Your Future with CloudComputing               Dr. Werner Vogels               CTO, Amazon.com
GovCloud           US West        US West         US East South America EU                   Asia PacificAsia Pacific(US I...
Not just on earth ….
System Integrators   Independent Software Vendors
System Integrators
Technology Partners
BusinessApplicationsWebApplicationsBig Data & HighPerformance ComputingDisaster Recovery& Archive
Infrastructure-as-a-Service   Leader in 2011 Gartner IaaS   Leader in 2011 Forrester   Market Share Leader             Mag...
The Scale of AWS: Amazon S3 Growth                                                                                        ...
AWS Platform Overview          Deployment & Administration                 App ServicesCompute             Storage        ...
AWS Global InfrastructureSecure, redundant Cloud infrastructurefor global companies and global apps                       ...
AWS Networking ServicesExtend your enterprise infrastructure tothe AWS Cloud                                              ...
Compute ServicesScalable Linux and Windowscompute services                                                  Amazon EC2    ...
Storage ServicesScalable and Durable High Performance Cloud Storage                                                      A...
Database ServicesScalable and Durable HighPerformance Cloud Storage                                               Amazon D...
AWS App ServicesHighly abstracted services thatreplace software for commonly                          Amazon CloudFront   ...
Ecosystem App Services3rd party highly abstracted services                                           Securitythat replace ...
Deployment & Administration3rd party managed services thatreplace software for commonly                            AWS    ...
FLEXIBILITY
CONTINUOUSLYREDUCE COSTS
Our Price Reduction Philosophy         Scale & Innovation…                         … Drive Costs Down    Attract More     ...
CONTINUOUSLYINNOVATEON BEHALFOF THE CUSTOMER
AWS Pace of Innovation                                                                                                 82 ...
…Continuing in the First Half of 2012               24                                     25                             ...
New: Amazon RDS Provisioned IOPS               • New high performance storage                 option               • Start...
Amazon Virtual Private Cloud (VPC)                • Connect directly to the Internet (public                  subnets) –  ...
AWS Direct Connect                                                 • Private secure connection to AWS                     ...
AWS Storage Gateway                                 Easily backup on-premises data to AWS              Snapshots in  S3   ...
Amazon Simple Workflow Service                                • Run application workflows and business                    ...
IAM IDENTITY FEDERATION
Amazon DynamoDB        Non Relational (NoSQL) Database        Fast & predictable performance        Seamless Scalability  ...
Amazon CloudSearch   Fully managed search service   Up and running in less than an hour   Automatically scales for data an...
Amazon EBS Provisioned IOPS                 Designed to deliver within 10% of                their provisioned performance...
High I/O Instances for EC2                 Very high, low latency, disk I/O                performance using SSD-based    ...
SQL Server & .NET Beanstalk                    • Fully managed Express,Web, Standard                      and Enterprise E...
PHP & Git Deployment for AWS Beanstalk  git push                 Elastic Beanstalk                                        ...
AWS Marketplace       Find, buy and run software running on       AWS       More than 250 listings at launch       Sell yo...
Amazon Glacier for Long Term Archive                       •   Secure and Cost effective                           Offsite...
The Eight Transformations of     Cloud Computing
A common misconception:cloud computing is only about….           Saving money
Cloud Transforms what’s possible
Transformation 1:Distributed Architectures Made Easy             High           Availability
Building Distributed Architectureswith Traditional Infrastructure is Difficult
Cloud Computing Makes This Easier  Distributed    Multi-AZ   Building Blocks     Loosely CoupledInfrastructure   Services ...
Architecture Templates for Common Patterns                              MICROSOFT SHAREPOINTaws.amazon.com/architecture
… open sourceSimian Armyavailable now(Github.com)
Transformation 2:Embracing the security advantages of shared systems
ApplicationsFlexibility to Choose the Right Security      Model for Each Application                       Your           ...
Kit, go                                  fasterTransformation 3:   From Scaling by    Architecture …to Scaling By Command ...
Scaling by Architecture: NoSQL Database Cluster  Set up       Config &     Shard &      Rinse &more servers    Tune       ...
Scaling by Command with Amazon DynamoDB  Amazon DynamoDB                     Data is automatically spread across          ...
Transformation 4:•A Supercomputer in the Hands of Every Developer
Supercomputers used to be Privileges of the EliteExpensiveRationed timeOnly for the “highest value” jobs
Supercomputers by the Hour… for Everyone.AWS built the 42nd fastest supercomputer in the world1,064 Amazon EC2 CC2 instanc...
Transformation 5:Experiment Often & Fail Quickly
Traditional Infrastructure Drives up the Cost of           Failure … Innovation SuffersHow many big tickettechnology ideas...
Experiment Often & Fail Quickly with AWS                                                                               ...
Transformation 6:Big Data without Big Servers
Attacking Big Data Problems Shouldn’t Be This                 Complicated    Storing Massive Data       Investing In Expen...
The Cloud Makes This a Lot Simpler                  Hadoop Clusters   Amazon S3Amazon DynamoDB    Amazon EMR  Load Data in...
Transformation 7:Mobile Ecosystem for a Mobile-First World
Building MobileApplications on Your    Own is Hard
Rich media experienceLocation context awareReal-time presence drivenSocial graph basedUser generated contentRecommendation...
Cloud Mobile Ecosystem
Transformation 8:Ubiquitous Content Access not Content Copies
Content and apps were device specific and         needed to be replicated
Now the cloud is the content hub
The AWS MissionEnable businesses and developers to use web services     to build scalable, sophisticated applications
FREE TIERhttp://aws.amazon.com/
4 Categories1.   Big Data & High Performance     Computing2.   Gaming3.   Consumer Applications4.   Business ApplicationsP...
werner@amazon.com
Keynote - AWS India Summit 2012
Keynote - AWS India Summit 2012
Keynote - AWS India Summit 2012
Keynote - AWS India Summit 2012
Keynote - AWS India Summit 2012
Keynote - AWS India Summit 2012
Keynote - AWS India Summit 2012
Keynote - AWS India Summit 2012
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Keynote - AWS India Summit 2012

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Dr. Werner Vogels Keynote address to the AWS Summit in India.

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  • One of the reasons we believe companies are adopting these services so quickly is because of our rapid innovation based on customer feedback.  In the past four years we’ve delivered over 200 new technology releases.
  • Transcript of "Keynote - AWS India Summit 2012"

    1. 1. Your Future with CloudComputing Dr. Werner Vogels CTO, Amazon.com
    2. 2. GovCloud US West US West US East South America EU Asia PacificAsia Pacific(US ITAR Region)(Northern California) (Oregon) (Northern Virginia) (Sao Paulo) (Ireland) (Singapore) (Tokyo) AWS Regions AWS Edge Locations
    3. 3. Not just on earth ….
    4. 4. System Integrators Independent Software Vendors
    5. 5. System Integrators
    6. 6. Technology Partners
    7. 7. BusinessApplicationsWebApplicationsBig Data & HighPerformance ComputingDisaster Recovery& Archive
    8. 8. Infrastructure-as-a-Service Leader in 2011 Gartner IaaS Leader in 2011 Forrester Market Share Leader Magic Quadrant Hadoop Wave
    9. 9. The Scale of AWS: Amazon S3 Growth 1 Trillion 905 Billion Peak Requests: 650,000+ per second 762 Billion Total Number of Objects Stored in Amazon S3 262 Billion 102 Billion 40 Billion 2.9 Billion 14 Billion Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q4 2011 Q1 2012 June 2012
    10. 10. AWS Platform Overview Deployment & Administration App ServicesCompute Storage Database Networking AWS Global Infrastructure
    11. 11. AWS Global InfrastructureSecure, redundant Cloud infrastructurefor global companies and global apps Regions Deployment & Administration Availability Zones App Services Compute Storage Database Networking Edge Locations AWS Global Infrastructure
    12. 12. AWS Networking ServicesExtend your enterprise infrastructure tothe AWS Cloud Amazon Virtual Private Cloud VPN to Extend Your Network Topology to AWS Deployment & Administration AWS Direct Connect Private, Dedicated Connection to AWS App Services Compute Storage Database Amazon Route 53 Networking Scalable Domain Name Service AWS Global Infrastructure
    13. 13. Compute ServicesScalable Linux and Windowscompute services Amazon EC2 Virtual Servers in the AWS Cloud Deployment & Administration Auto Scaling App Services Rule-driven scaling service for EC2 Compute Storage Database Amazon Elastic Load Balancing Networking Virtual load balancers for EC2 AWS Global Infrastructure
    14. 14. Storage ServicesScalable and Durable High Performance Cloud Storage Amazon S3 Redundant, High-Scale Object Store Deployment & Administration App Services Amazon Elastic Block Store Persistent block storage for EC2 Compute Storage Database Networking AWS Storage Gateway Seamless backup of enterprise data to S3 AWS Global Infrastructure
    15. 15. Database ServicesScalable and Durable HighPerformance Cloud Storage Amazon DynamoDB High Performance NoSQL Database Service Amazon RDS Deployment & Administration Managed Oracle & MySQL Database Service App Services Compute Storage Database Amazon ElastiCache Managed Memecached Service Networking AWS Global Infrastructure
    16. 16. AWS App ServicesHighly abstracted services thatreplace software for commonly Amazon CloudFront Global Content Delivery Serviceneeded application functionality Amazon CloudSearch Managed Search Service that Automatically Scales Amazon SWF Deployment & Administration Simple Workflow Service App Services Amazon SNS Simple Notification Service Compute Storage Database Amazon SQS Networking Simple Queuing Service AWS Global Infrastructure Amazon SES Simple Transactional Email Service
    17. 17. Ecosystem App Services3rd party highly abstracted services Securitythat replace software for commonly Servicesneeded application functionality… and already run on AWS Log Analysis Services Developer Deployment & Administration Services App Services BI Services Compute Storage Database Networking Test Services AWS Global Infrastructure
    18. 18. Deployment & Administration3rd party managed services thatreplace software for commonly AWS Ecosystemneeded application functionality …and already run on AWS AWS Management Console Web-based management interface Amazon Elastic MapReduce Big Data Analytics Service Deployment & Administration AWS IAM Identity & Access Management App Services Amazon CloudWatch Automated monitoring & alerts Compute Storage Database AWS CloudFormation Automated AWS resource provisioning Networking AWS Elastic Beanstalk AWS Global Infrastructure Java & PHP App deployment & management
    19. 19. FLEXIBILITY
    20. 20. CONTINUOUSLYREDUCE COSTS
    21. 21. Our Price Reduction Philosophy Scale & Innovation… … Drive Costs Down Attract More Invest in Customers Capital 20 Price ReductionsReduce Invest inPrices Technology Improve Efficiency
    22. 22. CONTINUOUSLYINNOVATEON BEHALFOF THE CUSTOMER
    23. 23. AWS Pace of Innovation 82 61 Including: AWS Oregon Region Elastic Beanstalk (Beta) Amazon SES (Beta) Including: AWS CloudFormation Amazon SNS 48 Amazon CloudFront Amazon RDS for Oracle AWS Direct Connect Amazon Route 53 AWS GovCloud (US) S3 Bucket Policies Amazon ElastiCache RDS Multi-AZ Support VPC Virtual Networking Including: RDS Reserved Databases VPC Dedicated Instances Amazon RDS AWS Import/Export SMS Text Notification Amazon VPC AWS IAM Beta 24 Amazon EMR EC2 Auto Scaling AWS Singapore Region Cluster Instances for EC2 CloudFront Live Streaming AWS Tokyo Region SAP RDS on EC2 EC2 Reserved Instances Micro Instances for EC2 Including: SAP BO on EC2 EC2 Elastic Load Balance Amazon Linux AMI 9 Amazon SimpleDB Win Srv 2008 R2 on EC2 AWS Import/Export Oracle Apps on EC2 Amazon Cloudfront Win Srv 2003 VM Import AWS Mngmt Console SUSE Linux on EC2 Amazon EBS Amazon S3 SSE Win Srv 2008 on EC2 VM Import for EC2 Including: EC2 Availability Zones IBM Apps on EC2 Amazon FPS EC2 Elastic IP AddressesRed Hat Enterprise on EC2 2007 2008 2009 2010 2011
    24. 24. …Continuing in the First Half of 2012 24 25 12 CC8 XL Available in Amazon VPC CloudFormation Support for VPC Amazon DynamoDB DynamoDB Available in 3 New Regions AWS Storage Gateway DynamoDB Launches BatchWriteItem Amazon RDS on Amazon VPC Introducing AWS Marketplace AWS IAM Identity Federation AWS CloudSearch Windows Free Usage Tier Reserved Cache Nodes for ElastiCache New AWS Direct Connect Locations Live Smooth Streaming for CloudFront Amazon DynamoDB In-Console Item Updating Amazon Simple Workflow Service EMR Supports Hive 0.8.1 Direct Connect AWS management console ElastiCache in Oregon & Sao Paulo RDS Oracle Enterprise Manager Two new locations for AWS Direct Connect Amazon S3 Lower Prices VM Export for Amazon EC2 Amazon DynamoDB Lower Minimum Provisioned Table Throughput AWS CloudFormation for VPC AWS Console Enhancements for ELB Provisioned IOPS for Amazon EBS Amazon DynamoDB in Europe RDS MySQL Read Replica in VPC Reserved Instances for Red Hat Enterprise Linux Storage Gateway in South America Elastic Beanstalk Available in the EU High I/O Instances for Amazon EC2 CloudFront Live Streaming SES Announces Domain Verification CloudWatch Metrics for EC2 Status Checks PHP and Git for Elastic Beanstalk CloudFront Dynamic Content Support DKIM-Sign Your Emails with Amazon SES RDS Increases Backup Retention Billing Alerts Using CloudWatch AWS Elastic Beanstalk Now Available in US West (Oregon) and US West (Northern California) Amazon RDS Free Trial program API and IAM for Storage Gateway MFA-protected API access Amazon EC2 Medium Instances Managed Services for Win Developers Multiple IP Addresses for Amazon EC2 Instances in Amazon VPC 64-bit AMI on Small & Medium RDS Oracle Multi-AZ Enhancements Q1 Q2 July / August
    25. 25. New: Amazon RDS Provisioned IOPS • New high performance storage option • Start with 1,000 IOPS and scale to 10,000 IOPS per DB instance • Ideal for production workloads • Launched this week
    26. 26. Amazon Virtual Private Cloud (VPC) • Connect directly to the Internet (public subnets) – • Connect to the Internet using Network Address Translation (private subnets) – • Connect securely to your corporate datacenter • Combine connectivity methods to match the needs of your application
    27. 27. AWS Direct Connect • Private secure connection to AWS AWS Cloud • Bypass the public Internet AWS Direct Connect • High bandwidth and predictable latency InternetCorporate Data Center
    28. 28. AWS Storage Gateway Easily backup on-premises data to AWS Snapshots in S3 Amazon S3 Store snapshots in Amazon S3 for backup and disaster recovery Simple software appliance - no changes required to your on-premises architectureAWS Storage Gateway Your Data Center
    29. 29. Amazon Simple Workflow Service • Run application workflows and business processes on AWS Amazon SWF • Manage processes across Cloud, mobile and on-premises environments • Use any programming language forCloud Mobile On Premises workflow logic
    30. 30. IAM IDENTITY FEDERATION
    31. 31. Amazon DynamoDB Non Relational (NoSQL) Database Fast & predictable performance Seamless Scalability Zero administration
    32. 32. Amazon CloudSearch Fully managed search service Up and running in less than an hour Automatically scales for data and traffic Starting at less than $100 / month
    33. 33. Amazon EBS Provisioned IOPS Designed to deliver within 10% of their provisioned performance 99.9% of the time Up to 1,000 IOPS per volume Priced at ~$0.125 per GB-month of provisioned storage & ~$0.10 per provisioned IOPS-month
    34. 34. High I/O Instances for EC2 Very high, low latency, disk I/O performance using SSD-based local instance storage Ideal for high performance clustered databases and NoSQL databases like Cassandra and MongoDB.
    35. 35. SQL Server & .NET Beanstalk • Fully managed Express,Web, Standard and Enterprise Editions of SQL Server 2008 R2 .NET • SQL Server (Express Edition) covered under the free usage tier for a full year Text • Elastic Beanstalk leverages the Windows Server 2008 R2 AMI and IIS 7.5SQLServer • Deploy using AWS Toolkit for Visual Studio
    36. 36. PHP & Git Deployment for AWS Beanstalk git push Elastic Beanstalk • Run and manage existing PHP applications with no changes to application code PHP • Provides full control over theYour App Apache HTTP infrastructure and the software Server Amazon Linux Elastic Load Balancer yourApp.elasticbeanstalk.com
    37. 37. AWS Marketplace Find, buy and run software running on AWS More than 250 listings at launch Sell your software or SaaS app to our hundreds of thousands of customers aws.amazon.com/marketplace
    38. 38. Amazon Glacier for Long Term Archive • Secure and Cost effective Offsite data archiving • Tape Replacement for backup and recovery • Long term digital preservation for historical and digital information
    39. 39. The Eight Transformations of Cloud Computing
    40. 40. A common misconception:cloud computing is only about…. Saving money
    41. 41. Cloud Transforms what’s possible
    42. 42. Transformation 1:Distributed Architectures Made Easy High Availability
    43. 43. Building Distributed Architectureswith Traditional Infrastructure is Difficult
    44. 44. Cloud Computing Makes This Easier Distributed Multi-AZ Building Blocks Loosely CoupledInfrastructure Services Process Coordination AWS Regions S3 SWF EC2 Instances Availability Zones DynamoDB SNS Elastic Load RDS Balancer SQS
    45. 45. Architecture Templates for Common Patterns MICROSOFT SHAREPOINTaws.amazon.com/architecture
    46. 46. … open sourceSimian Armyavailable now(Github.com)
    47. 47. Transformation 2:Embracing the security advantages of shared systems
    48. 48. ApplicationsFlexibility to Choose the Right Security Model for Each Application Your Apps Infrastructure AWS Security Infrastructure SOC 1/SSAE 16/ISAE 3402, Every Customer Gets the Highest ISO 27001, PCI DSS, HIPAA, ITAR, FISMA Moderate, FIPS 140-2 Level of Security
    49. 49. Kit, go fasterTransformation 3: From Scaling by Architecture …to Scaling By Command Yes Michael
    50. 50. Scaling by Architecture: NoSQL Database Cluster Set up Config & Shard & Rinse &more servers Tune Repartition Repeat
    51. 51. Scaling by Command with Amazon DynamoDB Amazon DynamoDB Data is automatically spread across enough hardware to deliver single digit millisecond latency.
    52. 52. Transformation 4:•A Supercomputer in the Hands of Every Developer
    53. 53. Supercomputers used to be Privileges of the EliteExpensiveRationed timeOnly for the “highest value” jobs
    54. 54. Supercomputers by the Hour… for Everyone.AWS built the 42nd fastest supercomputer in the world1,064 Amazon EC2 CC2 instances with17,024 cores240 teraflops cluster (240 trillion calculations per second)Less than $1,000 per hour
    55. 55. Transformation 5:Experiment Often & Fail Quickly
    56. 56. Traditional Infrastructure Drives up the Cost of Failure … Innovation SuffersHow many big tickettechnology ideas can yourbudget tolerate?
    57. 57. Experiment Often & Fail Quickly with AWS     Cost of failure falls dramaticallyPeople are free to try out new ideas    More risk taking, more innovation     
    58. 58. Transformation 6:Big Data without Big Servers
    59. 59. Attacking Big Data Problems Shouldn’t Be This Complicated Storing Massive Data Investing In Expensive Volumes Into A Huge Data Server Clusters To Process Warehouse The Data
    60. 60. The Cloud Makes This a Lot Simpler Hadoop Clusters Amazon S3Amazon DynamoDB Amazon EMR Load Data in Organize & Visualize the Cloud Analyze Data Results 1 2 3
    61. 61. Transformation 7:Mobile Ecosystem for a Mobile-First World
    62. 62. Building MobileApplications on Your Own is Hard
    63. 63. Rich media experienceLocation context awareReal-time presence drivenSocial graph basedUser generated contentRecommendationsIntegration w/ social networksVirtual goods economyAdvertisement / premium supportMulti-device access
    64. 64. Cloud Mobile Ecosystem
    65. 65. Transformation 8:Ubiquitous Content Access not Content Copies
    66. 66. Content and apps were device specific and needed to be replicated
    67. 67. Now the cloud is the content hub
    68. 68. The AWS MissionEnable businesses and developers to use web services to build scalable, sophisticated applications
    69. 69. FREE TIERhttp://aws.amazon.com/
    70. 70. 4 Categories1. Big Data & High Performance Computing2. Gaming3. Consumer Applications4. Business ApplicationsProcess Prizes1. Submit business plans and • 4 Grand prize winners receive technical uses of AWS $50,000 in cash, $50,000 in AWS service credits, and2. 12 finalists, San more. Francisco, Jan 23/24 • 8 finalists receive $10,000 in AWS credits. 20 semi-finalists receive $2,000 in AWS credits.
    71. 71. werner@amazon.com

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