MED101 Introduction to Amazon CloudFront - AWS re: Invent 2012

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End users expect to be able to view media content anytime, anywhere, and on any device. Amazon CloudFront is a web service for content delivery used to distribute content to end users around the globe …

End users expect to be able to view media content anytime, anywhere, and on any device. Amazon CloudFront is a web service for content delivery used to distribute content to end users around the globe with low latency, high data transfer speeds, and no commitments. In this session, learn what a content delivery network (CDN) such as Amazon CloudFront is and how it works, the benefits it provides, common challenges and needs, performance, pricing, and examples of how customers are using CloudFront.

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  • 1. tweet #reinvent
  • 2. Amazon CloudFront
  • 3. • Simple DIY configuration with web console Simple to Use • No consultants to hire • No proprietary languages to learn • No additional charges or set up fees Low Cost • Pay only for requests and data transfer • Designed to work with origins in Amazon EC2AWS Integration • Connections to AWS regions closely monitored • Supports standard AWS resources 5
  • 4. Amazon CloudFront
  • 5. Europe Amsterdam (2) DublinNorth America Frankfurt (2)Ashburn, VA (2) London (2)Dallas, TX (2) Madrid AsiaJacksonville, FL Milan Hong KongLos Angeles, CA (2) Paris (2) OsakaMiami, FL Stockholm Singapore (2)Newark, NJ SydneyNew York, NY (2) TokyoPalo Alto, CASeattle, WA South AmericaSan Jose, CA São PauloSouth Bend, INSt. Louis, MO
  • 6. Europe Amsterdam FrankfurtNorth America LondonAshburn, VA MadridDallas, TX Milan AsiaHayward, CA Paris Hong KongNew York, NY Osaka Singapore Sydney Tokyo
  • 7. 2009 2010 2011 2012• New Lower Pricing Tiers • Singapore Edge Location • Paris Edge Location • Osaka Edge Location• Access Logging Capability • Private Streaming • (IAM) Identity & Access • Milan Edge Location• CloudFront Management Console • Price Drop Management • Lower Minimum Content Expiration Periods• Private Content • HTTPS Support • Price Drop • Live Streaming FMS 4.5• Streaming Video on Demand • Lower 1-Hour TTLs • Free Inbound Data Transfer • Geo-blocking tutorial • Access Logs - Streaming • Stockholm Edge Location • Second Virginia Edge Location • Live Streaming Support • Second Singapore Edge Location • NYC Edge Location • São Paulo Edge Location • Second Frankfurt Edge Location • Enhanced Logs • Second LA Edge Location • Second London Edge Location • Default Root Object • San Jose Edge Location • Smooth Streaming Support • Invalidation • South Bend Edge Location • Dynamic Content Support • Custom Origins • Sec. NY Edge Location • Multiple Cache Behaviors • Service Level Agreement • Large Object Support • Multiple Origin Servers • Jacksonville Edge Location • CloudFront Tops 20K customers • Query String Parameters • Second Dallas Edge Location • Second Paris Edge Location • Sydney Edge Location • Second Amsterdam Edge Location • Cookie Support • Price Classes • Enhanced Logs • Madrid, Spain Edge Location • Private Content Console Support • Second Tokyo Edge Location • Hayward, CA Edge Location • Second Hong Kong Edge Location • Third NY Edge Location
  • 8. Dynamic contentUser to CloudFrontRouting based on lowest latencyTCP optimizationsPersistent Connections Elastic Load Amazon EC2 Balancing Static Content Amazon CloudFront CloudFront to Origin Separation of static and dynamic content Persistent connections to each origin Network paths monitored for performance Amazon S3
  • 9. If content not cached – Request routed to most Amazon S3 object requested from origin CloudFront optimal edge location bucket or edge locationscustom origin 2 1 End-user requests content with content Cached copies of objects 3 4 Data transfer of content to Data transfer of cached CloudFront edge location to cache content to end user (if cached)
  • 10. Request routed to most Amazon S3 CloudFront optimal edge location bucket or edge locationscustom origin End-user requests content with content 1 Cached copies of objects 2 Data transfer of cached content to end user (if cached) 13
  • 11. Dynamic content is the interactive or personalized portion ofa website, created on-the-fly for each end user• News• Weather• Sports• Social media• Advertising• Travel
  • 12. *The Gomez tests were designed and conducted by Amazon using theCompuware Corporation performance network. The test results have not beenreviewed, approved or endorsed by Compuware Corporation
  • 13. • Amazon CloudFront had to win Amazon.com’s CDN business just like any other CDN• Testing on Amazon.com shows that Amazon CloudFront is 7% faster than CDN A and 51% faster than CDN B.• The vast majority of CDN traffic on Amazon.com is being served by Amazon CloudFront
  • 14. 80 70Volume of Data Delivered 60 Peak usage over 60 Gbps 50 (Gbps) 40 30 20 10 0 8:00 AM 9:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM 6:00 PM 7:00 PM 8:00 PM 9:00 PM Example: Video banner ad customer
  • 15. 12,000 High Schools
  • 16. 600M videos
  • 17. www.hudl.com {sc,va,vb,vc…}.hudl.com Amazon Elastic Load Balancing CloudFront a b nginx nginx nginxAmazon SNS Config Changes IIS IIS IIS c d Auto Scaling GroupRoute 53 Memcache Postfix Solr e Amazon S3 Buckets Hudl SQL Server MongoDB RabbitMQOverwatch Availability Zones Encoding Region Farm Queue
  • 18. How Hudl uses a CDN• Serve (lots of) static video/image files quickly from Amazon S3• Downloadable installers and updates to end users• Provide layered security to D1 and NFL film• Dynamic content – CSS, JS, images
  • 19. Why Amazon CloudFront?• Fast. Fast. Fast.• Easy management• Great content security• Explosive growth in locations and features• Integration with Amazon S3
  • 20. Use of AWS: • Delivers over 2.5PB per month of video through Amazon CloudFront Business Benefits: • Greater reliability compared to other CDNs Customer testimonial: http://www.youtube.com/watch?v=l2990XEC-Cw“As with all the AWS services we leverage, using Amazon CloudFront is sosimple and reliable that the team doesn’t have to think about it. It all justworks, freeing us to focus on building cool applications.”
  • 21. Problem:• Needed to reduce IT costs for new applicationSolution:• AWS’s low, pay-as-you-go prices & reliable services.• With every user’s request, the Smart Hub application authenticates devices, delivers apps and content, and pushes notifications across multiple devices.Business Benefits:• Saved $34M in hardware and maintenance expenses, 85% less than running on-premises• Reliability of AWS cloud has enabled Samsung to be highly available to meet their SLA targets.
  • 22. Problem: • Needed to scale quickly with minimal investment Solution: • Amazon CloudFront enabled Twitpic to: • Speed up the delivery of photos • Reduce their bandwidth cost • Provide a better user experience for their international and U.S. customers Business Benefits: • Twitpic was able to scale and grow their business with AWS • Twitpic has seen cost savings that averages $70,000 a month by using Amazon CloudFront “The reliability of Amazon CloudFront allows our small team to focus on our core products instead of scalingservers and network resources. “
  • 23. Amazon CloudFront
  • 24. Amazon CloudFront 34
  • 25. http://aws.amazon.com/cloudfront http://aws.amazon.com/cloudfront 35
  • 26. • Thu (4:05PM-4:55PM) MED302: High Performance Content Delivery 36
  • 27. We are sincerely eager to tweet #reinvent hear your feedback on thispresentation and on re:Invent. Please fill out an evaluation form when you have a chance.