Engage, amaze and deliver with e pi server in the aws cloud london

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In the fast pace online landscape, you need a highly scalable and agile CMS to meet the needs of your customers quickly. Find out how to deploy EPiServer, an enterprise class, multichannel CMS, on the …

In the fast pace online landscape, you need a highly scalable and agile CMS to meet the needs of your customers quickly. Find out how to deploy EPiServer, an enterprise class, multichannel CMS, on the cloud to speed your time to market and deliver customized solutions on the fly.

Peter Yeung, Business Development Director and Peter Sunna, Product Manager of EPiServer

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  • 1. Peter Sunna Product Manager Peter Yeung Business Developer Manager Deploy EPiServer CMS in the Cloud
  • 2. “In the fast pace online landscape, you need a highly scalable and agile CMS to meet the needs of your customers quickly.”
  • 3. Highly Scalable?
  • 4. Agile?
  • 5. Meet the needs of your customers?
  • 6. Peter Yeung #notyetontwitter
  • 7. “Deliver a great customer experience”
  • 8. CXM User Experience Ecosystem / Add-on Store EPiServer Platform CXM = Customer Experience Management
  • 9. CXM User Experience Ecosystem / Add-on Store EPiServer Platform
  • 10. Platform today - version 7.1 • Runs in the cloud • License file tied to IP or MAC • All frontend servers know about each other • Files stored on disk (VPP) • Dependent on local services (Scheduler) • 1-1 mapping between EPiServer site and IIS site
  • 11. Web Instance Events/Messa ging Service Blob/File Service Site activation Web Instance Web Instance XCOPY Deploy Scaling 1..nScaling 1..n Database Platform tomorrow
  • 12. Deployment • No requirement to install MSI • No references to Program Files • No absolute paths • No Scheduler Service • No updating web.config on startup • No server config in web.config Copy 1 folder to deploy
  • 13. Load balancing • New Provider Model for ”Remote Events” • Default is WCF with TCP/UDP • Amazon provider with zero config – Amazon Simple Queue Service (SQS) – Amazon Simple Notification Service (SNS)
  • 14. Files • New Provider Model – Blob Provider (Blob = Binary Large Object) • Default is files on disk • Provider for Amazon S3
  • 15. Multi site • Multiple sites per IIS site • Sites created and activated in backend
  • 16. Example: Amazon CloudFormation
  • 17. CXM User Experience Ecosystem / Add-on Store EPiServer Platform
  • 18. Ecosystem
  • 19. Hard to get right Why? Where? Updates?
  • 20. Fast
  • 21. Add-on Store
  • 22. Available today Social Reach Google Analytics Publish from Office Language Manager Disqus Comments
  • 23. Coming soon Dynamic Forms Content Activity Content Groups
  • 24. Third party Verification? Support? Design guidelines? Sales process?
  • 25. The Add-On Store Benefits for Customer • Get access to latest 3rd Party technologies/functionality – New Functionality (e.g. translation services) – New Verticals (e.g. retail PoS integrations) – New Platforms (e.g Marketing Automation) • Get access to latest EPiServer functionality – Google Analytics – Social Reach • Auto Updates and Deployments • Verified and Confidence • Run your own Enterprise Store
  • 26. Types of Add-On Partnerships Verified Solution Add-Ons Site-Owner Add-Ons Joint Solution Add-Ons Developer Add-Ons Verified Solution Add-On • Verify integration appropriate • Co-Sales / Marketing Materials • Annual ReviewSite Owner Solution Add-On • Add-On Store Access • Deeper integration (UX/UI) • Co-Sales / Marketing Initiatives • Bi-Annual Review Site Owner Solution Add-On • Add-On Store Access • Deeper integration (UX/UI) • Co-Sales / Marketing Initiatives • Bi-Annual Review Joint Solution Add-On • Sold through EPiServer Channel • Complete platform integration • Engaged Sales / Marketing Teams • Quarterly Review Developer Add-On • Through developer channel • Open-source solutions • Community tested Developer Add-On • Through developer channel • Open-source solutions • Community tested
  • 27. General Partner Journey 1 – Introduction •Identify •Application 2 - Feasibility •Technical Feasibility •Business Feasibility 3 Define the Relationship •Type of Add-On •Contract Signature 4 Development Review •Technical Assessment 5 – Launch Plan •Marketing •Sales •Support •Training 6 – Launch •Review •Roadmap •Feature Requests Verified Solution • Ensure integration works Site Owner Solution Add-On • Install / Uninstall Test • Integration Test • Security Test • Performance Test Joint Solution Add-On • Full system test • Pricing list • A Sales Sheet/ Product Sheet • Website Blurb / Info • Sales Presentation • FAQ sheet • Implementation Cheat Sheet • Press Release draft • Support Policy • Training information • License Terms and Conditions (EULA, EUSA)
  • 28. Marketing Automation Analytics / Optimization DAM / MAM / PIM Search Translation Payment / Tax / Shipping Mobile Social Video
  • 29. Available today Apptus InRiver Silverpop ImageVault Site Attention SEO Manager
  • 30. What’s Next? Q1 – 10 Add-Ons Add-On Store Enhancements More Marketing Initiatives Customer Survey
  • 31. CXM User Experience Ecosystem / Add-on Store EPiServer Platform
  • 32. User Experience Simplicity User centric design Content in focus Attention to details
  • 33. CXM User Experience Ecosystem / Add-on Store EPiServer Platform
  • 34. Customer Experiences Deliver Analyze Create Optimize
  • 35. Create Experiences Content lies at the heart of all marketing.
  • 36. Create Reuse Touchpoint preview Content Products Customers Context rules Behavior
  • 37. Context rules
  • 38. Deliver Experiences Screens, channels and touchpoints. Did someone say context is king?
  • 39. Deliver Screen agnostic Create Adaptive Reuse Touchpoint preview Content Products Customers Context targeted Context rules Behavior
  • 40. Screen agnostic
  • 41. Context targeted
  • 42. Analyze Experiences Curated insights make you stop guessing.
  • 43. Web Social Mail Apps Deliver Screen agnostic Create Adaptive Reuse Touchpoint preview Content Products Customers Context targeted Context rules Overview Context details Engage- ment Behavior
  • 44. Context details
  • 45. Optimize Experiences Taking advantage of data and counting conversions.
  • 46. Web Social Mail Apps Deliver Optimize Channel agnostic Create Adaptive Reuse Touchpoint preview SEO A/B test MVT Content Products Customers Self optimized Context targeted Context rules Goal Conversion Engage- ment Behavior
  • 47. SEO
  • 48. Bring it all together CXM is not one piece of software, but a strategy where several different technologies plays a key role.
  • 49. Add-ons Cloud