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AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS
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AWS Cloud Kata | Kuala Lumpur - Getting to MVP on AWS

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  • 1. Kuala Lumpur Getting to MVP on AWS Andy Kelk, iProperty Group AWS Cloud Kata for Start-Ups and Developers
  • 2. About iProperty Group !   A platform for buying or renting property !   Started in Malaysia; now in Singapore, Indonesia, HK, Philippines !   Advertising solutions for residential and commercial properties from real estate agents and property developers !   Regularly launching new businesses – new countries / new verticals AWS Cloud Kata for Start-Ups and Developers
  • 3. Case Study: CommercialAsia.com !   In 2011 we launched a new site for commercial property in Asia !   Our 1st site hosted wholly at AWS !   Built from the ground up to work on AWS – EC2 and RDS !   Everything on AWS – Staging, Demo and Production !   Rapid expansion - from 0 to 20,000 monthly visitors 1 month after launch; 80,000 monthly visitors 1 year later !   After testing different business models we folded commercial listings back into our main country sites in 2013 AWS Cloud Kata for Start-Ups and Developers
  • 4. How AWS helped us !   Rapidly built a new site without provisioning new hardware – usual lead time > 1 month !   RDS let us scale by adding new slaves quickly and easily !   Auto-scaling groups let us add capacity automatically !   Easy redundancy through using multi AZs and ELB !   We could turn off demo and staging environments when not in use !   When we scaled back the site we turned off what we didn’t need – avoiding significant (~RM25k) equipment write off AWS Cloud Kata for Start-Ups and Developers
  • 5. Getting to MVP (Minimum Viable Product)
  • 6. Traditional World customer is known features are known solution is known
  • 7. Traditional World is not where we live
  • 8. Most startups Know the problem, but not the solution Many don't even know precisely what problem they solve
  • 9. Lean Startups: LEARN & ADAPT
  • 10. 1.  Focus on a simple implementation of your idea
  • 11. 1.  Focus on a simple implementation of your idea 2.  Start with a minimal core set of features
  • 12. 1.  Focus on a simple implementation of your idea 2.  Start with a minimal core set of features 3.  Release and listen to your users
  • 13. 1.  Focus on a simple implementation of your idea 2.  Start with a minimal core set of features 3.  Release and listen to your users Minimum Viable Product
  • 14. MVP Smallest thing I can do to test my idea?
  • 15. a prototype shouldn't require big investments
  • 16. It should be cheap and validate ideas
  • 17. This Session From 0 to MVP in 30 minutes
  • 18. What matters most? Cost of Innovation Focus
  • 19. « Want to increase innovation? Lower the cost of failure » Joi Ito
  • 20. AWS enables you to Fail Forward Fail Faster Fail Cheaper
  • 21. Scale Product Development MVP Time
  • 22. Scale Innovation & Iteration MVP Time
  • 23. Innovation & Iteration Now: re-written as app. Photo sharing is just one feature photo app. Sold to FB for 1bn Scale Started: burbn, location-based mobile Time
  • 24. Innovation & Iteration Now: micro-blogging, podcasts 500M users, >10Bn valuation Scale Started: odeo, site to create & share Time
  • 25. Innovation & Iteration Now: raised $42M, successful. But then game 52… downloaded 1B times, 25% paid, best sold game on AppStore Scale Started: developed 51 games, none very Time
  • 26. “Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” Biz Stone, Twitter co-founder
  • 27. AWS lowers the cost of Innovation Scenario Scale Small team with initial idea for Mobile app 3 months to get to launch Unknown customer/problem/solution No cash…. Time
  • 28. Dev / Test Environment Average Spend Scale $0 p/m Time
  • 29. Alpha Release Average Spend Scale $15 p/m Time
  • 30. Beta Release / MVP Average Spend Scale $235 p/m Time
  • 31. Getting to MVP for $250 Total Spend to MVP Scale $250 $0 $15 $235 Time •  3 months dev/test/release •  Serving Beta customers •  Ready for full production and scale
  • 32. FOCUS! Your application Your business & what makes you unique Innovation, not undifferentiated heavy lifting Spending developer time in the right place Automate as much as you can (Deep insight alert: Developer Time = Money) Build apps, not infrastructure
  • 33. "Startups are all about focus. AWS enables focus" Ray Bradford, Kleiner Perkins, Caulfield & Byers
  • 34. “Your users around the world don’t care that you wrote your own DB” Mike Krieger, Instagram Cofounder
  • 35. Focus requires Automation AWS Elastic Beanstalk AWS OpsWorks AWS CloudFormation DIY / On Demand Automated resource management – web apps made easy DevOps framework for application lifecycle management and automation Templates to deploy & manage templatedriven provisioning DIY, on demand resources: EC2, S3, customer AMI’s, etc. Convenience Control
  • 36. DEMO   Your  MVP  on  AWS  Elas3c  Beanstalk  
  • 37. What’s  AWS  Elas3c  Beanstalk?  
  • 38. We  Create  the  EC2  Instance   You  Focus  on  Developing  Your  App     User  Applica,on   Applica,on  Service   HTTP  Service   Language  Interpreter   Opera,ng  System   Host  
  • 39. Flexibility  to  Choose  your  Stack  
  • 40. We’re  going  to   build  this…  
  • 41. Thank You aws.amazon.com/start-­‐ups   aws.amazon.com/ac3vate  

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