Presented by MarkBusinesses of all sizes need business applications to implement new ideas, streamline existing businesses, drive sales, and increase productivity. But behind each business application there is a sea of complexity and cost. Business applications need servers, storage, datacenter space, power, bandwidth, networking, cooling, etc. They also need development, testing, quality assurance, production and fail-over environments. It’s easy to see why even the largest companies with the best IT departments face significant challenges to get the business applications they need. The reality is that buying and managing on-premise infrastructure to run business applications is costly and complexIt’s very common for business users to wait months for new physical servers to be ordered and delivered. Meanwhile IT is busy managing the purchase process, negotiating contracts, discussing support options, etc. When the servers arrive, IT still has a lot of heavy lifting to do before they are ready to run business applications: find datacenter space, install the software stack, optimize settings, etc. And when the applications are finally deployed, IT has to maintain the new environment, manage uptime, apply patches, scale up or down, etc. It’s no surprise that most organizations spend a large portion of their IT budgets keeping the lights on. In fact, Gartner estimates that the average IT department spends 80% of its time and resources just maintaining existing systems.This means that very little is left for IT to drive innovation and respond quickly to business needs.
Presented by MarkCloud computing is a better way to run your business. The cloud helps companies of all sizesbecome moreagile. Instead of running your applications yourself you can run them on the cloud where IT infrastructure is offered as a service like a utility. With the cloud, your company saves money: there are no up-front capital expenses as you don’t have to buy hardware for your projects. The massive scale and fast pace of innovation of the cloud drive the costs down for you. In the cloud, you pay only for what you use just like electricity.The cloud can also help your company save time and improve agility – it’s faster to get started: you can build new environments in minutes as you don’t need to wait for new servers to arrive. The elastic nature of the cloud makes it easy to scale up and down as needed. At the end of the day you have more resources left for innovation which allows you to focus on projects that can really impact your businesses like building and deploying more applications. “With the high growth nature of our business, we were looking for a cloud solution to enable us to scale fast. Think twice before buying your next server. Cloud computing is the way forward.” - Sami Lababidi, CTO, Playfish
Presented by MarkNo changes permitted.
Presented by MarkAmazon Web Services serves hundreds of thousands of customers in more than 190 countries from startups to Fortune 500s.
Presented by MarkAmazon Web Services is steadily expanding its global infrastructure to help customers achieve lower latency and higher throughput. As our customers grow their businesses, AWS will continue to provide infrastructure that meets their global requirements.
Presented by MarkExamining AWS, you’ll see that the same security isolations are employed as would be found in a traditional datacenter. These include physical datacentre security, separation of the network, isolation of the server hardware, and isolation of storage. AWS customers have control over their data: they own the data, not us; they can encrypt their data at rest and in motion, just as they would in their own datacenter. Amazon Web Services provides the same, familiar approaches to security that companies have been using for decades. Importantly, it does this while also allowing the flexibility and low cost of cloud computing. There is nothing inherently at odds about providing on-demand infrastructure while also providing the security isolation companies have become accustomed to in their existing, privately-owned environments.AWS is a secure, durable technology platform with industry-recognized certifications and audits: PCI DSS Level 1, ISO 27001, FISMA Moderate, HIPAA, SAS 70 Type II. Our services and data centers have multiple layers of operational and physical security designed to protect the integrity and safety of your data. Visit our Security Center to learn more http://aws.amazon.com/security/.Certifications and Accreditations: AWS has successfully completed a SAS70 Type II Audit, and will continue to obtain the appropriate security certifications and accreditations to demonstrate the security of our infrastructure and services. PCI DSS: We finalized our 2011 PCI compliance audit, publishing our extensive Report on Controls (ROC) with an expanded scope. Our new November 30, 2011 PCI Attestation of Compliance, a document from our auditor stating we are compliant with all 12 PCI security standard domains, is available now for customers considering or working on moving PCI systems to AWS. The new Attestation of Compliance document includes some key changes this year: This year we’ve added RDS, ELB, and IAM as in-scope services. The addition of these services is fantastic news for PCI customers since they can now leverage RDS to store cardholder and transaction data, use ELB to manage card transaction traffic, and rely on IAM features as validated control mechanisms that satisfy PCI security standard requirements. Consistent with last year, EC2, S3, EBS, and VPC continue to be in scope. Physical Security: Amazon has many years of experience in designing, constructing, and operating large scale data centers. AWS infrastructure is housed in Amazon-controlled data centers throughout the world. Only those within Amazon who have a legitimate business need to have such information know the actual location of these data centers, and the data centers themselves are secured with a variety of physical barriers to prevent unauthorized access.Secure Services: Each of the services within the AWS cloud is architected to be secure and contains a number of capabilities that restrict unauthorized access or usage without sacrificing the flexibility that customers demand. Data Privacy: AWS enables users to encrypt their personal or business data within the AWS cloud and publishes backup and redundancy procedures for services so that customers can gain greater understanding of how their data flows throughout AWS.“In essence, the security system of AWS’s platform has been added to our existing security systems. We now have a security posture consistent with that of a multi-billion dollar company.” - Jim Warren, CIO, Recovery Accountability and Transparency Board (RATB)
Presented by MarkThe AWS Cloud powers hundreds of thousands of businesses in 190 countries around the world. Large enterprises are using AWS for the following use cases:Running enterprise applications such as Oracle, SAP and Microsoft Applications (Windows Server, Sharepoint Server and SQL Server).Creating custom business applications to support the needs of internal functions such as HR, finance and sales.Developing customer-facing web applications that power ecommerce, mobile, gaming, social media and marketing websites.Processing Big Data and High Performance Computing workloads in the medical, imaging, genome sequencing, web analytics and business intelligence fields. Disaster Recovery, Backup or Archive of business critical data to the Amazon Web Services cloud.
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Haiti Earthquake occurred on Jan 12th. 2010First satellite images were available Jan 13thUrgent need to get viewer up to facilitate emergency response effortsEsri built an application that allowed for up to the minute satellite images of the affected area for hundreds of government and non-government organizations to utilize to immediately deploy aid to HaitiWe were able to provision ArcGIS Server of AWS in less than 2 hours
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Mark to presentProject Manager asked by CIO to deliver app in 3 weeks to align to a marketing initiativeInvestigated options and learned about Esri manager services.Esri took the application requirements and was able to launch in 3 weeks.Since launch over 18 months ago, 100% reliableWhen analyzing costs, saved 90% versus on-prem.Autoscaling.Went so well that when another Esri application needed to be launch they used the exact same model.
Before, taking advantage of AWS’s massive scale was limited by transfer speeds in to Amazon S3 and file size limitations.At Amazon we really focus on listening to our customers and innovating on their behalf, so we launched large object support , up-to 5TB, and Multi-part uploadAspera has created technology that takes advantage of multi-part uploads to transfer data to S3 at up-to 700 Mb/s (you will likely get a chance to see this live later today).We also launched Amazon Direct Connect, so companies can connect directly to AWS with 1Gb and 10Gb ports, bypassing the internet.
Amazon CloudFront is a web service for content delivery. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no required minimum commitments. Amazon CloudFront delivers your static and streaming content using a global network of edge locations. Requests for your objects are automatically routed to the nearest edge location. Amazon CloudFront is optimized to work with other Amazon Web Services, like Amazon Simple Storage Service (S3) and Amazon Elastic Compute Cloud (EC2). Amazon CloudFront also works seamlessly with any origin server, which stores the original, definitive versions of your files. Like other Amazon Web Services, there are no long-term contracts or monthly commitments for using Amazon CloudFront – you pay only for as much or as little content as you actually deliver through the service. http://aws.amazon.com/cloudfront/
Esri Applications in the AWS Cloud Mark Ryland, AWS Marwa Mabrouk, Esri Shawn Kingsberry, RATB
Geographical Information Systems (GIS) help organizations learn and communicate GIS allows us to view, understand, question, interpret, and visualize data in many ways that reveal relationships, patterns, and trends in the form of maps, globes, reports, and charts.
Esri is the GIS global leader Esri - world leader in GIS 2011 revenues nearly $1 Billion 350,000 customer organizations in >100 countries Customers in virtually all industries from insurance and retail to forestry, petroleum, and public sector Headquartered in Redlands, California, USA
Esri helps organizationsPlanning and Analysis Asset/Data Operational Management Awareness Field Community Operations Engagement
Esri users on Amazon Web Services get Access to unlimited Support for high computing power volume sites Ideal environment for Cost effectiveness developers
Currently, these are Esri’s offerings for running ArcGIS Server on AWS ArcGIS for Server on Amazon Esri Managed Services: CustomWeb Services launched in 2010 solutions for hosted web mapping applications and services built and managed by Esri Professional Services.
On-Premise Infrastructure is Costly & Complex Large Capital Expenditures Underutilized IT Assets Patching Software Out of Datacenter SpaceScaling down as needed Slow IT Deployments Contract negotiation Scaling up quickly Prices too high for IT products Managing physical growth “IT spends 80% of its time and resources keeping the lights on” Gartner (*) (*) Gartner Press Release, 2006
The AWS Cloud reduces this cost and complexity No Up-Front Low Cost Pay Only forCapital Expense What You Use Self-Service Easily Scale Up Improve Agility &Infrastructure and Down Time-to-Market Deploy
Gartner’s 2011 Magic Quadrant for Public Cloud Infrastructure as a ServiceGartner “Magic Quadrant for Public Cloud Infrastructure a Service,” Lydia Leong, Ted Chamberlin, December 8, 2011. This Magic Quadrant graphic was published by Gartner, Inc. as part of alarger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong (firstname.lastname@example.org). Gartner does notendorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner researchpublications consist of the opinions of Gartners research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect tothis research, including any warranties of merchantability or fitness for a particular purpose.
We have hundreds of thousands of customers in 190 countries
Global Infrastructure for Global EnterprisesGovCloud US West 1 US West 2 US East South EU Asia Asia (US ITAR (Northern (Oregon) (Northern America (Ireland) Pacific 1 Pacific 2 Region) California) Virginia) (Sao Paulo) (Singapore) (Tokyo) AWS Regions AWS Edge Locations (CloudFront and Route 53)
Security is our top priorityCertifications Physical Security HW, SW, Network FISMA Moderate Datacenters in Systematic change Compliant Controls nondescript facilities management ITAR compliant Physical access Phased updates infrastructure (AWS strictly controlled deployment GovCloud) Must pass two-factor Safe storage HIPAA Certified Apps authentication at decommission least twice for floor PCI DSS Level 1 for Automated access EC2, S3, EBS, VPC, monitoring and self- RDS, ELB, IAM Physical access audit logged and audited SOC 1 Report Advanced network (formerly SAS-70) protection ISO 27001
Customers are running a variety of applications including Esri Apps Enterprise Esri, Oracle, SAP, Microsoft, IBM Applications , Custom Applications Public Facing Esri Applications Web Digital Media Distribution Applications Social Media Big Data & Analytics for Consumer Web High Performance Genome Sequencing Computing Large Scale Batch Processing Backup & Recovery Disaster Recovery Disaster Recovery & Archive Archive
Recovery.gov is how RATB engages with its constituents • Launched February 2009 • Redeployed on September 2009 • “The result is the current incarnation of Recovery.gov—which, as anyone who has spent significant amounts of time scouring government Web sites for information will tell you, is perhaps the clearest, richest interactive database ever produced by the American bureaucracy” – Andre Romano, Newsweek
RATB performed a Cloud Feasibility Assessment for Recovery.govAnalysis FeasiblePerformance Analysis – Web, Database, Geospatial, Bandwidth, I/O Cost Analysis – Elastic Compute, Storage, Bandwidth, Content Distribution Timeframe / Scope / Resource Analysis – Level of effort, impact on existingmission Risk Analysis – Time, Security, High Availability, Complexity Gap Analysis – Storage, Backup Security Analysis – Access Control, Boundary Protection, Data at RestProtection, Audit ability
Recovery.gov has been a successful cloud deployment Recovery.gov was officially launched in a public cloud on April 26 at 9:48 PM Our migration to the cloud took only 22 days from feasibility study to production “Recovery.gov is the first government-wide system to move to the cloud... The Board expects savings of about $750,000 during its current budget cycle and significantly more savings in the long-term.” Vivek Kundra, Chief Information Officer – United States May 13, 2010
Recovery.gov Technologies Social Media Web InfrastructureVisualization, Analysis, an d Reporting Data Layer InfrastructureDisclaimer of Endorsement: 17Reference herein to any specific commercial products, process, or service by trade name, trademark, manufacturer, or otherwise, does not necessarily constitute or imply its endorsement, recommendation, or favoring by the United StatesGovernment. The views and opinions of authors expressed herein do not necessarily state or reflect those of the United States Government, and shall not be used for advertising or product endorsement purposes.
Unprecedented results• Millions of users access Recovery.gov• One of the largest federal public SharePoint sites ever created• Was one of the first federal customers to integrate SharePoint and ArcGIS for a federal public website• Several Accolades: 14 Nationally Recognized Awards since 2009
The BP Gulf Oil Spill Response improved coordination and communication with Esri Problem: Need to quickly launch an application to improve internal and external communication Solution: www.Gulfofmexicoresponsemap.com was built using ArcGIS for Server in AWS, ArcGIS Online, Microsoft Bing, and Response Content Benefits: Incident Commands had a unified view into the response, improving the coordination of the response
BP gulf Spill Response using Esri GIS and Amazon Web Services Planners IT OperationsField Operatives Central Updates Cloud Database Database On-Premises Amazon Cloud
The AWS Cloud delivers three main benefits to GIS customersDeploy Applications Lower Operating Costs Process Faster Quickly
It is hard for organizations to accomplish their mission when deploying on-premises Needs Survey Assess Plan Design Engineer Procure Construct Commission Deploy Source: PTS Data Center Solutions
With AWS, customers can launch Esri environments with a few clicks New Development Environment New Test Environment New Environment in Japan New Production Environment
The relief effort in Haiti had their applications running in a matter of hours Problem: Immediate need to get a map viewer up online to facilitate emergency response efforts Solution: With ArcGIS in the AWS Cloud Esri was able to deploy the application is less than 2 hours Built application for up to the minute satellite images of the affected area Benefits: Relief workers were able identify evacuation routes and get aid to the hardest hit areas
Running applications On-Premise is expensive and risky Wasted Wasted Demand Capacity Capacity600k Users Capacity of Resources Actual Demand Wasted Capacity300k Users Unable to meet mission Wasted Capacity200k Users Q1 Q2 Q3 Q4 Q1 Time
With AWS, organizations lower costs by matching IT resources to demand AWS Demand Demand600k Users300k Users200k Users Q1 Q2 Q3 Q4 Q1 Time
The USDA used Esri’s Managed Services to launch their cloud application in threeweeks, and they saved 90% versus hosting on-premises
Speed up your processing jobs with Amazon EC2 1 Day 12 Hours 6 Hours 3 HoursWhat is it? Amazon Elastic Compute Cloud (Amazon EC2) delivers on-demand, scalable, and pay-as-you go virtualized server infrastructure.Customer Impact •Scale to add 1000s of machines in minutes, with no additional cost of speeding up jobs that scale linearly •Choice of instance type, payment model, operating system, and programming language •Annual uptime of 99.95% SLA during the year
Scenario: First, Lets get the data to AWS, you can use the AWS Console, or… InternetAWS Import/Export Amazon Direct Connect Up to 700 Mb/s direct to offer 1Gb and 10Gb Amazon S3 and Amazon EBS Connections Up to 900Mb/s with a 1Gb Direct Connect connection
Next, lets make sure we get the right type of data to the right AWS storage service Amazon Simple Storage Amazon Elastic Block Service (S3) Storage (EBS)Static mapping datasets such as Dynamic mapping datasetsTiled Base Maps such as on-demand map caching, Vector layers, and Imagery
Since we will want to deliver the base maps fast, lets use Amazon CloudFrontGlobal content delivery network26 edge locations across the globeSelf-service sign up, easy administrationBuilt using Amazon.com’s highly reliableinfrastructure Key Features RTMP Streaming HTTPS Delivery Private Content for HTTP & Streaming Programmatic Invalidation Detailed Logs for HTTP & Streaming Default Root Object
Now lets bring in ArcGIS Server on Amazon Web Services to process and publish content On-Demand Tiled Maps Data Set Imagery Vector Data Set Data Set ArcGIS for Server on Amazon Web Services
Here is how a larger deployment would look Vector Data Set Enterprise Geo-DataBase Imagery Data Set Auto Scaled ArcGIS for Server Elastic Load Balancer
We can bring it all together to publish content efficiently at scale Vector Data SetAmazon S3 with Static Tiled maps Enterprise Geo-DataBase Imagery Data Set Auto Scaled ArcGIS Amazon for Server CloudFront Elastic Load Balancer Amazon Route 53
Contact an account manager at Amazon Web Services at aws.amazon.com/federal