Content Delivery Using Amazon CloudFront

Content Delivery Using Amazon CloudFront Tal Saraf General Manager Amazon CloudFront and Route 53 1© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Agenda: Content Delivery With CloudFront Overview of Amazon CloudFront. Examine common needs and challenges. Discuss customers examples using CloudFront. Discuss Pricing. Demo the CloudFront Service. (Time permitting) Answer questions. Learn how to get started. .© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Introduction to CloudFrontCloudFront in a Nutshell. Low latency. Improves content load times High bandwidth. Enables high bit rate HD video and other bandwidth-heavy applications Redundant. Eliminates single points of failure Scalable. Ensure great experience as number of end users grows Global. Worldwide network provides great experience regardless of geography Cost-effective. Pay as you go model provides flexibility for your business 3© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Introduction to CloudFrontCloudFront common benefits. Improves customer experience with faster page loads - bounce rates go down and customers stay on your site longer SEO benefits: site speed and load times are important to search engine ranking • A study by Google showed that every ½ second of page load time dropped customer traffic by 20%. Google factors in page load times in their quality score. Mobile users on limited bandwidth connections get to your site faster Takes load off your web server Reduces costs Makes your site more reliable and scalable Provides protection: redundancy across multiple servers/locations© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Introduction to CloudFrontKey features for CloudFront. RTMP (Flash) and HTTP delivery Live and Video on-demand (VOD) Streaming Adaptive Bitrate Streaming HTTP/HTTPS File Delivery Private Content Programmatic Invalidation Industry-compliant, detailed Access Logs AWS Management Console Amazon CloudFront Full control via APIs Origin choice (S3, EC2, or any origin you choose) 5© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Introduction to CloudFrontHow CloudFront Works: Cached Object Request routed to most S3 bucket or CloudFront optimal edge location custom origin Edge Location End-user requests content with content 1 Cached copies of objects 2 Data transfer of cached content to end user (if cached)© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Introduction to CloudFrontHow CloudFront Works: Non-Cached Object If content not cached – object Request routed to most requested from origin CloudFront optimal edge location S3 bucket or custom origin Edge Location with content 2 1 End-user requests content Cached copies of objects 3 4 Data transfer of content to Data transfer of cached content CloudFront edge location to cache to end user (if cached)© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Introduction to CloudFrontContent and Media Serving Architecture 8© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Introduction to CloudFront CloudFront’s global presence EuropeNorth America AmsterdamAshburn, VA DublinDallas, TX FrankfurtJacksonville, FL London AsiaLos Angeles, CA (2) Paris Hong KongMiami, FL Stockholm TokyoNewark, NJ SingaporeNew York, NYPalo Alto, CASeattle, WA South AmericaSt. Louis, MO Sao Paulo 9 © 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Introduction to CloudFront Rapid pace of innovation (and price cuts). » Price Drop » Price Drop » HTTPS Support » Free Inbound Data Transfer » Access Logging Capability » Lower 1-Hour TTLs » Stockholm Edge Location » CloudFront Management Console » Access Logs for Streaming » Live Streaming Support » NYC Edge Location » Private Content » Custom Origins » Streaming Video on Demand » Service Level Agreement» CloudFront Public Beta » Jacksonville Edge Location » New Lower Pricing Tiers » Singapore Edge Location » Paris Edge Location » Enhanced CloudFront » (IAM) Identity & » Sao Paulo Edge Loc. » Private Streaming Access Log files Access Management » Fourth CA Edge Loc. » Default Root Object » Programmatic Invalidation 10 © 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Needs and CloudFront ExamplesWhat do customers expect from a CDN Great performance to a global audience Reliable delivery to wide range of clients and devices Scalability for unpredictable spikes in demand Control for secure content delivery Support for HD high-bandwidth streaming Reporting and analytics to track & analyze viewing patterns Easy to configure and manage solutions Cost-effective solutions Continuous investment and updates to servers/services 11© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Needs and CloudFront ExamplesNeed: Great performance globally. Amazon is a metrics Gomez Large Object Test* driven company Japan 12.000 We focus on metrics Download Time (Seconds) 9.673 10.000 that capture the end 8.000 user experience: the 6.000 “last mile,” not internet 4.000 3.126 3.688 3.441 “backbone” data 2.000 centers 0.000 Last Mile Your customers do not CloudFront Comparison A Comparison B Comparison C live in data centers. Last mile data based on 7,907 observations taken between 17-SEP-2011 and 1-Oct-2011 *The Gomez tests were designed and conducted by Amazon using the Compuware Corporation performance network. The test results have not been reviewed, approved or endorsed by Compuware Corporation 12© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Needs and CloudFront ExamplesNeed: Great performance globally. Gomez Large Object Test* Gomez Small Object Test* Europe North America 12.000 12.000 Download Time (Seconds) Download Time (Seconds) 10.000 10.000 7.441 7.538 7.709 8.000 8.000 7.284 6.000 6.000 4.000 4.000 1.943 2.149 2.068 2.283 2.000 2.000 0.000 0.000 Last Mile Last Mile CloudFront Comparison A Comparison B Comparison C CloudFront Comparison A Comparison B Comparison C Last mile data based on 88,871 observations taken between 17-Last mile data based on 65,907 observations taken between 17- SEP-2011 and 01-Oct-2011SEP-2011 and 01-OCT-2011 *The Gomez tests were designed and conducted by Amazon using the Compuware Corporation performance network. The test results have not been reviewed, approved or endorsed by Compuware Corporation 13 © 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Needs and CloudFront ExamplesExample: Great performance globally.The Amazon.com Video Games Download Store launched a newdownload experience using Amazon CloudFront“Delivery via Amazon CloudFront allows you to download video games as quickly as your broadband connection allows. Customers using a high speed, broadband internet can see up to an 8x increase in download speed…...”© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Needs and CloudFront ExamplesExample: Great performance globally.Second Life, or Linden Lab, uses Amazon S3 to storedownloads used in the Second Life world and CloudFront todistribute them“CloudFront has significantly reduced the time it takes for our Residents to download our Viewer, wherever they are,” said Linden Lab‟s Bryan O‟Sullivan. “The process for getting up and running with CloudFront was simple and straightforward, and took just a few minutes.”© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Performance Needs and CloudFront ExamplesExample: Great performance globally.IMDB uses Amazon CloudFront to distributecontent globally.“CloudFront makes this experience the fastestpossible by distributing the content physicallyclose to our worldwide user base.By hosting our search and video files onAmazon CloudFront, we have zero servers tomaintain, which makes our reliability sky-high.Amazon CloudFront gives usultrafast, scalable, and reliable search all overthe world" 16© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Needs and CloudFront ExamplesNeed: Reliable delivery to a range of clients. Multiple delivery protocols for different platforms and devices • Adobe RTMP • HTTP Streaming for iOS ? Options for live and on-demand video • Full control over origin for live streaming Reliability backed by CloudFront Service Level Agreement 17© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Needs and CloudFront ExamplesExample: Reliable delivery to a range of clients.PBS Interactive says it has experienced fifty percentfewer errors in its video streaming performance usingCloudFront compared to its previous CDN.“We are extremely pleased with the performance andease of use that CloudFront offers for streaming videosto different devices. With fewer errors, CloudFrontdelivers a great experience to our viewers, and that‟svery important for the success of our business…..usingAmazon CloudFront is so simple and reliable that theteam doesn‟t have to think about it. It all justworks, freeing us to focus on building coolapplications.” 1818 © 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Needs and CloudFront ExamplesNeed: Scalability for unpredictable spikes. Operating reliability at scale is in our DNA. Self-service signup and configuration gives lets you set up new distributions when you need it. On demand scalability: Access to our entire global network of locations Designed for Capacity: Ensures customer success with a guaranteed SLA and continuous investment and updates to servers/services 19 19© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Scalability Needs and CloudFront ExamplesExample: Scalability for unpredictable spikes. 80 70 Peak usage over 60 GbpsDelivered (Gbps) Volume of Data 60 50 40 30 20 10 0 8:00 AM 9:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM 6:00 PM 7:00 PM 8:00 PM 9:00 PM 20© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Scalability Needs and CloudFront Examples Example: Scalability for unpredictable spikes.• Unique users: 50M/month, 10M/day, 1.5M/hour• HTTP requests on one game in peak hour: 45M• Analytics events processed: 500M/day• Analytics data generated: 2TB/month• Physical servers ever owned: 0 “Using Amazon meant that we• Playfish uses EC2, S3, EMR and CloudFront. were able to scale our• All of their app servers, databases and load infrastructure seamlessly while balancers run on EC2. keeping everyone‟s• All of their static data is stored in S3 and served concentration on our core via CloudFront. business.” © 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Needs and CloudFront ExamplesNeed: Control for secure content delivery. Private Content Feature authenticate users with signed URLS • Uses policy-driven access controls for control and flexibility • Restrict on resource or path, time, source IP • Signatures generated using asymmetric encryption SSL delivery and RTMPE streaming encrypt bytes on the wire Origin Access Identities secure your content in Amazon S3 Identify and Access Management (IAM) to control who can configure your CloudFront distributions 22© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. 22

Needs and ExamplesExample: Control for secure content delivery.Mediafly uses CloudFront to provide security fordownloads as well as to handle traffic spikes.“Migrating to AWS was a strategic decision forMediafly, one that we didn‟t take lightly. It hasturned out to be one of the best decisions wehave made as an organization. Our latestintegration with CloudFront furthers thatbelief. We are able to offer advanced securitywhile handling traffic spikes and scaling withease." 23© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Needs and ExamplesNeed: Reporting and analytics. Amazon CloudFront Log Analyzer for Elastic MapReduce • Generate usage reports containing total traffic volume, object popularity, a break down of traffic by client IPs and edge location. • Reports are formatted as tab delimited text files, and delivered to the Amazon S3 bucket that you specify. Standard W3C format creates partner ecosystem solutions • For instance, S3stat automatically tracks your CloudFront and S3 Usage Statistics through graphical reports generated on a nightly basis. • Identify performance bottlenecks caused by slow loading content 24© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Needs and ExamplesExample: Reporting and analytics.Vid.ly uses access logs from CloudFront tobuild usage reports for customers."The CloudFront access logs have beenextremely valuable for Vid.ly, our new universalvideo delivery platform. We analyze these logsdaily to build specific usage reports for ourcustomers so they can see how many timeseach of their Vid.ly videos have been played 25© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Needs and ExamplesNeed: Easy to configure and manage solutions. Self service signup and configuration – anytime, from anywhere AWS Management Console to create and manage CloudFront distributions Programmatic APIs for integration into your own systems and workflow 26© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Needs and ExamplesExample: Easy to configure and manage.Fotopedia was able to quickly set up onCloudFront when their widgets were featuredon the web.“When our widgets were featured….we quicklyenabled Amazon CloudFront for distribution ofour images – literally days after Cloudfrontlaunched. It was easy to implement andimproved the performance for our customers.” 27© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Needs and ExamplesNeed: Cost effective solutions. Low cost: reduced CloudFront pricing four times in last 3 years Pay-as-you-go pricing with or without commitments making it affordable to distribute streaming media Tiered pricing, rates go down as volume increases Reserved CloudFront Capacity pricing reduces rates with a longer term commitment 28© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Needs and ExamplesExample: Cost effective solutions.Envoy Media Group was able to reduce costsby ~20% off costs using CloudFront.“Our costs have been reduced byapproximately 20%. We no longer have to payfor locker rental and power, our man hour costshave dramatically decreased, and ourbandwidth costs are lower….One of the keyreasons Envoy moved to AWS was the ability to„pay as you go.‟” 29© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Getting Started. Simply sign up for CloudFront at http://aws.amazon.com/cloudfront Either use Amazon S3 or your own custom origin for storing the objects Create a distribution using CloudFront Place the CloudFront URL on your site .© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

http://aws.amazon.com	2043
http://softwarestrategiesblog.com	994
http://www.lifeyun.com	14
http://paper.li	11
http://bradbuck.desktop.amazon.com	9
http://lcolumbus.wordpress.com	8
http://aws-marketing.integ.amazon.com	3
http://translate.googleusercontent.com	2
http://www11.jimdo.com	1
http://washpost.com HTTP	1

Content Delivery Using Amazon CloudFront

by Amazon Web Services on Nov 04, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

10 Embeds 3,086

Statistics

Content Delivery Using Amazon CloudFront — Presentation Transcript