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  • 1. 3D lifestyle games
  • 2. Startup Team 28 in Hong Kong & USA ● Simon Newstead ○ CEO, virtual worlds & tech ● Kevin Yoon ○ CTO, 3d graphics & gaming ● Christina Domhardt ○ Creative Director - fashion & games
  • 3. We create 3D lifestyle games for women on mobile that make them feel fabulous What do we do?
  • 4. Our Brand Playful, Personal, Inspirational
  • 5. Style Me Girl ● First 3D Fashion Game on Mobile ● One of the top apps in Amazon ● Over 5 million downloads ● First of the Me Girl family
  • 6. Closely supporting our partners Conde Nast SPIL Games
  • 7. What's next? ● Branching out our portfolio ● Extending reach to audiences via language ● Focusing our core projects on creating games women enjoy
  • 8. Our Challenges ● Designing for a fast and dynamic marketbase ● Prototyping ideas with a quick speed to market ● Iterating our game concepts in a timely manner
  • 9. ● Cost efficiencies ● Infrastructure Challenges ● Flexibility to support our product traffic loads ● Real time analytics Our Challenges
  • 10. Validating the concept ● Polls ● Ad Networks ● Forums ● Avoid your friends
  • 11. Paper Testing
  • 12. Focus Groups and User Feedback
  • 13. Prototyping and Iteration ● MVP = minimum viable product ● Don't commit until you have proven a fit to market (hacks are good!) ● Fast cycles – daily to weekly ● Keep your product plans flexible ● Always be measuring your metrics and their changes
  • 14. MVP on AWS ● Style Me Girl Events ○ design required images of opponents ○ was the first time to have PVP content ○ were unable to estimate how engaged players would be
  • 15. How Frenzoo uses AWS ● AWS handles the infrastructure needs ○ Load Balancers ○ Multiple different virtual machine configurations ○ Balance cost and performance
  • 16. Frenzoo Infrastructure
  • 17. MVP on AWS Unexpected/Expected increase of traffic from our games ● allowed us to scale while remaining cost effective
  • 18. MVP on AWS ● The data required for gameplay remained roughly the same ● However with increased downloads they increased analytical data dramatically
  • 19. Game Data Analytics Data Increased 5 to 10 times
  • 20. Cost effectiveness ● Has the flexibility to support type of hardware needs ● Has the flexibility to balance cost vs performance due different hardware types as needed ● Example: ○ High memory VM for analytics storage database (expensive but need 1 or 2) ○ cheaper instances for our analysis servers (Cheap need many of them)
  • 21. Cost Effectiveness of CDN From our trials we know that: ● CloudFront is Faster ● Reliable ● Price Competitive
  • 22. Cost effectiveness of CDN
  • 23. Summary AWS has helped us to focus on our core products without concerns over infrastructure needs while ensuring we remain cost effective
  • 24. We’re hiring! ● Asset Manager ● UI Designers ● Programmers ● Internships
  • 25. Questions? christina@frenzoo.com