Peter Sunna Product Manager
Peter Yeung Business Developer Manager
Deploy EPiServer
CMS in the Cloud
“In the fast pace online
landscape, you need a
highly scalable and agile
CMS to meet the needs
of your customers
quickly.”
Highly Scalable?
Agile?
Meet the needs of your customers?
Peter Yeung
#notyetontwitter
“Deliver a great
customer experience”
CXM
User Experience
Ecosystem / Add-on Store
EPiServer Platform
CXM = Customer Experience Management
CXM
User Experience
Ecosystem / Add-on Store
EPiServer Platform
Platform today - version 7.1
• Runs in the cloud
• License file tied to IP or MAC
• All frontend servers know about each o...
Web Instance
Events/Messa
ging Service
Blob/File
Service
Site activation
Web Instance
Web Instance
XCOPY Deploy
Scaling 1....
Deployment
• No requirement to install MSI
• No references to Program Files
• No absolute paths
• No Scheduler Service
• N...
Load balancing
• New Provider Model for ”Remote Events”
• Default is WCF with TCP/UDP
• Amazon provider with zero config
–...
Files
• New Provider Model
– Blob Provider (Blob = Binary Large Object)
• Default is files on disk
• Provider for Amazon S3
Multi site
• Multiple sites per IIS site
• Sites created and activated in backend
Example: Amazon CloudFormation
CXM
User Experience
Ecosystem / Add-on Store
EPiServer Platform
Ecosystem
Hard to get right
Why?
Where?
Updates?
Fast
Add-on Store
Available today
Social Reach
Google Analytics
Publish from Office
Language Manager
Disqus Comments
Coming soon
Dynamic Forms
Content Activity
Content Groups
Third party
Verification?
Support?
Design guidelines?
Sales process?
The Add-On Store Benefits for Customer
• Get access to latest 3rd Party technologies/functionality
– New Functionality (e....
Types of Add-On Partnerships
Verified Solution Add-Ons
Site-Owner Add-Ons
Joint Solution Add-Ons
Developer Add-Ons
Verifie...
General Partner Journey
1 – Introduction
•Identify
•Application
2 - Feasibility
•Technical
Feasibility
•Business
Feasibili...
Marketing Automation
Analytics / Optimization
DAM / MAM / PIM
Search
Translation
Payment / Tax / Shipping
Mobile
Social
Vi...
Available today
Apptus
InRiver
Silverpop
ImageVault
Site Attention
SEO Manager
What’s Next?
Q1 – 10 Add-Ons
Add-On Store
Enhancements
More Marketing Initiatives
Customer Survey
CXM
User Experience
Ecosystem / Add-on Store
EPiServer Platform
User Experience
Simplicity
User centric design
Content in focus
Attention to details
CXM
User Experience
Ecosystem / Add-on Store
EPiServer Platform
Customer Experiences
Deliver
Analyze
Create
Optimize
Create
Experiences
Content lies at the heart of all marketing.
Create Reuse
Touchpoint
preview
Content Products Customers
Context
rules
Behavior
Context
rules
Deliver
Experiences
Screens, channels and touchpoints. Did someone say
context is king?
Deliver
Screen
agnostic
Create
Adaptive
Reuse
Touchpoint
preview
Content Products Customers
Context
targeted
Context
rules...
Screen
agnostic
Context
targeted
Analyze
Experiences
Curated insights make you stop guessing.
Web Social Mail Apps
Deliver
Screen
agnostic
Create
Adaptive
Reuse
Touchpoint
preview
Content Products Customers
Context
t...
Context
details
Optimize
Experiences
Taking advantage of data and counting conversions.
Web Social Mail Apps
Deliver
Optimize
Channel
agnostic
Create
Adaptive
Reuse
Touchpoint
preview
SEO
A/B test
MVT
Content P...
SEO
Bring it all together
CXM is not one piece of software, but a strategy
where several different technologies plays a key ro...
Add-ons
Cloud
Engage, amaze and deliver with e pi server in the aws cloud london
Engage, amaze and deliver with e pi server in the aws cloud london
Engage, amaze and deliver with e pi server in the aws cloud london
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Engage, amaze and deliver with e pi server in the aws cloud london

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In the fast pace online landscape, you need a highly scalable and agile CMS to meet the needs of your customers quickly. Find out how to deploy EPiServer, an enterprise class, multichannel CMS, on the cloud to speed your time to market and deliver customized solutions on the fly.

Peter Yeung, Business Development Director and Peter Sunna, Product Manager of EPiServer

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Engage, amaze and deliver with e pi server in the aws cloud london

  1. 1. Peter Sunna Product Manager Peter Yeung Business Developer Manager Deploy EPiServer CMS in the Cloud
  2. 2. “In the fast pace online landscape, you need a highly scalable and agile CMS to meet the needs of your customers quickly.”
  3. 3. Highly Scalable?
  4. 4. Agile?
  5. 5. Meet the needs of your customers?
  6. 6. Peter Yeung #notyetontwitter
  7. 7. “Deliver a great customer experience”
  8. 8. CXM User Experience Ecosystem / Add-on Store EPiServer Platform CXM = Customer Experience Management
  9. 9. CXM User Experience Ecosystem / Add-on Store EPiServer Platform
  10. 10. Platform today - version 7.1 • Runs in the cloud • License file tied to IP or MAC • All frontend servers know about each other • Files stored on disk (VPP) • Dependent on local services (Scheduler) • 1-1 mapping between EPiServer site and IIS site
  11. 11. Web Instance Events/Messa ging Service Blob/File Service Site activation Web Instance Web Instance XCOPY Deploy Scaling 1..nScaling 1..n Database Platform tomorrow
  12. 12. Deployment • No requirement to install MSI • No references to Program Files • No absolute paths • No Scheduler Service • No updating web.config on startup • No server config in web.config Copy 1 folder to deploy
  13. 13. Load balancing • New Provider Model for ”Remote Events” • Default is WCF with TCP/UDP • Amazon provider with zero config – Amazon Simple Queue Service (SQS) – Amazon Simple Notification Service (SNS)
  14. 14. Files • New Provider Model – Blob Provider (Blob = Binary Large Object) • Default is files on disk • Provider for Amazon S3
  15. 15. Multi site • Multiple sites per IIS site • Sites created and activated in backend
  16. 16. Example: Amazon CloudFormation
  17. 17. CXM User Experience Ecosystem / Add-on Store EPiServer Platform
  18. 18. Ecosystem
  19. 19. Hard to get right Why? Where? Updates?
  20. 20. Fast
  21. 21. Add-on Store
  22. 22. Available today Social Reach Google Analytics Publish from Office Language Manager Disqus Comments
  23. 23. Coming soon Dynamic Forms Content Activity Content Groups
  24. 24. Third party Verification? Support? Design guidelines? Sales process?
  25. 25. The Add-On Store Benefits for Customer • Get access to latest 3rd Party technologies/functionality – New Functionality (e.g. translation services) – New Verticals (e.g. retail PoS integrations) – New Platforms (e.g Marketing Automation) • Get access to latest EPiServer functionality – Google Analytics – Social Reach • Auto Updates and Deployments • Verified and Confidence • Run your own Enterprise Store
  26. 26. Types of Add-On Partnerships Verified Solution Add-Ons Site-Owner Add-Ons Joint Solution Add-Ons Developer Add-Ons Verified Solution Add-On • Verify integration appropriate • Co-Sales / Marketing Materials • Annual ReviewSite Owner Solution Add-On • Add-On Store Access • Deeper integration (UX/UI) • Co-Sales / Marketing Initiatives • Bi-Annual Review Site Owner Solution Add-On • Add-On Store Access • Deeper integration (UX/UI) • Co-Sales / Marketing Initiatives • Bi-Annual Review Joint Solution Add-On • Sold through EPiServer Channel • Complete platform integration • Engaged Sales / Marketing Teams • Quarterly Review Developer Add-On • Through developer channel • Open-source solutions • Community tested Developer Add-On • Through developer channel • Open-source solutions • Community tested
  27. 27. General Partner Journey 1 – Introduction •Identify •Application 2 - Feasibility •Technical Feasibility •Business Feasibility 3 Define the Relationship •Type of Add-On •Contract Signature 4 Development Review •Technical Assessment 5 – Launch Plan •Marketing •Sales •Support •Training 6 – Launch •Review •Roadmap •Feature Requests Verified Solution • Ensure integration works Site Owner Solution Add-On • Install / Uninstall Test • Integration Test • Security Test • Performance Test Joint Solution Add-On • Full system test • Pricing list • A Sales Sheet/ Product Sheet • Website Blurb / Info • Sales Presentation • FAQ sheet • Implementation Cheat Sheet • Press Release draft • Support Policy • Training information • License Terms and Conditions (EULA, EUSA)
  28. 28. Marketing Automation Analytics / Optimization DAM / MAM / PIM Search Translation Payment / Tax / Shipping Mobile Social Video
  29. 29. Available today Apptus InRiver Silverpop ImageVault Site Attention SEO Manager
  30. 30. What’s Next? Q1 – 10 Add-Ons Add-On Store Enhancements More Marketing Initiatives Customer Survey
  31. 31. CXM User Experience Ecosystem / Add-on Store EPiServer Platform
  32. 32. User Experience Simplicity User centric design Content in focus Attention to details
  33. 33. CXM User Experience Ecosystem / Add-on Store EPiServer Platform
  34. 34. Customer Experiences Deliver Analyze Create Optimize
  35. 35. Create Experiences Content lies at the heart of all marketing.
  36. 36. Create Reuse Touchpoint preview Content Products Customers Context rules Behavior
  37. 37. Context rules
  38. 38. Deliver Experiences Screens, channels and touchpoints. Did someone say context is king?
  39. 39. Deliver Screen agnostic Create Adaptive Reuse Touchpoint preview Content Products Customers Context targeted Context rules Behavior
  40. 40. Screen agnostic
  41. 41. Context targeted
  42. 42. Analyze Experiences Curated insights make you stop guessing.
  43. 43. Web Social Mail Apps Deliver Screen agnostic Create Adaptive Reuse Touchpoint preview Content Products Customers Context targeted Context rules Overview Context details Engage- ment Behavior
  44. 44. Context details
  45. 45. Optimize Experiences Taking advantage of data and counting conversions.
  46. 46. Web Social Mail Apps Deliver Optimize Channel agnostic Create Adaptive Reuse Touchpoint preview SEO A/B test MVT Content Products Customers Self optimized Context targeted Context rules Goal Conversion Engage- ment Behavior
  47. 47. SEO
  48. 48. Bring it all together CXM is not one piece of software, but a strategy where several different technologies plays a key role.
  49. 49. Add-ons Cloud

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