Infrastructure-as-a-service Magic Quadrant 2014
“AWS is the overwhelming
market share leader, with
more than ﬁve times the
compute capacity in use
than the aggregate total of
the other fourteen
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 2014. This Magic Quadrant graphic was published by
Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. Gartner does not endorse any vendor, product or service depicted in its research publications,
and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be
construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
“Increasingly, organizations are asking what can’t go to the cloud,
rather than what can…”
“[Enterprise customers are] skipping the years of early getting-their-
feet-wet, and immediately jumping in with more signiﬁcant projects,
with more ambitious goals…”
“As 2014 dawns, we’re moving into an era of truly
mainstream adoption of cloud…”
Why are companies adopting
cloud computing and AWS so
The primary reason businesses are
moving so quickly to AWS and the
Enterprises Can’t Afford to Be Slow
“Want to increase innovation? "
Lower the cost of failure"!
Joi Ito, Director MIT Media Lab
A Culture of Innovation: Experiment Often & Fail Without
Director, Research & Development
§ Largest publicly listed software company in Australia
§ We develop, implement and sell enterprise software in 7 key
§ Continuously profitable for 22 years
§ 900 people in 14 offices around the world
§ R&D team of 300 people, right here in Brisbane
1. Moving our entire business to the cloud
• Spotlight on R&D
2. Enterprise App Store
3. TechnologyOne Cloud
Our Story in three parts
BC (Before Cloud)
§ 1,400 virtual machines
§ 200 VMs with no identified/remembered use
§ Custom built data centre
§ Disaster recovery linked via dark fibre - on 24/7
§ Hundreds of build servers that were 80% idle on average
§ 125 instances scaling to 500 each day
§ Everything linked to just in time
§ Time of day, day of week processing
§ 1 build controller that elastically scales on demand
2. Enterprise App Store
§ Kill off DVD snail mail
§ Simplify software delivery
§ Reimagine the delivery of help
§ Deliver enterprise software in smaller components (Apps)
§ Deeply integrated with our build systems
§ In app video to guide users, simple interactive help is just a click away
§ Global software delivery and incredibly fast downloads using CloudFront
§ Simple upgrades for customers
§ Plan for massive scale
§ Automation as a key goal
§ Better disaster avoidance and continuity than possible on premise
§ Make it SaaS
§ 10x faster than on premise
HOW DO WE COMPETE?"
• Competing in a Global crowded market place!
• Startup with limited resource!
• Build a global enterprise platform to support
millions of users!
LIFE BEFORE AMAZON"
• 2 Full Racks of Dedicated Hosting!
• 2 Main Web tiers!
• 30 Application tiers!
• Terabytes of storage !
• Time Zone difference !
• Delay for new hardware !
• Poor support!
• Need to focus on our products and our proposition –
in the business of music no hardware!
• Need Agility and Flexibility for delivery and
• Need a high resilience global !
• Innovate faster than our !
competitors – give developers!
the tools and services they need!
• Amazon Partner support - ITOC!
COST SAVINGS OF OVER 70%"
The Guvera Platform has now scaled to have over 1 Million registered users in 9 countries
across 4 availability zones!
GLOBAL ROLLOUT"BEFORE" AFTER – GUVERA GOES GLOBAL"
DEVELOPERS, DEVELOPERS "
• Full IAM access accounts, integrate continuous
• Innovation servers and platform playground!
• No cost, no risk to production!
• They do it themselves with full autonomy!
• Tiny cost and easy to get them up and running!
#3: Continual Iteration and Innovation
AWS continuously upgrades
infrastructure, so you don’t have to
AWS Rapid Pace of Innovation!
AWS Identity !
& Access !
Amazon Route 53!
AWS Direct !
AWS Elastic !
AWS Data !
Since inception AWS has:!
• Released 927 new services and features !
• Introduced over 35 major new services!
*as of July 31, 2014
270! New features in !
2014 so far including…!
Amazon AppStream available to
!!March 12, 2014!
Amazon WorkSpaces available to
!!March 26, 2014!
Introduced Amazon Zocalo!!!!!!!!!!!July 10, 2014!
*as of July 12, 2014
Introduced T2, the New Low-Cost,
General Purpose Instance Type
for Amazon EC2!!!!!!!!!!!July 1, 2014!
Introduced Amazon Mobile
Analytics!!!!!!!!!!!July 10, 2014!
Broad Features and Functionality for Each Service
Regional expansion to US West (Oregon)
Support for temporary credentials when loading data from Amazon S3
Regional expansion to EU West (Dublin)
SOC1/2/3 Compliance certiﬁcation
Ability to UNLOAD encrypted ﬁles in parallel to Amazon S3
Regional expansion to Asia Paciﬁc (Tokyo)
Support for JDBC fetch size to enable extraction of large data sets over JDBC/ODBC
Enable logging of UNLOAD statements
New built-in function to compute the SHA1 hash of a value
Added support for UTF-8 characters up to 4 bytes in size
Ability to share snapshots between accounts to simplify manageability.
Support for statement timeouts to automatically terminate queries that exceeded allotted execution time
Added support for timezone conversion in SQL
Added support for datetime values expressed in milliseconds since EPOCH to simplify ingestion
Simpliﬁed ingestion by automatically detecting date and time formats.
Added support for automatic query timeouts to workload management queues.
Enabled the use of wildcards when assigning queries to workload management queues.
New built-in function to enable customers to calculate the CRC32 checksum of a value
Console improvements to show progress bars for backup and restore operations.
Added the ability to support IAM at the resource level allowing tight control of who can take what actions on which
Obtained PCI compliance
Added the ability to substitute a customer chosen character for invalid UTF-8 characters to simplify ingestion
Allowed customers to store JSON data in VARCHAR columns and added built-in functions to enable data extraction
Added support for POSIX regex expressions when using SIMILAR to in SQL queries
Added Cursor support to enable extraction of large data sets over ODBC connections
Built-in function to enable splittin a string using a supplied delimiter to make parsing values easier
Added system tables to enable logging of database activity for auditing
Regional expansion to Asia Paciﬁc (Singapore, Sydney)
Enable customers to control cluster encryption keys by using an on premises hardware security module (HSM) or
Enable customers to receive alerts via SNS for informational or error-related events for cluster monitoring,
management, conﬁguration and security.
Integration with Canal to enable streaming data ingestion
Copy from an arbitrary SSH connection enabling direct copy from Amazon EMR, HDFS, or any other database that
supports SSH access and script execution
Enable distributing tables to all compute nodes to speed up queries, especially those involving star or snowﬂake
Logging of database logins, failed logins, SQL execution and data loads to S3 and integration with CloudTrails for
control plane events
Small, autonomous teams
Decoupled launch schedules
Get Core Functionality in the
Hands of Customers, Quickly
Small, “Two Pizza”
Limited initial feature set
Iterate Based on Customer Feedback
Upgrades are your responsibility
Upgrades happen automatically
Every New Feature and Service Arrives Ready to Use
Delivering on the promise of
Infrastructure & admin tools
End user desktop and mobile apps
Most successful preview, ever
Easy Sharing! Simple document feedback! Access from any device!
Integrate your corporate
Secure! Low cost!
Amazon Mobile Analytics!
Fast: get your data within an hour!
Automatic MAU, DAU, session and retention
Design and track custom app events!
Data is not mined or sold by Amazon!
Introducing Logs for CloudWatch!
Automatic log aggregation and monitoring!
Install a small foot print daemon for all logs!
Use the same tool for infrastructure and application
metrics and reporting!
Exception handling and notiﬁcations!
Trade Capex for
choice to support
variable & stable
money as you
provide lower costs
than companies can
do on their own
45 price reductions
#4: Cost Savings and Flexibility
“Without AWS we
would have needed
to raise $7.1M to
launch instead of
“Migrating data centers to
AWS contributes to a global
savings of $100M in
“We've halved storage
costs. We're looking
forward to saving
hundreds of millions of
How are enterprises thinking about
and using the cloud in 2014?!
70% reduction in"
#1: Development and Testing
Do more dev and
test work, faster
Banking Systems &,
Reduced dev and test
#2: New Workloads
#3: Supplement Existing Workloads with the Cloud!
Reduced incoming Internet
trafﬁc into NAB’s data centres
Disaster recovery SSAE 16-
compliant to restore all data
within 2 hours
Export data to AWS for
#4: Supplement Workloads with Existing!
AWS serves up
application content & data
Integration back to Samsung
Data Centers for ﬁnancial
#5: Migrating Existing Applications!
Migrated 500 web
properties in 5 months
1,700 web properties
New product websites in 2 days
vs. 2 weeks
Migrated clinical trials
Simulations in 1.2hrs vs. 60hrs
64% reduction in costs
#6: Data Center Migration!
From 40 data centers, down to 6
9X increase in AWS
APIs help govern usage
and control cost
by January 2015
#7: All-in — IT Entirely in the Cloud
“We have to be great at a
number of things…!
operating data centers is not
one of those things”
Hosting all core systems, SAP,
Hyperion, Active Directory and
to AWS in 18 months
92% of private clouds are still falling short of the
core requirements: self-service, full automation,
tracking and monitoring.
September 2013 Survey
What are customers really looking for?
Meet regulatory requirements
Build compliant environments
Adhere to existing internal policies
Deploy in a familiar environment
The Good News Is That You Can Get All of This in the
Which Is the Better Path?!
Spend millions to create a
circa-2010 AWS clone that
is largely frozen in time
Satisfy your isolation requirements
No upfront costs
Continued beneﬁt of economies of scale
100s of new features & services every year
Integration with On-premises Resources!
Some ﬁnal thoughts about Amazon…