Innovation
Powered by the Cloud
Rick	
  Harshman	
  
Head	
  of	
  ASEAN	
  
Our Sponsors
Why	
  does	
  Cloud	
  Compu;ng	
  ma=er?	
  
AWS	
  Introduc-on	
  
Why	
  are	
  companies	
  choosing	
  AWS?	
  
How	...
Barriers
removed
AWS?	
  

	
  
 

«	
  AWS	
  allows	
  us	
  to	
  devote	
  our	
  resources	
  	
  
and	
  mindshare	
  to	
  the	
  core	
  business	...
«	
  Want	
  to	
  increase	
  innova-on?	
  
Lower	
  the	
  cost	
  of	
  failure	
  »	
  
	
  

Joi	
  Ito	
  
MIT	
  M...
Open	
  Source	
  SW	
  
The most radical and transformative of
inventions are those that empower
others to unleash their creativity to pursue thei...
 without	
  gatekeeping	
  
experimenta-on	
  
Waste

value	
  

customer	
  
was-ng	
  
 customer	
  and	
  work	
  
backwards
experimenta-on
Measure	
  
iterate	
  
START-­‐UP	
  
a	
  human	
  ins-tu-on	
  designed	
  to	
  deliver	
  
new	
  products	
  or	
  services	
  under	
  	
  ...
ENTERPRISE	
  
a	
  human	
  ins-tu-on	
  designed	
  to	
  deliver	
  
mul-ple	
  new	
  products	
  or	
  services	
  un...
Uncertainty
Acquire	
  resources	
  on	
  demand	
  
Release	
  resources	
  when	
  no	
  longer	
  needed	
  
Only	
  pay	
  for	
  ...
Cloud	
  compu-ng	
  transforms	
  businesses	
  
..	
  Provincial	
  travel	
  just	
  got	
  smarter..	
  
We wanted to improve something
Provincial bus ticket reservation as convenient as airline tickets
We provide features to make the service more interesting
SMS reminders/updates/alerts

“Bus	
  No123	
  to	
  Baguio	
  
l...
About	
  SAYS	
  
About	
  SAYS	
  

over	
  500,000	
  users	
  
across	
  Southeast	
  Asia	
  
About	
  SAYS	
  

6,000,000	
  visits	
  
delivered	
  monthly	
  
0	
  sysadmins	
  
in-­‐house	
  
AWS	
  for	
  High	
  Availability	
  
	
  
serving	
  assets	
  
delivering	
  visits	
  to	
  clients	
  
Engineers	
  focus	
  on	
  the	
  app	
  
AWS	
  handles	
  the	
  growing	
  pain	
  
Cloud-­‐based	
  analy-cs	
  	
  
enhances	
  the	
  offline	
  world
Faster	
  and	
  faster,	
  the	
  Cloud	
  
moves	
  data	
  processing	
  to	
  	
  

real-­‐-me	
  
What	
  was	
  happening	
  yesterday?	
  
is	
  the	
  excep-on	
  rate	
  
is	
  the	
  ad	
  click-­‐through	
  
	
  
topics	
  	
  a	
  re	
  	
  t	
  rending	
 ...
4TB/day	
  
Amazon	
  

S3	
  

Archival	
  -­‐	
  

Amazon	
  

Glacier	
  

24/7	
  

Hadoop-­‐
clusters	
  

EC2	
  

A...
Some	
  things	
  never	
  change
You	
  have	
  to	
  be	
  willing	
  to	
  be	
  

misunderstood	
  

for	
  a	
  long	
  period	
  of	
  -me
We	
  are	
  all	
  start-­‐ups	
  now
Why	
  does	
  Cloud	
  Compu-ng	
  ma_er?	
  

AWS	
  Introduc;on	
  

Why	
  are	
  companies	
  choosing	
  AWS?	
  
Ho...
Consumer	
  Business	
  

Seller	
  
Business	
  

IT	
  Infrastructure	
  
Business	
  

Tens	
  of	
  millions	
  of	
  ...
How	
  did	
  Amazon…	
  

?	
  
…get	
  into	
  cloud	
  compu-ng?	
  
AWS	
  provides	
  broad	
  and	
  deep	
  services	
  to	
  support	
  any	
  
cloud	
  workload	
  
Deployment & Adminis...
AWS	
  Pace	
  of	
  Innova;on	
  

280	
  

New	
  Service	
  Announcements	
  &	
  Updates	
  

	
  

159

	
  

82
61	
...
AWS	
  Global	
  Infrastructure	
  

10 Regions
25 Availability Zones
51 Edge Locations
Trusted	
  by	
  Enterprises	
  Around	
  the	
  World	
  
ASEAN	
  Enterprises	
  
Powering	
  ASEAN	
  Startups	
  
ASEAN	
  Partners	
  
“AWS is the overwhelming market share
leader, with more than five times
the compute capacity in use than
the aggregate tot...
Why	
  does	
  Cloud	
  Compu-ng	
  ma_er?	
  
AWS	
  Introduc-on	
  

Why	
  are	
  companies	
  choosing	
  AWS?	
  
How...
Architected	
  for	
  Enterprise	
  Security	
  Requirements	
  
Cer-fica-ons	
  and	
  accredita-ons	
  for	
  
workloads	...
Lower	
  Costs	
  with	
  AWS	
  Up-­‐Front	
  and	
  Increase	
  Savings	
  as	
  Your	
  
Usage	
  Grows	
  
1

2

Repla...
Replace up-front capital expense with low variable cost
On-Premise
(or “Private Cloud”)

Capital Expense Model
High upfron...
Economies of scale allow AWS to continually lower costs

We build IT at higher
scale than most any
operator of data
center...
Astro Radio Streams into the AWS Cloud to Reduce Hosting and
Migration Costs by 90%

• 

• 

• 

Astro Radio, a pioneer in...
Increased	
  agility	
  has	
  become	
  the	
  
#1	
  reason	
  businesses	
  use	
  the	
  AWS	
  
cloud	
  
Enterprises	
  Can’t	
  Afford	
  to	
  be	
  Slow	
  
Old World:
Infrastructure in Weeks

AWS:
Infrastructure in Minutes

...
A	
  culture	
  of	
  Innova;on:	
  Experiment	
  Ocen	
  &	
  Fail	
  without	
  Risk	
  

On-Premises
Experiment Infrequ...
SingPost Uses AWS to Expands E-Commerce Business in Just 3
Months While Reducing CAPEX by 50%

• 

• 

• 

Singapore Post ...
Why	
  does	
  Cloud	
  Compu-ng	
  ma_er?	
  
AWS	
  Introduc-on	
  
Why	
  are	
  companies	
  choosing	
  AWS?	
  

How...
Gedng	
  Started	
  with	
  the	
  Cloud	
  

New	
  	
  
Applica-ons	
  
Cloud	
  
Strategy	
  

Exis-ng	
  
Applica-ons	...
Gedng	
  Started	
  with	
  the	
  Cloud	
  

• 

New	
  	
  
Applica-ons	
  
Cloud	
  
Strategy	
  

Exis-ng	
  
Applica-...
Gedng	
  Started	
  with	
  the	
  Cloud	
  

New	
  	
  
Applica-ons	
  
Cloud	
  
Strategy	
  

Exis-ng	
  
Applica-ons	...
Gedng	
  Started	
  with	
  the	
  Cloud	
  

New	
  	
  
Applica-ons	
  
Cloud	
  
Strategy	
  

Exis-ng	
  
Applica-ons	...
Thank you !
Rick Harshman – Head of ASEAN
AWSome Day Manila - Opening Keynote, Feb 25 2014
AWSome Day Manila - Opening Keynote, Feb 25 2014
AWSome Day Manila - Opening Keynote, Feb 25 2014
AWSome Day Manila - Opening Keynote, Feb 25 2014
AWSome Day Manila - Opening Keynote, Feb 25 2014
AWSome Day Manila - Opening Keynote, Feb 25 2014
AWSome Day Manila - Opening Keynote, Feb 25 2014
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AWSome Day Manila - Opening Keynote, Feb 25 2014

  1. 1. Innovation Powered by the Cloud Rick  Harshman   Head  of  ASEAN  
  2. 2. Our Sponsors
  3. 3. Why  does  Cloud  Compu;ng  ma=er?   AWS  Introduc-on   Why  are  companies  choosing  AWS?   How  to  get  started?  
  4. 4. Barriers
  5. 5. removed
  6. 6. AWS?    
  7. 7.   «  AWS  allows  us  to  devote  our  resources     and  mindshare  to  the  core  business  »    
  8. 8. «  Want  to  increase  innova-on?   Lower  the  cost  of  failure  »     Joi  Ito   MIT  Media  Lab  
  9. 9. Open  Source  SW  
  10. 10. The most radical and transformative of inventions are those that empower others to unleash their creativity to pursue their dreams Jeff Bezos, Letter to Shareholders, 2012
  11. 11.  without  gatekeeping  
  12. 12. experimenta-on  
  13. 13. Waste value   customer  
  14. 14. was-ng  
  15. 15.  customer  and  work   backwards
  16. 16. experimenta-on
  17. 17. Measure  
  18. 18. iterate  
  19. 19. START-­‐UP   a  human  ins-tu-on  designed  to  deliver   new  products  or  services  under     condi-ons  of  extreme  uncertainty Eric Ries, author of The Lean Startup
  20. 20. ENTERPRISE   a  human  ins-tu-on  designed  to  deliver   mul-ple  new  products  or  services  under     condi-ons  of  extreme  uncertainty
  21. 21. Uncertainty
  22. 22. Acquire  resources  on  demand   Release  resources  when  no  longer  needed   Only  pay  for  what  you  use   Leverage  others’  core  competencies
  23. 23. Cloud  compu-ng  transforms  businesses  
  24. 24. ..  Provincial  travel  just  got  smarter..  
  25. 25. We wanted to improve something Provincial bus ticket reservation as convenient as airline tickets
  26. 26. We provide features to make the service more interesting SMS reminders/updates/alerts “Bus  No123  to  Baguio   leaves  at  2PM  today.   Please  be  at  the  sta;on   no  later  than  1:15pm”  
  27. 27. About  SAYS  
  28. 28. About  SAYS   over  500,000  users   across  Southeast  Asia  
  29. 29. About  SAYS   6,000,000  visits   delivered  monthly  
  30. 30. 0  sysadmins   in-­‐house  
  31. 31. AWS  for  High  Availability     serving  assets   delivering  visits  to  clients  
  32. 32. Engineers  focus  on  the  app   AWS  handles  the  growing  pain  
  33. 33. Cloud-­‐based  analy-cs     enhances  the  offline  world
  34. 34. Faster  and  faster,  the  Cloud   moves  data  processing  to     real-­‐-me  
  35. 35. What  was  happening  yesterday?  
  36. 36. is  the  excep-on  rate   is  the  ad  click-­‐through     topics    a  re    t  rending      right  now? What                                                                   inventory  remains   queries  are  slow   are  the  high  scores  
  37. 37. 4TB/day   Amazon   S3   Archival  -­‐   Amazon   Glacier   24/7   Hadoop-­‐ clusters   EC2   Amazon   Kinesis   Real-­‐;me   Insights  
  38. 38. Some  things  never  change
  39. 39. You  have  to  be  willing  to  be   misunderstood   for  a  long  period  of  -me
  40. 40. We  are  all  start-­‐ups  now
  41. 41. Why  does  Cloud  Compu-ng  ma_er?   AWS  Introduc;on   Why  are  companies  choosing  AWS?   How  to  get  started?  
  42. 42. Consumer  Business   Seller   Business   IT  Infrastructure   Business   Tens  of  millions  of   ac-ve  customer   accounts   Sell  on  Amazon   websites   Cloud  compu-ng   infrastructure  for   hos-ng  web-­‐scale   solu-ons     Eight  countries:   US,  UK,  Germany,   Japan,  France,  Canada,   China,  Italy   Use  Amazon   technology  for  your   own  retail  website   Leverage  Amazon’s   massive  fulfillment   center  network     Hundreds  of   thousands  of   registered  customers   in  over  190  countries  
  43. 43. How  did  Amazon…   ?   …get  into  cloud  compu-ng?  
  44. 44. AWS  provides  broad  and  deep  services  to  support  any   cloud  workload   Deployment & Administration Application Services Compute Storage Networking AWS Global Infrastructure Database
  45. 45. AWS  Pace  of  Innova;on   280   New  Service  Announcements  &  Updates     159   82 61   48   24   2008   2009   2010   2011   2012   2013  
  46. 46. AWS  Global  Infrastructure   10 Regions 25 Availability Zones 51 Edge Locations
  47. 47. Trusted  by  Enterprises  Around  the  World  
  48. 48. ASEAN  Enterprises  
  49. 49. Powering  ASEAN  Startups  
  50. 50. ASEAN  Partners  
  51. 51. “AWS is the overwhelming market share leader, with more than five times the compute capacity in use than the aggregate total of the other fourteen providers.” Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong (asteven@amazon.com). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
  52. 52. Why  does  Cloud  Compu-ng  ma_er?   AWS  Introduc-on   Why  are  companies  choosing  AWS?   How  to  get  started?  
  53. 53. Architected  for  Enterprise  Security  Requirements   Cer-fica-ons  and  accredita-ons  for   workloads  that  ma_er   AWS  CloudTrail  -­‐  AWS  API  call  logging  for   governance  &  compliance   Log  and  review  user   ac-vity   Stores  data  in  S3,  or   archive  to  Glacier  
  54. 54. Lower  Costs  with  AWS  Up-­‐Front  and  Increase  Savings  as  Your   Usage  Grows   1 2 Replace  up-­‐front  capital   expense  with  low   variable  cost   Economies  of  scale  allow   us  to  con;nually  lower   costs   3 Pricing  model  choice  to   support  variable  &   stable  workloads   4 Save  more  money  as   you  grow  bigger   Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 38 Price Reductions On-demand Tiered Pricing Reserved Volume Discounts Spot “Average of 400 servers replaced per customer” Custom Pricing
  55. 55. Replace up-front capital expense with low variable cost On-Premise (or “Private Cloud”) Capital Expense Model High upfront capital cost, high cost of ongoing support Inflexible Metered, Pay As You Go Model Use only what you need, using on-demand, reserved, spot or dedicated Flexible
  56. 56. Economies of scale allow AWS to continually lower costs We build IT at higher scale than most any operator of data centers in the world We are comfortable running a high volume, low margin business We pass the savings along to our customers in the form of low prices and continuous reductions
  57. 57. Astro Radio Streams into the AWS Cloud to Reduce Hosting and Migration Costs by 90% •  •  •  Astro Radio, a pioneer in online radio streaming in Malaysia, broadcasts 10 internet stations and 10 FM stations across the country The organization was using a co-location service and experienced regular outages, limited concurrent internet radio users to 3,000, and restricted Astro Radio’s business opportunities Using AWS, Astro Radio was able to lower its hosting and migration costs by 90%, improve system availability to 99.9%, and focus on innovation
  58. 58. Increased  agility  has  become  the   #1  reason  businesses  use  the  AWS   cloud  
  59. 59. Enterprises  Can’t  Afford  to  be  Slow   Old World: Infrastructure in Weeks AWS: Infrastructure in Minutes Add New Dev Environment Add New Prod Environment Add New Environment in Japan Add 1,000 Servers Remove 1,000 Servers Deploy 1 PB Data Warehouse Shut down 1 PB Data Warehouse Everything changes with this kind of agility
  60. 60. A  culture  of  Innova;on:  Experiment  Ocen  &  Fail  without  Risk   On-Premises Experiment Infrequently $ Millions Failure is expensive Less Innovation Nearly $0 Experiment Often Fail quickly at a low cost More Innovation
  61. 61. SingPost Uses AWS to Expands E-Commerce Business in Just 3 Months While Reducing CAPEX by 50% •  •  •  Singapore Post Ltd, commonly known as SingPost, is using its regional postal & logistics network as a back bone to provide end-to-end online e-commerce sites for almost 200 commercial clients across Asia SingPost needed a hosting environment that would allow it to build e-commerce sites rapidly and enable a fast time to market Using AWS, SingPost can create an e-commerce platform for new customers in less than three months, expand to new regions in one day, and estimates saving at least 50% by running on AWS instead of an on-premises environment
  62. 62. Why  does  Cloud  Compu-ng  ma_er?   AWS  Introduc-on   Why  are  companies  choosing  AWS?   How  to  get  started?  
  63. 63. Gedng  Started  with  the  Cloud   New     Applica-ons   Cloud   Strategy   Exis-ng   Applica-ons   Build  a     Cloud-­‐Ready     Design   “No-­‐brainer  to   move”  Apps   Planned  Phased     Migra-on  
  64. 64. Gedng  Started  with  the  Cloud   •  New     Applica-ons   Cloud   Strategy   Exis-ng   Applica-ons   Dev/Test applications Build  a     Cloud-­‐Ready     Design   •  Self-contained Web Applications •  Social Media Product Marketing Campaigns “No-­‐brainer  to   move”  Apps   •  Customer Training Sites •  Video Portals (Transcoding / Hosting) Planned  Phased     Migra-on   •  Pre-sales Demo Portal •  Software Downloads •  Trial Applications
  65. 65. Gedng  Started  with  the  Cloud   New     Applica-ons   Cloud   Strategy   Exis-ng   Applica-ons   Build  a     Cloud-­‐Ready     Design   “No-­‐brainer  to   move”  Apps   Planned  Phased     Migra-on   •  •  •  •  •  •  Batch Processing Content Management Digital Asset Management Log Processing Collaborative Tools Big Data Analytics Platforms
  66. 66. Gedng  Started  with  the  Cloud   New     Applica-ons   Cloud   Strategy   Exis-ng   Applica-ons   Build  a     Cloud-­‐Ready     Design   “No-­‐brainer  to   move”  Apps   Planned  Phased     Migra-on   ?
  67. 67. Thank you ! Rick Harshman – Head of ASEAN

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