Amazon CloudFront - Delivering Dynamic Content From The Edge

Amazon CloudFront Delivering Dynamic Content From The Edge© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Agenda What is a Content Delivery Network (CDN)? Introduction to Amazon CloudFront. Getting Started – Creating a Distribution. Using CNAMEs & Migrating Content Serving from S3. Serving Private Content & Geo-Blocking. Streaming Content. A Word About Route53. Pricing. Getting Started. Q & A. 2© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

What is a CDN?How it works A content delivery network (CDN) uses a network of servers in geographically dispersed locations (edge locations) to cache copies of content close to end users, lowering latency when they download or stream the objects. When a specific page, file, or program is requested by a user, the server dynamically selected to deliver the content is based on closest network proximity or the one with the fewest network hops to the end user. Content is replicated across edge locations thereby providing redundancy. 3© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

CDN Benefits Improves customer experience with faster page loads - bounce rates go down and customers stay on your site longer. SEO benefits: site speed and load times are important to search engine ranking. • A study by Google showed that every ½ second of page load time dropped customer traffic by 20%. Google factors in page load times in their quality score. Mobile users on limited bandwidth connections get to your site faster. Takes load off your web server. Reduces costs. Makes your site more reliable and scalable. Great for software/patch distribution. 4© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

CloudFront in a Nutshell. Low latency. Improves content load times. High bandwidth. Enables high bit rate HD video. and other bandwidth-heavy applications. Redundant. Eliminates single points of failure. Scalable. Ensure great experience as number of end users grows. Global. Worldwide network provides great experience regardless of geography. Cost-effective. Pay as you go model provides flexibility for your business. 5© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Key features for CloudFront. RTMP (Flash) and HTTP delivery Low Minimum Content Expiration Periods (Zero seconds) Live and VOD Adaptive Bitrate Streaming HTTP/HTTPS File Delivery Private Content Programmatic Invalidation Industry-compliant, detailed Access Logs AWS Management Console Full control via APIs Amazon CloudFront Support for dynamic content NEW! 6© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

How CloudFront Works: Non-Cached Object If content not cached – object Request routed to most requested from origin CloudFront optimal edge location S3 bucket or Edge custom origin Locations with content 2 1 End-user requests content Cached copies of objects 3 4 Data transfer of content to Data transfer of cached content CloudFront edge location to cache to end user (if cached) 7© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

How CloudFront Works: Cached Object Request routed to most CloudFront optimal edge location S3 bucket or Edge custom origin Locations End-user requests content with content 1 Cached copies of objects 2 Data transfer of cached content to end user (if cached) 8© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

How CloudFront Works Dynamic ContentUser to CloudFrontRouting based on lowest latencyTCP OptimizationsPersistent Connections Elastic Load Amazon EC2 Balancing Static Content Amazon CloudFront CloudFront to Origin Separation of static and dynamic content Persistent connections to each origin Network paths monitored for performance Amazon S3 9© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

CloudFront’s global presence. Europe AmsterdamNorth America DublinAshburn, VA (2) Frankfurt (2)Dallas, TX (2) London (2)Jacksonville, FL Milan AsiaLos Angeles, CA (2) Paris (2) Hong KongMiami, FL Stockholm OsakaNewark, NJ Singapore (2)New York, NY (2) SydneyPalo Alto, CA TokyoSeattle, WASan Jose, CA South AmericaSouth Bend, IN Sao PauloSt. Louis, MO 10 © 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Creating a CloudFront Distribution Demonstration© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

What do I need to code? Direct HTTP access:http://<cloudfront distribution URL>/filenameTry it yourself in your browser now…Visit: http://cftest.dcin5.com© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Using Your Own Website Name CNAME Demonstration© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

What do I need to code? Direct HTTP access using CNAME:http://<Your CNAME URL>/filenameTry it yourself in your browser now…Visit: http://cftest.dcin5.com© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Migrating Content Serving from S3 Many existing customers serve their static content directly from S3 today. • Robust • Efficient • Reduces load on Web Servers • Cost Effective Simple to migrate to using a CloudFront Distribution. • If you already use CNAME on your S3 bucket, it is a zero disruption or coding change. • http://docs.amazonwebservices.com/AmazonCloudFront/latest/Dev eloperGuide/MigrateS3ToCloudFront.html© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Serving Private Content Private Content Feature authenticate users with signed URLs • Uses policy-driven access controls for control and flexibility • Restrict on resource or path, time, source IP • Signatures generated using asymmetric encryption SSL delivery and RTMPE streaming encrypt bytes on the wire Origin Access Identities secure your content in Amazon S3 Identify and Access Management (IAM) to control who can configure your CloudFront distributions© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Geo-Blocking ContentUseful if you need to restrict yourcontent based on where the useris physically located.Process • 1. End user requests a page on your site • 2. Your web server sends the user IP address to a geo-location service • 3. Geo-location service returns the geographic location of your end user • 4. Your web server determines if access is allowed, and generates a CloudFront signed URL Full Tutotrial in Developer Guide: • 5. End user browses content using http://docs.amazonwebservices.com/AmazonCloudFront/latest/De the signed URL veloperGuide/RestrictingCFDistributionsByLocation.html© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

CloudFront StreamingHTTP Live Streaming with EC2 running FMS orWindows Media Services 1 FMS Fragments 2 IIS Media & Services Manifests London HTTP Paris NY © 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

LiveStreaming Adobe® FMS CloudFormation template to create a LiveStreaming stack in minutes © 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

CloudFront StreamingRTMP streaming for FLV and MP4 media container fileformats and the VP6 and H.264 codecs from S3 London RTMP Paris NY © 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

“Images and other static files are published to Amazon Simple Storage Service buckets and video content is served via Amazon CloudFront to a global audience… …another benefit of migration has been the reduction of server costs by over 50%”© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

In-house content publication server Video assets in S3© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

In-house content publication server Video assets in S3 Streaming Distribution© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

In-house content publication server Video assets in S3 EdgeLocation delivery London Streaming Paris Distribution NY © 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Dynamic Content SupportDynamic content is the interactive or personalized portion ofa website, created on-the-fly for each end user.• News• Weather• Sports• Social media• Advertising © 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Dynamic Content Support Simple DIY configuration with web console Simple to Use No consultants to hire No proprietary languages to learn Designed to work with origins in Amazon EC2 AWS Integration Connections to AWS regions closely monitored Standard AWS resources (like CloudFormation) No additional charges or set up fees Low Cost Pay only for requests and data transfer© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Dynamic Content SupportMultiple Cache Behaviors NEW!Multiple Origin Servers NEW!Origin Connection ProtocolViewer Connection ProtocolMinimum Expiration Period NEW!Query String Parameters NEW! © 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Rapidly Adding Features, Expanding Scope. 2009 2010 2011 2012• New Lower Pricing Tiers • Singapore Edge Location • Paris Edge Location • Milan Edge Location• Access Logging Capability • Private Streaming • (IAM) Identity & Access • Osaka Edge Location• CloudFront Management • Price Drop Management • Lower Minimum Content Expiration Console • HTTPS Support • Price Drop Periods• Private Content • • Free Inbound Data Transfer Lower 1-Hour TTLs • Live Streaming FMS 4.5• Streaming Video on Demand • Stockholm Edge Location • Access Logs - Streaming • Geo-blocking tutorial • Live Streaming Support • NYC Edge Location • Sao Paulo Edge Location • Second Virginia Edge Location • Enhanced Logs • Second LA Edge Location • Second Singapore Edge Location • Default Root Object • San Jose Edge Location • Second Frankfurt Edge Location • Invalidation • South Bend Edge Location • London Edge Location • Custom Origins • Sec. NY Edge Location • Smooth Streaming Support • Service Level Agreement • Large Object Support • Dynamic Content Support • Jacksonville Edge Location • CloudFront Tops 20K • Multiple Cache Behaviors customers • Multiple Origin Servers • Query String Parameters • Second Dallas Edge Location • Second Paris Edge Location • Sydney Edge Location © 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

All About the Customer Experience… Amazon is a metrics driven company. We focus on metrics that capture the end user experience: the “last mile,” not internet “backbone” data centers. Your customers do not live in data centers.© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Some Performance Metrics to Consider Gomez Large Object Test* Gomez Small Object Test* Asia Asia 12.000 10.702 12.000Download Time (Seconds) 10.303 Download Time (Seconds) 10.000 10.000 8.203 7.654 8.000 8.000 6.000 6.000 4.000 3.468 4.000 2.000 1.626 2.000 1.301 1.104 0.000 0.000 Last Mile Last Mile CloudFront CDN A CDN B CDN C CloudFront CDN A CDN B CDN C Last mile data based on 37,052 observations – 1MB object Last mile data based on 32,058 observations – 12kb object Amazon CloudFront leads large object performance in Asia Amazon CloudFront second behind CDN A *The Gomez tests were designed and conducted by Amazon using the Compuware Corporation performance network. The test results have not been reviewed, approved or endorsed by Compuware Corporation© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Scale & Elasticity – No Penalty for “Overages”Example: Video banner ad customer 80 70 Peak usage over 60 Gbps Delivered (Gbps) Volume of Data 60 50 40 30 20 10 0 8:00 AM 9:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM 6:00 PM 7:00 PM 8:00 PM 9:00 PM© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

A Word About Route53 Highly-Available & Scalable DNS Service. Uses the same Edge Locations as CloudFront. API-Driven for fast automation. Designed to scale & be cost-effective. Now supports latency-based routing.© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Pricing No Commitment or sign-up fee Scale as you need Further discounts for Reserved Capacity Traffic+Requests 40© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Getting StartedSimply sign up for CloudFront at http://aws.amazon.com/cloudfrontEither use Amazon S3 or your own custom origin for storing theobjects.Create a distribution using CloudFront.Place the CloudFront URL on your site.Lots of existing plugins for WordPress, Joomla, Maven, etc.See for yourself!!© 2011 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

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Amazon CloudFront - Delivering Dynamic Content From The Edge

by Amazon Web Services on Jul 08, 2012

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