Your Future with Cloud Computing                       Dr. Werner Vogels                       CTO, Amazon.com
AWS Global InfrastructureGovCloud    US West       US West    US East       South          EU         Asia          Asia (...
Powering the Most Popular Internet Businesses
Trusted by Enterprises
The Scale of AWS: Amazon S3 Growth                                                                                     905...
Our Price Reduction Philosophy       Scale & Innovation…                          … Drive Costs Down     Attract More     ...
The AWS MissionEnable businesses and developers to use web services     to build scalable, sophisticated applications.
Dr. Werner VogelsCTO, Amazon.com
The Seven Transformations   of Cloud Computing
A common misconception: cloud computing is only about….Saving money         Doing things faster
Cloud Transforms what’s possible
Transformation 1:Distributed Architectures Made Easy             High           Availability
Building Distributed Architectureswith Traditional Infrastructure is Difficult
Cloud Computing Makes This Easier  Distributed    Multi-AZ   Building         Loosely CoupledInfrastructure   Services   B...
Architecture Templates for Common Patterns                              MICROSOFT SHAREPOINTaws.amazon.com/architecture
… open source Simian Armycoming soon
Thomas BurkePrincipal Engineer
Washington Post Social ReaderFacebook App launchedSeptember 22, 2011First three months7 million installed usersSix month a...
Social Reader Architecture                    Social Reader                           Reads  Article Service   Social Serv...
Article Service                              ELB                         Article Service    ElastiCache                  S...
Interest Analysis                    S3                    EMR                    SDB
Social Service                     ELB                 Social Service   ElastiCache                     SDB
Operations and Monitoring Auto Scaling CloudWatch CloudFront Simple Email Service EC2 AMIs
Dr. Werner VogelsCTO, Amazon.com
Transformation 2:Embracing the security advantages of shared systems
Applications  Flexibility to Choose the Right                  Your                                                   Apps...
Kit, go                              fasterTransformation 3:  From Scaling by  Architecture …   to Scaling By     Yes     ...
Scaling by Architecture: NoSQL Database Cluster  Set up       Config &     Shard &      Rinse &more servers    Tune       ...
Scaling by Command with Amazon DynamoDB   Amazon DynamoDB                         Data is automatically spread            ...
> Intro Video
Transformation 4:A Supercomputer in the Hands of Every Developer
Supercomputers Today are Privileges of the EliteExpensiveRationed timeOnly for the “highest value” jobs
Supercomputers by the Hour… for Everyone.  AWS built the 42nd fastest supercomputer in the world  1,064 Amazon EC2 CC2 ins...
Jason Stowe, CEO
Helps do the science we’re capable of
30000                        CycleCloud HPC Cluster Needed by Users          25000          20000# Cores          15000   ...
50,000-core CycleCloud Utility Supercomputer         on AWS
With Nimbus Discovery,looking at a cancer drug target
How big is 50,000 cores? Why does this matter?
(W.H.O./Globocan 2008)
Every day iscrucial and costly
Let’s look at drugdesigners trying to treat    these diseases
Develops leading computational     chemistry algorithms
Drug Design involves identifying        protein targets
Flickr: AMagill                  Which are like locks
Then finding molecules that may fit
Find the matches in millions of          molecules
But, internal HPC clusters are too small      when you need them most…     and too large every other time.
Challenge: To run a virtual screen with ahigher accuracy algorithm & 21 million compounds
50,000-core CycleCloud        on AWS
Management Software                 CycleCloud HPC Cluster                                                         - Scale...
Now I could bore you         withinfrastructure details
Details: http://blog.cyclecloud.com
Details: http://blog.cyclecloud.com
Details: http://blog.cyclecloud.com
Resource                  CountTotal Instances           6,742 ($20+ million datacenter spend)- c1.xlarge instances     5,...
Metric                  Count  Compute Hours of Work   109,927 hours  Compute Days of Work    4,580 days  Compute Years of...
3 Hours…For $4828.85/hr
Metric                  Count      Compute Hours of Work   109,927 hours      Compute Days of Work    4,580 days      Comp...
With Nimbus Discovery,already acquiring the “new leads”
Every day iscrucial and costly...
Utility Supercomputing         can help
Make impossible Big Science, possible.
Dr. Werner VogelsCTO, Amazon.com
Transformation 5:Experiment Often & Fail Quickly
Traditional Infrastructure Drives up       the Cost of Failure … Innovation SuffersHow many big tickettechnology ideas can...
Experiment Often & Fail Quickly with AWS                                                                               ...
Transformation 6:Big Data without Big Servers
Attacking Big Data Problems Shouldn’t Be This Complicated     Storing Massive Data       Investing In Expensive   Volumes ...
The Cloud Makes This a Lot Simpler                  Hadoop Clusters   Amazon S3Amazon DynamoDB    Amazon EMR  Load Data in...
Transformation 7:Mobile Ecosystem for a Mobile-First World
Building MobileApplications on Your    Own is Hard
What Your Mobile App RequiresRich media experience       Virtual goods economyMulti-device access         RecommendationsL...
Cloud Mobile Ecosystem
Jon BrendselVP of Products
Iconic Brands
PBS Video for iPad    PBSKids Video for iPad   Launched Nov ‘10        Launched April ‘11
Fun With Numbers - February 2012       Total Video              Mobile VideoUnique visitors: 30M/mo   115k unique visitors...
Mobile Video Architecture5 AWS accounts377 EC2 machines71 ELBs295 Elastic IPs69 RDS databases387 EBS volumes173 S3 buckets...
Dr. Werner VogelsCTO, Amazon.com
What’s New in the AWS Cloud                      Adam Selipsky     VP of Sales, Marketing & Support
AWS Pace of Innovation…                                                                                                   ...
…Continuing in the First Quarter of 2012                                                                                  ...
AWS Direct Connect                                                  Private secure connection to AWS                      ...
Amazon DynamoDB                                          Non Relational (NoSQL)                                          D...
AWS Storage Gateway                                         Easily backup on-premises data to AWS                 Snapshot...
Amazon Simple Workflow Service                                   Run application workflows and business                   ...
Amazon CloudSearch              Fully managed search service              Up and running in less than an hour             ...
> Intro Video
PHP & Git Deployment for AWS Beanstalk  git push                Elastic Beanstalk                                         ...
AWS Marketplace – Live Today!                      Find, buy and run software running                      on AWS         ...
Thank You!
Thank You to Our SponsorsDiamond                     GoldSilverExpo
Keynote: Your Future With Cloud Computing - Dr. Werner Vogels  - AWS Summit 2012 - NYC
Keynote: Your Future With Cloud Computing - Dr. Werner Vogels  - AWS Summit 2012 - NYC
Keynote: Your Future With Cloud Computing - Dr. Werner Vogels  - AWS Summit 2012 - NYC
Keynote: Your Future With Cloud Computing - Dr. Werner Vogels  - AWS Summit 2012 - NYC
Keynote: Your Future With Cloud Computing - Dr. Werner Vogels  - AWS Summit 2012 - NYC
Keynote: Your Future With Cloud Computing - Dr. Werner Vogels  - AWS Summit 2012 - NYC
Keynote: Your Future With Cloud Computing - Dr. Werner Vogels  - AWS Summit 2012 - NYC
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Keynote: Your Future With Cloud Computing - Dr. Werner Vogels - AWS Summit 2012 - NYC

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Dr. Werner Vogels discusses Cloud Computing Transformation along with customers Pinterest, PBS, CycleComputing, WashingtonPost and more

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Keynote: Your Future With Cloud Computing - Dr. Werner Vogels - AWS Summit 2012 - NYC

  1. 1. Your Future with Cloud Computing Dr. Werner Vogels CTO, Amazon.com
  2. 2. AWS Global InfrastructureGovCloud US West US West US East South EU Asia Asia (US ITAR (Northern (Oregon) (Northern America (Ireland) Pacific Pacific Region) California) Virginia) (Sao Paulo) (Singapore) (Tokyo) AWS Regions AWS Edge Locations
  3. 3. Powering the Most Popular Internet Businesses
  4. 4. Trusted by Enterprises
  5. 5. The Scale of AWS: Amazon S3 Growth 905 Billion Peak Requests: 650,000+ 762 Billion per second Total Number of Objects Stored in Amazon S3 262 Billion 102 Billion 14 Billion 40 Billion 2.9 Billion Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q4 2011 Q1 2012
  6. 6. Our Price Reduction Philosophy Scale & Innovation… … Drive Costs Down Attract More Invest in Customers Capital 19 Price Reductions Reduce Invest in Prices Technology Improve Efficiency
  7. 7. The AWS MissionEnable businesses and developers to use web services to build scalable, sophisticated applications.
  8. 8. Dr. Werner VogelsCTO, Amazon.com
  9. 9. The Seven Transformations of Cloud Computing
  10. 10. A common misconception: cloud computing is only about….Saving money Doing things faster
  11. 11. Cloud Transforms what’s possible
  12. 12. Transformation 1:Distributed Architectures Made Easy High Availability
  13. 13. Building Distributed Architectureswith Traditional Infrastructure is Difficult
  14. 14. Cloud Computing Makes This Easier Distributed Multi-AZ Building Loosely CoupledInfrastructure Services Blocks Process Coordination AWS Regions S3 EC2 SWF Instances DynamoDB SNS Availability Zones Elastic Load RDS Balancer SQS
  15. 15. Architecture Templates for Common Patterns MICROSOFT SHAREPOINTaws.amazon.com/architecture
  16. 16. … open source Simian Armycoming soon
  17. 17. Thomas BurkePrincipal Engineer
  18. 18. Washington Post Social ReaderFacebook App launchedSeptember 22, 2011First three months7 million installed usersSix month anniversary25+ mm users73% of users are under age 3546% are under age 2555% of users are female
  19. 19. Social Reader Architecture Social Reader Reads Article Service Social Service Interest Analysis
  20. 20. Article Service ELB Article Service ElastiCache SOLR RDS S3 Harvest, Classifier Pipeline
  21. 21. Interest Analysis S3 EMR SDB
  22. 22. Social Service ELB Social Service ElastiCache SDB
  23. 23. Operations and Monitoring Auto Scaling CloudWatch CloudFront Simple Email Service EC2 AMIs
  24. 24. Dr. Werner VogelsCTO, Amazon.com
  25. 25. Transformation 2:Embracing the security advantages of shared systems
  26. 26. Applications Flexibility to Choose the Right Your AppsSecurity Model for Each Application Infrastructure AWS Security Infrastructure SOC 1/SSAE 16/ISAE 3402, Every Customer Gets the ISO 27001, PCI DSS, HIPAA, ITAR, FISMA Moderate, FIPS 140-2 Highest Level of Security
  27. 27. Kit, go fasterTransformation 3: From Scaling by Architecture … to Scaling By Yes Command Michael
  28. 28. Scaling by Architecture: NoSQL Database Cluster Set up Config & Shard & Rinse &more servers Tune Repartition Repeat
  29. 29. Scaling by Command with Amazon DynamoDB Amazon DynamoDB Data is automatically spread across enough hardware to deliver single digit millisecond latency.
  30. 30. > Intro Video
  31. 31. Transformation 4:A Supercomputer in the Hands of Every Developer
  32. 32. Supercomputers Today are Privileges of the EliteExpensiveRationed timeOnly for the “highest value” jobs
  33. 33. Supercomputers by the Hour… for Everyone. AWS built the 42nd fastest supercomputer in the world 1,064 Amazon EC2 CC2 instances with17,024 cores 240 teraflops cluster (240 trillion calculations per second) Less than $1,000 per hour
  34. 34. Jason Stowe, CEO
  35. 35. Helps do the science we’re capable of
  36. 36. 30000 CycleCloud HPC Cluster Needed by Users 25000 20000# Cores 15000 10000 5000 0 2008 2008.5 2009 2009.5 2010 2010.5 2011 2011.5 Year
  37. 37. 50,000-core CycleCloud Utility Supercomputer on AWS
  38. 38. With Nimbus Discovery,looking at a cancer drug target
  39. 39. How big is 50,000 cores? Why does this matter?
  40. 40. (W.H.O./Globocan 2008)
  41. 41. Every day iscrucial and costly
  42. 42. Let’s look at drugdesigners trying to treat these diseases
  43. 43. Develops leading computational chemistry algorithms
  44. 44. Drug Design involves identifying protein targets
  45. 45. Flickr: AMagill Which are like locks
  46. 46. Then finding molecules that may fit
  47. 47. Find the matches in millions of molecules
  48. 48. But, internal HPC clusters are too small when you need them most… and too large every other time.
  49. 49. Challenge: To run a virtual screen with ahigher accuracy algorithm & 21 million compounds
  50. 50. 50,000-core CycleCloud on AWS
  51. 51. Management Software CycleCloud HPC Cluster - Scales to 50,000+ cores - Automation & Error Handling Secure, HPC Massive Scale - Encryption & Key Mgmt Cluster Based upon workload - Elastic, Massive CPU/FS - Data scheduling, migrationUser Data & Chef Application Traditional Reporting & Shared (SW Aware Scheduler Audit FS config) Movement CC1/CCG EBS Instances S3 EBS
  52. 52. Now I could bore you withinfrastructure details
  53. 53. Details: http://blog.cyclecloud.com
  54. 54. Details: http://blog.cyclecloud.com
  55. 55. Details: http://blog.cyclecloud.com
  56. 56. Resource CountTotal Instances 6,742 ($20+ million datacenter spend)- c1.xlarge instances 5,435- c1.medium instances 779- cc1.4xlarge instances 297- cc2.8xlarge instance 231cores 51,132RAM 58.78-TBAWS Regions All (7: us-east, us-west1, us-west2, eu-west, sa-east, ap-northeast, ap-southeast )
  57. 57. Metric Count Compute Hours of Work 109,927 hours Compute Days of Work 4,580 days Compute Years of Work 12.55 years Ligand Count ~21 million ligands Using CycleCloud & AWSThe impossible run finished in…
  58. 58. 3 Hours…For $4828.85/hr
  59. 59. Metric Count Compute Hours of Work 109,927 hours Compute Days of Work 4,580 days Compute Years of Work 12.55 years Ligand Count ~21 million ligandsInstead of $20+ Million in infrastructure: At Peak Cost: $4828.85/hr to run
  60. 60. With Nimbus Discovery,already acquiring the “new leads”
  61. 61. Every day iscrucial and costly...
  62. 62. Utility Supercomputing can help
  63. 63. Make impossible Big Science, possible.
  64. 64. Dr. Werner VogelsCTO, Amazon.com
  65. 65. Transformation 5:Experiment Often & Fail Quickly
  66. 66. Traditional Infrastructure Drives up the Cost of Failure … Innovation SuffersHow many big tickettechnology ideas canyour budget tolerate?
  67. 67. Experiment Often & Fail Quickly with AWS     Cost of failure falls dramaticallyPeople are free to try out new ideas   More risk taking, more innovation      
  68. 68. Transformation 6:Big Data without Big Servers
  69. 69. Attacking Big Data Problems Shouldn’t Be This Complicated Storing Massive Data Investing In Expensive Volumes Into A Huge Data Server Clusters To Process Warehouse The Data
  70. 70. The Cloud Makes This a Lot Simpler Hadoop Clusters Amazon S3Amazon DynamoDB Amazon EMR Load Data in Organize & Visualize the Cloud Analyze Data Results 1 2 3
  71. 71. Transformation 7:Mobile Ecosystem for a Mobile-First World
  72. 72. Building MobileApplications on Your Own is Hard
  73. 73. What Your Mobile App RequiresRich media experience Virtual goods economyMulti-device access RecommendationsLocation context aware Integration with social networksReal-time presence driven AdvertisementSocial graph based Premium supportUser generated content
  74. 74. Cloud Mobile Ecosystem
  75. 75. Jon BrendselVP of Products
  76. 76. Iconic Brands
  77. 77. PBS Video for iPad PBSKids Video for iPad Launched Nov ‘10 Launched April ‘11
  78. 78. Fun With Numbers - February 2012 Total Video Mobile VideoUnique visitors: 30M/mo 115k unique visitors per dayVisits: 57M/mo 310k daily app opensPage views: 367M / mo 27% of hours watched, 40% of streamsVideo streams: 145M/moHours watched: 2.3M/mo
  79. 79. Mobile Video Architecture5 AWS accounts377 EC2 machines71 ELBs295 Elastic IPs69 RDS databases387 EBS volumes173 S3 buckets20 CloudFrontdistributions
  80. 80. Dr. Werner VogelsCTO, Amazon.com
  81. 81. What’s New in the AWS Cloud Adam Selipsky VP of Sales, Marketing & Support
  82. 82. AWS Pace of Innovation… 82 Including: AWS Oregon Region 61 Elastic Beanstalk (Beta) Including: Amazon SES (Beta) Amazon SNS AWS CloudFormation Amazon CloudFront Amazon RDS for Oracle Amazon Route 53 AWS Direct Connect 48 S3 Bucket Policies AWS GovCloud (US) Including: RDS Multi-AZ Support Amazon ElastiCache Amazon RDS RDS Reserved Databases VPC Virtual Networking Amazon VPC AWS Import/Export VPC Dedicated Instances Amazon EMR AWS IAM Beta SMS Text Notification 24 EC2 Auto Scaling AWS Singapore Region CloudFront Live Streaming Including: EC2 Reserved Instances Cluster Instances for EC2 AWS Tokyo Region Amazon SimpleDB EC2 Elastic Load Balance Micro Instances for EC2 SAP RDS on EC2 9 Amazon Cloudfront AWS Import/Export Amazon Linux AMI SAP BO on EC2 Including: Amazon EBS AWS Mngmt Console Oracle Apps on EC2 Win Srv 2008 R2 on EC2 Amazon FPS EC2 Availability Zones Win Srv 2008 on EC2 SUSE Linux on EC2 Win Srv 2003 VM Import Red Hat Enterprise on EC2 EC2 Elastic IP Addresses IBM Apps on EC2 VM Import for EC2 Amazon S3 SSE 2007 2008 2009 2010 2011
  83. 83. …Continuing in the First Quarter of 2012 15 Amazon DynamoDB in Europe Storage Gateway in South America CloudFront Live Streaming Route 53 Latency Based Routing PHP and Git for Elastic Beanstalk CloudFront Lowers Content Expiration 7 RDS Increases Backup Retention IAM Password Management Amazon DynamoDB 6 IAM User Access to Account Billing AWS Storage Gateway Amazon Simple Workflow Service Amazon RDS Free Trial program Amazon RDS on Amazon VPC Amazon DynamoDB in Japan Amazon EC2 Medium Instances AWS IAM Identity Federation ElastiCache in Oregon and Sao Paulo 64-bit AMI on Small & Medium Windows Free Usage Tier Amazon S3 Lower Prices EC2 Linux Login from Console New Premium Support Features AWS CloudFormation for VPC Beanstalk Resource Permissions New AWS Direct Connect Locations New Osaka and Milan Edge Locations EC2, RDS, ElastiCache Lower Prices January February March
  84. 84. AWS Direct Connect Private secure connection to AWS AWS Cloud Bypass the public Internet AWS Direct Connect High bandwidth and predictable Internet latency Corporate Data Center
  85. 85. Amazon DynamoDB Non Relational (NoSQL) Database Fast & predictable performance Seamless Scalability Zero administration“Even though we have years of experience with large, complexNoSQL architectures, we are happy to be finally out of thebusiness of managing it ourselves.” - Don MacAskill, CEO
  86. 86. AWS Storage Gateway Easily backup on-premises data to AWS Snapshots in S3 Amazon S3 Store snapshots in Amazon S3 for backup and disaster recovery Simple software appliance - no changes required to your on-premises architecture AWS Storage Gateway Your Data Center
  87. 87. Amazon Simple Workflow Service Run application workflows and business processes on AWS Amazon SWF Manage processes across Cloud, mobile and on-premises environmentsCloud Mobile On Premises Use any programming language for workflow logic
  88. 88. Amazon CloudSearch Fully managed search service Up and running in less than an hour Automatically scales for data and traffic Starting at less than $100 / month
  89. 89. > Intro Video
  90. 90. PHP & Git Deployment for AWS Beanstalk git push Elastic Beanstalk Run and manage existing PHP applications with no changes to application code PHPYour App Apache HTTP Server Amazon Provides full control over the Linux infrastructure and the software Elastic Load Balancer yourApp.elasticbeanstalk.com
  91. 91. AWS Marketplace – Live Today! Find, buy and run software running on AWS More than 250 listings at launch Sell your software or SaaS app to our hundreds of thousands of customers aws.amazon.com/marketplace
  92. 92. Thank You!
  93. 93. Thank You to Our SponsorsDiamond GoldSilverExpo

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