Expand Your Enterprise Cloud Strategy with AWS Direct Connect and Equinix

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Expand Your Enterprise Cloud Strategy with AWS Direct Connect and Equinix

Expand Your Enterprise Cloud Strategy with AWS Direct Connect and Equinix

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  • 1. Expand Your Enterprise Cloud Strategy with AWS Direct Connect and Equinix Presented by Eric M. Hui | Dir, Cloud, IT and Media, Equinix APAC Kingsley Wood | Dir, Business Development, AWS ASEAN Presented on July 5.2012
  • 2. “By 2014 CIOs will have lost control of25% of their IT spending.”“We must re-imagine IT and lead fromthe front.” — Peter Sondergaard, Gartner Senior Vice President of Research 2
  • 3. Growth Drivers by 2015 50X Traffic Growth • Mobile 3x Faster than Fixed 44x • In 2010, 63% from wired • In 2015, 54% from mobile 26x Video • 62% of Consumer Internet Traffic in 2015 • 2/3rds of mobile data 10x traffic will be video by 2015 5x 4x Globalization • Number of devices connected to networks 2x global population in Info Data managed by enterprise datacenters – 50X 2015 Storage growing from 0.8 ZBs in 2009 to 35 ZBs in 2020 – 44x Mobile Data Traffic – 26x Cloud Servers worldwide growth – 10x • Will grow from 2% of IT Spending today to 20% Video and real-time applications growth – 5x in 2015 IP traffic growth – 4xSource: Cisco VNI, June 2010, Gartner, 2009 & 2011, IDC 2011 3
  • 4. Corporate IT – Challenges & Trends Challenges • Capital Preservation • Opex / Cost Reduction • Agility & Speed Build vs. Buy? Trends Data Center Decisions • Data Center Consolidation • Virtualization • Hi-density Compute • Aging Data Centers 4
  • 5. Data Center Manager’s Choices:Insource?/Outsource?/Multisource? Enterprise day-to-day control AWS & Equinix Coverage Build Lease Colocation Investment Investmentmainly capex mainly opex Hosting Outsource Space Service Utility/ Operations Cloud CIOs must look at all the factors when calculating TCO Service provider control DC OutsourcingSource: 5 5
  • 6. Your Platform for Growth Platform EquinixTM Global Reach Ecosystems 38 Markets • Collaborate to 13 Countries accelerate growth Ecosystems Data Centers Global Reach 4,000+ businesses 6M square feet • Reach your customers Strategic ecosystems 680+ carriers around the world Data Centers • Ample room for growth in reliable, well connected sites 6
  • 7. What is Cloud Computing? Like power, Cloud Computing is also a utility service - giving businesses access to technology resources managed by experts and available on-demand.Businesses simply access these servicesover the internet or via a dedicatedconnection. 7
  • 8. Customer Focus Moving to the Cloud 30% CAGR30% Cloud Services “The global cloud computing market will top25% $240 billion in 2020.” — Forrester Research, 2011 ERP Data20% Warehouse Engineering Content15% Management Collaboration Business10% Intelligence “Cloud computing is Test/Dev becoming mainstream, Supply Chain causing the $820 billion IT eCommerc e 5% CAGR services market to change5% IT Services quickly and dramatically.” CRM — Gartner, 20110% CAGR Cloud Services 2010 2012 2014 2016 2018 2020 CAGR IT Services Source: Forrester Research, 2011, McKinsey, 2010 8
  • 9. How did Amazon Get into Cloud Computing? 9
  • 10. Cloud Computing Benefits No Up-Front Low Cost Pay Only for Capital Expense What You Use Self-Service Easily Scale Improve Agility & Infrastructure Up and Down Time-to-Market Deploy 10
  • 11. Low Cost Scale & Innovation … … Drive Costs Down Attract More Invest in Customers CapitalReduce Invest inPrices Technology Improve Efficiency“TCO savings inherent in a cloud provider’s environment relative to thatof a tradition enterprise datacenter may be as high as 60%.” Cloud Computing Takes Off, 2011 11
  • 12. Pay Only for What You Use Unable to Large serveInfrastructure Cost Capital customers Expenditure Predicted Demand Traditional Opportunity Hardware Cost Actual Demand Cloud Computing Time 12
  • 13. AWS Adoption Infrastructure-as-a-Service Leader in 2011 Gartner Market Share Leader IaaS Magic Quadrant(*) Gartner Magic Quadrant for Public Cloud Infrastructure as a Service, 2011(**) The Wall Street Journal, Meet the Rainmakers, 2011 13
  • 14. AWS Infrastructure Investments Every day, AWS adds enough new server capacity to support all of Amazon’s global infrastructure in the company’s fifth full year of operation, when it was a $2.76B annual revenue enterprise 14
  • 15. The Cloud Scales: Amazon S3 Growth Peak Requests: 762 Billion 500,000+ per second 262 Billion 102 Billion 40 Billion 2.9 Billion 14 Billion Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q4 2011 Total Number of Objects Stored in Amazon S3
  • 16. AWS Pace of Innovation 82 New Service Including: AWS Sao Paulo Region Announcements AWS Oregon Region 61 & Updates Elastic Beanstalk (Beta) Including: Amazon SES (Beta) Amazon SNS AWS CloudFormation Amazon CloudFront Amazon RDS for Oracle Amazon Route 53 AWS Direct Connect 48 S3 Bucket Policies AWS GovCloud (US) Including: RDS Multi-AZ Support Amazon ElastiCache Amazon RDS RDS Reserved Databases VPC Virtual Networking Amazon VPC AWS Import/Export VPC Dedicated Instances Amazon EMR AWS IAM Beta SMS Text Notification 24 EC2 Auto Scaling AWS Singapore Region CloudFront Live Streaming EC2 Reserved Instances Cluster Instances for EC2 AWS Tokyo Region Including: EC2 Elastic Load Balance Micro Instances for EC2 SAP RDS on EC2 Amazon SimpleDB 9 Amazon Cloudfront AWS Import/Export Amazon Linux AMI SAP BO on EC2 AWS Mngmt Console Oracle Apps on EC2 Win Srv 2008 R2 on EC2 Including: Amazon EBS Win Srv 2008 on EC2 SUSE Linux on EC2 Win Srv 2003 VM Import Amazon FPS EC2 Availability Zones IBM Apps on EC2 VM Import for EC2 Amazon S3 SSE Red Hat Enterprise on EC2 EC2 Elastic IP Addresses 2007 2008 2009 2010 2011 16
  • 17. Improve Agility & Time to MarketRespond faster to internal & external demand “AWS made it possible for our project to happen at the speed of breaking news.”Focus resources on innovation & business growth “We finished our first client project in 6 weeks with no upfront investment, no hardware purchases and no additional staff.”Say “yes” more often to the business “We were able to leverage the infrastructure created by AWS and decrease our time-to-market threefold." 17
  • 18. Global Infrastructure for Global Enterprises GovCloud US West US West US East South EU Asia Asia (US ITAR (Northern (Oregon) (Northern America (Ireland) Pacific Pacific Region) California) Virginia) (Sao Paulo) (Singapore) (Tokyo) AWS Regions AWS Edge Locations 18
  • 19. AWS - Built for Enterprise Security Standards Certifications Physical Security HW, SW, Network SOC 1 Type 2 Datacenters in Systematic change (formerly SAS-70) nondescript facilities management ISO 27001 Physical access Phased updates strictly controlled deployment PCI DSS for EC2, S3, EBS, VPC, RDS, Must pass two-factor Safe storage ELB, IAM authentication at decommission least twice for floor FISMA Moderate Automated access Compliant Controls monitoring and self- Physical access audit HIPAA & ITAR logged and audited Compliant Advanced network Architecture protection 19
  • 20. AWS Direct Connect and Platform EquinixAshburn, Silicon Valley, Singapore and Tokyo AWS Customer Applications Unique Customer Value High Level Services Establish Private Connection to AWS Content Distribution Deployment Monitoring Automation Accelerate Customers & Partners to the Cloud Application Platform Services Database Messaging Libraries & SDKs Parallel Processing More Consistent Network Experience Foundation Services Increase Bandwidth Throughput Compute Storage Networking & Security Identity & Access Enable Industry Solutions for Clients Physical Layer AWS Global Infrastructure More Access Capabilities for Customers Leading QoE Enablement Equinix Connection Options to AWS Optimized Internet Access Direct Connect Carrier Ethernet Lower Cost Solutions Faster GTM & TTM SM Platform Equinix Less Complexity, Lower Risk Business Ecosystems Mobile Apps Financial Cloud & IT Services Enterprise Content/Digital Media More Integration & Functionality Traffic Exchanges Enables End-to-End Platform Capability Internet Ethernet Mobility Vertical Industry Channels IBX Data Center Platform 38 Global Metros 99 Data Centers 650+ Networks 4,000+ Customers 20
  • 21. Platform Equinix Marketplace of ChoiceLeverage Ecosystems of ChoicePlatform Equinix vertical ecosystems accelerate growth MARKET CHALLENGES • Faster time to market NETWORK CLOUD & IT • Efficient use of capita PROVIDERS PROVIDERS • On demand services Our $5.5B Market for Communications Services Includes: • 250+ Cloud & SaaS providers • 450+ IT services providers • 600+ financial firms CONTENT, FINANCIAL GAMING & VIDEO SERVICES • 8 of the top 10 web sites MARKETPLACE OF • 7 of the top 10 video sites CHOICE • 5 of the top 5 social networks ENTERPRISE • 9 of the top 10 advertising sites • 4 of the 5 Smartphone platforms 21
  • 22. What are Customers Running on AWS? Enterprise Oracle, SAP, Microsoft, IBM Applications Line-of-Business Applications Digital Media Distribution Web Gaming Applications Media Sharing Social Media Big Data & Analytics for Consumer Web High Performance Genome Sequencing Computing Large Scale Batch Processing Backup & Recovery Disaster Recovery Disaster Recovery & Archive Archive
  • 23. Hundreds of Thousands of Customers from 190 Countries 23
  • 24. Enterprise Applications Runs its production Uses AWS to run Connected corporate Oracle E-Business Microsoft SharePoint datacenter to the AWS Suite and Oracle and SAP Dev & Test cloud to run SAP & RMAN on AWS environments LOB applications“The existing relationship between Amazon and Oracle made “not possible”become “push the button”. We have seen cost savings in excess of 70%with no new staff and hundreds of man hours saved each week.”Michael Higgins, CTO, Advanced Technologies
  • 25. Web Applications Uses AWS to Yelp stores images Runs its online process media files and analyzes logsbusiness almost and deliver them with AWSentirely on AWS to customers“We moved to the clouds looking for availability. We have also found atremendous agility by eliminating complexity, process, and control.”Kevin McEntee, VP of Content Engineering, Netflix
  • 26. Big Data & High Performance Computing NASA Runs parallel Uses AWS to Runs genome computations and analyzes massive sequencing projectimage processing on click stream datasets on AWS AWS for client campaigns “Our first client campaign experienced a 500% increase in their return on ad spend from a similar campaign a year before.” Mark Taylor, Program Director, Razorfish
  • 27. Disaster Recovery & Archive Estimated cost Uses AWS to store Uses AWS to storesavings of $70,000 real-time stock market billions of objectson a single storage data for its financial adding 10TB of new project products images each month“It took less than a week to implement Amazon S3. If we’d stuckwith our native photo store, our database would currently be 25 timesits current size.”Adam Doppelt, Co-Founder, Urbanspoon
  • 28. Examples of How Amazon Uses AWS TodayWeb Hosting: All traffic for www.amazon.com is now served by AmazonEC2Microsoft Sharepoint on AWS: Corporate Intranet is running on theAWS infrastructureConsumer Storage Apps: Cloud Drive uses Amazon S3 to storecustomer music, photos, videos and documentsCloud Backup: Kindle automatic backup uses Amazon S3 to store digitalpurchases for all Kindle devicesBig Data & Analytics: Client Experience uses AWS to mimic 100miactive customers across 10+ web propertiesArchive: Corporate IT archives Oracle application databases to durableAmazon S3 storage
  • 29. • Platform as Service Provider – Business Analytics• Leader in Gamification - Measure, influence user behaviorStrategic Business Need:• Performance with AWS nodes• Control in right sizing databases and ability to fine tune Supported Customers by applications• Potential to reduce cost without sacrificing reliability and redundancyChose Equinix with Amazon Direct ConnectAchieved• 15% faster response time from the Badgeville application APIs so customers see faster widget load times.• Reduced 40% of its monthly operational costs for AWS• Rich ecosystem opens new opportunities• Best Data and Physical Security 29
  • 30. The Cloud Enabled Enterprise in Platform EquinixHybrid Cloud Connect Complex Compute Public Cloud Deployments Deployments 700+ Network Services Providers 30
  • 31. • Q&A• For further information and to be contacted about AWS Direct Connect please follow the link below:http://info.equinix.com/Amazon-Web-Services.html• Thank you for your time and attention! 31