building blocks
    Compute
    Amazon EC2
    Network
    Amazon VPC
    Elastic LB
    Amazon Route 53
    Storage
    Amazon S3
    Amazon EBS
    Database
    Amazon RDS
    Amazon SimpleDB
    Amazon Global Physical Infrastructure
    (Geographical Regions, Availability Zones, Edge Locations)
  • The Cloud Scales
  • The Cloud Scales
    Every day, Amazon Web Services adds enough new server capacity to support all of Amazon's global infrastructure in the company’s fifth full year of operation, when it was a $2.76B annual revenue enterprise.
  • The Cloud Scales: Customers in 190 Countries
  • The Cloud Scales: Partner Ecosystem
  • Digital Media Workflow
  • Digital Media Workflow
    Publish
    Produce
    Manage
    Control Panel
    REST APIs
    Production
    Video/audio capture
    Workflow Management
    Job Scheduling Review and Approvals Automation
    Post Prod
    Editing
    Sequencing
    Transitions
    Compositing
    Web Hosting
    Publishing
    Playout
    Playlist Mgmt
    Broadcast scheduling
    Ingest
    Secure Upload
    VOD and Stream
    Encode
    Encode
    Transcode
    Transmux
    CMS/DAM
    Asset Mgmt
    Metadata Mgmt
    DRM
    Encryption
    Key Mgmt
    Source Encode
    MPEG2-TS
    Client Playback
    Devices
    Runtimes
    Players
    Interactivity
    Monetize
    Ad Insertion
    Ad Targeting
    Analytics
    Real time stream
    Reporting
    Delivery
    Streaming and HTTP
    Origin and CDN
    AuthN/Z
    Authentication
    Authorization
    OTT Delivery
    OATC
    Billing integration
    Signal Transmit
    Satellite
    Fiber
    AWS
  • Data Ingress
    Ingress Data Transfer – no additional charge
    Aspera On-Demand to Amazon S3
    Up to 700 Mb/s
    Familiar and Intuitive Client
  • Media Storage - Today
    Exponential Growth in Digital Files
    Fixed Storage Assets
    (Main, Backup 1, Backup 2)
    Queue of files to Digitize
    And blood pressure of storage admin
    Unable to monetize via digital channels
  • Media Storage - AWS
    Flexible Storage Assets
    (Main, Backup 1, Backup 2)
    Exponential Growth in Digital Files
    Files to digitize
    Additional revenue opportunities for all content
  • Storage with Amazon S3
    Amazon S3 is a highly scalable, durable and available distributed object store designed for mission-critical and primary data storage with an easy to use web service interface.
    Durability
    Standard: Designed to provide 99.999999999% durability and 99.99% availability of objects over a given year"
    Reduced Redundancy: Designed to provide 99.99% durability and 99.99% availability of objects over a given year. This durability level corresponds to an average annual expected loss of 0.01% of objects.
    Pricing (per GB / per Month)
  • Amazon S3
    Control Access to files with built in Access Control Lists and AWS Identity and Access Management – Free
    Amazon S3 Solution Providers
    CMS / DAM Solution Providers
    Ooyala
    STL
    Secure data with encryption at REST
    SafeNet – ProtectV
    Trend Micro - SecureCloud
  • Transcoding - Today
    Exponential Growth in Digital Files
    Queue and Wait times
    Fixed Hardware
    Leads to missed business opportunities and lower revenue
    (i.e. not able to support the launch of yet another mobile device)
  • Transcoding – Amazon EC2
    Queue and Wait times
    Exponential Growth in Digital Files
    Flexible Hardware to meet Demand
    When the job is done, shut down the extra servers to save $
    Flexibility creates new business opportunities
  • Netflix Example
    Netflix needed to transcode 17,000 titles (80TB of data) to support the launch of Sony PS3. They provisioned 1200 Amazon EC2 instances and completed the transcoding process in just days.
  • Transcoding on Amazon EC2
    Flexibility:
    Support for Windows, Linux, Novell, RedHat, etc..
    Supports all major web and application platforms
    Deploy across Availability Zones for reliability
    Monitors status and usage
    Solution Providers
    Sorenson Media
    Encoding.com
    Panvidea
  • Analytics - Today
    Exponential Growth in Customer Data
    Customer Experience
    Fixed Hardware
    Revenue opportunities may be missed when you are unable to optimize and personalize the customer experience
  • Analytics with AWS
    Customer Experience
    Exponential Growth in Customer Data
    Flexible hardware to immediately handle increased processing
    When the job is done, shut down the extra servers to save $
    IT flexibility creates new revenue opportunities
  • Analytics Options on AWS
    AWS Elastic MapReduce
    Data Warehouse Providers
    Oracle
    SAP
    Aster Data nCluster
    Vertica
    Analytics Services
    Ooyala
    http://www.s3stat.com/
    Interactive Agencies – Razorfish
  • Amazon CloudFront (CDN)
    Amazon CloudFront is a flexible, high performing, easy-to-use content delivery service without long-term contracts, overage charges, long-term commitments or minimum fees.
    Self-service signup, API self-service, pay-as-you-go pricing, control over the origin for live streaming, and Integration with other AWS Services
    Reach a global audience with 19 edge locations in key markets
    Serve video to different platforms
    Options for HTTP download and Flash streaming
    Stream live events
    Protect valuable assets
    Policy based authentication, SSL delivery and RTMPE streaming
    Understand viewing patterns
    Detailed access logs and integration with analytics packages
  • Case Studies and Use Cases
  • Challenge:
    In 2008 Netflix suffered an outage due to single points of failure with 2 key databases. They looked to re-architect for high availability and move to a service oriented architecture.
    Growth: Accelerating and unpredictable, product launch spikes (i.eWii). Could not build datacenters fast enough.
    Solution: “AWS is the market leader and has been able to create a continuous and virtuous cycle. Large AWS customers demand (and receive) continuous improvements from AWS. Those improvements, in turn, attract more large customers and the cycle then repeats itself.”
    – Kevin McEntee, VP Content Engineering, Netflix
  • Benefits: “We moved to the clouds looking for availability. We have also found a tremendous agility by eliminating complexity, process, and control.”
    – Kevin McEntee, VP Content Engineering
  • Almost 100% on AWS
    Content
    Logs
    Play
    WWW
    API
    • Video Masters
    • Amazon EC2
    • Amazon S3
    • Amazon S3
    • Amazon EMR
    • Hive
    • BI
    • DRM
    • Bookmarks
    • Logging
    • Search
    • Movie Choosing
    • Ratings
    • Similars
    • Metadata
    • Device Config
    • TV Movie Choosing
    • Mobile
  • Challenge: Store, encode, manage, play, and analyze a vast library of digital media files.
    Solution: “When we started Ooyala, we were warned that we would spend most of our time in datacenters at 2:00 AM, making sure everything was working. With AWS, we have found ourselves asking why anyone would choose to do it themselves. AWS has enabled us to build, deploy, and scale our product in record time, raising the bar for rapid innovation.”
    - Sean Knapp, Founder and President of Technology
  • Benefits:
    For encoding jobs Ooyala leverages spot instances to save money and gain immense scale. Sean Knapp stated that “wait times have practically disappeared.”
    Agility – Developers are able to focus improving and growing the business, not on the infrastructure.
    Almost 100% on AWS
    Web application – Amazon EC2
    Encoding – Amazon EC2 and Resque
    Digital Asset Management – Amazon S3 / Amazon EC2
    Monetization with Amazon Flexible Payments
  • Challenge: Previous CDN had streaming error rates that were above PBS’s standards.
    Solution: After monitoring multiple CDNs for a few weeks, PBS Interactive found that CloudFront had a significantly lower error rate than the incumbent CDN. As a result, they migrated the majority of PBS videos to Amazon S3 storage and delivered them via Amazon CloudFront.
  • Benefit: PBS Interactive says it has experienced fifty percent fewer errors in its video streaming performance. PBS is delivering nearly 1PB of streaming video a month via Amazon CloudFront
    As with all the AWS services we leverage, using Amazon CloudFront is so simple and reliable that the team doesn’t have to think about it. It all just works, freeing us to focus on building cool applications.”
    - Drew Engleson, Chief Architect at PBS
  • AWS Premium Support
  • Next Steps:
    Migrate Applications:
    Whitepaper
    http://bit.ly/awsmigration
    Recorded Migration Webinar
    http://bit.ly/awsmigrationwebinar
    Contact an AWS Enterprise Account Manager: http://aws.amazon.com/contact-us/aws-sales/
    Me:
    jbarr@amazon.com
    @jeffbarr on Twitter
    http://www.jeff-barr.com
  • Thank You!