Journey to the Cloud
Markku Lepistö
Principal Technology Evangelist
@markkulepisto
AWS Introduction
Start-Ups on AWS
Enterprises on AWS
Public Sector on AWS
System Integrators on AWS
ISVs on AWS
ASEAN Partners
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas
Toombs, Bob Gill, Gregor Petri, Tiny ...
Why Are Enterprises Choosing AWS?
The	
  primary	
  reason	
  businesses	
  are	
  
moving	
  so	
  quickly	
  to	
  AWS	
  and	
  the	
  
cloud	
  
#1:	
  ...
Enterprises Can’t Afford to be Slow
Add New Dev Environment
Add New Prod Environment
Add New Environment in Singapore
Add ...
A	
  broad	
  and	
  deep	
  pla;orm	
  helps	
  customers	
  
build	
  sophis<cated,	
  scalable	
  applica<ons	
  
#2	
 ...
AWS Platform
AWS Global Infrastructure
Application Services
Networking
Deployment & Administration
DatabaseStorageCompute
Oregon	
   Beijing	
  
Tokyo	
  
Singapore	
  
Ireland	
  
GovCloud	
  
Northern	
  
California	
   Sydney	
  São	
  Paulo...
Architected for Enterprise Security Requirements
Cer<fica<ons	
  and	
  accredita<ons	
  for	
  workloads	
  
that	
  maJer...
Many Enterprises Worry That These are the Only Two Choices
Build a
“Private”
Cloud
Rip everything out
and move to
AWS
#1 #2
The Good News is that Cloud isn’t an ‘All or Nothing’ Choice
Corporate
Data Centers
On-­‐Premises	
  
Resources	
  
Cloud	...
#3:	
  Con=nuous	
  Itera=on	
  and	
  
Innova=on	
  
AWS	
  con<nuously	
  upgrades	
  
infrastructure,	
  so	
  you	
  d...
A Rapid Pace of Innovation
New	
  Service	
  Announcements	
  &	
  Updates	
  
2012	
  2011	
  2010	
  2009	
  
82
	
  
61...
On-­‐premises	
  infrastructure	
  
Upgrades	
  are	
  your	
  responsibility	
  
Every New Feature and Service Arrives Re...
#4:	
  Cost	
  Savings	
  and	
  
Flexibility	
  
Lower Costs with AWS Up-Front and Increase Savings as Your Usage Grows
Source: IDC Whitepaper, sponsored by
Amazon, “The B...
Journey to the AWS Cloud
Common Problems
!  	
  Long	
  lead	
  <mes	
  
!  	
  Inability	
  to	
  predict	
  success	
  
!  	
  Sta<c,	
  pre-­‐in...
Ok…  So  how?
Where  do  I  Start?
Training
Business  Case
RFx
Procurement
Business  Processes
Development  Tools
Backend  Systems
Compliance
Product  
Manag...
Training
Business  Case
RFx
Procurement
Business  Processes
Development  Tools
Backend  Systems
Compliance
Product  
Manag...
Try	
  It!	
  
AWS Test Drives
Try	
  It!	
  
AWS Marketplace
Try	
  It!	
  
Cloud for Development & Test Environments
SAP Oracle Enterprise
Applications
SAP
Reduced deployment time
from weeks to day...
Build New Apps in the Cloud
Faster to build Easier to manage Less expensive to run
Distributed architectures for high avai...
!  	
  Release	
  quickly	
  	
  
!  	
  Limited	
  core	
  features	
  
! 	
  Iterate	
  in	
  produc<on	
  
“Produc(on	
...
Use Cloud to Make On-Premises Apps Better
Big Data Analytics Oracle Databases Big Data Analytics
Export operational data
t...
Backup & Archive
Try	
  It!	
  
Ok  tried  it  -­‐  It  worked!  What  next?
Scale	
  It!	
  Try	
  It!	
  
Your Data Center
Scale	
  It!	
  
Your Data Center
Project A
Deployed
Your LAN
Segments
Scale	
  It!	
  
Your Data Center
Project B
Deployed
Project C
Deployed
AWS VPC
Scale	
  It!	
  
Your Data Center
Extend Your Datacenter and Networks Securely
Scale	
  It!	
  
Cloud Apps that Integrate with On-Premises Apps
On-Premises
Data Centers
Hybrid
App
AWS serves
application
content & data
...
On-Premises
Data Centers
App	
  
1/3 of servers
migrated to AWS
Saved
£1.5 Million
Migrated 500 web
properties in 5
months...
Ok  I’m  in!  How  can  I  take  
Full  Advantage  of  the  Cloud?
Scale	
  It!	
  Try	
  It!	
   Op=mize	
  
It!	
  
The New Role of IT Operations
!  	
  Enabler	
  of	
  Services	
  
! 	
  Procured	
  with	
  Business-­‐driven	
  Evalua<o...
 	
  	
  Applica<on	
  Versions	
  	
  	
  	
  +	
  	
  	
   	
  Infrastructure	
  Versions	
  
Applica<on	
  
Your	
  Cod...
Continuous Delivery
!  	
  App	
  code	
  +	
  infra	
  descrip<on	
  
!  	
  In	
  version	
  control	
  
!  	
  Test	
  ...
test	
  
Con<nuous	
  Integra<on	
  
code	
   build	
  plan	
  
Agile	
  Development	
  
Source	
  hJp://www.collab.net	
 ...
Including	
  outliers	
  &	
  
ends	
  of	
  distribu<on	
  
Log & Measure Everything Op=mize	
  It!	
  
!  	
  Collect	
  all	
  logs	
  
!  	
  A/B	
  tes<ng	
  
!  	
  Analy<cs	
  à	
  Insights	
  à	
  Act	
  
!  	
  Itera...
Import	
  Export	
  
Glacier	
  
S3	
   EC2	
  
Redshi]	
  
DynamoDB	
  	
  
EMR	
  
Data	
  	
  
Pipeline	
  
S3	
  Direc...
•  From	
  over	
  40	
  data	
  centers	
  down	
  to	
  6	
  
•  Planning	
  to	
  migrate	
  3000	
  apps	
  by	
  Jan	...
How Can AWS Help With The Journey?
AWS Pathfinder Program
Stakeholder	
  
Briefings	
  
Opera<onal	
  
Integra<on	
  
Training	
  
Workload	
  
Discovery	
  
...
Rekindle	
  Innova<on	
  
Innovate	
  
«	
  Want	
  to	
  increase	
  innova<on?	
  
Lower	
  the	
  cost	
  of	
  failure	
  »	
  
Joi	
  Ito	
  
MIT	
  MediaLa...
Enterprise Journey to the Cloud
Experiment	
  O]en	
  
	
  
Fail	
  quickly	
  at	
  a	
  low	
  
cost	
  
	
  
More	
  In...
Thank You!
AWS Enterprise Day | Journey to the AWS Cloud
AWS Enterprise Day | Journey to the AWS Cloud
AWS Enterprise Day | Journey to the AWS Cloud
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AWS Enterprise Day | Journey to the AWS Cloud

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Cloud Computing is profoundly changing the way that businesses consume and deliver IT services. And while large enterprises generally recognize the value of Cloud Computing, many are still wondering how to approach, evaluate and integrate Cloud Computing into their businesses. In this session we learn about the different strategies and milestones that enterprises are using to adopt Cloud Computing and how AWS can support these efforts.

Published in: Technology, Business

AWS Enterprise Day | Journey to the AWS Cloud

  1. 1. Journey to the Cloud Markku Lepistö Principal Technology Evangelist @markkulepisto
  2. 2. AWS Introduction
  3. 3. Start-Ups on AWS
  4. 4. Enterprises on AWS
  5. 5. Public Sector on AWS
  6. 6. System Integrators on AWS
  7. 7. ISVs on AWS
  8. 8. ASEAN Partners
  9. 9. Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong (asteven@amazon.com). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner Magic Quadrant for Cloud Infrastructure as a Service (August 19, 2013)
  10. 10. Why Are Enterprises Choosing AWS?
  11. 11. The  primary  reason  businesses  are   moving  so  quickly  to  AWS  and  the   cloud   #1:  Agility  
  12. 12. Enterprises Can’t Afford to be Slow Add New Dev Environment Add New Prod Environment Add New Environment in Singapore Add 1,000 Servers Remove 1,000 Servers Deploy 1 PB Data Warehouse Shut down 1 PB Data Warehouse AWS: Infrastructure in Minutes Old World: Infrastructure in Weeks Everything changes with this kind of agility
  13. 13. A  broad  and  deep  pla;orm  helps  customers   build  sophis<cated,  scalable  applica<ons   #2  Pla.orm  Breadth  
  14. 14. AWS Platform AWS Global Infrastructure Application Services Networking Deployment & Administration DatabaseStorageCompute
  15. 15. Oregon   Beijing   Tokyo   Singapore   Ireland   GovCloud   Northern   California   Sydney  São  Paulo   AWS Global Infrastructure 10 Regions 26 Availability Zones 51 Edge Locations Continuous Expansion
  16. 16. Architected for Enterprise Security Requirements Cer<fica<ons  and  accredita<ons  for  workloads   that  maJer   AWS  CloudTrail  -­‐  AWS  API  call  logging  for   governance  &  compliance   Stores  data  in  S3,  or  archive   to  Glacier   Log  and  review  user   ac<vity  
  17. 17. Many Enterprises Worry That These are the Only Two Choices Build a “Private” Cloud Rip everything out and move to AWS #1 #2
  18. 18. The Good News is that Cloud isn’t an ‘All or Nothing’ Choice Corporate Data Centers On-­‐Premises   Resources   Cloud   Resources   Integra<on  
  19. 19. #3:  Con=nuous  Itera=on  and   Innova=on   AWS  con<nuously  upgrades   infrastructure,  so  you  don’t  have  to  
  20. 20. A Rapid Pace of Innovation New  Service  Announcements  &  Updates   2012  2011  2010  2009   82   61   48   24   2008   159   280   2013   2014:  80  New  Features  and  Services  Since  January  
  21. 21. On-­‐premises  infrastructure   Upgrades  are  your  responsibility   Every New Feature and Service Arrives Ready to Use Upgrades  happen  automa=cally   DynamoDB   Cross-­‐region  import/ export  
  22. 22. #4:  Cost  Savings  and   Flexibility  
  23. 23. Lower Costs with AWS Up-Front and Increase Savings as Your Usage Grows Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 1 “Average of 400 servers replaced per customer” Replace  up-­‐front  capital   expense  with  low   variable  cost   2 42 Price Reductions Economies  of  scale  allow   us  to  con=nually  lower   costs   3 Pricing  model  choice  to   support  variable  &   stable  workloads   4 Save  more  money  as   you  grow  bigger   On-demand Reserved Spot Tiered Pricing Volume Discounts Custom Pricing
  24. 24. Journey to the AWS Cloud
  25. 25. Common Problems !    Long  lead  <mes   !    Inability  to  predict  success   !    Sta<c,  pre-­‐invested  capacity   !    High  cost  of  failure   !    Risk  aversion   à  S<fled  Innova<on  
  26. 26. Ok…  So  how?
  27. 27. Where  do  I  Start?
  28. 28. Training Business  Case RFx Procurement Business  Processes Development  Tools Backend  Systems Compliance Product   Management MarkeFng PorGolio   Management Channels Lifecycle Support Security Licenses Try  It Audit
  29. 29. Training Business  Case RFx Procurement Business  Processes Development  Tools Backend  Systems Compliance Product   Management MarkeFng PorGolio   Management Channels Lifecycle Support Security Licenses Try  It Audit
  30. 30. Try  It!  
  31. 31. AWS Test Drives Try  It!  
  32. 32. AWS Marketplace Try  It!  
  33. 33. Cloud for Development & Test Environments SAP Oracle Enterprise Applications SAP Reduced deployment time from weeks to days Reduced test environment costs 70% reduction in operational costs Try  It!  
  34. 34. Build New Apps in the Cloud Faster to build Easier to manage Less expensive to run Distributed architectures for high availability Financial   record   archiving   Clinical  trial   simula=ons   Product   Prototyping  &   Design   Audience   management  &   crea=ve  design     Hotel   booking   engine   Biological  data   research  Global  web   proper=es   Global  deals   engine   Video   streaming   SIM  card   credit   News   distribu=on   App   streaming   Firmware   upgrades   Mobile  games   Try  It!  
  35. 35. !    Release  quickly     !    Limited  core  features   !  Iterate  in  produc<on   “Produc(on  is  truly  the  only  place     you  can  validate  your  code”   -­‐  Michael  Nygard,  author  of  ‘Release  it!’   Build Minimum Viable Products Try  It!  
  36. 36. Use Cloud to Make On-Premises Apps Better Big Data Analytics Oracle Databases Big Data Analytics Export operational data to AWS for analytics processing Automated backup to S3 with Oracle RMAN 50% cost reduction with 2x faster queries using Amazon Redshift Try  It!  
  37. 37. Backup & Archive Try  It!  
  38. 38. Ok  tried  it  -­‐  It  worked!  What  next?
  39. 39. Scale  It!  Try  It!  
  40. 40. Your Data Center Scale  It!  
  41. 41. Your Data Center Project A Deployed Your LAN Segments Scale  It!  
  42. 42. Your Data Center Project B Deployed Project C Deployed AWS VPC Scale  It!  
  43. 43. Your Data Center Extend Your Datacenter and Networks Securely Scale  It!  
  44. 44. Cloud Apps that Integrate with On-Premises Apps On-Premises Data Centers Hybrid App AWS serves application content & data Integration to Samsung data centers for financial transactions Scale  It!  
  45. 45. On-Premises Data Centers App   1/3 of servers migrated to AWS Saved £1.5 Million Migrated 500 web properties in 5 months New product web sites live in 2 days vs. 2 weeks Migrated clinical trials simulations platform Simulations in 1.2hrs vs. 60hrs 64% reduction in costs Migrate Existing Apps to the Cloud Scale  It!  
  46. 46. Ok  I’m  in!  How  can  I  take   Full  Advantage  of  the  Cloud?
  47. 47. Scale  It!  Try  It!   Op=mize   It!  
  48. 48. The New Role of IT Operations !    Enabler  of  Services   !  Procured  with  Business-­‐driven  Evalua<ons   !  Offered  On-­‐demand,  Self-­‐Service   !    With  Metering,  Charge-­‐back  Billing     !  And  Compliance   Op=mize  It!  
  49. 49.      Applica<on  Versions        +        Infrastructure  Versions   Applica<on   Your  Code   Infrastructure   To  Run  and  Support  Your  Code   Op=mize  It!   Infrastructure as Code
  50. 50. Continuous Delivery !    App  code  +  infra  descrip<on   !    In  version  control   !    Test  automa<on   !  Frequent  small  risk  &  size  builds   !    Deploy  to  produc<on   Op=mize  It!  
  51. 51. test   Con<nuous  Integra<on   code   build  plan   Agile  Development   Source  hJp://www.collab.net   deploy   operate   collabora<on   value   DevOps   release   Con<nuous  Delivery   Op=mize  It!  
  52. 52. Including  outliers  &   ends  of  distribu<on   Log & Measure Everything Op=mize  It!  
  53. 53. !    Collect  all  logs   !    A/B  tes<ng   !    Analy<cs  à  Insights  à  Act   !    Iterate  con<nuously     Let Data Drive Your Decisions Op=mize  It!   “Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway” Geoffrey Moore
  54. 54. Import  Export   Glacier   S3   EC2   Redshi]   DynamoDB     EMR   Data     Pipeline   S3  Direct  Connect   COLLECT   STORE   ANALYZE   SHARE   AWS  BIG  DATA     PORTFOLIO   Amazon  Kinesis  -­‐  Fully-managed service for real time processing of streaming data, at any scale   Leverage Big Data Services Op=mize  It!  
  55. 55. •  From  over  40  data  centers  down  to  6   •  Planning  to  migrate  3000  apps  by  Jan   2015   •  Saving  $100M  over  3  Years   VS   1.  Evaluate  infrastructure   costs  &  architecture   2.  Make  business  case   3.  Enable  decision  to  move  to  the   cloud   Customer  Spotlight:  Dow  Jones  Intl.   Datacenter Migrations Op=mize  It!  
  56. 56. How Can AWS Help With The Journey?
  57. 57. AWS Pathfinder Program Stakeholder   Briefings   Opera<onal   Integra<on   Training   Workload   Discovery   Proof  of   Concept   Business   Case   Op<onal   Outcomes  
  58. 58. Rekindle  Innova<on  
  59. 59. Innovate  
  60. 60. «  Want  to  increase  innova<on?   Lower  the  cost  of  failure  »   Joi  Ito   MIT  MediaLabs  
  61. 61. Enterprise Journey to the Cloud Experiment  O]en     Fail  quickly  at  a  low   cost     More  Innova=on   Experiment   Infrequently     Failure  is  expensive     Less  Innova=on   ON-­‐PREMISE  
  62. 62. Thank You!

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