© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
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AWS Webinar - Intro to Amazon Cloudfront 13-09-17

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End users expect to be able to view media content anytime, anywhere, and on any device. Amazon CloudFront is a web service for content delivery used to distribute content to end users around the globe with low latency, high data transfer speeds, and no commitments. In this session, learn what a content delivery network (CDN) such as Amazon CloudFront is and how it works, the benefits it provides, common challenges and needs, performance, pricing, and examples of how customers are using CloudFront.

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AWS Webinar - Intro to Amazon Cloudfront 13-09-17

  1. 1. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Introduction to Amazon CloudFront Nihar Bihani Sr. Product Manager, Amazon CloudFront nihar@amazon.com
  2. 2. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Agenda: Introduction to Amazon CloudFront CDN Benefits CloudFront Overview CloudFront: How It Works Customer Examples Pricing Amazon CloudFront
  3. 3. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. CDN Benefits: Global CloudFront Network Europe Amsterdam (2) Dublin Frankfurt (2) London (2) Madrid Milan Paris (2) Stockholm Asia Chennai Hong Kong (2) Mumbai Osaka Seoul Singapore (2) Tokyo (2) South America Sao Paulo North America Ashburn, VA (3) Dallas, TX (2) Hayward, CA Jacksonville, FL Los Angeles, CA (2) Miami, FL Newark, NJ New York, NY (3) Palo Alto, CA Seattle, WA San Jose, CA South Bend, IN St. Louis, MO Australia Sydney
  4. 4. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. CloudFront in a Nutshell CloudFront can make your web applications……. • Faster • Scale Better • More Available • Easier to Manage • Cost Less
  5. 5. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. AWS Integration Simple to Use Simple DIY configuration with web console No consultants to hire No proprietary languages to learn Low Cost No additional charges or set up fees Pay only for requests and data transfer Designed to work with origins in Amazon EC2 Connections to AWS regions closely monitored Standard AWS resources (like CloudFormation) CloudFront Overview
  6. 6. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Rapidly Adding Features, Expanding Scope 2009 2010 2011 2012 • New Lower Pricing Tiers • Access Logging Capability • CloudFront Management Console • Private Content • Streaming Video on Demand • Singapore Edge Location • Private Streaming • Price Drop • HTTPS Support • Lower 1-Hour TTLs • Access Logs - Streaming • NYC Edge Location • Enhanced Logs • Default Root Object • Invalidation • Custom Origins • Service Level Agreement • Jacksonville Edge Location • Paris Edge Location • (IAM) Identity & Access Management • Price Drop • Free Inbound Data Transfer • Stockholm Edge Location • Live Streaming Support • Sao Paulo Edge Location • Second LA Edge Location • San Jose Edge Location • South Bend Edge Location • Sec. NY Edge Location • Large Object Support • CloudFront Tops 20K customers • Osaka Edge Location • Milan Edge Location • Lower Minimum Content Expiration Periods • Live Streaming FMS 4.5 • Geo-blocking tutorial • Second Virginia Edge Location • Second Singapore Edge Location • Second Frankfurt Edge Location • Second London Edge Location • Smooth Streaming Support • Dynamic Content Support • Multiple Cache Behaviors • Multiple Origin Servers • Query String Parameters • Second Dallas Edge Location • Second Paris Edge Location • Sydney Edge Location • Second Amsterdam Edge Location • Cookie Support • Price Classes • Enhanced Logs • Madrid, Spain Edge Location • Private Content Console Support • Second Tokyo Edge Location • Hayward, CA Edge Location • Third NY Edge Location • Second Hong Kong Edge Location • CloudFront & Strangeloop offer combined CDN/FEO solution 2013 • Price Drop. Lower inter-region pricing • Korea PoP launch • Zone Apex Support • Custom SSL Support • Chennai Edge location • Mumbai Edge location • Third VA PoP • WOWZA Support • Support for HTTP 1.1
  7. 7. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.
  8. 8. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Dynamic Static Sites Mix Static and Dynamic Content
  9. 9. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Static content is the objects on your website that don’t change from user to user Static Content • Images • Media • CSS • JavaScript
  10. 10. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Features for Delivering Static Objects • HTTP/HTTPS file delivery • Private Content with Signed URLs • Programmatic Invalidation • Access Logs • Full Control via APIs
  11. 11. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Dynamic Content • News • Weather • Sports • Social Media • Advertising • Stocks • Ecommerce • Travel Dynamic content is the interactive or personalized portion of a website, created on-the-fly for each end user
  12. 12. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Features for Dynamic Content 1. Connection optimizations 2. Multiple cache behaviors and origin servers 3. Query string parameters and cookie support 4. Custom SSL Certificates 5. Zone Apex Support
  13. 13. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Typical Website Architecture Elastic Load Balancing Dynamic Content Amazon EC2 Static Content Amazon S3 cdn.example.com/*.jpg www.example.com/*.php Custom Origin OR OR Custom Origin
  14. 14. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Content Delivery with CloudFront Elastic Load Balancing Dynamic Content Amazon EC2 Static Content Amazon S3 Custom Origin OR OR Custom Origin Amazon CloudFront www.example.com *.jpg *.php
  15. 15. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Dynamic Content Delivery: Common Myths Myths… None of my HTML pages are cacheable. My HTML pages are customized so those cannot be cached. My pages are personalized and unique for each user, so a CDN won’t be useful. Debunked… Often, many pages are cacheable – e.g. search results pages. Use Cookies and Query Strings as cache keys – e.g. local weather pages. Network and path optimizations allow CloudFront to speed up dynamic content – e.g. personalized pages.
  16. 16. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. CloudFront can make your web applications……. Faster Scale Better More Available Easier to Manage Cost Less
  17. 17. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Faster: The Performance Problem Long Distance + Poor Network = Slow Load Times
  18. 18. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Faster: How CloudFront Helps CloudFront helps change this equation to… Short Distance + Optimized Network = Fast Load Times
  19. 19. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Faster: Optimized Network Paths Dynamic Content Static Content Amazon CloudFront www.example.com *.jpg *.php Low Latency TCP/IP Window Sizing Persistent Connections Monitored Network Paths
  20. 20. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. • Amazon CloudFront had to win Amazon.com’s CDN business just like any other CDN • Testing on Amazon.com shows that Amazon CloudFront is 7% faster than CDN A and 51% faster than CDN B. • The vast majority of CDN traffic on Amazon.com is being served by Amazon CloudFront Faster: Global CloudFront Network “Delivery via Amazon CloudFront allows you to download video games as quickly as your broadband connection allows. Customers using a high speed, broadband internet can see up to an 8x increase in
  21. 21. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. CloudFront can make your web applications……. Faster Scale Better More Available Easier to Manage Cost Less
  22. 22. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Scale Better: How CloudFront Helps Caching static content at the Edge. Offloading connection set-up and SSL negotiation to the Edge. Persistent connections and collapse forwarding help scale your origin.
  23. 23. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Scalability Peak usage over 60 Gbps Example: Video banner ad customer
  24. 24. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Problem A massive sudden increase in web traffic was expected for live coverage of the Mars Exploration Rover Curiosity landing Solution NASA JPL utilized AWS to support website, image and live video delivery to hundreds of thousands of current visitors Business Benefits Operating the mars.jpl.nasa.gov website on AWS allowed NASA JPL to broadcast their message to the world and provide an excellent experience for an online viewing audience larger than the Olympics NASA JPL Delivers Content from Mars
  25. 25. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. CloudFront can make your web applications……. Faster Scale Better More Available Easier to Manage Cost Less
  26. 26. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. More Available: How CloudFront Helps CloudFront is architected for high availability. Serve cached content even when origin is unavailable. Availability SLA.
  27. 27. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Problem High error rates and performance issues with their existing CDN provider Solution Migrated the majority of PBS videos to Amazon S3 storage and delivered them via Amazon CloudFront Business Benefits Moving to S3 + CloudFront resulted in a 50% lower error rate and improved performance Video Testimonial http://www.youtube.com/watch?v=l2990XEC-Cw “As with all the AWS services we leverage, using Amazon CloudFront is so simple and reliable that the team doesn’t have to think about it. It all just works, freeing us to focus on building cool applications.” AWS Reliable Infrastructure Makes it Easier to Focus on Other Tasks
  28. 28. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. CloudFront can make your web applications……. Faster Scale Better More Available Easier to Manage Cost Less
  29. 29. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Easier to Manage: How CloudFront Helps No need to write any custom code. No need to split-up the website across multiple domains (e.g. for dynamic and static content, or https vs. http) - Multiple origins and cache behaviors make it easy to architect for whole site delivery. Self service signup and configuration via AWS Management Console and APIs.
  30. 30. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Easy to Configure and Manage No custom code Self service signup and configuration – anytime, from anywhere. AWS Management Console to create and manage CloudFront distributions. Programmatic APIs for integration into your own systems and workflow.
  31. 31. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Use of AWS Earth Networks uses Amazon CloudFront’s dynamic content features to customize the user experience by distributing local information to millions of users in near- real time. Business Benefits Saved over 50% in CDN costs and anticipates 20% reduction in EC2 origin instances without any reduction in performance or need to write custom code. Testimonial “With CloudFront’s strong performance, ease of use and flexibility, our team can use the API or the console to quickly make changes to our CDN configuration and see the updates within minutes. And with the low cost of delivering dynamic content using CloudFront, we expect to see significant cost savings as well.” Earth Networks: Lowers Cost but not Performance!
  32. 32. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. CloudFront can make your web applications……. Faster Scale Better More Available Easier to Manage Cost Less
  33. 33. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Cost Less: How CloudFront Helps Same price for dynamic and static content! Preferential pricing on origin fetches from S3 and EC2. CloudFront is less expensive than AWS Data Transfer, over 10 TB/mth. Reserved Capacity Pricing for reduced rates with commitment.
  34. 34. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Problem Need to reduce IT costs for new application Solution AWS’s low, pay-as-you-go pricing & reliable services With every user’s request, the Smart Hub application authenticates devices, delivers apps and content, and pushes notifications across multiple devices Business Benefits Operational efficiencies, converting capex to opex, new revenue opportunities Samsung runs its Smart Hub application on CloudFront
  35. 35. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Support for all device types HTTP protocols – Adobe HDS, Apple HLS, Microsoft Smooth Streaming, MPEG-DASH RMTP protocol for Flash clients (VOD only) Simple to configure Live streaming stack managed through CloudFormation script VOD - upload .flv to S3, stream via RTMP Flexible Full control over streaming origin enables freedom to enable and configure supported features Features for Live and VOD Streaming
  36. 36. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Problem ABC/Disney needed an end to end solutions that handle the complexity and scale of their video delivery Solution AWS’s scalable and resilient services enable upLynk to provide a service solution providing: • Delivery via CloudFront • One multi-bitrate encode for all devices • Low-bandwidth secure signal acquisition • Automated CC processing and packaging • Live on-the-fly program and ad removal • Dynamic ad serving into live-linear playback • Software controlled live signal delay Business Benefits Operational efficiencies, converting capex to opex, new revenue opportunities upLynk Online Video Platform
  37. 37. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Pricing
  38. 38. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Thank you! www.aws.amazon.com/cloudfront
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