AWS Summit Milan - Opening Keynote

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AWS Summit Milan - Opening Keynote

  1. 1. AWS Summit 2013 Milan 31 Ottobre 2013 TRANSFORMATION POWERED BY THE AWS CLOUD Carlos Conde Sr. Mgr. Solutions Architecture
  2. 2. Amsterdam Our largest AWS Summit series, ever. Over 40,000 people registered Stockholm San Francisco
  3. 3. 7 YEARS YOUNG AMAZON S3 LAUNCHED ON MARCH 14TH 2006
  4. 4. 100,000S OF CUSTOMERS, ACROSS 190 COUNTRIES.
  5. 5. HERE AND ABROAD
  6. 6. 30+ SERVICES COMPUTE, STORAGE, DATABASE, APPLICATION MANAGEMENT…
  7. 7. AWS SERVICE AND FEATURE LAUNCHES 159 82 61 48 24 9 2007 2008 2009 2010 2011 2012
  8. 8. AWS SERVICE AND FEATURE LAUNCHES 159 154 82 61 48 24 9 2007 2008 2009 2010 2011 2012 2013
  9. 9. AWS SERVICE AND FEATURE LAUNCHES 159 82 61 48 24 9 2007 2008 2009 2010 2011 2012 2013
  10. 10. AMAZON S3: OVER 2 TRILLION TOTAL OBJECTS 1.1M peak requests/sec
  11. 11. AMAZON ELASTIC MAPREDUCE 5.5 MILLION CLUSTERS LAUNCHED 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 10 10 10 11 11 11 11 11 12 12 12 13 13 11 12 12 10 010 11 11 12 12 /20 / 20 / 20 / 20 /2 / 20 / 20 / 20 / 20 /6/2 0 4/ 20 2 /20 1 /20 8/ 20 /7/2 0 6/ 20 4/ 20 /1/2 0 0 /20 8 /20 6/ 20 6/ 20 /22 7/10 8/28 0/16 12/4 1/22 3/12 4/30 6/18 /2 /1 /2 /1 /2 /1 8 4 9 /1 /3 /2 /0 5 9 2 5 7 1 3 1 11 12 10 12
  12. 12. Infrastructure as a Service Magic Quadrant 2013
  13. 13. “AWS is the overwhelming market share leader, with more than five times the compute capacity in use than the aggregate total of the other fourteen providers.”
  14. 14. “ The most radical and transformative of inventions are those that empower others to unleash their creativity to pursue their dreams ” Jeff Bezos, Letter to Shareholders, 2012
  15. 15. “ The most radical and transformative of inventions are those that empower others to unleash their creativity to pursue their dreams ” Jeff Bezos, Letter to Shareholders, 2012
  16. 16. TRANSFORMATION: » WHAT DRIVES IT ? » WHO IS DOING IT ? » WHAT IS NEXT ?
  17. 17. TRANSFORMATION: » WHAT DRIVES IT ? » WHO IS DOING IT ? » WHAT IS NEXT ?
  18. 18. ECONOMIC DRIVERS $ S Abundance of products Intensifying competition D Growing consumer power Reduced customer loyalty Limited capital Q
  19. 19. VARIABLE EXPENSE ECONOMIES OF SCALE ELASTIC CAPACITY Replace capital expenditure with variable expense Lower variable expense than companies can achieve themselves No need to guess capacity requirements and over-provision SPEED AND AGILITY FOCUS ON BUSINESS INCREASE INNOVATION Infrastructure in minutes not weeks Not undifferentiated heavy IT lifting Lower the cost of experimentation
  20. 20. VARIABLE EXPENSE REPLACE CAPITAL EXPENDITURE WITH VARIABLE EXPENSE
  21. 21. Capital investment Physical installation $0 to get started Pay as you go
  22. 22. ECONOMIES OF SCALE LOWER VARIABLE EXPENSE THAN COMPANIES CAN ACHIEVE THEMSELVES
  23. 23. 2003 • $5.2B retail business • 7,800 employees • A whole lot of servers
  24. 24. 2003 2013 • $5.2B retail business Every day, AWS adds enough • 7,800 employees server capacity to power that • A whole lot of servers whole $5B enterprise
  25. 25. Reduced Prices Lower Infrastructure Costs Economies of Scale More Customers More AWS Usage More Infrastructure 37 PRICE REDUCTIONS SINCE 2006
  26. 26. $3.01M $0.90M ON-PREMISE 70% LOWER 5 YEAR TCO PER APP AWS Source IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012
  27. 27. TRUSTED ADVISOR Customer Audits: Saves money Improves availability Closes security gaps Increases performance Recent Performance: 329,000 recommendations $22M in annualized savings
  28. 28. Reduced web infrastructure cost by 50% Reduce IT costs by 40% over a five year period
  29. 29. ELASTIC CAPACITY NO NEED TO GUESS CAPACITY REQUIREMENTS AND OVER-PROVISION
  30. 30. SELF HOSTING Actual demand Actual demand Waste Predicted Demand RIGID ELASTIC
  31. 31. TYPICAL WEEKLY TRAFFIC TO AMAZON.COM Sunday Monday Tuesday Wednesday Thursday Friday Saturday
  32. 32. TYPICAL WEEKLY TRAFFIC TO AMAZON.COM 39% Sunday Monday Tuesday Wednesday Thursday Friday Saturday 61%
  33. 33. NOVEMBER TRAFFIC TO AMAZON.COM
  34. 34. NOVEMBER TRAFFIC TO AMAZON.COM 76% 24%
  35. 35. NOVEMBER TRAFFIC TO AMAZON.COM
  36. 36. NOVEMBER 10TH 2010 TURNED OFF LAST PHYSICAL WEB SERVER OF AMAZON.COM OCTOBER ST 31 2011 TURNED OFF LAST WEB SERVERS SUPPORTING EUROPEAN BUSINESS
  37. 37. NOVEMBER 10TH 2010 TURNED OFF LAST PHYSICAL WEB SERVER OF AMAZON.COM OCTOBER ST 31 2011 TURNED OFF LAST WEB SERVERS SUPPORTING EUROPEAN BUSINESS
  38. 38. SPEED & AGILITY INFRASTRUCTURE IN MINUTES, NOT WEEKS
  39. 39. Old World: Infrastructure in Weeks Infrastructure in Minutes Add New Dev Environment aws.amazon.com/managementconsole Instance Type M3 Extra Large 1,000 Number of Instances Availability Zone US-West-2b Launch Add New Production Environment Add New Environment in Japan Add 1,000 Servers Remove 1,000 servers
  40. 40. “We reduced application deployment times from 2 months to 3 days.” “Time to deploy from went weeks to hours.” “We can double server capacity in 20 seconds”
  41. 41. « Money is a renewable resource. Time is not. »
  42. 42. FOCUS ON BUSINESS NO INDIFFERENCIATED HEAVY IT LIFTING
  43. 43. We take care of it… So you don’t have to … Data Centers Power Cooling Cabling Networking Buy and install new hardware Setup and configure new software build or upgrade data centers Racks Servers Storage Labor
  44. 44. STOP SPENDING MONEY ON UNDIFFERENTIATED HEAVY LIFTING
  45. 45. INCREASE INNOVATION LOWER THE COST OF EXPERIMENTATION
  46. 46. ON-PREMISES $ Millions Experiment Infrequently Nearly $0 Experiment Often Failure is expensive Fail quickly at a low cost Less Innovation More Innovation
  47. 47. « Want to increase innovation? Lower the cost of failure » Joi Ito
  48. 48. + ELASTIC CAPACITY + NO CAPEX + PAY AS YOU GO + AVAILABLE ON-DEMAND = NO CONSTRAINTS
  49. 49. + ELASTIC CAPACITY + NO CAPEX + PAY AS YOU GO + AVAILABLE ON-DEMAND = NO RISKS
  50. 50. Introducing AWS Activate All the resources you need to get started and scale on AWS: AWS Training AWS Support Startup Forum AWS Promotional Credit Special offers from third parties Learn more and sign up at https://aws.amazon.com/activate/
  51. 51. TRANSFORMATION: » WHAT DRIVES IT ? » WHO IS DOING IT ? » WHAT IS NEXT ?
  52. 52. EVERY SECTOR
  53. 53. « A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty » Eric Ries – The Lean Startup
  54. 54. Milan, October 31 2013 MANAGEMENT ESSENTIALS Davide Paganoni WW Learning and Development Director
  55. 55. TEASER 59
  56. 56. INTERNET, WEB AND MOBILE APPLICATIONS • A deep respect for the past but at the same time with an eye firmly focused on the future 60
  57. 57. MANAGEMENT ESSENTIALS CORPORATE CITIZENSHIP Fostering a Talent Management Culture Delivering a WW Learning Program Alongside the values of quality, creativity and Italian artisanal craftsmanship Gucci also believes in the importance of a responsible attitude towards people, the environment and the communities in which it operates. Corporate citizenship is a fundamental part of the mission and operating philosophy of the company. Classroom Be Innovative and Creative Tutor Sync How new technologies connect the learning? Sync Learner 61
  58. 58. COURSE FORMAT AND GUCCI VALUES CRAFTMANSHIP: 100% Gucci tailored program A business case as trigger for customization Overview on HR tools and processes • • RESPONSIBLE: Every Manager is a Chief Talent Officer INNOVATIVE & COOL : New learning experience! iPad interaction among participants anywhere, anytime, in different languages • 62
  59. 59. TIME TO MARKET: SHORT ! App design, development and implementation April – May 2013 Pilot session Florence, May 2013 TTT for WW Learning Community Seoul, July 2013 Global delivery ongoing 63
  60. 60. THE PROJECT Classroom Tutor Sync Sync Learner 64
  61. 61. APP PREVIEW: PERFORMANCE MANAGEMENT PROCESS 65
  62. 62. APP PREVIEW: TALENT MAPPING 66
  63. 63. APP PREVIEW: MANAGERIAL ROLE 67
  64. 64. APP PREVIEW: PERFORMANCE APPRAISAL 68
  65. 65. HEALTHCARE & BIOTECHNOLOGY HUGE IMPACT COLLABORATIVE ON A GLOBAL SCALE  RAPID INNOVATION
  66. 66. CLUSTER GPU QUADRUPLE EXTRA LARGE Intel Xeon X5570, quad-core Nehalem architecture NVIDIA Tesla Fermi M2050 GPUs 22 GB of memory – 1.7 TB of storage 2x 2x
  67. 67. CLUSTER GPU QUADRUPLE EXTRA LARGE Intel Xeon X5570, quad-core Nehalem architecture NVIDIA Tesla Fermi M2050 GPUs 22 GB of memory – 1.7 TB of storage 2x 2x
  68. 68. ON A SINGLE INSTANCE COMPUTE TIME: 4h COST: 4h x $2.1 = $8.4
  69. 69. ON MULTIPLE INSTANCES COMPUTE TIME: 1h COST: 1h x 4 x $2.1 = $8.4
  70. 70. 3 HOURS FOR $4828.85 / hr
  71. 71. INSTEAD OF $20 MILLIONS IN INFRASTRUCTURE
  72. 72. FINANCIAL SERVICES EXTREME COMPETITION NEW PRODUCTS AND INSTRUMENTS DAILY  RAPID DATA ANALYSIS
  73. 73. STRINGENT REGULATORY, COMPLIANCE AND SECURITY REQUIREMENTS.
  74. 74. HOSPITALITY COST CONSCIOUS, RAPID ONLINE GROWTH HUGE OPPORTUNITIES FOR ONLINE ENGAGEMENT  FOCUS ON THE CUSTOMER
  75. 75. INDUSTRIES HUGE ORGANIZATIONS STRIVE FOR AGILITY  IT IS A FUNDAMENTAL COMPONENT
  76. 76. AWS Case Study Automobili Lamborghini
  77. 77. COMPANY AND BRAND OVERVIEW The origin “THE LAMBORGHINI STORY IS TOLD RAPIDLY: THE OTHERS WEREN’T GOOD ENOUGH.” Founded in 1963 by Ferruccio Lamborghini, Automobili Lamborghini S.p.A is headquartered in Sant’Agata Bolognese, Italy, where it manufactures exclusive super sports cars.
  78. 78. COMPANY AND BRAND OVERVIEW Product portfolio 350 GT 1964 400 GT Miura 1966 1968 Espada 1970 1971 1981 Diablo 1990 Countach
  79. 79. COMPANY AND BRAND OVERVIEW Product portfolio/2 2001 Gallardo Coupé Murciélago Coupé 2003 Murciélago Roadster Gallardo Spyder 2005 2007 Murciélago LP 670-4 Superveloce Aventador LP 700 2009 2011 2012 Reventón Gallardo LP 5704 Superleggera
  80. 80. COMPANY AND BRAND OVERVIEW Today HQs: Sant‘Agata Bolognese Regional offices: Washington, Beijing, Tokyo, Singapore Employees: 1.006 Dealer Network: 121 – 43 Markets Turnover: 469 mio. Eur (+46% Vs. 2011) Sales: 2.083 units (+30% Vs. 2011) Mkt. Share ESS segment: 7,7%
  81. 81. THE CHALLENGE Identifying the right hosting solution for corporate website Hosted on an outdated infrastructure Not scalable Bandwidth was not optimized No internal IT support Very tight deadline
  82. 82. AVAILABLE OPTIONS July 28th, 2011: 38 days to go live ... 1. On-premise data center 2. Local hosting provider 3. Cloud Computing solution We considered business analysts’ evaluation and forecast. We acted as a startup and choosed the most flexible IaaS platform on the market.
  83. 83. BENEFITS The right move +346,43% traffic increase YoY Robust and scalable infrastructure against unpredictable spykes of traffic Cost per visit reduced by 25% Fully outsourced
  84. 84. Elastic Load Balancing AWS ARCHITECTURE Basic overview Located in Ireland EC2 EC2 Auto scaling Group LAMP stack TYPO3 Enterprise class OSS CMS NAT AZ 1a EC2 EC2 Auto scaling Group NAT AZ 1b ElastiCache Cache Node RDS AZ eu-west 1a AZ eu-west 1b AWS CloudFormation Autoscaling EC-Templates
  85. 85. NEXT STEPS Better serving emerging markets Amazon CloudFront for Dynamic Content Route53 Multiple regions
  86. 86. THANKS! Roberto Ciacci Digital Marketing Manager @robertociacci
  87. 87. MEDIA & ADVERTISING DATA-DRIVEN COMPETITIVE LANDSCAPE CHANGING  NEW WAYS TO MONETIZE CONTENT
  88. 88. Newspaper Advertising Revenue Adjusted for Inflation, 1950 to 2012 $70,000 $60,000 $50,000 Print Only $40,000 Including Online $30,000 Millions of 2012 Dollars $20,000 $10,000 1950 1960 1970 1980 Source: Newspaper Association of America Carpe Diem Blog 1990 2000 2010
  89. 89. OLYMPICS WIDGET EURO 2012 WIDGET
  90. 90. “AWS helped us to survive the Olympic summer of 2012”
  91. 91. ABLE TO SERVE 30 MILLION WIDGETS DURING THE OLYMPICS SERVING MORE THAN 320 MILLION WIDGETS
  92. 92. SOFTWARE HIGHLY COMPETITIVE RAPIDLY INOVATING  NEW WAYS TO DISTRIBUTE SOFTWARE
  93. 93. WWW.123DAPP.COM
  94. 94. BUY SOFTWARE PRE-CONFIGURED TO RUN ON AWS 25 CATEGORIES 977 PRODUCT LISTINGS GROWTH SINCE JAN 1st 2013 ACTIVE CUSTOMERS +308% USAGE PER CUSTOMER +152%
  95. 95. TRANSFORMATION: » WHAT DRIVES IT ? » WHO IS DOING IT ? » WHAT IS NEXT ?
  96. 96. TRANSFORM YOUR BUSINESS
  97. 97. THANK YOU carlosco@amazon.lu

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