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Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
Introduction to Gaming on AWS
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Introduction to Gaming on AWS

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An introduction to gaming on AWS

An introduction to gaming on AWS

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  • If you use Facebook, you surely know Farmville, the most successful game so far.\nThe company behind Farmville is Zynga.com.\n
  • If you use Facebook, you surely know Farmville, the most successful game so far.\nThe company behind Farmville is Zynga.com.\n
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  • Transcript

    1. Powering Games with Amazon Web Services
    2. Welcome!
    3. THANKYOU
    4. HOUSEKEEPING
    5. INTRODUCTIONSaaron.neil@amazon.co.uk
    6. AGENDA Building Games - London - 24th January2.00pm: Welcome!2.30pm: Sega’s D igital Strategy with AWS2.50pm: Improve Agil ity and Time to Market3.2 0pm: LittleBigPlanet - Taking an Idea to Market Using AWS3.40pm: Break3.50pm: Scalability and Availability for Online Games4.20pm: Redefining th e Relationship between Ga me Maker and Game Player4.40pm: Und erstanding Player Behaviour5.10pm: Beer and networking
    7. INTO THE CLOUD An introduction to Amazon Web ServicesDr. MATT WOODT E C H N O LO G Y E VA N G E L I S T
    8. Decades of experienceOperations, management and scale
    9. Programmatic access
    10. Unexpected innovation
    11. Blinding flash of the obvious
    12. 5 years young
    13. Compute Storage ServicesDatabases & Support
    14. Available
    15. On-demand AvailableProgrammatic Elastic
    16. Low cost
    17. Pay as you go No contracts Low costNo cap-ex Pay for what you use
    18. Flexible
    19. Existing tools Existing skills Flexible Platform grows with you
    20. Available,low cost, flexible
    21. Hundreds of thousands of customers in 190 countries
    22. Objects in S3Billions of objects 556B 600.000 450.000 300.000 150.000 0 Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q3 2011
    23. 370,000 peaktransactions per second
    24. 99.999999999% Durability
    25. How can these services benefit you?
    26. Idea Game
    27. 70%Idea Game Heavy lifting
    28. 30%Idea Game Infrastructure services
    29. Idea Game AWS
    30. Idea Game AWS
    31. Focus on your core competency
    32. Undifferentiated heavy lifting
    33. Agility
    34. The challenge
    35. Spiky requirementsUnpredictable usage and distribution volumes The challenge Large up front investment Low utilisation
    36. Spiky requirementsUnpredictable usage and distribution volumesWith the AWS Cloud Large up front investment Low utilisation
    37. Elastic capacityUnpredictable usage and distribution volumesWith the AWS Cloud Large up front investment Low utilisation
    38. Capacity Predicted capacity Estimated demand Time
    39. Capacity Infrastructure Infrastructure Investment Estimated demand Barrier to entry Time
    40. Capacity Infrastructure Real demand Time
    41. Capacity Elastic capacity Real demand Time
    42. Elastic capacityUnpredictable usage and distribution volumesWith the AWS Cloud Large up front investment Low utilisation
    43. Elastic capacity Highly scalable infrastructureWith the AWS Cloud Large up front investment Low utilisation
    44. Netflix needed to transcode 17,000titles (80TB of data) to support thelaunch of Sony PS3. They provisioned1200 Amazon EC2 instances andcompleted the transcoding process injust days.100% complete for PS3 launch.
    45. Source: Adrian Cockroft (Netflix)
    46. Instances 4000" 3500" 3000" 2500" 2000" 1500" 1000" 500" 0" 4/11/08" 4/12/08" 4/13/08" 4/14/08" 4/15/08" 4/16/08" 4/17/08" 4/18/08" 4/19/08" Time
    47. Elastic capacity Highly scalable infrastructureWith the AWS Cloud Large up front investment Low utilisation
    48. Elastic capacity Highly scalable infrastructureWith the AWS Cloud Zero upfront Low utilisation
    49. No CapEx
    50. FlexibleDev & Test
    51. Respond to opportunities
    52. Elastic capacity Highly scalable infrastructureWith the AWS Cloud Zero upfront Low utilisation
    53. Elastic capacity Highly scalable infrastructureWith the AWS Cloud Zero upfront Only pay for what you use
    54. Pricing innovation On-demand pricing
    55. Pricing innovation On-demand pricing Reserved capacity
    56. Low, medium & high utilisation 33% to 58% savings
    57. Pricing innovation On-demand pricing Reserved capacity Spot market
    58. 16 price drops
    59. Security
    60. Shared responsibility
    61. Requirement based access
    62. ISO 27001
    63. Service Organisation Controls (SOC 1) SSAE 16 and ISAE 3702
    64. Detailed logging
    65. PCI DSS Level 1
    66. Control objectivesSecurity organisation Employee lifecycle Logical security Secure data handling Physical security Environmental safeguardsChange management Incident handling Data integrity Availability and redundancy
    67. Data stays local
    68. aws.amazon.com/security
    69. Cloud School 1st March
    70. Evaluation
    71. FEEDBACK, QUESTIONSaaron.neil@amazon.co.uk

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