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Elastra - Amazon Web Services

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Stuart Charlton of Elastra presents at AWS Start-Up Event - San Francisco about their use of AWS.

Stuart Charlton of Elastra presents at AWS Start-Up Event - San Francisco about their use of AWS.

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  • BEA Confidential
  • Transcript

    • 1. Amazon Web Services Cloud Tour 2008 San Francisco Stuart Charlton, Chief Software Architect September 3, 2008
    • 2. Enterprise Cloud Computing
      • A suite of software applications and components, provisioned and managed in the cloud using technologies created by Elastra.
      • ELASTRA enables Web Businesses , Software as a Service ISV s, and Enterprise IT to configure, deploy, and manage applications in public and private elastic compute clouds.
      :
    • 3. How We Leverage AWS AWS Environment
    • 4. VALUE OF THE AWS-HOSTED CLOUD MARKET SaaS ISVs Enterprise IT Web Businesses SEGMENT
      • Easier to design/deploy/manage systems with fewer resources
      • On demand scalability reduces risk of unknown business scale-up/scale-down needs
      • Cap ex becomes op ex, improved cash flow
      VALUE ALTERNATIVE
      • Fewer people/lower cost to manage operations
      • Innovate faster using existing skills and knowledge
      • Use resources to penetrate new markets faster
      • Reduced operational risk (no upfront investment)
      • Cap ex becomes op ex
      • Improved ROI on IT projects = faster time-to-value for Business
      • Improve Innovation lifecycles (develop & test better business applications faster)
      • Ensure license compliance, improve license utilization
      • Obtain mechanism for business units to consume and receive internal charges for traditional s/w that reflects virtualized/utility computing model
      • Data Center Hosting
      • Proprietary “cloud platform”
      • Data Center Hosting
      • Proprietary “cloud platform”
      • Virtualize and “wing it”
      • Data Center Hosting
      COST TIME FLEXIBILITY GROWTH
    • 5. Customer example: Palo Alto Software SaaS ISVs PRODUCT
      • Problem:
        • “ we do not want to compete on our ability to provide infrastructure, but rather on the features of our product”
        • Want an on-demand solution for existing software deployment
        • Want to get to market quickly
      • Architecture:
        • 2-node large MySQL cluster
      • Alternative :
        • Build infrastructure in-house
        • Hire expensive system administrators
        • Find a hosting provider with lock-in and limited scalability
      • ELASTRA/AWS Advantages:
        • Predictable, scalable, on-demand pricing
        • Product LAUNCHED
        • Planning to add nodes cost-effectively and scale as demand grows
      Palo Alto Software develops, publishes, and markets software products for use with personal computers. Its products offer task-oriented, "know how" solutions for small-business and home-office entrepreneurs, professionals, and middle managers http://www.paloalto.com
    • 6. Thank You! Questions? [email_address] http://stucharlton.com/blog September 03, 2008