AWS Summit London 2014 | Introduction to Amazon EC2 (100)

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This session will provide an overview of the Amazon Elastic Compute Cloud (EC2) service capability and help you understand the latest updates to the range of instances types, virtual private cloud …

This session will provide an overview of the Amazon Elastic Compute Cloud (EC2) service capability and help you understand the latest updates to the range of instances types, virtual private cloud (VPC) features. It will also help you to understand the broad range of pricing options that EC2 provides and how you can use these to make smart decisions that reduce your costs.

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  • 1. © 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc. Introduction to Amazon EC2 Ian Massingham, Technical Evangelist 30 April 2014 ianmas@amazon.com @IanMmmm
  • 2. What we’ll cover: •  A brief look back •  Amazon EC2 –  Key functionality –  Companion services •  Q&A
  • 3. What is Amazon EC2..?
  • 4. A Brief look back… Amazon EC2: Seven Years Young
  • 5. Amazon EC2 – Seven years ago •  Single instance family and size –  m1.small (1 vCPU, 1.7 GiB RAM, 160 GB storage) •  Linux only •  On Demand pricing only •  No AWS Management Console •  No EBS •  No Elastic IPs •  No VPC •  No Auto Scaling •  No Elastic Load Balancing Amazon EC2
  • 6. Since then •  Many new families and sizes –  M1, M2, C1, C3, M3, CC1, CC2, CG1, G2, CR1, HS1, HI1, T1, G2, I2 •  Windows (and Enterprise Linux) •  Reserved Instances and Spot Instances •  AWS Management Console •  Elastic Block Store •  Elastic IP Addresses •  Virtual Private Cloud (VPC) •  Auto Scaling •  Elastic Load Balancing •  Performance, security, manageability, and scalability improvements
  • 7. AWS Global Infrastructure 10 Regions 25 Availability Zones 51 Edge locations
  • 8. Amazon EC2 •  Resizable compute instances in the cloud •  Provision 1 or many instances •  Pay for what you use; no minimum commitment •  Familiar operating systems, with cloud benefits
  • 9. Amazon EC2 Instances - Families Compute-Optimized Storage-Optimized Micro Instances General Purpose GPU Instances Memory-Optimized
  • 10. C1/CC2/C3 HI1/I2/HS1 T1 M1/M3 G2 M2/CR1 Amazon EC2 Instances - Generations
  • 11. Amazon EC2 Instances – Types* c3.large i2.xlarge t1.micro m3.medium g2.2xlarge m2.xlarge *Note: Only instance type is shown from each family/generation, as an example
  • 12. Recent Instance Highlights •  HI1– 120,000 random read IOPS on SSDs •  I2 - Next generation I/O optimized (350,000+ random read IOPS) •  M3 – Next generation general purpose •  HS1– 48 TB of storage per instance •  CR1– 244 GiB of RAM &Intel Xeon E5 2670 (Sandy Bridge) CPUs •  G2 – 1 NVIDIA GK104 GPU (Kepler) •  C3 - 2.8 GHz Intel Xeon E5-2680v2 (Ivy Bridge) CPUs (SSD)
  • 13. A choice of block storage options •  Locally attached, “instance storage” –  Type/amount differs by instance •  Amazon EBS Standard Volumes •  Amazon EBS Provisioned IOPS Volumes
  • 14. Who uses EC2..?
  • 15. Using AWS, Dow Jones saved $40,000; improves time-to-market by 30% •  Dow Jones & Company provides news and business information for the global investment market. •  Dow Jones needed to replace its Asian data center with a flexible, cost-effective alternative that allowed its staff to focus on building products •  Moving its data center to AWS saved $40,000 in hardware costs and enabled Dow Jones staff to focus on creating revenue-producing applications for the website
  • 16. •  One of the world's leading online travel companies, providing leisure and business travel to customers worldwide •  Expedia needed a global infrastructure to support its commitment to create a great experience for customers worldwide •  Using AWS, Expedia created a global infrastructure for its critical applications while reducing network latency to under 50 milliseconds and enabling a 230% CPU consumption efficiency for data processing Expedia uses AWS to run critical, high volume applications globally
  • 17. Some Amazon EC2 Benefits •  Elastic •  Completely Controlled •  Flexible •  Reliable •  Secure •  Inexpensive
  • 18. Elastic
  • 19. Amazon EC2 is designed to help you: •  Simplify your operations •  Scale as required •  Improve resiliency •  Run applications securely •  Run any application •  Reduce your costs
  • 20. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 ServerLoad Hour of day
  • 21. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 ServerLoad Hour of day Capacity  of  1  Server  
  • 22. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 ServerLoad Hour of day Capacity  of  1  Server   Tradi2onal  capacity  required  
  • 23. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 ServerLoad Hour of day Capacity of 1 Server Traditional capacity required 1/3rd Saving
  • 24. 0 1 2 3 4 5 6 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 InstanceCount Day of Month
  • 25. 0 1 2 3 4 5 6 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 InstanceCount Day of Month 75% Savings Tradi2onal  capacity  required   Elastic Capacity
  • 26. Completely Controlled
  • 27. Completely Controlled •  You have control of your instances •  Log on as root (Linux) / Administrator (Windows) •  Install the software you need •  Make the configuration changes you like •  Create an AMI (Amazon Machine Image) •  Start/Stop and control via console or APIs
  • 28. Flexible
  • 29. Multiple Instance Types •  Choose the instance type that suits you •  Change the instance type when you want to •  Attach as much or as little storage as you need •  Choose your operating system •  Choose a pre-configured image (AMI)
  • 30. Reliable
  • 31. Build Reliable Architectures •  Easily build highly available applications •  AWS Elastic Load Balancing distributes load •  Auto Scaling helps ensure availability and scale •  Use multiple Availability Zones (AZs)
  • 32. Example 3-tier Web App architecture
  • 33. Secure
  • 34. Security •  Secured premises •  Secured storage •  Secured keys •  Secured communications •  Secured network access •  Secured users •  Secured logins •  Full control to add security
  • 35. Amazon Virtual Private Cloud (VPC) - Default •  Provision a logically isolated section of the AWS cloud •  Control your virtual networking environment –  Subnets –  Route Tables –  Security Groups –  Network ACLs •  Connect to your on-premises network via hw VPN •  Control if and how your instances access the Internet
  • 36. Availability Zone 1a Availability Zone 1b Internet 10.0.0.5 10.0.0.6 10.0.3.17 10.0.3.5 10.0.1.5 10.0.1.25 10.0.1.8 10.0.1.6 VPC Subnet VPC Subnet VPC Subnet Virtual Private Gateway Customer Gateway VPN Connection Internet Gateway Customer Data Center
  • 37. Inexpensive
  • 38. Unix/Linux  instances  start  at  $0.02/ hour     Pay  as  you  go  for  compute  power     Low  cost  and  flexibility       Pay  only  for  what  you  use,  no  up-­‐front   commitments  or  long-­‐term  contracts     Use  Cases:     Applica'ons  with  short  term,  spiky,  or   unpredictable  workloads;     Applica'on  development  or  tes'ng     On-demand instances On-Demand instances
  • 39. Unix/Linux  instances  start  at  $0.02/ hour     Pay  as  you  go  for  compute  power     Low  cost  and  flexibility       Pay  only  for  what  you  use,  no  up-­‐front   commitments  or  long-­‐term  contracts     Use  Cases:     Applica'ons  with  short  term,  spiky,  or   unpredictable  workloads;     Applica'on  development  or  tes'ng     On-demand instances 1-­‐  or  3-­‐year  terms     Pay  low  up-­‐front  fee,  receive  significant  hourly   discount     Low  Cost  /  Predictability     Helps  ensure  compute  capacity  is  available   when  needed       Use  Cases:     Applica'ons  with  steady  state  or  predictable   usage     Applica'ons  that  require  reserved  capacity,   including  disaster  recovery   Reserved instances Reserved instances
  • 40. Unix/Linux  instances  start  at  $0.02/ hour     Pay  as  you  go  for  compute  power     Low  cost  and  flexibility       Pay  only  for  what  you  use,  no  up-­‐front   commitments  or  long-­‐term  contracts     Use  Cases:     Applica'ons  with  short  term,  spiky,  or   unpredictable  workloads;     Applica'on  development  or  tes'ng     On-demand instances 1-­‐  or  3-­‐year  terms     Pay  low  up-­‐front  fee,  receive  significant  hourly   discount     Low  Cost  /  Predictability     Helps  ensure  compute  capacity  is  available   when  needed       Use  Cases:     Applica'ons  with  steady  state  or  predictable   usage     Applica'ons  that  require  reserved  capacity,   including  disaster  recovery   Reserved instances Reserved instances Up  to  58%   Savings   Heavy utilization RI
  • 41. Unix/Linux  instances  start  at  $0.02/ hour     Pay  as  you  go  for  compute  power     Low  cost  and  flexibility       Pay  only  for  what  you  use,  no  up-­‐front   commitments  or  long-­‐term  contracts     Use  Cases:     Applica'ons  with  short  term,  spiky,  or   unpredictable  workloads;     Applica'on  development  or  tes'ng     On-demand instances 1-­‐  or  3-­‐year  terms     Pay  low  up-­‐front  fee,  receive  significant  hourly   discount     Low  Cost  /  Predictability     Helps  ensure  compute  capacity  is  available   when  needed       Use  Cases:     Applica'ons  with  steady  state  or  predictable   usage     Applica'ons  that  require  reserved  capacity,   including  disaster  recovery   Reserved instances Reserved instances >  80%  u2liza2on   Lower  costs  up  to  58%     Use  Cases:  Databases,  Large  Scale  HPC,   Always-­‐on  infrastructure,  Baseline   Heavy utilization RI
  • 42. Unix/Linux  instances  start  at  $0.02/ hour     Pay  as  you  go  for  compute  power     Low  cost  and  flexibility       Pay  only  for  what  you  use,  no  up-­‐front   commitments  or  long-­‐term  contracts     Use  Cases:     Applica'ons  with  short  term,  spiky,  or   unpredictable  workloads;     Applica'on  development  or  tes'ng     On-demand instances 1-­‐  or  3-­‐year  terms     Pay  low  up-­‐front  fee,  receive  significant  hourly   discount     Low  Cost  /  Predictability     Helps  ensure  compute  capacity  is  available   when  needed       Use  Cases:     Applica'ons  with  steady  state  or  predictable   usage     Applica'ons  that  require  reserved  capacity,   including  disaster  recovery   Reserved instances Reserved instances >  80%  u2liza2on   Lower  costs  up  to  58%     Use  Cases:  Databases,  Large  Scale  HPC,   Always-­‐on  infrastructure,  Baseline   Heavy utilization RI Up to 49% Savings Medium utilization RI
  • 43. Unix/Linux  instances  start  at  $0.02/ hour     Pay  as  you  go  for  compute  power     Low  cost  and  flexibility       Pay  only  for  what  you  use,  no  up-­‐front   commitments  or  long-­‐term  contracts     Use  Cases:     Applica'ons  with  short  term,  spiky,  or   unpredictable  workloads;     Applica'on  development  or  tes'ng     On-demand instances 1-­‐  or  3-­‐year  terms     Pay  low  up-­‐front  fee,  receive  significant  hourly   discount     Low  Cost  /  Predictability     Helps  ensure  compute  capacity  is  available   when  needed       Use  Cases:     Applica'ons  with  steady  state  or  predictable   usage     Applica'ons  that  require  reserved  capacity,   including  disaster  recovery   Reserved instances Reserved instances >  80%  u2liza2on   Lower  costs  up  to  58%     Use  Cases:  Databases,  Large  Scale  HPC,   Always-­‐on  infrastructure,  Baseline   Heavy utilization RI 41-79% utilization Lower costs up to 49% Use Cases: Web applications, many heavy processing tasks, running much of the time Medium utilization RI
  • 44. Unix/Linux  instances  start  at  $0.02/ hour     Pay  as  you  go  for  compute  power     Low  cost  and  flexibility       Pay  only  for  what  you  use,  no  up-­‐front   commitments  or  long-­‐term  contracts     Use  Cases:     Applica'ons  with  short  term,  spiky,  or   unpredictable  workloads;     Applica'on  development  or  tes'ng     On-demand instances 1-­‐  or  3-­‐year  terms     Pay  low  up-­‐front  fee,  receive  significant  hourly   discount     Low  Cost  /  Predictability     Helps  ensure  compute  capacity  is  available   when  needed       Use  Cases:     Applica'ons  with  steady  state  or  predictable   usage     Applica'ons  that  require  reserved  capacity,   including  disaster  recovery   Reserved instances Reserved instances >  80%  u2liza2on   Lower  costs  up  to  58%     Use  Cases:  Databases,  Large  Scale  HPC,   Always-­‐on  infrastructure,  Baseline   Heavy utilization RI 41-79% utilization Lower costs up to 49% Use Cases: Web applications, many heavy processing tasks, running much of the time Medium utilization RI 15-­‐40%  u2liza2on   Lower  costs  up  to  34%     Use  Cases:  Disaster  Recovery,  Weekly  /   Monthly  repor'ng,  Elas'c  Map  Reduce   Light utilization RI
  • 45. Improving Reserved Instance Flexibility
  • 46. Best RI for Utilization $- $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000 $16,000 $18,000 Heavy Medium Light O-Demand
  • 47. Best RI for Utilization $- $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000 $16,000 $18,000 Heavy Medium Light O-Demand
  • 48. 0 2 4 6 8 10 12 14 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 On Demand Light Utilization RI Medium Utilization RI Heavy utilization RI Optimizing costs with RIs
  • 49. Unix/Linux  instances  start  at  $0.02/ hour     Pay  as  you  go  for  compute  power     Low  cost  and  flexibility       Pay  only  for  what  you  use,  no  up-­‐front   commitments  or  long-­‐term  contracts     Use  Cases:     Applica'ons  with  short  term,  spiky,  or   unpredictable  workloads;     Applica'on  development  or  tes'ng     On-demand instances 1-­‐  or  3-­‐year  terms     Pay  low  up-­‐front  fee,  receive  significant  hourly   discount     Low  Cost  /  Predictability     Helps  ensure  compute  capacity  is  available   when  needed       Use  Cases:     Applica'ons  with  steady  state  or  predictable   usage     Applica'ons  that  require  reserved  capacity,   including  disaster  recovery   Reserved instances Bid  on  unused  EC2  capacity       Spot  Price  based  on  supply/demand,   determined  automa2cally     Cost  /  Large  Scale,  dynamic  workload  handling         Use  Cases:     Applica'ons  with  flexible  start  and  end  'mes     Applica'ons  only  feasible  at  very  low  compute   prices     Spot instances Spot instances
  • 50. We like to save you money…
  • 51. EC2 Usage Reports •  Two new interactive reports: –  Instance Usage Report –  Reserved Instance Utilization Report •  Easy to access in the Management Console
  • 52. EC2 Usage Reports
  • 53. Easy to get started..!
  • 54. AWS Marketplace – in the console Browse, search, discover and launch thousand of AWS Marketplace AMIs directly from within the Amazon EC2 console.
  • 55. AWS Marketplace •  AWS Online Software Store •  Find, research and buy software •  Simple pricing, aligns with the utility model •  1-Click launch products - run in minutes •  Over 1300 products listed in 25 categories •  Free trials and Enterprise offerings –  Move seamlessly from PoC to production
  • 56. Benefits for You •  1-Click launch, no procurement of hardware and software launches pre-configured for AWS •  Minutes for deployment, instead of weeks or months •  Vetted, tested, secure and approved products •  Use your AWS account to purchase •  Supports Invoice Billing •  See charges for software and AWS services separately •  Clear pricing for all products, hourly and monthly options, different instance size and region choices •  Tools to track your purchases and control usage •  Ability to scale software up or down on-demand Find and Deploy Fast One Bill Simple Purchasing http://aws.amazon.com/marketplace
  • 57. Next Steps •  Sign-up for an AWS account! •  Take advantage of the free tier –  aws.amazon.com/free •  Learn more: aws.amazon.com/ec2 •  Join us at the booth
  • 58. AWS Partner Trail Win a Kindle Fire •  10 in total •  Get a code from our sponsors
  • 59. Please rate this session using the AWS Summits App and help us build better events
  • 60. #AWSSummit @AWScloud @AWS_UKI
  • 61. © 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc. Introduction to Amazon EC2 Thank you! Ian Massingham, Technical Evangelist 30 April 2014 ianmas@amazon.com @IanMmmm