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AWS Summit 2014 - Melbourne - Keynote by Mike Clayville
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  • 1. Mike Clayville Vice President, Worldwide Commercial Sales and Business Development, Amazon Web Services © 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.
  • 2. Startups on AWS
  • 3. Enterprises on AWS
  • 4. Public Sector on AWS
  • 5. System Integrators on AWS
  • 6. ISVs on AWS
  • 7. Infrastructure-as-a-service Magic Quadrant 2014 “AWS is the overwhelming market share leader, with more than five times the compute capacity in use than the aggregate total of the other fourteen providers.” Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 2014. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
  • 8. “Increasingly, organizations are asking what can’t go to the cloud, rather than what can…” “[Enterprise customers are] skipping the years of early getting-their-feet- wet, and immediately jumping in with more significant projects, with more ambitious goals…” “As 2014 dawns, we’re moving into an era of truly mainstream adoption of cloud…”
  • 9. Why are companies adopting cloud computing and AWS so quickly?!
  • 10. #1: Agility The primary reason businesses are moving so quickly to AWS and the cloud
  • 11. Storage HotelsMusic Photos
  • 12. Enterprises Can’t Afford to Be Slow Old World: Infrastructure in weeks
  • 13. “Want to increase innovation? " Lower the cost of failure"! Joi Ito, Director MIT Media Lab
  • 14. A Culture of Innovation: Experiment Often & Fail Without Risk
  • 15. Rick Klink CEO Open Markets
  • 16. The big silence ... The end of Open Outcry • London Stock Exchange • Australian Stock Exchange • New York Stock Exchange 1986 1990 2007
  • 17. The big silence ... Why move to electronic market trading? • Speed of execution • Massive growth in trading volumes • Market transparency • Best price guarantee • Compliance / Market Integrity
  • 18. The big silence ... OpenMarkets Business Model • Execution-only Stockbroker (non-advisory) • Trading Webservices/APIs • Fully cloud based • Highly scalable • Lowest cost ($13.95 per trade) • Independent
  • 19. The big silence ... OpenMarkets would not exist without The Cloud • Online Brokers owned by Banks today • Massive Capex - Computing Infrastructure - Data Centres • Support Skills - Hardware engineers - Network engineers Capex vs Opex
  • 20. Manage highly variable computing loads * Total ASX monthly trade volumes (Billions) 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 05/97 09/97 01/98 05/98 09/98 01/99 05/99 09/99 01/00 05/00 09/00 01/01 05/01 09/01 01/02 05/02 09/02 01/03 05/03 09/03 01/04 05/04 09/04 01/05 05/05 09/05 01/06 05/06 09/06 01/07 05/07 09/07 01/08 05/08 09/08 01/09 05/09 09/09 01/10 05/10 09/10 01/11 05/11 09/11 01/12 05/12 09/12 01/13 05/13 09/13 01/14 05/14 The big silence ...
  • 21. The big silence ... What happens in a down market?
  • 22. Daily trading volume profile on the ASX" * ASX Orders per 5 minute interval recorded on 21st July 2014 0 20000 40000 60000 80000 100000 120000 140000 160000 180000 200000 00:00 00:15 00:30 00:45 01:00 01:15 01:30 01:45 02:00 02:15 02:30 02:45 03:00 03:15 03:30 03:45 04:00 04:15 04:30 04:45 05:00 05:15 05:30 05:45 06:00 06:15 06:30 06:45 07:00 07:15 07:30 07:45 08:00 08:15 08:30 08:45 09:00 09:15 09:30 09:45 10:00 10:15 10:30 10:45 11:00 11:15 11:30 11:45 12:00 12:15 12:30 12:45 13:00 13:15 13:30 13:45 14:00 14:15 14:30 14:45 15:00 15:15 15:30 15:45 16:00 16:15 16:30 16:45 17:00 17:15 17:30 17:45 18:00 18:15 18:30 18:45 19:00 19:15 19:30 19:45 20:00 20:15 20:30 20:45 21:00 21:15 21:30 21:45 22:00 22:15 22:30 22:45 23:00 23:15 23:30 23:45 00:00 $ CPU Savings $ CPU Savings The big silence ...
  • 23. The big silence ... Future Direction • Drive trading costs down ($0?) • Online advice • AutoTrading • Platform reporting • SMSF integration
  • 24. © 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.
  • 25. #2: Platform Breadth A broad and deep platform helps customers" build sophisticated, scalable applications!
  • 26. It’s Not Just Having Services in a Couple of Regions 10 regions 26 availability zones 52 edge locations
  • 27. Support Professional ServicesTraining Certification Technology Partner s Consulting Partner s EcosystemAWS Marketplac e Elastic Beanstalk for Java, Node.js, Python, Ruby, PHP and .Net Containers & Deployment (PaaS) OpsWork s CloudFormation Management & Administration IAM CloudTrai l Cloud HSM CloudWatch Management Console APIs and SDKs Command Line Interface NetworkingVPC Direct Connec t Route 53 Analytics EMR Redshif t Kinesi s Data Pipeline CloudFront SNS SQS SES SWF AppStream CloudSearch Application Services WorkSpaces S3 EBS Glacier Storage Gateway Import/Export Regions Availability Zones Content Delivery POPs DynamoDB ElastiCache Compute Storage Databases RDS MySQL, PostgreSQL Oracle, SQL Server EC2 Elastic Load Balancer Auto Scaling
  • 28. Broad Features and Functionality for Each Service 72 new features since Feb 2013 IAM Redshift Elastic Map Reduce Data Pipeline Route 53 CloudFront CloudFormation Elastic Load Balancer EC2 EBS S3 DynamoDB AppStream Kinesis Regional expansion to US West (Oregon) Support for temporary credentials when loading data from Amazon S3 Regional expansion to EU West (Dublin) SOC1/2/3 Compliance certification Ability to UNLOAD encrypted files in parallel to Amazon S3 Regional expansion to Asia Pacific (Tokyo) Support for JDBC fetch size to enable extraction of large data sets over JDBC/ODBC Enable logging of UNLOAD statements New built-in function to compute the SHA1 hash of a value Added support for UTF-8 characters up to 4 bytes in size Ability to share snapshots between accounts to simplify manageability. Support for statement timeouts to automatically terminate queries that exceeded allotted execution time Added support for timezone conversion in SQL Added support for datetime values expressed in milliseconds since EPOCH to simplify ingestion Simplified ingestion by automatically detecting date and time formats. Added support for automatic query timeouts to workload management queues. Enabled the use of wildcards when assigning queries to workload management queues. New built-in function to enable customers to calculate the CRC32 checksum of a value Console improvements to show progress bars for backup and restore operations. Added the ability to support IAM at the resource level allowing tight control of who can take what actions on which resources. Obtained PCI compliance Added the ability to substitute a customer chosen character for invalid UTF-8 characters to simplify ingestion Allowed customers to store JSON data in VARCHAR columns and added built-in functions to enable data extraction Added support for POSIX regex expressions when using SIMILAR to in SQL queries Added Cursor support to enable extraction of large data sets over ODBC connections Built-in function to enable splittin a string using a supplied delimiter to make parsing values easier Added system tables to enable logging of database activity for auditing Regional expansion to Asia Pacific (Singapore, Sydney) Enable customers to control cluster encryption keys by using an on premises hardware security module (HSM) or Amazon CloudHSM Enable customers to receive alerts via SNS for informational or error-related events for cluster monitoring, management, configuration and security. Integration with Canal to enable streaming data ingestion Copy from an arbitrary SSH connection enabling direct copy from Amazon EMR, HDFS, or any other database that supports SSH access and script execution Enable distributing tables to all compute nodes to speed up queries, especially those involving star or snowflake schemas Logging of database logins, failed logins, SQL execution and data loads to S3 and integration with CloudTrails for control plane events
  • 29. Combine platform agility with global scale Speed to Unmatched platform and geographic breadth deployment + Support Certification Training Professional Services Technology Partners Analytics Consulting Partners AWS Marketplace Containers & Deployment (PaaS) Ecosystem Management & Administration Application Services Networking Storage Compute Databases Regions Availability Zones Content Delivery POPs
  • 30. Darragh Kennedy Online Platform Manager, Lonely Planet
  • 31. Lonely Planet history: the traveller’s bible.
  • 32. 500 $tles in 17 languages > 120m sold
  • 33. AWS Services Amazon SNS Amazon SES IAM CloudWatch AWS CloudFormation PPoossttggrreeSSQQLL PostgreSQL instance Amazon RDS MS SQL MySQL PIOP MS SQL ElastiCache instance MySQL DB instance Amazon EC2 Amazon EBS Amazon S3Amazon VPC AWS Storage Gateway Amazon Route 53 Amazon Glacier CloudFront PIOP
  • 34. © 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.
  • 35. #3: Continual Iteration and Innovation AWS continuously upgrades infrastructure, so you don’t have to
  • 36. AWS Rapid Pace of Innovation! +48! Elastic Load! Auto Scaling! Amazon VPC! Amazon RDS! 2009! ! Balancing! +61! Amazon SNS! AWS Identity ! ! & Access ! ! Management! Amazon Route 53! 2010! +82! Amazon SES! AWS Elastic ! ! Beanstalk! AWS ! ! CloudFormation! Amazon ! ! ElastiCache! AWS Direct ! ! Connect! GovCloud! 2011! +280! Amazon Elastic! ! Transcoder! AWS OpsWorks! Amazon ! ! CloudHSM! Amazon ! ! AppStream! Amazon ! ! CloudTrail! Amazon ! ! WorkSpaces! Amazon Kinesis! 2013! +159! AWS Storage! ! Gateway! Amazon ! ! Dynamo DB! Amazon ! ! CloudSearch! Amazon SWF! Amazon Glacier! Amazon Redshift! AWS Data ! ! Pipeline! 2012! Since inception AWS has:! ! • Released 927 new services and features ! • Introduced over 35 major new services! ! ! +24! Amazon EBS! Amazon! ! CloudFront! 2008! +270! Amazon Cognito! Amazon Mobile! ! Analytics! Amazon Zocalo! 2014! *as of July 31, 2014
  • 37. Get Core Functionality in the Small, “Two Pizza” Hands of Customers, Quickly Epic" Collaboration Small, autonomous teams Roadmap ownership Decoupled launch schedules + = Teams Operational stability High scale Limited initial feature set Iterate Based on Customer Feedback
  • 38. Every New Feature and Service Arrives Ready to Use On-premises infrastructure ElastiCache Support for Redis 2.8 Upgrades are your responsibility Upgrades happen automatically
  • 39. Amazon WorkSpaces! Delivering on the promise of desktop virtualization Infrastructure & admin tools End user desktop and mobile apps Most successful preview, ever
  • 40. Amazon Zocalo! Easy Sharing! Simple document feedback! Access from any device! Integrate your corporate directory! Secure! Low cost!
  • 41. Introducing Logs for CloudWatch! Automatic log aggregation and monitoring! ! Install a small foot print daemon for all logs! ! Use the same tool for infrastructure and application metrics and reporting! ! Exception handling and notifications!
  • 42. AWS Mobile Services! Amazon Cognito Amazon Mobile Analytics Amazon Mobile SDK SNS Push Notifications
  • 43. 1 #4: Cost Savings and Flexibility Trade Capex for variable expense 3 Pricing model choice to support variable & stable workloads On-demand! Reserved! Spot 4 Save more money as you grow bigger Tiered pricing! Volume discounts! Custom pricing 2 Economies-of-scale provide lower costs than companies can do on their own 45 price reductions since 2006!
  • 44. “Without AWS we would have needed to raise $7.1M to launch instead of $1.8M” “Migrating data centers to AWS contributes to a global savings of $100M in infrastructure costs” “We've halved storage costs. We're looking forward to saving hundreds of millions of dollars”
  • 45. How are enterprises thinking about and using the cloud in 2014?!
  • 46. #1: Development and Testing 70% reduction in" operational costs Banking Systems &, Management Tools Do more dev and test work, faster SAP Oracle Reduced dev and test environment costs
  • 47. #2: New Workloads Product prototyping Audience management & creative design Hotel booking engine Biological data research Global deals engine Video streaming SIM card credit App streaming Firmware News distribution upgrades Mobile musicMobile game s discovery
  • 48. #3: Supplement Existing Workloads with the Cloud! Web Hosting Reduced incoming Internet traffic into NAB’s data centres by 90%. Equipment leasing app Disaster recovery SSAE 16- compliant to restore all data within 2 hours Operational applications Export data to AWS for analytics processing
  • 49. David Broeren Head of Digital & Online Channel Services, National Australia Bank
  • 50. TECHNOLOGY – ITS & DOCS Joint Opportunity DOCS Technical Services 61 Group : May, 2013
  • 51. TECHNOLOGY – ITS & DOCS Joint Opportunity DOCS Technical Services 62 Group : May, 2013 THE PRODUCT Branch Digital
  • 52. TECHNOLOGY – ITS & DOCS Joint Opportunity DOCS Technical Services 63 Group : May, 2013 THE NETWORK Branch Digital
  • 53. THE TRANSACTION Branch Digital TECHNOLOGY – ITS & DOCS Joint Opportunity DOCS Technical Services 64 Group : May, 2013
  • 54. THE EXPECTATION Branch Digita l TECHNOLOGY – ITS & DOCS Joint Opportunity DOCS Technical Services 65 Group : May, 2013
  • 55. THE OPPORTUNITY Branch Digital TECHNOLOGY – ITS & DOCS Joint Opportunity DOCS Technical Services 66 Group : May, 2013
  • 56. TECHNOLOGY – ITS & DOCS Joint Opportunity DOCS Technical Services 67 Group : May, 2013 THE NEED Digital Economies AT Scale
  • 57. Getting the process right Continuous Delivery@NAB TECHNOLOGY – ITS & DOCS Joint Opportunity DOCS Technical Services 68 Group : May, 2013 Agile@NAB 2009 2009
  • 58. TECHNOLOGY – ITS & DOCS Joint Opportunity DOCS Technical Services 69 Group : May, 2013 NAB Artifactory (2013) GitHub (2011) Jenkins (nee Hudson 2009) Enabling the teams with the right tools
  • 59. TECHNOLOGY – ITS & DOCS Joint Opportunity DOCS Technical Services 70 Group : May, 2013 AWS CLOUD Infrastructure as code 0:00:00 2 Data Centres ready 0:59:00 NAB …removing the Infrastructure bottleneck
  • 60. TECHNOLOGY – ITS & DOCS Joint Opportunity DOCS Technical Services 71 Group : May, 2013 AWS CLOUD Infrastructure as code 0:00:00 2 Data Centres ready 0:59:00 Servers Commissioned 1:01:00 NAB …automate everything!
  • 61. TECHNOLOGY – ITS & DOCS Joint Opportunity DOCS Technical Services 72 Group : May, 2013 AWS CLOUD Infrastructure as code 0:00:00 2 Data Centres ready 0:59:00 40 Servers Commissioned 1:01:00 nab.com.au deployed 1:02:00 NAB …automate everything!
  • 62. TECHNOLOGY – ITS & DOCS Joint Opportunity DOCS Technical Services 73 Group : May, 2013 TESTING IT OUT Bees with Machine Guns Deliberate, Simulated, Load, that triggers Auto-scaling ; then, Auto-scale-back. …quality as a forethought!
  • 63. TECHNOLOGY – ITS & DOCS Joint Opportunity DOCS Technical Services 74 Group : May, 2013 AWS CLOUD NAB …quality as a forethought!
  • 64. TECHNOLOGY – ITS & DOCS Joint Opportunity DOCS Technical Services 75 Group : May, 2013 AWS CLOUD NAB …quality as a forethought!
  • 65. TECHNOLOGY – ITS & DOCS Joint Opportunity DOCS Technical Services 76 Group : May, 2013 Where do we run Bees with Machine Guns? AWS CLOUD In our Dev Environment NAB …quality as a forethought!
  • 66. PUTTING A MONKEY ON YOUR BACK TECHNOLOGY – ITS & DOCS Joint Opportunity DOCS Technical Services 77 Group : May, 2013 Chaos Monkey Continuous, Deliberate, Random, Destruction and Repair. …resilience, continuously tested!
  • 67. TECHNOLOGY – ITS & DOCS Joint Opportunity DOCS Technical Services 78 Group : May, 2013 AWS CLOUD NAB …resilience, continuously tested!
  • 68. TECHNOLOGY – ITS & DOCS Joint Opportunity DOCS Technical Services 79 Group : May, 2013 Where do we run Chaos Monkey? AWS CLOUD In Production : 24 x 7 x 365 NAB + …resilience, continuously tested!
  • 69. Development Operations Change + Monitor Respond Optimise = Turn the lights off when going home TECHNOLOGY – ITS & DOCS Joint Opportunity DOCS Technical Services 80 Group : May, 2013 SO WHAT? + = Major ------------------- Change Minor Change = Remove threshold monitors + = Server loss: H---ig--h-- -S--e--v-e--r-i-t-y-- I-n--c--i-d-e--n--t Information Event
  • 70. TECHNOLOGY – ITS & DOCS Joint Opportunity DOCS Technical Services 81 Group : May, 2013 CURRENT FOCUS Transactional Environments Dev/Ops environments - Build Environments for Internal Datacentre systems ErNIE - Elastic Non-Integrated Environments Bert???
  • 71. TECHNOLOGY – ITS & DOCS Joint Opportunity DOCS Technical Services 82 Group : May, 2013
  • 72. © 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.
  • 73. #4: Supplement Workloads with Existing! On-premises Infrastructure AWS serves up application content & data Integration back to Samsung Data Centers for financial transactions Existing systems
  • 74. #5: Migrating Existing Applications! Migrated 500 web properties in 5 months 1,700 web properties New product websites in 2 days vs. 2 weeks Migrated clinical trials simulations platform Simulations in 1.2hrs vs. 60hrs 64% reduction in costs
  • 75. #6: Data Center Migration! From 40 data centers, down to 6 9X increase in AWS usage APIs help govern usage and control cost Enabling global collaboration 3,000 applications by January 2015
  • 76. #7: All-in — IT Entirely in the Cloud “We have to be great at a number of things…! operating data centers is not one of those things” Hosting all core systems, SAP, Hyperion, Active Directory and SharePoint! 2000 applications migrating ! to AWS in 18 months
  • 77. Let’s talk about ‘private clouds’…!
  • 78. 92% of private clouds are still falling short of the core requirements: self-service, full automation, tracking and monitoring. September 2013 Survey
  • 79. Meet regulatory requirements Build compliant environments What are customers really looking for? Adhere to existing internal policies Deploy in a familiar environment
  • 80. The Good News is That You Can Get All of This on AWS! Private network Private compute Private storage Private key management Governance
  • 81. Which Is the Better Path?! Spend millions to create a circa-2010 AWS clone that is largely frozen in time Satisfy your isolation requirements No upfront costs Continued benefit of economies of scale 100s of new features & services every year
  • 82. Integration with On-premises Resources! Integrated networking Integrated access control Integrated cloud backups Single pane of glass # 192.168.1.11 # 192.168.1.10 Microsoft Active Directory Custom LDAP App 1 AWS Storage Gateway
  • 83. Some final thoughts about Amazon… 1 Customer obsession 2 Invention 3 Long-term orientation
  • 84. Thank You Enjoy the rest of today’s event
  • 85. © 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.