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ENT103 Making the Case for Cloud - AWS re: Invent 2012
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ENT103 Making the Case for Cloud - AWS re: Invent 2012

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In this session, AWS technology evangelist Jinesh Varia discusses common best practices for adopting cloud computing in your business. Tap into the shared learning of hundreds of thousands of ...

In this session, AWS technology evangelist Jinesh Varia discusses common best practices for adopting cloud computing in your business. Tap into the shared learning of hundreds of thousands of customers, as we talk about how to create the right technical and business policies for adopting the cloud, migration hints and tips, and how to develop employees skills around the cloud computing ecosystem. This session includes customer examples from McGraw Hill and Nokia Siemens on how they successfully grew their usage of cloud computing while staying agile and keeping costs low.

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ENT103 Making the Case for Cloud - AWS re: Invent 2012 Presentation Transcript

  • 1. Cloud Benefits Build a Zero upfront investment New Cloud-Ready Applications Design On-demand provisioning Cloud “No-brainer to Instant scalability Strategy move” Existing workloads Auto scaling and elasticity Applications Planned Pay as you go Phased Startup Migration Removes undifferentiated heavy lifting or SMB Firm Developer productivity or AutomationLarge Enterprise
  • 2. Cloud Benefits Build a Zero upfront investment New Cloud-Ready applications Design On-demand provisioning Cloud “No-brainer to Strategy “No-brainer to Instant scalability move” move” Apps Existing workloads Auto scaling and elasticity Applications Planned Pay as you go Phased Startup Migration Removes undifferentiated heavy lifting or SMB Firm Developer productivity or AutomationLarge Enterprise
  • 3. Cloud Benefits Build a Zero upfront investment New Cloud-Ready applications Design On-demand provisioning Cloud “No-brainer to Strategy “No-brainer to Instant scalability move” move” Apps Existing workloads Auto scaling and elasticity Applications Planned Pay as you go Phased Startup Migration Removes undifferentiated heavy lifting or SMB Firm Developer productivity or AutomationLarge Enterprise
  • 4. Identify andmove theCloud-ReadyApps first
  • 5. Cloud Benefits Build a Zero upfront investment New Cloud-Ready applications Design On-demand provisioning Cloud Strategy “No-brainer to Instant scalability move” Apps Auto scaling and Existing elasticity Applications Planned Pay as you go Phased Startup Migration Removes undifferentiated heavy lifting or SMB Firm Developer productivity or AutomationLarge Enterprise
  • 6. Backup and Data Business Mobile and Web Apps Storage Analytics Apps Video Existing Applications Planned Phased Migration Cloud Entryways for Enterprises
  • 7. Classify IT assets into categories like:Classify your • Data: top secret, secret, or publicdata and • Compliance : low, medium and high • Access: internal-only, partner-onlyworkloads or customer-facinginto different • Architecture: low, medium and high couplingcategories • Licensing: strict, relaxed licensing • ….
  • 8. 1 2 3 4Assets that Assets that are Assets that Assets that canneed immediate about to hit were acquired handle variablebusiness need end of their by acquisitions capacity andto scale or hardware or and needs to be save cost bythose running software consolidated “turning off atout of capacity refresh cycle night”
  • 9. asset consolidation Multimedia Solutions Unit supports webcastingReduced 1 needs of 5,000 companies around the world and distributes regulated financial informationoperatingexpenses by 40%- The unit was managing divergent webcasting50% and avoided 2 technologies that were inherited by acquisitionsapproximately $1 (between 2004-2009)million inhardware costs Launched new global webcasting platform that 3 can support unrestricted growth for webcast business (serves >2000 concurrent users)
  • 10. DB backups
  • 11. DB backups Increased Durability and 1 Cost savings of >$ 1M per Year Improved the process and 2 reduced the operational overhead Dramatic reduction in time 3 to backup and restore
  • 12.  You own the data, not AWS.  You can control the virtual network firewall, route tablesInvolve your  You choose which geographic location to store the data. It doesn’t move unless you decide to move it.Info Security  You should consider the sensitivity of your data and decide if and how you will encrypt your data while it isTeams early in transit and while it is at rest.  Your IT, Risk, Compliance and Audit requirements canin the be met by AWS Reports (SOC 1/2) and externalprocess certifications (ISO27001, PCI, FISMA)  You can download or delete your data whenever you like.  You can set highly granular permissions to manage access of a user to specific service operations, data, and resources in the cloud for greater security control.
  • 13. storage Performed comparative TCO research ofHealthcare@Cloud 1 physical specs, operations and monthly costsStorage Servicefor X-ray, CT and Tested AWS on 200 compliance reqs andMRI image data 2 combined with encryption and keybuilt on top of management solutionsAmazon S3 inTokyo Region Stored clinical data (imagery); hospitals 3 can now immediately retrieve or refer to image data if disasters or system failures occur
  • 14. VPC is part of the1 Autodesk’s internal network Standardized OS Images,2 Integrated Management Systems Dramatic reduction in time3 to backup and restore
  • 15. Amortized Cost Over 3 Years One-time Upfront Monthly AWS Co-lo On-Site AWS Co-lo On-Site Server Hardware 0 $$$ $$ $$ 0 0Don’t forget to Network Hardware 0 $$ $$ 0 0 0include People, Hardware Maintenance Software OS 0 0 $$ $$ $$ $$ 0 $ 0 0 0 0Power, Pipes, Power and Cooling and Data Center Efficiency 0 0 $$ 0 0 $Projection and Data Center/co-lo Space 0 $$ $$ 0 0 0 Personnel 0 $$ $$ $ $$ $$$Patterns costs Storage and Redundancy 0 $$ $$ $ 0 0 Bandwidth $ $$ $ $$ $ $ Resource Management Software 0 0 0 $$ $ 0 Growth Projections and Patterns 0 $$ $$ %$ %$ %$ Total
  • 16. economics case Smart Hub application supports Samsung’sSamsung’s Smart 1 devices such as Smart TVs, Blu-Ray players, tablets, and phones.Hub had 80-90%cost savings Samsung uses AWS platform of technologycompared to 2 infrastructure services to build Smart Hubtraditional hosting application.environment Samsung would have spent an additional $34 3 million dollars in hardware and maintenance expenses during the first two years
  • 17. • Think about application’s footprint andPick the best resource requirements and not HW serverconsulting partner specs • Assess licensing for commercial packagesfrom AWS partner (especially for scale-out operations)directory for the • Evaluate Architectural limitations of components due to lack of control overgiven specialization design(Technology or Use • Examine components that can be Auto Scalable, Started/Stopped (e.g. Engines,case Expertise) Web, App server fleet)
  • 18. business apps TCO cloud cost analysis and final resultsLionsgate 1 show 50% of cost vs. traditional hosted facilitydeployed MSSharePoint Started with VPC and conducted a thoroughworkloads in 2 security, licensing and certification assessmentProduction andSAP apps Reduced deployment time from 5 weeks to 3 few hours
  • 19. Understandthat newplatforms anddevices areopportunities,not threats
  • 20. mobile and video Storage: Encoders: S3 / Glacier EC2 CDN: CloudFront CMS: EC2 / DynamoDBLive or file Disney facility
  • 21. Agility and lowertime-to-market =higher revenueand increasedcompetitiveadvantage
  • 22. For illustrative purposes only. We are sincerely eager to hear your feedback on thispresentation and on re:Invent. Please fill out an evaluation form when you have a chance.
  • 23. analytics Understood the data dimensions (in SQL“Companies that 1 Server DB) and size of the data unit (clickstream logs)you may beinterested in” Extracted data to Amazon S3 using 2 standard tools (bcp out and s3.exe) Launched a 16-node Amazon EMR + Hive 3 Cluster and stored finished data in S3
  • 24. Markku LepistöPrincipal Cloud Architect
  • 25. Create moreCost Reduction and Business Agility InnovationRight-sizing TCO Service Deployment Time Revenue Generating Services100%80% Traditional60%40% Virtualized20% Cloud Legacy Cloud Apps hour day week month IT & Automation ..thus you consume more
  • 26. BeforeUp to 50% Agile sprintwasted in lab setup,test executionDedicated HW DevOps Zero ApprovalsGaps in automation CI/CD Processes, Self-service Tooling cloud usage for development R&D, Testers Example Result: LTE R&D Build & Test cycles / month before: 4 after: 6700
  • 27. ExposureOpen APIs REST APIs Cloud Ready ApplicationsPortfolio Transformation OSS CEM SON IT Web PaaS ManagementUtility Computing IaaS Cloud SW Hypervisor Compute
  • 28. Usage PeakQoE Risk
  • 29. SaaS Web & iPadQoE Insights & Actions NSN Analytics Data collection, obfuscation, compression, encryption & upload Teleoperator Radio Access & Core
  • 30. QoE Actions Handover NSN AnalyticsActive AntennaBeam Forming Wifi Offload Teleoperator Radio Access & Core
  • 31. Business Agilityis key driver forcloud; Invest in aright tools andautomation
  • 32. Get your feet wet with Amazon Web ServicesProof of Learn AWSconcept will Build reference architectureanswer tons Be aware of the security features Build a Prototype/Pilotof questions Build support within your organizationquickly Validate the technology Test legacy software in the cloud Perform benchmarks and set expectations
  • 33. Jay ChakrapaniVP & General Manager, Digital
  • 34. McGraw-Hill Connect is a hybrid and fullyonline course environment that adapts toan individual learner and improves studentperformance
  • 35. DataCloud Center
  • 36. Build a high level Choose the right Choose the 1st Make Sure it Rally for approval Move forward – business case partner application works - POC & budget Get it done! highest-volume and most Let’s do it critical customer application in MHE attitude
  • 37. Invest in a Proofof Conceptearly; Go withthe ‘Let’s do it’attitude andoptimize later
  • 38. Asset Backup and Data Business Mobile and Web Appsconsolidation Storage Analytics Apps Video “No-brainer to move” Existing workloads Applications Planned Phased Migration Cloud Entryways for the Enterprise
  • 39. Asset Backup and Data Business Mobile and Web Appsconsolidation Storage Analytics Apps VideoTip #1: Classify your data and workloads (IT assets) into differentcategoriesTip #2: Pick the “No-brainer to move” Workloads firstTip #3: Involve your Info Security Teams early in the processTip #4: In your TCO analysis, Don’t forget to include People, Power, Pipes,Projection and Patterns costsTip #5: Pick the best consulting partner from AWS partner directory for thegiven specializationTip #6: Defragment the Mobile/Video world through Cloud
  • 40. Asset Backup and Data Business Mobile and Web Appsconsolidation Storage Analytics Apps Video