Andy Jassy
Senior Vice-President, Amazon Web Services
Innovation Powered by the AWS Cloud
7 Years Young
Amazon S3 launched: March 14th 2006
Broad & Deep Services to Support Any Workload
Compute Networking
Storage &
CDN
Database App Services Management
AWS Premiu...
Compute Services
Amazon
EC2
Auto
Scaling
Amazon Elastic Load
Balancing
Actual
EC2
Linux
Windows
SUSE Linux Enterprise
on A...
Amazon VPC
EC2 EC2
EC2EC2
Amazon Route 53
Availability
Zone B
Availability
Zone A
AWS Direct Connect
Los Angeles
Singapore...
Amazon S3 AWS Storage Gateway Amazon EBS
images
videos
files
binaries
snapshots
S3
EC2
EBS
Your datacenter
compute
storage...
Easily archive files from on-
premises or directly from
Amazon S3
$0.01 per GB per month
Designed for 11 9s of
durability,...
Database Services
Amazon
DynamoDB
Amazon
RDS
AWS
ElastiCache
NoSQLSQL
MySQL
Oracle
MS SQL Server
0 0 0 0 0 0 0
IOPS
0 0 0 ...
Data warehouse as a service
Scale from hundreds of gigabytes
to a petabyte or more
Use your existing SQL-based tools
Pay a...
Amazon
CloudFront
Amazon
CloudSearch
Amazon
SES
Amazon
Simple Workflow
Amazon
SQS
Amazon
SNS
HTTP
Email
SMS
A
B
C
D
E
F
Am...
AWS Management
Console
Amazon
CloudWatch
EC2 EBS
RDS ELB
AWS Elastic
Beanstalk
AWS
CloudFormation
Java
PHP
Python
.NET
Rub...
AWS People Services
AWS Premium
Support
AWS Professional
Services
AWS Training &
Certification
Staffed 24x7x365 with
AWS e...
AWS Service Launches and Feature Updates
2007 2008 2009 2010 2011 2012 2013
9
24
48
82
61
159
AWS Global Infrastructure
9 regions
26 availability zones
42 edge locations
2012
Every day, AWS adds
enough server capacity to
power this $5B enterprise
$5.2B retail business
7,800 employees
A whole...
Infrastructure as a Service Magic Quadrant
2013
“AWS is the overwhelming market
share leader, with more than five
times th...
Hundreds of Thousands of Customers in 190 Countries
Free steak
campaign
Facebook
page
Mars exploration
ops
Consumer
social app
Ticket pricing
optimization
SAP &
Sharepoint
Se...
Comprehensive Security Capabilities to Support
Any Workload
Identity & access management
Multi-factor authentication
Secur...
Certifications and Accreditations for Workloads that
Matter
The AWS Price Reduction Philosophy
Ecosystem
Global Footprint
New Features
New ServicesInfrastructure
Innovation
More AWS
...
AWS Trusted Advisor
Cost optimizations
Security & Availability
checks
Performance
recommendations
329,000
recommendations
...
Thriving Partner Ecosystem
Consulting Partners Technology Partners
AWS Marketplace: Buy Software Pre-Configured to
Run on AWS
Growth since Jan 1, 2013
25 categories
977 product listings
Act...
Why are customers
adopting cloud
computing?
1. Trade Capital Expense for Variable Expense
On-Premises
$0 to get started
Pay as you go
Source: IDC Whitepaper, sponsore...
2. Lower Variable Expense Than Companies Can Do
Themselves
Source: IDC Whitepaper, sponsored by Amazon, “The Business Valu...
3. You Don’t Need to Guess Capacity
Self Hosting
Waste
Actual demand
Predicted Demand
Rigid
Actual demand
Elastic
The Cloud
Rovio Uses AWS to Power its Most Popular Games
• Rovio chose AWS to implement an
automated and distributed infrastructure ...
4. Dramatically Increase Speed & Agility
Old World: Infrastructure in Weeks
4. Dramatically Increase Speed & Agility
Add New Dev Environment
Add New Production Environment
Add New Environment in Jap...
“We reduced application
deployment times from 2
months to 3 days.”
“Time to deploy went from
weeks to hours.”
Source: IDC ...
5. Stop Spending Money on Undifferentiated Heavy
Lifting
buy and install new hardware
set up and configure new software
bu...
6. Go Global in Minutes
The Benefits of Cloud Computing
✔ ✔ ✔ ✔ ✔
Replace
CapEx with
OpEx
Lower
Overall
Costs
No More
Guessing
Capacity
Agility /
...
Oskar Stål
Chief Technology Officer
Oskar Stal CTO - @OskarStal
Spotify
Spotify loves music
24M active users.
6M paying subscribers.
20M songs
28 countries
500M USD paid
Spotify loves Technology
Playbac
k
Mean latency 235ms
50% cached
60% pre-fetched
One socket – always open
San Jose
Ashburn
London
Stockholm
100 machines
Cache machine
Ireland
Master storage S3
Oskar Stal CTO - @OskarStal
Thank You
AWS Adoption in
the Enterprise
Enterprises are Adopting AWS to Achieve the
Benefits of the Cloud
✔ ✔ ✔ ✔ ✔ ✔
Replace
CapEx with
OpEx
Lower
Overall
Costs
...
The Benefits Of The Cloud Are Only Possible IN
THE CLOUD
“Private”
Cloud x x x xx x
✔ ✔ ✔ ✔ ✔ ✔
Replace
CapEx with
OpEx
Lo...
Forrester Foresights
Survey data, Q3 2012
Self-service
Portals
24%
Resource
Automation
27%
Resource
Tracking
29%
Cost
Char...
Many Enterprises Worry that These are the Only
Two Choices
Build a
“private”
cloud
Rip and
replace with
AWS
#1 #2
The Good News is that the Cloud isn’t an ‘All or
Nothing’ Choice
Corporate
Data Centers
On-Premises
Resources
Cloud
Resour...
Active Directory
Network Configuration
Encryption
Back-up Appliances
Users & Access Rules
Your Private Network
HSM Applian...
Our Ecosystem Allows You to Use Your Existing
Management Tools
Single Pane of
Glass
On-Premises
Datacenters
Management Too...
How Enterprises Are Using AWS
Strategy 1: Cloud for Development & Test
Environments
SAP
Reduced deployment
time from weeks to days
Microsoft
Application...
Strategy 2: Build New Apps for the Cloud
Faster to build
Facebook
App
Global
Web Sites
Mobile
Streaming
Social
Games
Consu...
Analytics
Backup
Storage
Gateway
Elastic Map
Reduce
RedShift
Amazon S3
Strategy 3: Use Cloud to Make Existing On-
Premises...
Big Data
Analytics
Export operational
data to AWS for
analytics
processing
Oracle
databases
Automated back-
up to S3 with
...
Strategy 4: New Apps Powered by Both Cloud &
On-Premises Resources
AWS serves up
application content
& data
Integration ba...
Strategy 5: Migrate Existing Apps to the Cloud
1/3 of servers
migrated to AWS
Saved 1-1.5 million GBP
App
Your Data
Center...
Strategy 6: All-in
10,000s of EC2 instances in
multiple regions & zones
100s of middle tier services &
applications to sup...
How to Choose a
Cloud Partner
AWS Summit Nordics - Opening Keynote
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Transcript of "AWS Summit Nordics - Opening Keynote"

  1. 1. Andy Jassy Senior Vice-President, Amazon Web Services Innovation Powered by the AWS Cloud
  2. 2. 7 Years Young Amazon S3 launched: March 14th 2006
  3. 3. Broad & Deep Services to Support Any Workload Compute Networking Storage & CDN Database App Services Management AWS Premium Support AWS Professional Services AWS Training & Certification
  4. 4. Compute Services Amazon EC2 Auto Scaling Amazon Elastic Load Balancing Actual EC2 Linux Windows SUSE Linux Enterprise on AWS Free Usage Tier Price Reduction on Dedicated Instances EC2 EC2 EC2 EC2 A EC2 B EC2 C Elastic load balancer
  5. 5. Amazon VPC EC2 EC2 EC2EC2 Amazon Route 53 Availability Zone B Availability Zone A AWS Direct Connect Los Angeles Singapore Japan London Sao Paolo New York Sydney Networking Services
  6. 6. Amazon S3 AWS Storage Gateway Amazon EBS images videos files binaries snapshots S3 EC2 EBS Your datacenter compute storage Provisioned IOPS images videos files binaries snapshots Amazon Glacier Storage Services
  7. 7. Easily archive files from on- premises or directly from Amazon S3 $0.01 per GB per month Designed for 11 9s of durability, just like Amazon S3 Amazon Glacier images videos files binaries snapshots S3 NAS Amazon Glacier
  8. 8. Database Services Amazon DynamoDB Amazon RDS AWS ElastiCache NoSQLSQL MySQL Oracle MS SQL Server 0 0 0 0 0 0 0 IOPS 0 0 0 0 0 0 0 IOPS EC2 web server memcached cluster database Amazon RedShift BI Tools S3 Node Node Node
  9. 9. Data warehouse as a service Scale from hundreds of gigabytes to a petabyte or more Use your existing SQL-based tools Pay as you go $999/TB/Year 10GigE (HPC) Amazon S3 Ingestion Backup Restore Node Node Node Node Standard BI Tools JDBC/ODBC Amazon Redshift
  10. 10. Amazon CloudFront Amazon CloudSearch Amazon SES Amazon Simple Workflow Amazon SQS Amazon SNS HTTP Email SMS A B C D E F Amazon Elastic MapReduce AWS Application Services
  11. 11. AWS Management Console Amazon CloudWatch EC2 EBS RDS ELB AWS Elastic Beanstalk AWS CloudFormation Java PHP Python .NET Ruby Node.js Web App SharePoint SAP Deployment & Administration AWS OpsWorks
  12. 12. AWS People Services AWS Premium Support AWS Professional Services AWS Training & Certification Staffed 24x7x365 with AWS engineers Unlimited number of cases No long-term contracts Pay-by-the-month pricing Help customers incorporate AWS into their overall architecture Best practices Expertise on the latest services Role-based learning courses for Architects, Developers, and Sysadmins Learn through hands-on activities
  13. 13. AWS Service Launches and Feature Updates 2007 2008 2009 2010 2011 2012 2013 9 24 48 82 61 159
  14. 14. AWS Global Infrastructure 9 regions 26 availability zones 42 edge locations
  15. 15. 2012 Every day, AWS adds enough server capacity to power this $5B enterprise $5.2B retail business 7,800 employees A whole lot of servers 2003
  16. 16. Infrastructure as a Service Magic Quadrant 2013 “AWS is the overwhelming market share leader, with more than five times the compute capacity in use than the aggregate total of the other fourteen providers.”
  17. 17. Hundreds of Thousands of Customers in 190 Countries
  18. 18. Free steak campaign Facebook page Mars exploration ops Consumer social app Ticket pricing optimization SAP & Sharepoint Securities Trading Data Archiving Gene sequencing Marketing web site Interactive TV apps Financial markets analytics R&D data analysis Consumer social app Big data analytics Web site & media sharing Disaster recovery Media streaming Web and mobile apps Streaming webcasts Facebook app Consumer social app Every Imaginable Use Case
  19. 19. Comprehensive Security Capabilities to Support Any Workload Identity & access management Multi-factor authentication Security groups & Network ACL Dedicated instances AWS Virtual Private Cloud (VPC) AWS Direct Connect Access Control Encryption Networking S3 encryption RDS Oracle transparent encryption AWS CloudHSM
  20. 20. Certifications and Accreditations for Workloads that Matter
  21. 21. The AWS Price Reduction Philosophy Ecosystem Global Footprint New Features New ServicesInfrastructure Innovation More AWS Usage More Infrastructure Economies of Scale Lower Infrastructure Costs Reduced Prices More Customers
  22. 22. AWS Trusted Advisor Cost optimizations Security & Availability checks Performance recommendations 329,000 recommendations $22M in annualized savings To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services Obsessed with Helping Customers Save Money
  23. 23. Thriving Partner Ecosystem Consulting Partners Technology Partners
  24. 24. AWS Marketplace: Buy Software Pre-Configured to Run on AWS Growth since Jan 1, 2013 25 categories 977 product listings Active customers Usage per customer 308% 152%
  25. 25. Why are customers adopting cloud computing?
  26. 26. 1. Trade Capital Expense for Variable Expense On-Premises $0 to get started Pay as you go Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 Average of 400 servers replaced per customer
  27. 27. 2. Lower Variable Expense Than Companies Can Do Themselves Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 70% lower 5 year TCO per app AWS On- premises $3.01M $0.90M 50% reduction in analytics costs Saved $34M on SmartHub app Saved $1.6M-$2.4M on capital expenditure
  28. 28. 3. You Don’t Need to Guess Capacity Self Hosting Waste Actual demand Predicted Demand Rigid Actual demand Elastic The Cloud
  29. 29. Rovio Uses AWS to Power its Most Popular Games • Rovio chose AWS to implement an automated and distributed infrastructure to support its most popular titles • Rovio uses Amazon EC2 auto-scaling to match player demand with infrastructure capacity • In quiet periods, Rovio is able to scale its infrastructure down to save money
  30. 30. 4. Dramatically Increase Speed & Agility Old World: Infrastructure in Weeks
  31. 31. 4. Dramatically Increase Speed & Agility Add New Dev Environment Add New Production Environment Add New Environment in Japan Add 1,000 Servers Remove 1,000 servers Number of Instances 1,000 Instance Type M3 Extra Large Availability Zone US-West-2b Launch aws.amazon.com/managementconsole AWS: Infrastructure in MinutesOld World: Infrastructure in Weeks
  32. 32. “We reduced application deployment times from 2 months to 3 days.” “Time to deploy went from weeks to hours.” Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 0 100% 200% 300% 400% 500% 600% 5X Faster
  33. 33. 5. Stop Spending Money on Undifferentiated Heavy Lifting buy and install new hardware set up and configure new software build new data centers so you don’t have to... Data Centers Power Cooling Cabling Networking Racks Servers Storage Labor We take care of...
  34. 34. 6. Go Global in Minutes
  35. 35. The Benefits of Cloud Computing ✔ ✔ ✔ ✔ ✔ Replace CapEx with OpEx Lower Overall Costs No More Guessing Capacity Agility / Speed / Innovation Shift Focus to Differentiation Go Global in Minutes ✔
  36. 36. Oskar Stål Chief Technology Officer
  37. 37. Oskar Stal CTO - @OskarStal Spotify
  38. 38. Spotify loves music
  39. 39. 24M active users. 6M paying subscribers.
  40. 40. 20M songs
  41. 41. 28 countries
  42. 42. 500M USD paid
  43. 43. Spotify loves Technology
  44. 44. Playbac k
  45. 45. Mean latency 235ms
  46. 46. 50% cached
  47. 47. 60% pre-fetched
  48. 48. One socket – always open
  49. 49. San Jose Ashburn London Stockholm
  50. 50. 100 machines
  51. 51. Cache machine
  52. 52. Ireland Master storage S3
  53. 53. Oskar Stal CTO - @OskarStal Thank You
  54. 54. AWS Adoption in the Enterprise
  55. 55. Enterprises are Adopting AWS to Achieve the Benefits of the Cloud ✔ ✔ ✔ ✔ ✔ ✔ Replace CapEx with OpEx Lower Overall Costs No More Guessing Capacity Agility / Speed / Innovation Shift Focus to Differentiation Go Global in Minutes
  56. 56. The Benefits Of The Cloud Are Only Possible IN THE CLOUD “Private” Cloud x x x xx x ✔ ✔ ✔ ✔ ✔ ✔ Replace CapEx with OpEx Lower Overall Costs No More Guessing Capacity Agility / Speed / Innovation Shift Focus to Differentiation Go Global in Minutes
  57. 57. Forrester Foresights Survey data, Q3 2012 Self-service Portals 24% Resource Automation 27% Resource Tracking 29% Cost Chargeback 14% Customers are Struggling to Deliver on Promises of the “Private Cloud” Vendors Have you implemented these cloud features?
  58. 58. Many Enterprises Worry that These are the Only Two Choices Build a “private” cloud Rip and replace with AWS #1 #2
  59. 59. The Good News is that the Cloud isn’t an ‘All or Nothing’ Choice Corporate Data Centers On-Premises Resources Cloud Resources Seamless Integration
  60. 60. Active Directory Network Configuration Encryption Back-up Appliances Users & Access Rules Your Private Network HSM Appliance Cloud back-ups AWS Direct Connect Your On-Premise Apps Your Cloud Apps Integrating AWS with Your Existing On-Premises Infrastructure Corporate Data Centers
  61. 61. Our Ecosystem Allows You to Use Your Existing Management Tools Single Pane of Glass On-Premises Datacenters Management Tool Partners
  62. 62. How Enterprises Are Using AWS
  63. 63. Strategy 1: Cloud for Development & Test Environments SAP Reduced deployment time from weeks to days Microsoft Applications Reduced dev & test environment costs SAP 70% reduction in operational costs
  64. 64. Strategy 2: Build New Apps for the Cloud Faster to build Facebook App Global Web Sites Mobile Streaming Social Games Consumer apps Genetic Sequencing Marketing Campaigns Less expensive to run Distributed architectures for high availability Easier to manage Financial record archiving
  65. 65. Analytics Backup Storage Gateway Elastic Map Reduce RedShift Amazon S3 Strategy 3: Use Cloud to Make Existing On- Premises Apps Better .. . Corporate Data Centers App 1 App 2 App N
  66. 66. Big Data Analytics Export operational data to AWS for analytics processing Oracle databases Automated back- up to S3 with Oracle RMAN Strategy 3: Use Cloud to Make Existing On- Premises Apps Better Big Data Analytics 50% cost reduction with 2X faster queries using Amazon Redshift
  67. 67. Strategy 4: New Apps Powered by Both Cloud & On-Premises Resources AWS serves up application content & data Integration back to Samsung data centers for financial transactions Corporate Data Centers Hybrid App
  68. 68. Strategy 5: Migrate Existing Apps to the Cloud 1/3 of servers migrated to AWS Saved 1-1.5 million GBP App Your Data Center Migrated 500 web properties in 5 months New product web sites in 2 days vs. 2 weeks Migrated clinical trials simulations platform Simulations in 1.2hrs vs. 60hrs 64% reduction in costs
  69. 69. Strategy 6: All-in 10,000s of EC2 instances in multiple regions & zones 100s of middle tier services & applications to support 33M+ global members At peak consumes 1/3 of US Internet bandwidth
  70. 70. How to Choose a Cloud Partner
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