On October 23rd, 2014, we updated our
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Infrastructure-as-a-service Magic Quadrant 2014
“AWS is the overwhelming
market share leader, with
more than five times the
compute capacity in use
than the aggregate total of
the other fourteen
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 2014. This Magic Quadrant graphic was published by
Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. Gartner does not endorse any vendor, product or service depicted in its research publications,
and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be
construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
“Increasingly, organizations are asking what can’t go to the cloud,
rather than what can…”
“[Enterprise customers are] skipping the years of early getting-their-feet-
wet, and immediately jumping in with more significant projects,
with more ambitious goals…”
“As 2014 dawns, we’re moving into an era of truly
mainstream adoption of cloud…”
Why are companies adopting
cloud computing and AWS so
The primary reason businesses are
moving so quickly to AWS and the
Enterprises Can’t Afford to Be Slow
“Want to increase innovation? "
Lower the cost of failure"!
Joi Ito, Director MIT Media Lab
A Culture of Innovation: Experiment Often & Fail Without
#2: Platform Breadth
A broad and deep platform helps customers"
build sophisticated, scalable applications!
It’s Not Just Having Services in a Couple of Regions
26 availability zones
52 edge locations
s Consulting Partner
s EcosystemAWS Marketplac
Elastic Beanstalk for Java, Node.js,
Python, Ruby, PHP and .Net
Containers & Deployment (PaaS) OpsWork
l Cloud HSM
APIs and SDKs
Command Line Interface
t Route 53
s Data Pipeline
Content Delivery POPs
Oracle, SQL Server
Elastic Load Balancer
Broad Features and Functionality for Each Service
Regional expansion to US West (Oregon)
Support for temporary credentials when loading data from Amazon S3
Regional expansion to EU West (Dublin)
SOC1/2/3 Compliance certification
Ability to UNLOAD encrypted files in parallel to Amazon S3
Regional expansion to Asia Pacific (Tokyo)
Support for JDBC fetch size to enable extraction of large data sets over JDBC/ODBC
Enable logging of UNLOAD statements
New built-in function to compute the SHA1 hash of a value
Added support for UTF-8 characters up to 4 bytes in size
Ability to share snapshots between accounts to simplify manageability.
Support for statement timeouts to automatically terminate queries that exceeded allotted execution time
Added support for timezone conversion in SQL
Added support for datetime values expressed in milliseconds since EPOCH to simplify ingestion
Simplified ingestion by automatically detecting date and time formats.
Added support for automatic query timeouts to workload management queues.
Enabled the use of wildcards when assigning queries to workload management queues.
New built-in function to enable customers to calculate the CRC32 checksum of a value
Console improvements to show progress bars for backup and restore operations.
Added the ability to support IAM at the resource level allowing tight control of who can take what actions on which
Obtained PCI compliance
Added the ability to substitute a customer chosen character for invalid UTF-8 characters to simplify ingestion
Allowed customers to store JSON data in VARCHAR columns and added built-in functions to enable data extraction
Added support for POSIX regex expressions when using SIMILAR to in SQL queries
Added Cursor support to enable extraction of large data sets over ODBC connections
Built-in function to enable splittin a string using a supplied delimiter to make parsing values easier
Added system tables to enable logging of database activity for auditing
Regional expansion to Asia Pacific (Singapore, Sydney)
Enable customers to control cluster encryption keys by using an on premises hardware security module (HSM) or
Enable customers to receive alerts via SNS for informational or error-related events for cluster monitoring,
management, configuration and security.
Integration with Canal to enable streaming data ingestion
Copy from an arbitrary SSH connection enabling direct copy from Amazon EMR, HDFS, or any other database that
supports SSH access and script execution
Enable distributing tables to all compute nodes to speed up queries, especially those involving star or snowflake
Logging of database logins, failed logins, SQL execution and data loads to S3 and integration with CloudTrails for
control plane events
Combine platform agility with global scale
Speed to Unmatched platform and geographic breadth
Containers & Deployment (PaaS) Ecosystem
Content Delivery POPs
Grant O’ Connell
#3: Continual Iteration and Innovation
AWS continuously upgrades
infrastructure, so you don’t have to
AWS Rapid Pace of Innovation!
AWS Identity !
& Access !
Amazon Route 53!
AWS Elastic !
AWS Direct !
AWS Data !
Since inception AWS has:!
• Released 927 new services and features !
• Introduced over 35 major new services!
*as of July 31, 2014
Get Core Functionality in the
Small, “Two Pizza” Hands of Customers, Quickly
Small, autonomous teams
Decoupled launch schedules
Limited initial feature set
Iterate Based on Customer Feedback
Every New Feature and Service Arrives Ready to Use
Upgrades are your responsibility
Upgrades happen automatically
Delivering on the promise of
Infrastructure & admin tools
End user desktop and mobile apps
Most successful preview, ever
Easy Sharing! Simple document feedback! Access from any device!
Integrate your corporate
Secure! Low cost!
Introducing Logs for CloudWatch!
Automatic log aggregation and monitoring!
Install a small foot print daemon for all logs!
Use the same tool for infrastructure and application
metrics and reporting!
Exception handling and notifications!
AWS Mobile Services!
#4: Cost Savings and Flexibility
Trade Capex for
choice to support
variable & stable
money as you
provide lower costs
than companies can
do on their own
45 price reductions
“Without AWS we
would have needed
to raise $7.1M to
launch instead of
“Migrating data centers to
AWS contributes to a global
savings of $100M in
“We've halved storage
costs. We're looking
forward to saving
hundreds of millions of
How are enterprises thinking about
and using the cloud in 2014?!
#1: Development and Testing
70% reduction in"
Banking Systems &,
Do more dev and
test work, faster
Reduced dev and test
#2: New Workloads
Mobile musicMobile game
#3: Supplement Existing Workloads with the Cloud!
Reduced incoming Internet
traffic into NAB’s data centres
Disaster recovery SSAE 16-
compliant to restore all data
within 2 hours
Export data to AWS for
#4: Supplement Workloads with Existing!
AWS serves up
application content & data
Integration back to Samsung
Data Centers for financial
#5: Migrating Existing Applications!
Migrated 500 web
properties in 5 months
1,700 web properties
New product websites in 2 days
vs. 2 weeks
Migrated clinical trials
Simulations in 1.2hrs vs. 60hrs
64% reduction in costs
#6: Data Center Migration!
From 40 data centers, down to 6
9X increase in AWS
APIs help govern usage
and control cost
by January 2015
#7: All-in — IT Entirely in the Cloud
“We have to be great at a
number of things…!
operating data centers is not
one of those things”
Hosting all core systems, SAP,
Hyperion, Active Directory and
to AWS in 18 months
Let’s talk about ‘private clouds’…!
92% of private clouds are still falling short of the
core requirements: self-service, full automation,
tracking and monitoring.
September 2013 Survey
Meet regulatory requirements
Build compliant environments
What are customers really looking for?
Adhere to existing internal policies
Deploy in a familiar environment
The Good News is That You Can Get All of This on AWS!
Which Is the Better Path?!
Spend millions to create a
circa-2010 AWS clone that
is largely frozen in time
Satisfy your isolation requirements
No upfront costs
Continued benefit of economies of scale
100s of new features & services every year
Integration with On-premises Resources!
Some final thoughts about Amazon…