PACO NATHAN AWS Start-Up Project, Santa Monica 2007-10-23 Using AWS
HeadCase Humanufacturing <ul><li>Technology start-up based in LA </li></ul><ul><li>Founded 2006-06, A series funding </li>...
Early-Stage Strategy <ul><li>Enter market early, limited budget, speculative approaches </li></ul><ul><li>“ Fail fast”: se...
(T2 script, IMSDB.com)
(T2 poster)
(Facebook text)
(Facebook screen) Wall-to-Wall Dialog:
(SecondLife text)
(SecondLife screen)
Whether people are involved in a web community, a social network, an online game, a virtual world... they are still people...
(edit sources)
(tag cloud)
(hood graph)
System Architecture
SQS Message Queues
Open Source: DJOP http://code.google.com/p/djop   Java-based job orchestration  SQS, S3, and optionally EC2 • Florian Leib...
PACO NATHAN [email_address] http://headcaselabs.com
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AWS Customer Presentation - Headcase Humanufacturing

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Paco Nathan of Headcase Humanufacturing presents at The Start-Up Project - Los Angeles about their use of Amazon S3, EC2, and SQS.

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AWS Customer Presentation - Headcase Humanufacturing

  1. 1. PACO NATHAN AWS Start-Up Project, Santa Monica 2007-10-23 Using AWS
  2. 2. HeadCase Humanufacturing <ul><li>Technology start-up based in LA </li></ul><ul><li>Founded 2006-06, A series funding </li></ul><ul><li>8 employees, plus contractors </li></ul><ul><li>TrueVentures early-stage portfolio http://trueventures.com </li></ul>
  3. 3. Early-Stage Strategy <ul><li>Enter market early, limited budget, speculative approaches </li></ul><ul><li>“ Fail fast”: see what sticks among customers </li></ul><ul><li>Hopefully some aspect scales rapidly, unexpectedly </li></ul><ul><li>Avoid getting locked into SLAs </li></ul>
  4. 4. (T2 script, IMSDB.com)
  5. 5. (T2 poster)
  6. 6. (Facebook text)
  7. 7. (Facebook screen) Wall-to-Wall Dialog:
  8. 8. (SecondLife text)
  9. 9. (SecondLife screen)
  10. 10. Whether people are involved in a web community, a social network, an online game, a virtual world... they are still people - as projections of persona - interacting online. If we could model that interaction as screenplays, we would be much closer to generating characters for virtual worlds.
  11. 11. (edit sources)
  12. 12. (tag cloud)
  13. 13. (hood graph)
  14. 14. System Architecture
  15. 15. SQS Message Queues
  16. 16. Open Source: DJOP http://code.google.com/p/djop Java-based job orchestration SQS, S3, and optionally EC2 • Florian Leibert (AWS infrastructure, open source) • Paco Nathan (system arch, apps, integration) • Stephen Newman (network operations)
  17. 17. PACO NATHAN [email_address] http://headcaselabs.com

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