Amazon Redshift for Business Intelligence

introducingAMAZON REDSHIFT forBUSINESS INTELLIGENCE a presentation at MICROSTRATEGY WORLD 2013 by DR. MATT WOOD

Hello.

Thank you.

IData, dataeverywhere

I IIData, data Collection &everywhere storage

I II IIIData, data Collection & Dataeverywhere storage security

I II III IVData, data Collection & Data Dataeverywhere storage security movement

I II 0. III IV Amazon webData, data Collectionervices Data S & Dataeverywhere storage security movement

Building blocks.

Compute, storage & databases.

Retail Merchant Web services services

Blinding ﬂash of the obvious.

Available.

Low cost.

Flexible.

Every day, AWS adds enough servercapacity to power amazon.com in 2003,when it was a $5B enterprise

IData, data everywhere

Data for competitive advantage.

Customer segmentation,ﬁnancial modeling,system analysis,line of sight,business intelligence...

Generation Collection & storageAnalytics & computationCollaboration & sharing

Cost of data generation is falling.

devicesKindle Fire HD, Kindle Fire, KindlePaperwhite and Kindle hold the top fourspots on the Amazon world wide best sellerchart since launch.

Amazon Appstore selection tripled in 2012. apps and games

Amazon customers purchased more than one toy per second on mobile devices.commerce

most giftedkindle book

lower cost,increased throughput Generation Collection & storage Analytics & computation Collaboration & sharing

Generation highly constrained Collection & storageAnalytics & computationCollaboration & sharing

Data volume The Data Analysis Gap Generated data Available for analysis 1990 2000 2010 2020 Enterprise Data Data in Warehouse Gartner: User Survey Analysis: Key Trends Shaping the Future of Data Center Infrastructure Through 2011 IDC: Worldwide Business Analytics Software 2012–2016 Forecast and 2011 Vendor Shares

Enter AWS.

Utility.

Remove constraints.

Generation highly constrained Collection & storageAnalytics & computationCollaboration & sharing

Generation Collection & storageAnalytics & computationCollaboration & sharing

Full value.

Close the gap.

Reduced time to market.

Identify and meet new business opportunities.

Lower costs.

IICollection & Storage

One schema to rule them all.

Lots of data. Lots of users. Lots of uses.Lots of locations.

Multipliers.

Object storage.

99.999999999% durability

Relational databases.

NoSQL data stores.

HDFS based stores.

Undifferentiated heavy lifting.

Lower costs. Ease of use.

only pay for what you useno capital investment Lower costs. Ease of use.pay as you go no subscriptions

programmable integrate with existing toolsLower costs. Ease of use. easy to zero admin configure

Data warehousing.

Expensive. Complicated.

Enterprises average between3 and 4 DBAs per datawarehouse. Source: Gartner. Critical factors in calculating the data warehouse TCO, July 2009

Source: Oracle technology global price list 11/1/2012

Expensive. Complicated.

Unobtainable.

Amazon Redshift.

Fast. Powerful. Petabyte scale.

Managed service.

Automated deployment & conﬁguration.

SQL access and BI tool integration.

Parallel execution.

Leader Node

Leader NodeCompute Compute Compute Node Node Node

10gigE full bisection network.

Leader NodeCompute Compute Compute Node Node Node

Common BI Tools JDBC/ODBC Leader NodeCompute Compute Compute Node Node Node

Certiﬁed for use with Microstrategy.

Data compression.

Automated backup to S3.

Data encrypted in transit & at rest.

Streaming recovery.

Elastic.

Common BI Tools JDBC/ODBC Leader NodeCompute Compute Compute Compute Compute Node Node Node Node Node

Data warehouse node types.

High Storage Extra Large (XL)15GB RAM2TB local attached storage3 drives2 virtual cores

High Storage Extra Large (XL) 8 High Storage Extra Large (8XL)15GB RAM 120GB RAM2TB local attached storage 16TB local attached storage3 drives 24 drives2 virtual cores 16 virtual cores

Pay as you go.

Hourly Prices 2 TB nodes 16 TB nodesOn-demand $0.850 $6.801 Year $0.50 $4.00Reservation3 Year $0.228 $1.824Reservation

$999 per TB

Don’t pay for the leader node.

No additional storage charge for backups of active clusters.

VPC ready.

Low cost. Easy to use.

Focus on analysis.

Private beta today.

Available early this year.

aws.amazon.com/redshift

2 billion row dataset. 6 representative queries.

Amazon Redshift: 2 instance clusterCompared to 32 nodes. 128 CPUs. 4.2 TB RAM. 1.6 PB storage. 2 billion row data set. 12x to 150x faster

29 minutes 58 seconds down to 12 seconds

IIIData security.

Security is our number one priority.

Shared responsibility.

Choose your region.

Availability zones.

SOC 2 ISAE 3402 FISMA Moderate PCI DSS FIPS 140-2ISO 27001 ITAR HIPAA MPAA

“You basically turn yourself into apolymorphic surface to which the attack guyhas a much tougher time getting at. That,ultimately, is the real key advantage to drivesecurity and make things much better for usacross the board.”Gus Hunt, CTOCentral Intelligence Agency

Virtual Private Cloud.

Network isolated environment.

Public and private subnets.

Redshift, relational databases, Hadoop can run inside the VPC.

Extend your VPN.

Identity and access federation.

Identity and access management.

IVData movement.

“How do I get my data into the cloud?”

Generated and stored in the AWS cloud.

Inbound transfer if free.

Multipart upload.

Aspera, IRODS.

Physical media.

AWS Direct Connect.

1Gbps or 10Gbps

Built in AZ replication.

Regional replication.

“How do I integrate my data?”

Amazon S3 Amazon RDSAmazon DynamoDB Amazon RedshiftHDFS (Amazon EMR) On Premise

AWS Data Pipeline

Data-intensive orchestration & automation.

Reliable, scheduleddata movement and analytics.

aws.amazon.com/datapipeline

aws.amazon.com

IData, dataeverywhere

I IIData, data Collection &everywhere storage

I II IIIData, data Collection & Dataeverywhere storage security

I II III IVData, data Collection & Data Dataeverywhere storage security movement

Thank you.

get in touch introducing MATTHEW@AMAZON.COMAMAZON REDSHIFT or @MZA forBUSINESS INTELLIGENCE AWS.AMAZON.COM

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Amazon Redshift for Business Intelligence

by Amazon Web Services on Jan 31, 2013

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Amazon Redshift for Business Intelligence Presentation Transcript