Learn how Digital Advertising customers are leveraging the integration between Amazon DynamoDB and Amazon Redshift to manage their high scale data, from creation to analysis. In this session, we will describe the three essential ingredients of efficient data flow in the cloud, and introduce a reference architecture that enables customers to meet the demands for low latency and high volume encountered in the Digital Advertising industry. Using existing SQL-based tools and business intelligence systems, you will learn how to gain deeper insight from your data at lower cost. The design principles presented here will be useful to every environment where managing data at scale is a challenge.
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