Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Media and entertainment aspera event

1,393

Published on

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,393
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • We have done massive research into the media and entertainment industry:Number of files, size of files, number of devices, population with internet connected devices, desired business growth, complexity of operations
  • Jinesh
  • We want the audience to think we are the market leader when we complete this section
  • A small selection of our current solution-provider ecosystem.We do not have any billable consulting resources on our staff and that we rely on our partners to provide these services. 
  • Back catalog? - Marc
  • Here is an example that demonstrate the efficiency that AWS can provide.Due to on-demand pricing, when demand is low resources used are low. When demand is high resources increase and continue to increase with demand. When application demand subsides resources are also eliminated. This elasticity ensures efficient asset utilization.
  • Here is an example that demonstrate the efficiency that AWS can provide.Due to on-demand pricing, when demand is low resources used are low. When demand is high resources increase and continue to increase with demand. When application demand subsides resources are also eliminated. This elasticity ensures efficient asset utilization.
  • Adrian’s slide from NetflixJeff will talk to the PS3 launch in more detail about starting late and beginning with 400 instancesKey to point out the high level of use and variability on Netflix’s transcoding job
  • Here is an example that demonstrate the efficiency that AWS can provide.Due to on-demand pricing, when demand is low resources used are low. When demand is high resources increase and continue to increase with demand. When application demand subsides resources are also eliminated. This elasticity ensures efficient asset utilization.
  • Here is an example that demonstrate the efficiency that AWS can provide.Due to on-demand pricing, when demand is low resources used are low. When demand is high resources increase and continue to increase with demand. When application demand subsides resources are also eliminated. This elasticity ensures efficient asset utilization.
  • Adrian Cockcroft, Director, Cloud Architecture at Netflix Inc. – Picture on slide created by
  • Adrian Cockcroft, Director, Cloud Architecture at Netflix Inc. – Picture on slide created by
  • Bronze - $49 a monthPlatinum – TAM dedicated, and SA time from AWS
  • Transcript

    • 1. Digital Media Lifecycle on Amazon Web Services
      Jeff Barr, Senior Web Services Evangelist
    • 2.
    • 3. Agenda
      What is Cloud Computing and Amazon Web Services?
      The Cloud Scales
      Storage
      Transcoding / Encoding
      Distribution and Delivery
      Support
      Next Steps
    • 4. What is Cloud Computing?
    • 5. The Cloud is Suddenly Everywhere
    • 6. What is Cloud Computing?
      Cloud Computing is a utility service - giving you access to technology resources managed by experts and available on-demand.
      You simply access these services
      over the internet, with no up-front costs and you pay only for the resources you use.
    • 7. The AWS Cloud
      Your Application
      Tools to access services
      Libraries and SDKs
      .NET/Java etc.
      Web Interface
      Management Console
      Tools
      AWS Toolkit for Eclipse
      Command Line Interface
      Cross Service features
      Authentication and AuthorizationAWS IAM, MFA
      Monitoring
      Amazon CloudWatch
      Deployment and Automation
      AWS Elastic BeanstalkAWS CloudFormation
      Platform building blocks
      Content Delivery
      Amazon CloudFront
      Email
      Amazon SES
      Payments
      Amazon DevPay
      Amazon FPS
      Parallel Processing
      Amazon Elastic MapReduce
      Messaging
      Amazon SNS
      Amazon SQS
      Workforce
      Amazon Mechanical Turk
      Infrastructure building blocks
      Compute
      Amazon EC2
      Network
      Amazon VPC
      Elastic LB
      Amazon Route 53
      Storage
      Amazon S3
      Amazon EBS
      Database
      Amazon RDS
      Amazon SimpleDB
      Amazon Global Physical Infrastructure
      (Geographical Regions, Availability Zones, Edge Locations)
    • 8. The Cloud Scales
    • 9. The Cloud Scales
      Every day, Amazon Web Services adds enough new server capacity to support all of Amazon's global infrastructure in the company’s fifth full year of operation, when it was a $2.76B annual revenue enterprise.
    • 10. The Cloud Scales: Customers in 190 Countries
    • 11. The Cloud Scales: Partner Ecosystem
    • 12. Digital Media Workflow
    • 13. Digital Media Workflow
      Publish
      Produce
      Manage
      Control Panel
      REST APIs
      Production
      Video/audio capture
      Workflow Management
      Job Scheduling Review and Approvals Automation
      Post Prod
      Editing
      Sequencing
      Transitions
      Compositing
      Web Hosting
      Publishing
      Playout
      Playlist Mgmt
      Broadcast scheduling
      Ingest
      Secure Upload
      VOD and Stream
      Encode
      Encode
      Transcode
      Transmux
      CMS/DAM
      Asset Mgmt
      Metadata Mgmt
      DRM
      Encryption
      Key Mgmt
      Source Encode
      MPEG2-TS
      Client Playback
      Devices
      Runtimes
      Players
      Interactivity
      Monetize
      Ad Insertion
      Ad Targeting
      Analytics
      Real time stream
      Reporting
      Delivery
      Streaming and HTTP
      Origin and CDN
      AuthN/Z
      Authentication
      Authorization
      OTT Delivery
      OATC
      Billing integration
      Signal Transmit
      Satellite
      Fiber
      AWS
    • 14. Data Ingress
      Ingress Data Transfer – no additional charge
      Aspera On-Demand to Amazon S3
      Up to 700 Mb/s
      Familiar and Intuitive Client
    • 15. Media Storage - Today
      Exponential Growth in Digital Files
      Fixed Storage Assets
      (Main, Backup 1, Backup 2)
      Queue of files to Digitize
      And blood pressure of storage admin
      Unable to monetize via digital channels
    • 16. Media Storage - AWS
      Flexible Storage Assets
      (Main, Backup 1, Backup 2)
      Exponential Growth in Digital Files
      Files to digitize
      Additional revenue opportunities for all content
    • 17. Storage with Amazon S3
      Amazon S3 is a highly scalable, durable and available distributed object store designed for mission-critical and primary data storage with an easy to use web service interface.
      Durability
      Standard: Designed to provide 99.999999999% durability and 99.99% availability of objects over a given year"
      Reduced Redundancy: Designed to provide 99.99% durability and 99.99% availability of objects over a given year. This durability level corresponds to an average annual expected loss of 0.01% of objects.
      Pricing (per GB / per Month)
    • 18. Amazon S3
      Control Access to files with built in Access Control Lists and AWS Identity and Access Management – Free
      Amazon S3 Solution Providers
      CMS / DAM Solution Providers
      Ooyala
      STL
      Secure data with encryption at REST
      SafeNet – ProtectV
      Trend Micro - SecureCloud
    • 19. Transcoding - Today
      Exponential Growth in Digital Files
      Queue and Wait times
      Fixed Hardware
      Leads to missed business opportunities and lower revenue
      (i.e. not able to support the launch of yet another mobile device)
    • 20. Transcoding – Amazon EC2
      Queue and Wait times
      Exponential Growth in Digital Files
      Flexible Hardware to meet Demand
      When the job is done, shut down the extra servers to save $
      Flexibility creates new business opportunities
    • 21. Netflix Example
      Netflix needed to transcode 17,000 titles (80TB of data) to support the launch of Sony PS3. They provisioned 1200 Amazon EC2 instances and completed the transcoding process in just days.
    • 22. Transcoding on Amazon EC2
      Flexibility:
      Support for Windows, Linux, Novell, RedHat, etc..
      Supports all major web and application platforms
      Deploy across Availability Zones for reliability
      Monitors status and usage
      Solution Providers
      Sorenson Media
      Encoding.com
      Panvidea
    • 23. Analytics - Today
      Exponential Growth in Customer Data
      Customer Experience
      Fixed Hardware
      Revenue opportunities may be missed when you are unable to optimize and personalize the customer experience
    • 24. Analytics with AWS
      Customer Experience
      Exponential Growth in Customer Data
      Flexible hardware to immediately handle increased processing
      When the job is done, shut down the extra servers to save $
      IT flexibility creates new revenue opportunities
    • 25. Analytics Options on AWS
      AWS Elastic MapReduce
      Data Warehouse Providers
      Oracle
      SAP
      Aster Data nCluster
      Vertica
      Analytics Services
      Ooyala
      http://www.s3stat.com/
      Interactive Agencies – Razorfish
    • 26. Amazon CloudFront (CDN)
      Amazon CloudFront is a flexible, high performing, easy-to-use content delivery service without long-term contracts, overage charges, long-term commitments or minimum fees.
      Self-service signup, API self-service, pay-as-you-go pricing, control over the origin for live streaming, and Integration with other AWS Services
      Reach a global audience with 19 edge locations in key markets
      Serve video to different platforms
      Options for HTTP download and Flash streaming
      Stream live events
      Protect valuable assets
      Policy based authentication, SSL delivery and RTMPE streaming
      Understand viewing patterns
      Detailed access logs and integration with analytics packages
    • 27. Case Studies and Use Cases
    • 28. Challenge:
      In 2008 Netflix suffered an outage due to single points of failure with 2 key databases. They looked to re-architect for high availability and move to a service oriented architecture.
      Growth: Accelerating and unpredictable, product launch spikes (i.eWii). Could not build datacenters fast enough.
      Solution: “AWS is the market leader and has been able to create a continuous and virtuous cycle. Large AWS customers demand (and receive) continuous improvements from AWS. Those improvements, in turn, attract more large customers and the cycle then repeats itself.”
      – Kevin McEntee, VP Content Engineering, Netflix
    • 29. Benefits: “We moved to the clouds looking for availability. We have also found a tremendous agility by eliminating complexity, process, and control.”
      – Kevin McEntee, VP Content Engineering
    • 30. Almost 100% on AWS
      Content
      Logs
      Play
      WWW
      API
    • Challenge: Store, encode, manage, play, and analyze a vast library of digital media files.
      Solution: “When we started Ooyala, we were warned that we would spend most of our time in datacenters at 2:00 AM, making sure everything was working. With AWS, we have found ourselves asking why anyone would choose to do it themselves. AWS has enabled us to build, deploy, and scale our product in record time, raising the bar for rapid innovation.”
      - Sean Knapp, Founder and President of Technology
    • 48. Benefits:
      For encoding jobs Ooyala leverages spot instances to save money and gain immense scale. Sean Knapp stated that “wait times have practically disappeared.”
      Agility – Developers are able to focus improving and growing the business, not on the infrastructure.
      Almost 100% on AWS
      Web application – Amazon EC2
      Encoding – Amazon EC2 and Resque
      Digital Asset Management – Amazon S3 / Amazon EC2
      Monetization with Amazon Flexible Payments
    • 49. Challenge: Previous CDN had streaming error rates that were above PBS’s standards.
      Solution: After monitoring multiple CDNs for a few weeks, PBS Interactive found that CloudFront had a significantly lower error rate than the incumbent CDN. As a result, they migrated the majority of PBS videos to Amazon S3 storage and delivered them via Amazon CloudFront.
    • 50. Benefit: PBS Interactive says it has experienced fifty percent fewer errors in its video streaming performance. PBS is delivering nearly 1PB of streaming video a month via Amazon CloudFront
      As with all the AWS services we leverage, using Amazon CloudFront is so simple and reliable that the team doesn’t have to think about it. It all just works, freeing us to focus on building cool applications.”
      - Drew Engleson, Chief Architect at PBS
    • 51. AWS Premium Support
    • 52. Next Steps:
      Migrate Applications:
      Whitepaper
      http://bit.ly/awsmigration
      Recorded Migration Webinar
      http://bit.ly/awsmigrationwebinar
      Contact an AWS Enterprise Account Manager: http://aws.amazon.com/contact-us/aws-sales/
      Me:
      jbarr@amazon.com
      @jeffbarr on Twitter
      http://www.jeff-barr.com
    • 53. Thank You!

    ×