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Elastra - Amazon Web Services
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Stuart Charlton of Elastra presents at AWS Start-Up Event - San Francisco about their use of AWS.

Stuart Charlton of Elastra presents at AWS Start-Up Event - San Francisco about their use of AWS.

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  • BEA Confidential

Elastra - Amazon Web Services Presentation Transcript

  • 1. Amazon Web Services Cloud Tour 2008 San Francisco Stuart Charlton, Chief Software Architect September 3, 2008
  • 2. Enterprise Cloud Computing
    • A suite of software applications and components, provisioned and managed in the cloud using technologies created by Elastra.
    • ELASTRA enables Web Businesses , Software as a Service ISV s, and Enterprise IT to configure, deploy, and manage applications in public and private elastic compute clouds.
    :
  • 3. How We Leverage AWS AWS Environment
  • 4. VALUE OF THE AWS-HOSTED CLOUD MARKET SaaS ISVs Enterprise IT Web Businesses SEGMENT
    • Easier to design/deploy/manage systems with fewer resources
    • On demand scalability reduces risk of unknown business scale-up/scale-down needs
    • Cap ex becomes op ex, improved cash flow
    VALUE ALTERNATIVE
    • Fewer people/lower cost to manage operations
    • Innovate faster using existing skills and knowledge
    • Use resources to penetrate new markets faster
    • Reduced operational risk (no upfront investment)
    • Cap ex becomes op ex
    • Improved ROI on IT projects = faster time-to-value for Business
    • Improve Innovation lifecycles (develop & test better business applications faster)
    • Ensure license compliance, improve license utilization
    • Obtain mechanism for business units to consume and receive internal charges for traditional s/w that reflects virtualized/utility computing model
    • Data Center Hosting
    • Proprietary “cloud platform”
    • Data Center Hosting
    • Proprietary “cloud platform”
    • Virtualize and “wing it”
    • Data Center Hosting
    COST TIME FLEXIBILITY GROWTH
  • 5. Customer example: Palo Alto Software SaaS ISVs PRODUCT
    • Problem:
      • “ we do not want to compete on our ability to provide infrastructure, but rather on the features of our product”
      • Want an on-demand solution for existing software deployment
      • Want to get to market quickly
    • Architecture:
      • 2-node large MySQL cluster
    • Alternative :
      • Build infrastructure in-house
      • Hire expensive system administrators
      • Find a hosting provider with lock-in and limited scalability
    • ELASTRA/AWS Advantages:
      • Predictable, scalable, on-demand pricing
      • Product LAUNCHED
      • Planning to add nodes cost-effectively and scale as demand grows
    Palo Alto Software develops, publishes, and markets software products for use with personal computers. Its products offer task-oriented, "know how" solutions for small-business and home-office entrepreneurs, professionals, and middle managers http://www.paloalto.com
  • 6. Thank You! Questions? [email_address] http://stucharlton.com/blog September 03, 2008