Werner Vogels

AWS and The enterprise
Dr. Werner Vogels

Amazon’s Three Businesses
Consumer (Retail)Business
SellerBusiness
Developers &IT Professionals
Tens of millions of active customer accounts
Seven countries: US, UK, Germany, Japan, France, Canada, China
Sell on Amazon websites
Use Amazon technology for your own retail website
Leverage Amazon’s massive fulfillment center network
On-demand infrastructure for hosting web-scale solutions
Hundreds of thousands of registered customers

Amazon Web Services (AWS)
Your Custom Applications and Services
Infrastructure
as a Service
Monitoring
Amazon CloudWatch
Management
AWS Management Console
Tools
AWS Toolkit for Eclipse
Isolated Networks
Amazon Virtual Private Cloud
Content Delivery
Amazon CloudFront
Messaging
Amazon Simple Queue Service (SQS)
Amazon Simple Notification Service (SNS)
Payments
Amazon Flexible Payments Service (FPS)
On-Demand Workforce
Amazon Mechanical Turk
Parallel Processing
Amazon Elastic MapReduce
Compute
Amazon Elastic Compute Cloud (EC2)
Elastic Load Balancing
Auto Scaling
Storage
Amazon Simple Storage Service (S3)
AWS Import/Export
Database
Amazon SimpleDB
Amazon Relational Database Service (RDS)

Billions of Objects in Amazon S3
Peak Requests:
120,000+per second

No Capital Investment
Reduced Operation Cost
Fast Time to Market
Highly Scalable
No “Heavy Lifting” required

Highly Scalable
Flexible
Strict Cost Control

Fast Time to Market
Unconstraint Innovation
Highly Scalable
Fast Local Performance
Lowering Cost

Ultra-Reliable
Highly Scalable
Time-to-Market
Enabling Innovation
Lowering Cost

Reliablity
Highly Scalable
Simplicity
21st Century Thinking

Development & Test
Backup
Web Site Hosting
Disaster Recovery
Load Testing
Application Hosting
Marketing Campaigns
Content Delivery
Collaborations
Media Distribution
Software Distribution
HPC
Batch Data Processing
Large Scale Analysis

Predicted
Demand
Traditional
Hardware
Actual
Demand
Automated
Elasticity
Large
Capital
Expenditure
Opportunity
Cost
You just lost
customers
Typical Dilemma:Predicting Infrastructure Needs
Infrastructure
Cost $
Time

a style of computing where massively scalable IT-related capabilities are provided ‘as a service’ across the Internet to multiple external customers.
Gartner 2008
Cloud Computing Defined
- On demand
- Pay as You Go

Scalable
Increase or decrease capacity in minutes
Automation
Cost Effective
Low rate, pay-as-you-go
Secure
Multilayer security facilities
Reliable
Mission Critical Infrastructure

Amazon Web Services
Your Custom Applications and Services
Monitoring
Amazon CloudWatch
Management
Tools
Isolated Networks
Content Delivery
Amazon CloudFront
Messaging
Amazon Simple Queue Service (SQS)
Payments
Amazon Flexible Payments Service (FPS)
On-Demand Workforce
Amazon Mechanical Turk
Parallel Processing
Compute
Amazon Elastic Compute Cloud (EC2)
Elastic Load Balancing
Auto Scaling
Storage
Amazon Simple Storage Service (S3)
AWS Import/Export
Database
Amazon SimpleDB
Amazon Relational Database Service (RDS)

Cost-effective blob or large object storage
Minimal relationships between objects
AWS Database & Storage Solutions
Amazon S3
Amazon EC2 + EBS
Multiple flavors of database engine
Complete control
Amazon RDS
Amazon SimpleDB
Zero administrative overhead (automatic handling of geo-redundant replication, index creation, database tuning)
Automatic and elastic scaling of resources to meet request load
High availability (multiple copies of data for reliability and failover)
Flexibility (schema-less data store)
Native access to database engine
Easy migration path (existing code, tools, application are compatible)
Key features of a relational database, such as joins or complex transactions
Managed experience (offload common DBA tasks, lower total cost of ownership)

Recent Product Progress
New Features: EC2 Example
Elastic IP Addresses
Availability Zones
High Memory & CPU-Intensive Instances
Elastic Block Store (EBS)
Windows Server support
SQL Server support
EC2 GA with a 99.95% SLA
EC2 Reserved Instances
Amazon CloudWatch (Monitoring)
EC2 Elastic Load Balancing
EC2 Auto-Scaling
New Services + Geographies
Amazon CloudFront (Globally)
Amazon Relational Database Service
AWS Import/Export
AWS in Europe, US West
New Tools and Programs
Premium Developer Support
Service Health Dashboard

Key benefits to running in the AWS Cloud
Lowers Cost
Eliminates Capital Investment
Reduces Operational Costs
Increases Agility
Reduce Time to Market
Removes contraints
Foundation for21st Century Architectures
Removes the “Heavy Lifting”
Leverages Scalability, Reliability and Security

Amazon Virtual Private Cloud (VPC)
Seamlessly Extending Your Datacenter
Your existing infrastructure
Amazon VPC

Amazon Virtual Private Cloud (VPC)
Customer’s isolated AWS resources
Subnets
Router
VPN Gateway
AmazonWeb Services
Cloud
Secure VPN Connection over the Internet
Customer’sNetwork

World-Wide Application deployment
Performance
Availability
Security, certification, complicance

Innovation on Cloud Pricing Models
ON-Demand instances
Reserved instances
Spot instances

OracleSecure Cloud Backup
aws.amazon.com/oracle

Step 3:
Attach newly created
volumes to new instance
2 Minutes
Step 2:
Create Volumes for
Applications and Database
from snapshot
2 Minutes
Step 1:
Launch Instance from
Oracle Enterprise Linux AMI
4 Minutes
Step 6:
Application Tier Clone
15 Minutes
Step 4:
Change Host file entry
and mount volumes
2 Minutes
Step 5:
Database Tier Clone
60 Minutes
Major Systems Integrator:Oracle eBusiness Suite in 85 minutes

Internet services strategy
Early learning strategy
knowledge management applications, media distribution service, Log data processing, Load and performance test, Software development and testing, 2 tiers applications.
New IT strategy
Long term integration strategy
Classification of application types, dependencies, risks and compliance requirements, ROI potential
Assessment Infrastructure Support opportunities, SaaS potential
Prioritized Roadmap
Enterprise cloud strategies

Continued focus on operational excellence
Continued focus on security features and relevant industry certifications
SAS-70 Type II, ISO 27,001
New billing, user, and identity features
Continued global geographic expansion + localization
Continued tool development
Training and certification programs
Additional services that make it even easier for folks to run their infrastructure on us

Choosing a cloud provider
Security
Operational Performance
Cost
Options/flexibility
Continued innovation

http://aws.amazon.com
werner@amazon.com
@werner

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Werner Vogels

by Amazon Web Services on Apr 26, 2010

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