Andy Jassy Keynote Sydney Customer Appreciation Day

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Andy Jassy's Keynote for Customer Appreciation Day, Sydney November 13th 2013.

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  • So what is Amazon doing at a cloud conference….I hope that many of you know why, but for those of you that may not know the story of how we got into this business….we have three customers sets at Amazon today….
  • Technology innovation has always driven the growth of Amazon.com.  As Amazon expanded its product offerings for retail customers, the company also expanded customer segments. After over a decade of building and running a highly scalable web application, Amazon.com, the company realized that it had developed a core competency in operating massive scale technology infrastructure and datacentres, and embarked on a much broader mission of serving a new customer segment—developers and businesses—with a platform of web services they can use to build sophisticated, scalable applications.  In 2006, we launched Amazon Web Services and officially began offering businesses and developers access to the web scale computing services based on Amazon ’ s own back-end technology infrastructure. AWS gives any developer the keys to this infrastructure, which they can use to build and grow any business.  This makes it possible for any business to reach the scale of major internet players like Amazon.com, but without the expensive price tag they would have to pay to build and maintain such a reliable, secure, and scalable infrastructure.   “ It's not customers' job to invent for themselves. It's your job to invent on their behalf. You need to listen to customers. You need to invent on their behalf. Kindle, EC2 would not have been developed if we did not have an inventive culture. ” - Jeff Bezos, Founder & CEO, Amazon.com
  • Technology innovation has always driven the growth of Amazon.com.  As Amazon expanded its product offerings for retail customers, the company also expanded customer segments. After over a decade of building and running a highly scalable web application, Amazon.com, the company realized that it had developed a core competency in operating massive scale technology infrastructure and datacentres, and embarked on a much broader mission of serving a new customer segment—developers and businesses—with a platform of web services they can use to build sophisticated, scalable applications.  In 2006, we launched Amazon Web Services and officially began offering businesses and developers access to the web scale computing services based on Amazon ’ s own back-end technology infrastructure. AWS gives any developer the keys to this infrastructure, which they can use to build and grow any business.  This makes it possible for any business to reach the scale of major internet players like Amazon.com, but without the expensive price tag they would have to pay to build and maintain such a reliable, secure, and scalable infrastructure.   “ It's not customers' job to invent for themselves. It's your job to invent on their behalf. You need to listen to customers. You need to invent on their behalf. Kindle, EC2 would not have been developed if we did not have an inventive culture. ” - Jeff Bezos, Founder & CEO, Amazon.com
  • Technology innovation has always driven the growth of Amazon.com.  As Amazon expanded its product offerings for retail customers, the company also expanded customer segments. After over a decade of building and running a highly scalable web application, Amazon.com, the company realized that it had developed a core competency in operating massive scale technology infrastructure and datacentres, and embarked on a much broader mission of serving a new customer segment—developers and businesses—with a platform of web services they can use to build sophisticated, scalable applications.  In 2006, we launched Amazon Web Services and officially began offering businesses and developers access to the web scale computing services based on Amazon ’ s own back-end technology infrastructure. AWS gives any developer the keys to this infrastructure, which they can use to build and grow any business.  This makes it possible for any business to reach the scale of major internet players like Amazon.com, but without the expensive price tag they would have to pay to build and maintain such a reliable, secure, and scalable infrastructure.   “ It's not customers' job to invent for themselves. It's your job to invent on their behalf. You need to listen to customers. You need to invent on their behalf. Kindle, EC2 would not have been developed if we did not have an inventive culture. ” - Jeff Bezos, Founder & CEO, Amazon.com
  • Technology innovation has always driven the growth of Amazon.com.  As Amazon expanded its product offerings for retail customers, the company also expanded customer segments. After over a decade of building and running a highly scalable web application, Amazon.com, the company realized that it had developed a core competency in operating massive scale technology infrastructure and datacentres, and embarked on a much broader mission of serving a new customer segment—developers and businesses—with a platform of web services they can use to build sophisticated, scalable applications.  In 2006, we launched Amazon Web Services and officially began offering businesses and developers access to the web scale computing services based on Amazon ’ s own back-end technology infrastructure. AWS gives any developer the keys to this infrastructure, which they can use to build and grow any business.  This makes it possible for any business to reach the scale of major internet players like Amazon.com, but without the expensive price tag they would have to pay to build and maintain such a reliable, secure, and scalable infrastructure.   “ It's not customers' job to invent for themselves. It's your job to invent on their behalf. You need to listen to customers. You need to invent on their behalf. Kindle, EC2 would not have been developed if we did not have an inventive culture. ” - Jeff Bezos, Founder & CEO, Amazon.com
  • Technology innovation has always driven the growth of Amazon.com.  As Amazon expanded its product offerings for retail customers, the company also expanded customer segments. After over a decade of building and running a highly scalable web application, Amazon.com, the company realized that it had developed a core competency in operating massive scale technology infrastructure and datacentres, and embarked on a much broader mission of serving a new customer segment—developers and businesses—with a platform of web services they can use to build sophisticated, scalable applications.  In 2006, we launched Amazon Web Services and officially began offering businesses and developers access to the web scale computing services based on Amazon ’ s own back-end technology infrastructure. AWS gives any developer the keys to this infrastructure, which they can use to build and grow any business.  This makes it possible for any business to reach the scale of major internet players like Amazon.com, but without the expensive price tag they would have to pay to build and maintain such a reliable, secure, and scalable infrastructure.   “ It's not customers' job to invent for themselves. It's your job to invent on their behalf. You need to listen to customers. You need to invent on their behalf. Kindle, EC2 would not have been developed if we did not have an inventive culture. ” - Jeff Bezos, Founder & CEO, Amazon.com
  • Technology innovation has always driven the growth of Amazon.com.  As Amazon expanded its product offerings for retail customers, the company also expanded customer segments. After over a decade of building and running a highly scalable web application, Amazon.com, the company realized that it had developed a core competency in operating massive scale technology infrastructure and datacentres, and embarked on a much broader mission of serving a new customer segment—developers and businesses—with a platform of web services they can use to build sophisticated, scalable applications.  In 2006, we launched Amazon Web Services and officially began offering businesses and developers access to the web scale computing services based on Amazon ’ s own back-end technology infrastructure. AWS gives any developer the keys to this infrastructure, which they can use to build and grow any business.  This makes it possible for any business to reach the scale of major internet players like Amazon.com, but without the expensive price tag they would have to pay to build and maintain such a reliable, secure, and scalable infrastructure.   “ It's not customers' job to invent for themselves. It's your job to invent on their behalf. You need to listen to customers. You need to invent on their behalf. Kindle, EC2 would not have been developed if we did not have an inventive culture. ” - Jeff Bezos, Founder & CEO, Amazon.com
  • Amazon Web Services provides highly scalable computing infrastructure that enables organizations around the world to requisition compute power, storage, and other on-demand services in the cloud.  These services are available on demand so a customer doesn ’ t need to think about controlling them, maintaining them or even where they are located. Let ’ s take a look at the services that we provide.
  • The AWS Cloud powers hundreds of thousands of businesses in 190 countries around the world. Large enterprises are using AWS for the following use cases: Running enterprise applications such as Oracle, SAP and Microsoft Applications (Windows Server, Sharepoint Server and SQL Server). Creating custom business applications to support the needs of internal functions such as HR, finance and sales. Developing customer-facing web applications that power ecommerce, mobile, gaming, social media and marketing websites. Processing Big Data and High Performance Computing workloads in the medical, imaging, genome sequencing, web analytics and business intelligence fields.  Disaster Recovery, Backup or Archive of business critical data to the Amazon Web Services cloud. 
  • Amazon Web Services serves hundreds of thousands of customers in more than 190 countries from startups to Fortune 500s. Our cusetomers include internet businesses like Netflix and Yelp; media companies like Newsweek and NY times and large enterprises like Shell, Farmer ’ s insurance and Hitachi.
  • Key partners: We currently have a broad ecosystem of many 1000 ’ s of partners, including over 1,100 in our top tier of partners (APN standard and advanced) Our partners range from multi-billion ISV ’ s and technology partners, through to small “ born on the cloud ” technology and consulting partners that are aggressively building businesses on AWS. We have many of the big names you would expect such as Cag Gemini, Wipro, Cognizant; As well as major technology providers like SAP, Microsoft, BMC and others. The AWS ecosystem includes a growing community of Independent Software Vendors (ISVs) and Systems Integrators (SIs) that are building services and solutions on cloud computing with Amazon Web Services.
  • Exceeded 1 Trillion objects in June 2012 Peak Requests 750,000+ per second 192% storage growth in 2011 This is not just SMB backups. Some of the biggest blue chip companies are trusting S3 Taking on bids for multiple petabytes And we ’ re winning them We ’ re the only ones that can do it
  • Update numbers as of Nov 6, 2012 108 = YTD product/feature/service announcements 182 = product/feature/service announcements thru Dec 2012 (i.e., 74 new launches on the roadmap between now & end of year) 4 = Free Trial/Price Reduction emails (these were not included in the 108 total above) The Amazon Web Services platform of technology infrastructure services has grown rapidly since the first service launch in March 2006. One of the reasons we believe companies are adopting these services so quickly is because of our rapid innovation based on customer feedback.  We ’ re constantly adding features and services, and if you look back at AWS launches over the years, you ’ ll notice our pace of innovation is quick. “ I think one reason that Amazon addresses the developer market so well is that they are developers themselves, while most hosting companies are data center operators. Thus, even with respect to core infrastructure automation technologies, Amazon hasn't waited for a known vendor to solve all of their problems, but have attacked solutions themselves head on. This, in turn, allows them to focus on priorities as determined by their customers, as well as innovate new services that customers didn't even know they wanted. If the technologies exist, they will explore them, and maybe use one. However, for a systems software shop like AWS, often the faster, cheaper route is to create the service themselves, the way they want it. – James Urquhart – CNET http://news.cnet.com/8301-19413_3-20098812-240/can-any-cloud-catch-amazon-web-services-part-1/?tag=mncol;txt
  • Amazon Web Services is steadily expanding its global infrastructure to help customers achieve lower latency and higher throughput. As our customers grow their businesses, AWS will continue to provide infrastructure that meets their global requirements.
  • AWS was able to build and manage a global infrastructure at scale, and pass the cost saving benefits onto you in the form of lower prices. With the efficiencies of our scale and expertise, we have been able to lower our prices on 15 different occasions over the past four years. You can visit our Economics Center to learn more http://aws.amazon.com/economics/ It ’ s also worth looking at Amazon ’ s heritage and AWS ’ s history.  We ’ re a company that works hard to lower its costs so that we can pass savings back to our customers.  If you look at the history of AWS, that ’ s exactly what we ’ ve done. We have been lowering prices on Amazon EC2, Amazon S3, Amazon CloudFront, and AWS bandwidth multiple times already without any competitive pressure to do so. “ We estimate that the overall cost savings including hardware, infrastructure and network bandwidth, and personnel, is estimated to be in the hundreds of thousands of dollars. It is highly cost-prohibitive to achieve this with fixed capacity and traditional computing models. – Leo Chan, CTO, Xignite
  • Traditional infrastructure generally requires that you predict the amount of computing resources your application will use over a period of several years. If you under-estimate, your applications will not have the horsepower to handle unexpected traffic, potentially resulting in customer dissatisfaction. If you over-estimate, you ’ re wasting money with superfluous resources. The on-demand and elastic nature of the cloud enables the infrastructure to be closely aligned (as it expands and contracts) with the actual demand, thereby increasing overall utilization and reducing cost. “ We did look at a number of more traditional hosting solutions, but very quickly came to the conclusion that AWS would meet our needs much better and at a lower cost. The on-demand nature of AWS was very attractive as it allowed us to be comfortable in the knowledge that we could scale the hardware very, very quickly. ” – Dave Tharp, Head of Development, Virgin Atlantic Airways
  • Elasticity is one of the fundamental properties of the cloud. Elasticity is the power to scale computing resources up and down easily and with minimal friction. It is important to understand that elasticity will ultimately drive most of the benefits of the cloud. Traditionally, applications have been built for fixed, rigid and pre-provisioned infrastructure. Companies never had the need to provision and install servers on daily basis. As a result, most software architectures do not address the rapid deployment or reduction of hardware. Since the provisioning time and upfront investment for acquiring new resources was too high, software architects never invested time and resources in optimizing for hardware utilization. It was acceptable if the hardware on which the application is running was under-utilized. The notion of “ elasticity ” within an architecture was overlooked because the idea of having new resources in minutes was not possible. Cloud computing streamlines the process of acquiring the necessary resources; there is no longer any need to place orders ahead of time and to hold unused hardware captive. Instead, customers can request what they need mere minutes before they need it or automate the procurement process, taking advantage of the vast scale and rapid response time of the cloud. The same is applicable to releasing the unneeded or under-utilized resources when you don ’ t need them.
  • Source: Forrester, “ Companies Building Private Clouds Focus on Infrastructure Not Automation ” – James Staten Without getting into the industry debate about public vs. private cloud it ’ s clear that most cloud benefits cannot be realized with on-premise virtualization technologies. In the on-premise virtualization model, you often have to buy expensive hardware and software which virtually eliminates the cost benefits of cloud computing. Although on-premise virtualization allows you to quickly provision new servers, your ability to scale up is limited to your physical infrastructure. You still need to buy physical servers to grow. If you want to scale down you won ’ t see significant cost-savings as you already paid for the hardware. These limitations of the on-premise virtualization model impact your ability to innovate fast and free up money to invest in new projects.
  • Summary Statement:  The new Sydney region will provide single digit millisecond latency to end users in Sydney and significantly improved and predictable performance to other cities in Australia and New Zealand.    Important Note:  Latency is measured between POP locations, and does not include additional last mile transit times between POPs and end users.   Thus, actual latency measured by end users will be higher than what is presented above.  Incremental last mile latency may range from as little as a few milliseconds to double-digit latency, depending on the quality and conditions of local end user networks.   Other Interesting Observations:   Latency standard deviations to Australian cities from SIN and NRT are much higher than SFO.  Australia is much better connected to the US West Coast than Singapore or Japan (i.e. direct undersea cable routes).  We are pulling the data right now, but it will be interesting to observe what percentage of Australian customer revenue today comes from SFO. Latency to Perth from SIN is highly variable, with routes sometimes going through Japan or even to the US.   Kind regards,   Jake  
  • Note: Over 10,000 customers in Australia. As you would expect to see we have a broad variety of companies that span from hot startups – through to major enterprises – through government agencies. A couple I would highlight would be Commonwealth bank – a major financial institution with over 51K employees, 1.1K national branches and $718B AU dollar in assets, (ben note: USD is approximately same as AU dollar) Australian Government – Dept of Finance and deregulation - A public sector entity that is using AWS. We also have a number of startups including - Halfbrick – a gaming company based in Australia – that specializes in developing games for iphone/itouch. In May 2012, their popular game FRUIT NINJA reached 300M downloads, and was on one third of all US iphones (source: Wickipedia)
  • Talking Points: We have a strong and growing ecosystem in Australia. In particular we have a number of Advanced partners who have achieved the criteria required to be on the upper echelon of our program. These include Base 2 Services – a consulting company that has been working with AWS since 2006. Base2 has helped Tier 1 companies as well as startups get started on AWS. Bulletproof – A company who ’ s growth has resulted in its appearance in the Deloitte Technology Fast 50 Australia 2010 & 2011 and Deloitte Technology Fast 500 Asia Pacific 2010 & 2011. ICE – a leading provider of cloud management solutions based in Sydney We also have a variety of standard level partners and registered partners in the community.
  • There’s still a lot of noise out there about the cloud. As you take your next step into this new world, let me offer some suggestions on the key questions to ask yourself in choosing a provider…
  • There’s still a lot of noise out there about the cloud. As you take your next step into this new world, let me offer some suggestions on the key questions to ask yourself in choosing a provider…
  • Andy Jassy Keynote Sydney Customer Appreciation Day

    1. 1. The  New  World  of  IT    Andy  Jassy    Senior  Vice  President  Amazon  Web  Services  
    2. 2. Amazon’s Three Businesses Consumer Business Seller Technology (retail) Business Infrastructure Platform (Cloud Computing) Cloud computing Tens of millions of active Sell on Amazon websites Infrastructure that enables customer accounts businesses and developers Use Amazon technology to more easily build their for your own retail technology applications website Eight countries: US, UK, Germany, Japan, Leverage Amazon’s Hundreds of thousands of France, Canada, China, massive fulfillment center active customers in over Italy network 190 countries
    3. 3. How did Amazon Get into Cloud Computing?   ?
    4. 4. How did Amazon Get into Cloud Computing?   !   We’d been working on it for over a decade
    5. 5. How did Amazon Get into Cloud Computing?   !   We’d been working on it for over a decade !   Development of a platform to enable sellers on the Amazon global infrastructure
    6. 6. How did Amazon Get into Cloud Computing?   !   We’d been working on it for over a decade !   Development of a platform to enable sellers on the Amazon global infrastructure !   Internal need for centralized, scalable deployment environment for applications
    7. 7. How did Amazon Get into Cloud Computing?   !   We’d been working on it for over a decade !   Development of a platform to enable sellers on the Amazon global infrastructure !   Internal need for centralized, scalable deployment environment for applications !   Early forays into web services proved developers were hungry for more
    8. 8. Led to Pursuing a Broader Mission   Enable businesses and developers to use web services* to build scalable, sophisticated applications. *What people now call “the Cloud”
    9. 9. AWS Platform Overview Deployment & Administration App ServicesCompute Storage Database Networking AWS Global Infrastructure
    10. 10. AWS Global Infrastructure Secure, redundant Cloud infrastructure for global companies and global apps Regions Deployment & Administration Availability Zones App Services Compute Storage Database Networking Edge Locations AWS Global Infrastructure
    11. 11. AWS Networking Services Extend your enterprise infrastructure to the AWS Cloud Amazon Virtual Private Cloud VPN to Extend Your Network Topology to AWS Deployment & Administration AWS Direct Connect Private, Dedicated Connection to AWS App Services Compute Storage Database Amazon Route 53 Networking Scalable Domain Name Service AWS Global Infrastructure
    12. 12. Compute Services Scalable Linux and Windows compute services Amazon EC2 Virtual Servers in the AWS Cloud Deployment & Administration Auto Scaling App Services Rule-driven scaling service for EC2 Compute Storage Database Amazon Elastic Load Balancing Networking Virtual load balancers for EC2 AWS Global Infrastructure
    13. 13. Storage Services Scalable and Durable High Performance Cloud Storage Amazon S3 Redundant, High-Scale Object Store Amazon Elastic Block Store Persistent block storage for EC2 Deployment & Administration App Services AWS Storage Gateway Compute Storage Database Seamless backup of enterprise data to S3 Networking AWS Glacier AWS Global Infrastructure Extremely low cost archive
    14. 14. Database Services Scalable and Durable High Performance Cloud Storage Amazon DynamoDB High Performance NoSQL Database Service Deployment & Administration Amazon RDS Managed Oracle, MySQL  and     App Services Microso:  SQL  server   Compute Storage Database Networking AWS Global Infrastructure
    15. 15. AWS App Services Highly abstracted services Amazon CloudFront that replace software for Global Content Delivery Service commonly needed application functionality Amazon CloudSearch Managed Search Service that Automatically Scales Amazon ElastiCache Deployment & Administration Managed Memecached service App Services Amazon Elastic MapReduce Big Data Analytics Service Compute Storage Database Amazon SWF Networking Simple Workflow Service AWS Global Infrastructure Amazon SNS Amazon SQS Amazon SES Notifications Queuing Email
    16. 16. Ecosystem App Services 3rd party highly abstracted services Security that replace software for commonly Services needed application functionality … and already run on AWS Log Analysis Services Deployment & Administration Developer Services App Services BI Compute Storage Database Services Networking Test Services AWS Global Infrastructure
    17. 17. Deployment & Administration AWS Ecosystem Services to provision, scale and AWS Management Console manage AWS resources Web-based management interface AWS IAM Identity & Access Management Amazon CloudWatch a Automated monitoring & alerts Deployment & Administration AWS CloudFormation App Services Automated AWS resource provisioning Compute Storage Database AWS Elastic Beanstalk Java, PHP, and .NET App deployment & management Networking AWS Global Infrastructure
    18. 18. What are Customer Running on AWS? Business Oracle,  SAP,  Microso:,  IBM   Line-­‐of-­‐Business  (LOB)  Apps   Applications Digital Media Distribution Web Gaming Applications Media Sharing Social Media Big Data & Analytics for Consumer Web High Performance Genome Sequencing Large Scale Batch Processing Computing Backup & Recovery Disaster Recovery Disaster Recovery & Archive Archive
    19. 19. Hundreds of Thousands of Customers in 190 Countries
    20. 20. Large Partner Ecosystem System  Integrators   Independent  So:ware  Vendors  
    21. 21. Amazon Scale: Over 1 Trillion Objects Stored 1  Trillion   905  Billion   762  Billion   Total  Number  of  Objects  Stored  in  Amazon  S3   262  Billion   102  Billion   14  Billion   40  Billion   2.9  Billion   Q4  2006   Q4  2007   Q4  2008   Q4  2009   Q4  2010   Q4  2011   Q1  2012  
    22. 22. Each day AWS adds the equivalent servercapacity to power Amazon when it was a global, $5.2B enterprise (circa 2003)
    23. 23. AWS Pace of Innovation   150+   82New  Service  Announcements   Including: &  Updates   61   Including: 6 new Direct Connect Sites AWS Sao Paulo Region DynamoDB Including: AWS Oregon Region RDS in VPC Amazon SNS Elastic Beanstalk (Beta) AWS Trusted Advisor 48   Amazon CloudFront AWS CloudFormation CloudFormation in VPC Amazon Route 53 Amazon RDS for Oracle AWS Storage Gateway Including: S3 Bucket Policies AWS Direct Connect Amazon Glacier Amazon RDS RDS Multi-AZ Support AWS GovCloud (US) Amazon CloudSearch 24   Amazon VPC RDS Reserved Databases Amazon ElastiCache AWS Marketplace Amazon EMR AWS Import/Export VPC Virtual Networking Red Hat Reserved Instances Including: EC2 Auto Scaling AWS IAM Beta CloudFront Live Streaming Multi-AZ Oracle RDS Amazon SimpleDB EC2 Reserved Instances AWS Singapore Region AWS Tokyo Region RDS SQL Server Amazon Cloudfront EC2 Elastic Load Balance Cluster Instances for EC2 SAP RDS on EC2 Multiple IPs in VPC Amazon EBS AWS Mngmt Console Amazon Linux AMI SAP BO on EC2 Provisioned IOPS EC2 Availability Zones Win Srv 2008 on EC2 Oracle Apps on EC2 Win Srv 2008 R2 on EC2 2008   2009   2010   2011   Est  2012    
    24. 24. Global Infrastructure for Global EnterprisesGovCloud US West US West US East South EU Asia Asia (US ITAR (Northern (Oregon) (Northern America (Ireland) Pacific Pacific Region) California) Virginia) (Sao Paulo) (Singapore) (Tokyo) AWS Regions AWS Edge Locations
    25. 25. New  World  of  IT  
    26. 26. Old World:High Cap Ex
    27. 27. New World:Variable Expense
    28. 28. Old  World:    Charge  as  much  as  you  can  
    29. 29. New World: Low variable expenseOnly pay for what you use
    30. 30. Scale & Innovation … … Drive Costs Down Attract More Invest in Customers Infrastructure Improve 23  Price  ReducQons  ReducePrices Economies of Scale   Since  2006     Lowers Our Costs
    31. 31. Old  World:    Guess  on  capacity  needs  
    32. 32. New World: Scale seamlessly upShed capacity as you wish
    33. 33. Predicting Infrastructure Need is Difficult Actual Usage Compute Power Customer Dissatisfaction Predicted Usage Waste Time
    34. 34. Old  World:     Need  a  New  Server?    See  You  in  2  or  3  Months  
    35. 35. New World:Spin up hundreds, even thousands of servers in minutes
    36. 36. Example: Video App on AWS 5,000 Number of EC2 Instances 0 Monday Tuesday Wednesday Thursday Friday Saturday Sunday
    37. 37. Old  World:     UndifferenQated  Heavy  LiYing   Large Capital Expenditures Underutilized IT Assets Patching Software Out of Datacenter SpaceScaling down as needed Slow IT Deployments Scaling up quickly Contract negotiation Managing  physical  growth  
    38. 38. New  World:    Focus  IT  resources  on  what  differenQates   your  business  
    39. 39. Old  World  Myth:    Cloud  CompuWng  =  VirtualizaWon  
    40. 40. Cloud Computing is More Than Just Virtualization Cloud On-Premise Computing Virtualization Convert CapEx into Variable Expense ü û Only  12%  Costsustomers  that  have  tried  ü build  a  “Private  Cloud”   Low Variable of  c to   û Pay Onlyhave  successfully  implemented  a  Self-­‐Service  Portal   for What You Use ü û  -­‐  Forrester         Easily Scale Up and Down ü û No infrastructure to Manage ü û Self-Service Infrastructure ü ?
    41. 41. Today,  We’re  Announcing  a   New  Region…  
    42. 42. Global Infrastructure for Global EnterprisesGovCloud US West US West US East South EU Asia Asia (US ITAR (Northern (Oregon) (Northern America (Ireland) Pacific Pacific Region) California) Virginia) (Sao Paulo) (Singapore) (Tokyo) AWS Regions AWS Edge Locations
    43. 43. Benefit of Using The Sydney Region!   The same AWS services and benefits Use the same services with all the same benefits as all other Regions!   Low latency Run your application closer to end users in Australia!   Data location Ensure your data is stored only in Australia
    44. 44. Over 10,000 AWS customers in Australia & New Zealand …
    45. 45. Strong Australia & New Zealand Partner Community  Advanced  Partner        Standard  Partner      
    46. 46. Some  Closing  Thoughts…  
    47. 47. Keys in Choosing a Cloud
    48. 48. Keys in Choosing a Cloud !   Experience !   Flexibility !   Scope of Functionality !   Pace of Innovation !   Global Footprint !   Lower Costs for Customers
    49. 49. In the fullness of time…
    50. 50. Thank  You!  

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