The Lean CloudHow Startups Grow Fast with AWSDr. Werner VogelsCTO, Amazon.com
ANIMOTO:	  EC2	  INSTANCE	  USAGE	  4000	  3500	  3000	  2500	  2000	  1500	  1000	   500	       0	     4/11/08	     4/12/...
Upload	     Analysis	     Rendering	     Distribu5on	  
ELASTIC	  AND	  PAY-­‐PER-­‐USE	  INFRASTRUCTURE	        Infrastructure      Cost $                                       ...
REMOVE	   W ASTE	                      30%                           70%On-Premise        Your	             Managing	  All...
REMOVE	  WASTE	  WITH	  AWS	                      30%                                         70%On-Premise        Your	  ...
KEY	  BENEFITS	  TO	  RUNNING	  IN	  THE	  CLOUD	             Lowers	  Cost	                          Increases	  Agility	...
THE	  AWS	  MISSION                        	Enable businesses and developers to use web servicesto build scalable, sophist...
THE	  AWS	  COMPUTING	  PLATFORM	  
Tools	  to	  access	             services	             Cross	  Service	             features	             Pla4orm	  buildi...
AWS	  Regions	                             Amazon	  Edge	  Loca5ons	                                               Ashburn...
AMAZON EC2 REGIONS ANDAVAILABILITY ZONES    US East (Northern Virginia)                            EU (Dublin)     Availab...
BILLIONS OF OBJECTS IN AMAZON S3500	                                                                                      ...
Each day AWS adds the equivalent server  capacity to power Amazon when it was       a global, $2.76B enterprise           ...
The Key to Success?Listening to Our Customers
You	  Asked	  For…	       !   Expanded Global Footprint     !   Lower Prices & New Pricing       Features     !   Make it ...
EXPANDED	  GLOBAL	  FOOTPRINT	  
LOWERING	  PRICES	  
Make	  It	  Easer	  To	  Use	  
New	  Instance	  Types	  
Expand	  Up	  &	  Out                           	  !   Route53!   Simple Email Service!   S3 Large Object Support &    Ver...
BIG	  PRIORITIES	  FOR	  2011	  
AWS	   C LOUDFORMATION	  AWS CloudFormation enables system administratorsand developers to create repeatable AWSinfrastruc...
Easy to begin,impossible to outgrow
WHAT	   M AKES	   E LASTIC	  BEANSTALK	   D IFFERENT?	  	  Developers retain ownership and  full control over their AWS   ...
What	  do	  CloudformaSon	  and	  ElasSc	  Beanstalk	  cost?	  
RDS	  Amazon	  	  RelaSonal	  Database	  Service	  
InnovaSon	  with	  RelaSonal	  Databases	  1.	  Fault-­‐Tolerance	       RDS	  	  MulS-­‐AZ	  Deployments	  2.	  Scaling	 ...
SECURITY,	  CERTIFICATION	  &	  COMPLIANCE	  
•    SAS70 Type II Audit•    ISO-27001 Certification•    PCI Level 1 Service Provider•    FISMA A&A•    Sarbanes-Oxley (SO...
IDENTITY	   A ND	   A CCESS	   M ANAGEMENT	   ( IAM)	  Create and Manage UsersImproved Security   §  Multiple users, with...
Amazon	  VPC	                                             Customer’s isolated                                           AW...
CURRENTVPC
NEWVPC
Key Differentiators of AWS 1.  FLEXIBILITY 2.  LOWERING COST 3.  INNOVATION
FLEXIBILITYKeys Differentiators                       NO LOCK-IN
ContinuouslyKeys Differentiators                       Lowering                       Cost
CONTINUOUSKeys Differentiators                       INNOVATION
AWS Pace of Innovation                                                                                             » Amazo...
AWS PACE OF INNOVATION IN 2010                                                                                            ...
Keynote from Werner Vogels
Keynote from Werner Vogels
Keynote from Werner Vogels
Keynote from Werner Vogels
Keynote from Werner Vogels
Keynote from Werner Vogels
Keynote from Werner Vogels
Keynote from Werner Vogels
Keynote from Werner Vogels
Keynote from Werner Vogels
Keynote from Werner Vogels
Keynote from Werner Vogels
Keynote from Werner Vogels
Keynote from Werner Vogels
Keynote from Werner Vogels
Keynote from Werner Vogels
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Keynote from Werner Vogels

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Keynote presentation from Amazon.com CTO, Werner Vogels.

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Keynote from Werner Vogels

  1. 1. The Lean CloudHow Startups Grow Fast with AWSDr. Werner VogelsCTO, Amazon.com
  2. 2. ANIMOTO:  EC2  INSTANCE  USAGE  4000  3500  3000  2500  2000  1500  1000   500   0   4/11/08   4/12/08   4/13/08   4/14/08   4/15/08   4/16/08   4/17/08   4/18/08   4/19/08  
  3. 3. Upload   Analysis   Rendering   Distribu5on  
  4. 4. ELASTIC  AND  PAY-­‐PER-­‐USE  INFRASTRUCTURE   Infrastructure Cost $ Unable to Large serve Capital customers Expenditure Predicted Demand Traditional Hardware Opportunity Cost Actual Demand Automated Virtualization time
  5. 5. REMOVE   W ASTE   30% 70%On-Premise Your   Managing  All  of  the    Infrastructure Business   “Undifferen5ated  Heavy  Li@ing”  Waste is anything that does not leadto direct value for the customer
  6. 6. REMOVE  WASTE  WITH  AWS   30% 70%On-Premise Your   Managing  All  of  the    Infrastructure Business   “Undifferen5ated  Heavy  Li@ing”  AWS Configuring   More  Time  to  Focus  on  Cloud-Based Your  Cloud   Your  Business  Infrastructure Assets   70% 30%
  7. 7. KEY  BENEFITS  TO  RUNNING  IN  THE  CLOUD   Lowers  Cost   Increases  Agility   Eliminates  Capital  Investment   Reduce  Time  to  Market   Reduces  OperaSonal  Costs   Removes  contraints   Removes  the  “Heavy  LiZing”   FoundaSon  for   Leverages  Scalability,  Reliability   and  Security   21st  Century  Architectures  
  8. 8. THE  AWS  MISSION Enable businesses and developers to use web servicesto build scalable, sophisticated applications
  9. 9. THE  AWS  COMPUTING  PLATFORM  
  10. 10. Tools  to  access   services   Cross  Service   features   Pla4orm  building   blocks   Infrastructure   building  blocks      
  11. 11. AWS  Regions   Amazon  Edge  Loca5ons   Ashburn, VA Amsterdam Hong KongUS  East  (Northern  Virginia)   Dallas, TX Dublin Frankfurt Tokyo Singapore Jacksonville, FLUS  West  (Northern  California)   Los Angeles, CA LondonEurope  (Dublin)   Miami, FL Paris Newark, NJAsia  Pacific  (Singapore)   New York, NYAsia  Pacific  (Tokyo)     Palo Alto, CA Seattle, WA St. Louis, MO
  12. 12. AMAZON EC2 REGIONS ANDAVAILABILITY ZONES US East (Northern Virginia) EU (Dublin) Availability Availability Zone A Zone B Availability Availability Zone A Zone B Availability Availability Zone C Zone D Availability Zone CAmazon EC2 Regions:US East (Northern Virginia) / US West (Northern California) / EU (Dublin) /Asia Pacific (Singapore) / Asia Pacific (Tokyo)
  13. 13. BILLIONS OF OBJECTS IN AMAZON S3500   449  450  400   Peak  Requests:   339  350  300  250  200   152  150  100   52   50   18   0.2   5   0   Q1  2006   Q1  2007   Q1  2008   Q1  2009   Q1  2010   Q1  2011   Q2  2011  
  14. 14. Each day AWS adds the equivalent server capacity to power Amazon when it was a global, $2.76B enterprise (circa 2000)
  15. 15. The Key to Success?Listening to Our Customers
  16. 16. You  Asked  For…   !   Expanded Global Footprint !   Lower Prices & New Pricing Features !   Make it Easier to Use !   Improved Support Offerings !   New Instance Types !   Expand Platform Up and Out
  17. 17. EXPANDED  GLOBAL  FOOTPRINT  
  18. 18. LOWERING  PRICES  
  19. 19. Make  It  Easer  To  Use  
  20. 20. New  Instance  Types  
  21. 21. Expand  Up  &  Out  !   Route53!   Simple Email Service!   S3 Large Object Support & Versioning! CloudFront SLA, Custom Origin & HTTPS Support!   RDS Multi-AZ Deployments, Read Replicas, & RIs!   VM Import!   Security Features & Compliance: AWS Identity and Access Management (IAM), PCI Compliance, ISO 27001!   Free Monitoring of EC2 Instances!   And More…
  22. 22. BIG  PRIORITIES  FOR  2011  
  23. 23. AWS   C LOUDFORMATION  AWS CloudFormation enables system administratorsand developers to create repeatable AWSinfrastructure deployments (Stacks) usingcustomizable architecture templates. Define a JSON Create an AWS template stack (Console, CLI, API) CloudFormation Stack
  24. 24. Easy to begin,impossible to outgrow
  25. 25. WHAT   M AKES   E LASTIC  BEANSTALK   D IFFERENT?    Developers retain ownership and full control over their AWS resources. •  Root access to your EC2 instances •  Easily manage configuration changes in one place §  EC2 instance type, security group, load balancer settings, auto-scaling, multi-AZ, notifications, and other settings. •  Use any database §  Amazon RDS, Amazon SimpleDB, Microsoft SQL Server, or Oracle. •  Create custom AMIs •  Run other services side-by-side in EC2 •  Easily move your application out of Elastic Beanstalk
  26. 26. What  do  CloudformaSon  and  ElasSc  Beanstalk  cost?  
  27. 27. RDS  Amazon    RelaSonal  Database  Service  
  28. 28. InnovaSon  with  RelaSonal  Databases  1.  Fault-­‐Tolerance   RDS    MulS-­‐AZ  Deployments  2.  Scaling   RDS    Read  Replicas  
  29. 29. SECURITY,  CERTIFICATION  &  COMPLIANCE  
  30. 30. •  SAS70 Type II Audit•  ISO-27001 Certification•  PCI Level 1 Service Provider•  FISMA A&A•  Sarbanes-Oxley (SOX) Compliant Platform
  31. 31. IDENTITY   A ND   A CCESS   M ANAGEMENT   ( IAM)  Create and Manage UsersImproved Security §  Multiple users, with individual permissions §  Secure by default §  Individual security credentials (access keys, password, MFA)Improved Control §  Centralized control of user access §  Fine-grained permissions §  Control Users’ access to APIs and AWS ConsoleIntegrated §  No changes to service APIs
  32. 32. Amazon  VPC   Customer’s isolated AWS resources Subnets Router VPN Gateway Amazon Web Services Cloud Secure VPN Connection over the Internet Customer’s Network
  33. 33. CURRENTVPC
  34. 34. NEWVPC
  35. 35. Key Differentiators of AWS 1.  FLEXIBILITY 2.  LOWERING COST 3.  INNOVATION
  36. 36. FLEXIBILITYKeys Differentiators NO LOCK-IN
  37. 37. ContinuouslyKeys Differentiators Lowering Cost
  38. 38. CONTINUOUSKeys Differentiators INNOVATION
  39. 39. AWS Pace of Innovation » Amazon Simple Notification Service » EC2 Reserved Instances » RDS Multi-Availability Zone Support » New SimpleDB Features » S3 Reduced Redundancy Storage » IBM on EC2 » New Locations and Features for » Windows Server 2008 on EC2 CloudFront » Premium Support » Amazon RDS » S3 Bucket Policies » Amazon CloudFront » Amazon Virtual Private Cloud » Cluster Instances for EC2 » EC2 Elastic IP addresses » Amazon Elastic MapReduce & Availability Zones » EBS Shared Snapshots » Amazon EC2 » Windows Server, MySQL, » Monitoring, Auto Scaling & » Amazon S3 Oracle, & JBoss on EC2 Elastic Load Balancing for EC2 » Amazon Linux AMI » Developer Portal & » Lower Data Transfer Costs » AWS Import/Export » Oracle on EC2 Forums » New EC2 Features » SUSE Linux on EC2 » Micro Instances » AWS Services in N. California » Lower Pricing for EC2 » Amazon SimpleDB High Mem Instances » AWS Multi-Factor Authentication » Amazon Flexible Payments Service » Identity & Access Management » AWS Management Console » S3 in Europe » AWS Economics Center » AWS Services in Singapore » EC2 new instance types » AWS in Education » RDS Reserved Database Instances » AWS Start-Up Challenge » AWS Security Center » RDS Read Replicas & Lower Pricing » SAS70 Type II Audit » Lower Outbound Transfer Pricing » More services in EU » Data Transfer Usage Tiers » Public Data Sets » Lower EC2 Pricing » Elastic Block Store » Consolidated Billing for AWS» Amazon SQS » Lower S3 Pricing » Amazon S3 Versioning Feature» Amazon Mechanical Turk » EC2 SLA » Lower pricing for » EC2 in EU » EC2 High Memory Instances Outbound Data Transfer » S3 Tiered Pricing » AWS Solution Provider Program
  40. 40. AWS PACE OF INNOVATION IN 2010 » Free Monitoring EC2 » Amazon SNS » RDS Reserved » Amazon Route 53 » Combined AWS Data Transfer » CloudFront Default Root » PCI DSS Level 1 Certification Savings » Startup Challenge 2010 » Mobile SDKs (Android, iPhone) » Amazon EMR BootStrap Actions » Cloudfront Invalidation » Large Object S3 Support » Amazon ELB Session Stickiness » Florida POP » Amazon RDS in EU » Import/Export APAC » New Singapore Region » AWS Elastic Beanstalk » CloudFront HTTPS » Amazon RDS Read Replicas » Amazon Simple Email Service » NYC Edge Location » Suse EC2 Linux » Improved AWS Support “Bronze” » Lowers Pricing HTTP » Amazon SNS Console » Amazon CloudWatch Console » EMR JobFlow Debugging » AWS Import Export GA » Amazon SNS » Amazon ELB HTTPS » VM Connector » Simple DB Consistent Reads » Amazon S3 Console » AWS Free Tier » Tokyo Region » Simple DB Conditional Puts » Amazon EBS Cloudwatch » EMR Resizing Cluster » AWS Support JP » Amazon SQS Longer » Amazon S3 Lowered Pricing » AWS Java SDK retention, Free Tier » CloudFront GA, SLA » Windows BYOL Amazon S3 Bucket Policies » S3 MultiPart » Singapore Pop » Amazon VPC IP Address » GPGPU Instance Types » CloudFront » Cluster Compute Instances » ISO27001/2 Certification Private Streaming » Amazon S3 RRS » Lowered Pricing EC2 Notifications » AWS IAM » AWS CloudFormation» Amazon EC2 Reserved Instances » Amazon VPC Console » Amazon S3 Static Websites » VPC in EU with Windows, Extra Large High » Micro Instances » AWS IAM Website Login » Amazon RDS in US-west Memory Instances » Paris Edge Location » Amazon CloudFront Access » Amazon Linux AMI» Amazon S3 Versioning Feature » Amazon EC2 Tagging, Logs» Consolidated Billing for AWS Filtering, Idempotency, » Amazon RDS Multi-AZ» Lower pricing for Outbound Data » Oracle Certified AWS » Amazon S3 RRS Transfer » AWS PHP SDK » Amazon RDS Console

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