AWSome Day 2014 Singapore - Keynote

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AWSome Day 2014 Singapore - Keynote

  1. 1. Welcome Ash Willis, Head of Training & Certification | APAC
  2. 2. Why AWSome Day? 63%  Wanted more training from AWS ** Survey of 2400 AWS Summit attendees in 2013
  3. 3. Today’s Agenda 08:00-­‐09:00   Registra-on  and  Exhibi-on  Showcase   09:00-­‐09:15   Welcome   09:15-­‐10:00   Opening  Keynote:  Innova-on  Powered  by  the  AWS  Cloud   10:00-­‐10:30   Coffee  Break   10:30-­‐11:15   Introduc-on  to  AWS   11:15-­‐12:00   AWS  Storage   12:00-­‐13:00   Lunch  and  Exhibi-on  Showcase   13:00-­‐14:15   AWS  Compute  Services  &  Networking   14:15-­‐15:00   AWS  Managed  Services  &  Database   15:00-­‐15:30   Break   15:30-­‐16:30   AWS  Deployment  &  Management   16:30-­‐17:00   Cer-ficate  of  APendance,  Lucky  Draw  &  Closing  Remarks  
  4. 4. Our Sponsors ® Managed Global IT Services
  5. 5. Student Guide
  6. 6. Join the conversation on Twitter! #AWSomeDaySG @AWSCloudSEAsia
  7. 7. Give Us Your Feedback!
  8. 8. Fantastic Prizes! Amazon Kindle Amazon Gift Card
  9. 9. Certificate of Attendance
  10. 10. AWS Credits Feedback Form Completion of qwikLAB Feedback Form + Completion of qwikLAB
  11. 11. Opening Keynote Richard Harshman, Head of ASEAN | Amazon Web Services
  12. 12. Our Sponsors ® Managed Global IT Services
  13. 13. Innovation, Powered by the Cloud AWS Introduction Why are companies choosing AWS? How to get started?
  14. 14. Barriers
  15. 15. removed
  16. 16. AWS?
  17. 17. « AWS allows us to devote our resources and mindshare to the core business »
  18. 18. « Want to increase innovation? Lower the cost of failure » Joi Ito Director, MIT Media Lab
  19. 19. Open Source SW
  20. 20. The most radical and transformative of inventions are those that empower others to unleash their creativity - to pursue their dreams Jeff Bezos, Letter to Shareholders, 2012
  21. 21. without gatekeeping
  22. 22. experimenta-on  
  23. 23. Waste value customer
  24. 24. wasting
  25. 25. customer and work backwards
  26. 26. experimentation
  27. 27. Measure
  28. 28. iterate
  29. 29. START-UP a human institution designed to deliver new products or services under conditions of extreme uncertainty Eric Ries, author of The Lean Startup
  30. 30. ENTERPRISE a human institution designed to deliver multiple new products or services under conditions of extreme uncertainty
  31. 31. Uncertainty
  32. 32. Acquire resources on demand Release resources when no longer needed Only pay for what you use Leverage others’ core competencies
  33. 33. Cloud computing transforms businesses
  34. 34. Over 500,000 users across Southeast Asia
  35. 35. 6,000,000 visits delivered monthly
  36. 36. 0 sysadmins in-house
  37. 37. AWS for High Availability serving assets delivering visits to clients
  38. 38. Engineers focus on the app AWS handles the growing pain
  39. 39. Some things never change
  40. 40. You have to be willing to be misunderstood for a long period of time
  41. 41. We are all start-ups now
  42. 42. Innovation, Powered by the Cloud AWS Introduction Why are companies choosing AWS? How to get started?
  43. 43. Consumer  Business   Tens  of  millions  of   ac-ve  customer   accounts     Eight  countries:   US,  UK,  Germany,   Japan,  France,  Canada,   China,  Italy   Seller   Business   Sell  on  Amazon   websites   Use  Amazon   technology  for  your   own  retail  website   Leverage  Amazon’s   massive  fulfillment   center  network   IT  Infrastructure   Business   Cloud  compu-ng   infrastructure  for   hos-ng  web-­‐scale   solu-ons     Hundreds  of   thousands  of   registered  customers   in  over  190  countries  
  44. 44. ?   …get  into  cloud  compu-ng?   How  did  Amazon…  
  45. 45. AWS provides broad and deep services to support any cloud workload AWS Global Infrastructure Application Services Networking Deployment & Administration DatabaseStorageCompute
  46. 46. AWS Pace of Innovation New Service Announcements & Updates 2012201120102009 82 61 48 24 2008 159 280 2013
  47. 47. AWS Global Infrastructure 10 Regions 25 Availability Zones 51 Edge Locations
  48. 48. Trusted  by  Enterprises  Around  the  World  
  49. 49. ASEAN  Enterprises  
  50. 50. Powering  ASEAN  Startups  
  51. 51. ASEAN  Partners  
  52. 52. Gartner  Magic  Quadrant  for  Cloud  Infrastructure  as  a  Service Gartner  “Magic  Quadrant  for  Cloud  Infrastructure  as  a  Service,”  Lydia  Leong,  Douglas  Toombs,  Bob  Gill,  Gregor  Petri,  Tiny  Haynes,  May  28,  2014.  This  Magic  Quadrant  graphic  was  published  by   Gartner,  Inc.  as  part  of  a  larger  research  note  and  should  be  evaluated  in  the  context  of  the  en-re  report.  The  Gartner  report  is  available    at  hPp://aws.amazon.com/resources/analyst-­‐reports/.   Gartner  does  not  endorse  any  vendor,  product  or  service  depicted  in  its  research  publica-ons,  and  does  not  advise  technology  users  to  select  only  those  vendors  with  the  highest  ra-ngs.  Gartner   research  publica-ons  consist  of  the  opinions  of  Gartner's  research  organiza-on  and  should  not  be  construed  as  statements  of  fact.  Gartner  disclaims  all  warran-es,  expressed  or  implied,  with   respect  to  this  research,  including  any  warran-es  of  merchantability  or  fitness  for  a  par-cular  purpose.  
  53. 53. Why does Cloud Computing matter? AWS Introduction Why are companies choosing AWS? How to get started?
  54. 54. Architected  for  Enterprise  Security  Requirements Certifications and accreditations for workloads that matter AWS CloudTrail - AWS API call logging for governance & compliance Stores data in S3, or archive to Glacier Log and review user activity
  55. 55. Lower Costs with AWS Up-Front and Increase Savings as Your Usage Grows Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 1 “Average of 400 servers replaced per customer” Replace up-front capital expense with low variable cost 2 38 Price Reductions Economies of scale allow us to continually lower costs 3 Pricing model choice to support variable & stable workloads 4 Save more money as you grow bigger On-demand Reserved Spot Tiered Pricing Volume Discounts Custom Pricing
  56. 56. Replace up-front capital expense with low variable cost On-Premise (or “Private Cloud”) Metered, Pay As You Go Model Use only what you need, using on-demand, reserved, spot or dedicated Flexible Capital Expense Model High upfront capital cost, high cost of ongoing support Inflexible
  57. 57. Economies of scale allow AWS to continually lower costs We build IT at higher scale than most any operator of data centers in the world We are comfortable running a high volume, low margin business We pass the savings along to our customers in the form of low prices and continuous reductions
  58. 58. Increased agility has become the #1 reason businesses use the AWS cloud
  59. 59. Enterprises Can’t Afford to be Slow Add New Dev Environment Add New Prod Environment Add New Environment in Japan Add 1,000 Servers Remove 1,000 Servers Deploy 1 PB Data Warehouse Shut down 1 PB Data Warehouse AWS: Infrastructure in Minutes Old World: Infrastructure in Weeks Everything changes with this kind of agility
  60. 60. A culture of Innovation: Experiment Often & Fail without Risk On-Premises Experiment Infrequently Failure is expensive Less Innovation Experiment Often Fail quickly at a low cost More Innovation $ Millions Nearly $0
  61. 61. 1)  Release  in  July  2013     2)  Mobile  Companion  Product  to  our  Pay   TV  Service     3)  Rich  Features  and  Engaging              Interface     4)  Available  on  Smart  Phone  &  Tablets   on  Android  &  iOS     5)  Live  TV  &  Live  Sports  Streaming       mio  TV  GO  –  Super  Entertainment  on  the  GO!
  62. 62. •  Singapore Post Ltd, commonly known as SingPost, is using its regional postal & logistics network as a back bone to provide end-to-end online e-commerce sites for almost 200 commercial clients across Asia •  SingPost needed a hosting environment that would allow it to build e-commerce sites rapidly and enable a fast time to market •  Using AWS, SingPost can create an e- commerce platform for new customers in less than three months, expand to new regions in one day, and estimates saving at least 50% by running on AWS instead of an on-premises environment SingPost Uses AWS to Expands E-Commerce Business in Just 3 Months While Reducing CAPEX by 50%
  63. 63. Why  does  Cloud  Compu-ng  maPer?   AWS  Introduc-on   Why  are  companies  choosing  AWS?   How  to  get  started?  
  64. 64. Cloud   Strategy   New     Applica-ons   Build  a     Cloud-­‐Ready     Design   Exis-ng   Applica-ons   “No-­‐brainer  to   move”  Apps   Planned  Phased     Migra-on   GeJng  Started  with  the  Cloud  
  65. 65. Cloud   Strategy   New     Applica-ons   Build  a     Cloud-­‐Ready     Design   Exis-ng   Applica-ons   “No-­‐brainer  to   move”  Apps   Planned  Phased     Migra-on   •  Dev/Test applications •  Self-contained Web Applications •  Social Media Product Marketing Campaigns •  Customer Training Sites •  Video Portals (Transcoding / Hosting) •  Pre-sales Demo Portal •  Software Downloads •  Trial Applications GeJng  Started  with  the  Cloud  
  66. 66. Cloud   Strategy   New     Applica-ons   Build  a     Cloud-­‐Ready     Design   Exis-ng   Applica-ons   “No-­‐brainer  to   move”  Apps   Planned  Phased     Migra-on   •  Batch Processing •  Content Management •  Digital Asset Management •  Log Processing •  Collaborative Tools •  Big Data Analytics Platforms GeJng  Started  with  the  Cloud  
  67. 67. Cloud   Strategy   New     Applica-ons   Build  a     Cloud-­‐Ready     Design   Exis-ng   Applica-ons   “No-­‐brainer  to   move”  Apps   Planned  Phased     Migra-on   ? GeJng  Started  with  the  Cloud  
  68. 68. Thank  you  !       Richard  Harshman  –  Head  of  ASEAN   rick@amazon.com  

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