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Enterprises are confronted by simultaneous and extraordinary change from two sides. On the one hand their business models are changing, with accelerating digitalisation, emerging markets, increasing competition, and the need for rapid innovation to face the competition. On the other hand, new business infrastructure services based on the cloud are emerging every day, as well as changing in functionality, features and price. This sprawl and flux of services have to be harnessed to serve the shifting business priorities, whilst keeping the current business and existing investments properly operational. The way to manage this chaos is through a robust and comprehensive Service Orchestration platform.