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Use Cases for Cloud
With Amazon Web Services
Alex Sinner
Enterprises migrating
existing apps to the cloud
3
Enterprises building
new apps, sites &
services
2
Building altogether
n...
VARIABLE
EXPENSE
Replace capital
expenditure with variable
expense
ECONOMIES
OF SCALE
Lower variable expense
than companie...
VARIABLE EXPENSE
REPLACE CAPITAL EXPENDITURE
WITH VARIABLE EXPENSE
Mobile
Application
iOS SDK Android SDK
Security
Token
Service
Mobile
Application
S3 Bucket
Mobile
Application
S3 Bucket
Mobile
Application
S3 Bucket
SQS
Queue
S3 Bucket
SQS
Queue
Image
Objects
Message
with Images
URI
S3 Bucket
SQS
Queue
Image
Objects
Message
with Images
URI
Worker
Instances
Auto scaling
Group
S3 Bucket
SQS
Queue
Image
Objects
Message
with Images
URI
Worker
Instances
Auto scaling
Group
Worker
Instances
Auto scaling
Group
Generating
3D model
Worker
Instances
Auto scaling
Group
S3 Bucket
SNS
Topic
S3 Bucket
3D
Models
Elastic
Beanstalk Web
Application
ECONOMIES
OF SCALE
LOWER VARIABLE EXPENSE
THAN COMPANIES CAN ACHIEVE THEMSELVES
"2 backend engineers can
scale a system to 30+
million users."
10’S OF MILLIONS
SAVED WITH FIRST
12 APPS MIGRATED
TO AWS
50% REDUCTION
IN ANALYTICS COSTS
ELASTIC CAPACITY
NO NEED TO GUESS CAPACITY REQUIREMENTS
AND OVER-PROVISION
18m users
410TB data
12 staff
0
2
4
6
8
10
12
14
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Load
Hour
Daily CPU Load
Big Savings
Opt...
1.5 BILLION PAGE VIEWS
OCTOBER 2012
$83 MILLION IN TRANSACTIONS
4.2 MILLION ITEMS SOLD
http://aws.amazon.com/architecture
SPEED & AGILITY
INFRASTRUCTURE IN MINUTES, NOT WEEKS
5.000.000 simulations
20 minutes
Down from 23 hours
FOCUS ON
BUSINESS
NO UNDIFFERENTIATED HEAVY IT LIFTING
INCREASE
INNOVATION
LOWER THE COST OF EXPERIMENTATION
3 HOURS
FOR $4828.85/hr
Instead of
$20+ MILLIONS
in infrastructure
Thank You
AWS Summit Benelux 2013 - Use Cases for Cloud
AWS Summit Benelux 2013 - Use Cases for Cloud
AWS Summit Benelux 2013 - Use Cases for Cloud
AWS Summit Benelux 2013 - Use Cases for Cloud
AWS Summit Benelux 2013 - Use Cases for Cloud
AWS Summit Benelux 2013 - Use Cases for Cloud
AWS Summit Benelux 2013 - Use Cases for Cloud
AWS Summit Benelux 2013 - Use Cases for Cloud
AWS Summit Benelux 2013 - Use Cases for Cloud
AWS Summit Benelux 2013 - Use Cases for Cloud
AWS Summit Benelux 2013 - Use Cases for Cloud
AWS Summit Benelux 2013 - Use Cases for Cloud
AWS Summit Benelux 2013 - Use Cases for Cloud
AWS Summit Benelux 2013 - Use Cases for Cloud
AWS Summit Benelux 2013 - Use Cases for Cloud
AWS Summit Benelux 2013 - Use Cases for Cloud
AWS Summit Benelux 2013 - Use Cases for Cloud
AWS Summit Benelux 2013 - Use Cases for Cloud
AWS Summit Benelux 2013 - Use Cases for Cloud
AWS Summit Benelux 2013 - Use Cases for Cloud
AWS Summit Benelux 2013 - Use Cases for Cloud
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AWS Summit Benelux 2013 - Use Cases for Cloud

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Transcript of "AWS Summit Benelux 2013 - Use Cases for Cloud"

  1. 1. Use Cases for Cloud With Amazon Web Services Alex Sinner
  2. 2. Enterprises migrating existing apps to the cloud 3 Enterprises building new apps, sites & services 2 Building altogether new businesses 1
  3. 3. VARIABLE EXPENSE Replace capital expenditure with variable expense ECONOMIES OF SCALE Lower variable expense than companies can achieve themselves ELASTIC CAPACITY No need to guess capacity requirements and over-provision SPEED AND AGILITY Infrastructure in minutes not weeks FOCUS ON BUSINESS No undifferentiated heavy IT lifting INCREASE INNOVATION Lower the cost of experimentation
  4. 4. VARIABLE EXPENSE REPLACE CAPITAL EXPENDITURE WITH VARIABLE EXPENSE
  5. 5. Mobile Application iOS SDK Android SDK
  6. 6. Security Token Service Mobile Application S3 Bucket
  7. 7. Mobile Application S3 Bucket
  8. 8. Mobile Application S3 Bucket SQS Queue
  9. 9. S3 Bucket SQS Queue Image Objects Message with Images URI
  10. 10. S3 Bucket SQS Queue Image Objects Message with Images URI Worker Instances Auto scaling Group
  11. 11. S3 Bucket SQS Queue Image Objects Message with Images URI Worker Instances Auto scaling Group
  12. 12. Worker Instances Auto scaling Group Generating 3D model
  13. 13. Worker Instances Auto scaling Group S3 Bucket SNS Topic
  14. 14. S3 Bucket 3D Models Elastic Beanstalk Web Application
  15. 15. ECONOMIES OF SCALE LOWER VARIABLE EXPENSE THAN COMPANIES CAN ACHIEVE THEMSELVES
  16. 16. "2 backend engineers can scale a system to 30+ million users."
  17. 17. 10’S OF MILLIONS SAVED WITH FIRST 12 APPS MIGRATED TO AWS 50% REDUCTION IN ANALYTICS COSTS
  18. 18. ELASTIC CAPACITY NO NEED TO GUESS CAPACITY REQUIREMENTS AND OVER-PROVISION
  19. 19. 18m users 410TB data 12 staff
  20. 20. 0 2 4 6 8 10 12 14 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Load Hour Daily CPU Load Big Savings Optimize by the time of day $52 / hr day $15 / hr night
  21. 21. 1.5 BILLION PAGE VIEWS OCTOBER 2012 $83 MILLION IN TRANSACTIONS 4.2 MILLION ITEMS SOLD
  22. 22. http://aws.amazon.com/architecture
  23. 23. SPEED & AGILITY INFRASTRUCTURE IN MINUTES, NOT WEEKS
  24. 24. 5.000.000 simulations
  25. 25. 20 minutes Down from 23 hours
  26. 26. FOCUS ON BUSINESS NO UNDIFFERENTIATED HEAVY IT LIFTING
  27. 27. INCREASE INNOVATION LOWER THE COST OF EXPERIMENTATION
  28. 28. 3 HOURS FOR $4828.85/hr
  29. 29. Instead of $20+ MILLIONS in infrastructure
  30. 30. Thank You
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