AWS Summit Nordics - Opening Keynote
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AWS Summit Nordics - Opening Keynote Presentation Transcript

  • 1. Andy Jassy Senior Vice-President, Amazon Web Services Innovation Powered by the AWS Cloud
  • 2. 7 Years Young Amazon S3 launched: March 14th 2006
  • 3. Broad & Deep Services to Support Any Workload Compute Networking Storage & CDN Database App Services Management AWS Premium Support AWS Professional Services AWS Training & Certification
  • 4. Compute Services Amazon EC2 Auto Scaling Amazon Elastic Load Balancing Actual EC2 Linux Windows SUSE Linux Enterprise on AWS Free Usage Tier Price Reduction on Dedicated Instances EC2 EC2 EC2 EC2 A EC2 B EC2 C Elastic load balancer
  • 5. Amazon VPC EC2 EC2 EC2EC2 Amazon Route 53 Availability Zone B Availability Zone A AWS Direct Connect Los Angeles Singapore Japan London Sao Paolo New York Sydney Networking Services
  • 6. Amazon S3 AWS Storage Gateway Amazon EBS images videos files binaries snapshots S3 EC2 EBS Your datacenter compute storage Provisioned IOPS images videos files binaries snapshots Amazon Glacier Storage Services
  • 7. Easily archive files from on- premises or directly from Amazon S3 $0.01 per GB per month Designed for 11 9s of durability, just like Amazon S3 Amazon Glacier images videos files binaries snapshots S3 NAS Amazon Glacier
  • 8. Database Services Amazon DynamoDB Amazon RDS AWS ElastiCache NoSQLSQL MySQL Oracle MS SQL Server 0 0 0 0 0 0 0 IOPS 0 0 0 0 0 0 0 IOPS EC2 web server memcached cluster database Amazon RedShift BI Tools S3 Node Node Node
  • 9. Data warehouse as a service Scale from hundreds of gigabytes to a petabyte or more Use your existing SQL-based tools Pay as you go $999/TB/Year 10GigE (HPC) Amazon S3 Ingestion Backup Restore Node Node Node Node Standard BI Tools JDBC/ODBC Amazon Redshift
  • 10. Amazon CloudFront Amazon CloudSearch Amazon SES Amazon Simple Workflow Amazon SQS Amazon SNS HTTP Email SMS A B C D E F Amazon Elastic MapReduce AWS Application Services
  • 11. AWS Management Console Amazon CloudWatch EC2 EBS RDS ELB AWS Elastic Beanstalk AWS CloudFormation Java PHP Python .NET Ruby Node.js Web App SharePoint SAP Deployment & Administration AWS OpsWorks
  • 12. AWS People Services AWS Premium Support AWS Professional Services AWS Training & Certification Staffed 24x7x365 with AWS engineers Unlimited number of cases No long-term contracts Pay-by-the-month pricing Help customers incorporate AWS into their overall architecture Best practices Expertise on the latest services Role-based learning courses for Architects, Developers, and Sysadmins Learn through hands-on activities
  • 13. AWS Service Launches and Feature Updates 2007 2008 2009 2010 2011 2012 2013 9 24 48 82 61 159
  • 14. AWS Global Infrastructure 9 regions 26 availability zones 42 edge locations
  • 15. 2012 Every day, AWS adds enough server capacity to power this $5B enterprise $5.2B retail business 7,800 employees A whole lot of servers 2003
  • 16. Infrastructure as a Service Magic Quadrant 2013 “AWS is the overwhelming market share leader, with more than five times the compute capacity in use than the aggregate total of the other fourteen providers.”
  • 17. Hundreds of Thousands of Customers in 190 Countries
  • 18. Free steak campaign Facebook page Mars exploration ops Consumer social app Ticket pricing optimization SAP & Sharepoint Securities Trading Data Archiving Gene sequencing Marketing web site Interactive TV apps Financial markets analytics R&D data analysis Consumer social app Big data analytics Web site & media sharing Disaster recovery Media streaming Web and mobile apps Streaming webcasts Facebook app Consumer social app Every Imaginable Use Case
  • 19. Comprehensive Security Capabilities to Support Any Workload Identity & access management Multi-factor authentication Security groups & Network ACL Dedicated instances AWS Virtual Private Cloud (VPC) AWS Direct Connect Access Control Encryption Networking S3 encryption RDS Oracle transparent encryption AWS CloudHSM
  • 20. Certifications and Accreditations for Workloads that Matter
  • 21. The AWS Price Reduction Philosophy Ecosystem Global Footprint New Features New ServicesInfrastructure Innovation More AWS Usage More Infrastructure Economies of Scale Lower Infrastructure Costs Reduced Prices More Customers
  • 22. AWS Trusted Advisor Cost optimizations Security & Availability checks Performance recommendations 329,000 recommendations $22M in annualized savings To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services Obsessed with Helping Customers Save Money
  • 23. Thriving Partner Ecosystem Consulting Partners Technology Partners
  • 24. AWS Marketplace: Buy Software Pre-Configured to Run on AWS Growth since Jan 1, 2013 25 categories 977 product listings Active customers Usage per customer 308% 152%
  • 25. Why are customers adopting cloud computing?
  • 26. 1. Trade Capital Expense for Variable Expense On-Premises $0 to get started Pay as you go Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 Average of 400 servers replaced per customer
  • 27. 2. Lower Variable Expense Than Companies Can Do Themselves Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 70% lower 5 year TCO per app AWS On- premises $3.01M $0.90M 50% reduction in analytics costs Saved $34M on SmartHub app Saved $1.6M-$2.4M on capital expenditure
  • 28. 3. You Don’t Need to Guess Capacity Self Hosting Waste Actual demand Predicted Demand Rigid Actual demand Elastic The Cloud
  • 29. Rovio Uses AWS to Power its Most Popular Games • Rovio chose AWS to implement an automated and distributed infrastructure to support its most popular titles • Rovio uses Amazon EC2 auto-scaling to match player demand with infrastructure capacity • In quiet periods, Rovio is able to scale its infrastructure down to save money
  • 30. 4. Dramatically Increase Speed & Agility Old World: Infrastructure in Weeks
  • 31. 4. Dramatically Increase Speed & Agility Add New Dev Environment Add New Production Environment Add New Environment in Japan Add 1,000 Servers Remove 1,000 servers Number of Instances 1,000 Instance Type M3 Extra Large Availability Zone US-West-2b Launch aws.amazon.com/managementconsole AWS: Infrastructure in MinutesOld World: Infrastructure in Weeks
  • 32. “We reduced application deployment times from 2 months to 3 days.” “Time to deploy went from weeks to hours.” Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 0 100% 200% 300% 400% 500% 600% 5X Faster
  • 33. 5. Stop Spending Money on Undifferentiated Heavy Lifting buy and install new hardware set up and configure new software build new data centers so you don’t have to... Data Centers Power Cooling Cabling Networking Racks Servers Storage Labor We take care of...
  • 34. 6. Go Global in Minutes
  • 35. The Benefits of Cloud Computing ✔ ✔ ✔ ✔ ✔ Replace CapEx with OpEx Lower Overall Costs No More Guessing Capacity Agility / Speed / Innovation Shift Focus to Differentiation Go Global in Minutes ✔
  • 36. Oskar Stål Chief Technology Officer
  • 37. Oskar Stal CTO - @OskarStal Spotify
  • 38. Spotify loves music
  • 39. 24M active users. 6M paying subscribers.
  • 40. 20M songs
  • 41. 28 countries
  • 42. 500M USD paid
  • 43. Spotify loves Technology
  • 44. Playbac k
  • 45. Mean latency 235ms
  • 46. 50% cached
  • 47. 60% pre-fetched
  • 48. One socket – always open
  • 49. San Jose Ashburn London Stockholm
  • 50. 100 machines
  • 51. Cache machine
  • 52. Ireland Master storage S3
  • 53. Oskar Stal CTO - @OskarStal Thank You
  • 54. AWS Adoption in the Enterprise
  • 55. Enterprises are Adopting AWS to Achieve the Benefits of the Cloud ✔ ✔ ✔ ✔ ✔ ✔ Replace CapEx with OpEx Lower Overall Costs No More Guessing Capacity Agility / Speed / Innovation Shift Focus to Differentiation Go Global in Minutes
  • 56. The Benefits Of The Cloud Are Only Possible IN THE CLOUD “Private” Cloud x x x xx x ✔ ✔ ✔ ✔ ✔ ✔ Replace CapEx with OpEx Lower Overall Costs No More Guessing Capacity Agility / Speed / Innovation Shift Focus to Differentiation Go Global in Minutes
  • 57. Forrester Foresights Survey data, Q3 2012 Self-service Portals 24% Resource Automation 27% Resource Tracking 29% Cost Chargeback 14% Customers are Struggling to Deliver on Promises of the “Private Cloud” Vendors Have you implemented these cloud features?
  • 58. Many Enterprises Worry that These are the Only Two Choices Build a “private” cloud Rip and replace with AWS #1 #2
  • 59. The Good News is that the Cloud isn’t an ‘All or Nothing’ Choice Corporate Data Centers On-Premises Resources Cloud Resources Seamless Integration
  • 60. Active Directory Network Configuration Encryption Back-up Appliances Users & Access Rules Your Private Network HSM Appliance Cloud back-ups AWS Direct Connect Your On-Premise Apps Your Cloud Apps Integrating AWS with Your Existing On-Premises Infrastructure Corporate Data Centers
  • 61. Our Ecosystem Allows You to Use Your Existing Management Tools Single Pane of Glass On-Premises Datacenters Management Tool Partners
  • 62. How Enterprises Are Using AWS
  • 63. Strategy 1: Cloud for Development & Test Environments SAP Reduced deployment time from weeks to days Microsoft Applications Reduced dev & test environment costs SAP 70% reduction in operational costs
  • 64. Strategy 2: Build New Apps for the Cloud Faster to build Facebook App Global Web Sites Mobile Streaming Social Games Consumer apps Genetic Sequencing Marketing Campaigns Less expensive to run Distributed architectures for high availability Easier to manage Financial record archiving
  • 65. Analytics Backup Storage Gateway Elastic Map Reduce RedShift Amazon S3 Strategy 3: Use Cloud to Make Existing On- Premises Apps Better .. . Corporate Data Centers App 1 App 2 App N
  • 66. Big Data Analytics Export operational data to AWS for analytics processing Oracle databases Automated back- up to S3 with Oracle RMAN Strategy 3: Use Cloud to Make Existing On- Premises Apps Better Big Data Analytics 50% cost reduction with 2X faster queries using Amazon Redshift
  • 67. Strategy 4: New Apps Powered by Both Cloud & On-Premises Resources AWS serves up application content & data Integration back to Samsung data centers for financial transactions Corporate Data Centers Hybrid App
  • 68. Strategy 5: Migrate Existing Apps to the Cloud 1/3 of servers migrated to AWS Saved 1-1.5 million GBP App Your Data Center Migrated 500 web properties in 5 months New product web sites in 2 days vs. 2 weeks Migrated clinical trials simulations platform Simulations in 1.2hrs vs. 60hrs 64% reduction in costs
  • 69. Strategy 6: All-in 10,000s of EC2 instances in multiple regions & zones 100s of middle tier services & applications to support 33M+ global members At peak consumes 1/3 of US Internet bandwidth
  • 70. How to Choose a Cloud Partner