• Save
AWS Summit 2013 | Auckland - Opening Keynote
Upcoming SlideShare
Loading in...5
×
 

AWS Summit 2013 | Auckland - Opening Keynote

on

  • 1,675 views

 

Statistics

Views

Total Views
1,675
Views on SlideShare
1,675
Embed Views
0

Actions

Likes
1
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

AWS Summit 2013 | Auckland - Opening Keynote AWS Summit 2013 | Auckland - Opening Keynote Presentation Transcript

  • AucklandTransformation Powered by the AWS CloudDr. Werner VogelsCTO, Amazon.com@wernerThursday, June 6, 13
  • Thursday, June 6, 13
  • Our largest AWS Summit series, ever.AucklandOver 20,000 people registeredThursday, June 6, 13
  • Seven years youngAmazon S3 launched: March 14th 2006Thursday, June 6, 13
  • 33 services spanningcompute, storage, databaseand application managementThursday, June 6, 13
  • 100,000s of customers,across 190 countries.Thursday, June 6, 13
  • Here andabroadThursday, June 6, 13
  • Over 14,000 AWS customers in Australia & New Zealand …Thursday, June 6, 13
  • Customers in New Zealand …Thursday, June 6, 13
  • A wide range of technologiesThursday, June 6, 13
  • Consulting Partners Technology PartnersThursday, June 6, 13
  • AWS Marketplace: Buy Software Pre-Configured to Run on AWSGrowth since Jan 1, 201325 categories778 product listingsActive customersUsage per customer102%53%Thursday, June 6, 13
  • EcosystemGlobal FootprintNew FeaturesNew ServicesInfrastructureInnovationMore AWSUsageMoreInfrastructureEconomiesof ScaleLowerInfrastructureCostsReducedPricesMoreCustomersThursday, June 6, 13
  • 34 PriceReductionsSince 2006EcosystemGlobal FootprintNew FeaturesNew ServicesInfrastructureInnovationMore AWSUsageMoreInfrastructureEconomiesof ScaleLowerInfrastructureCostsReducedPricesMoreCustomersThursday, June 6, 13
  • Customer Infrastructure Audits:Saves moneyImproves availabilityCloses security gapsIncreases performanceRecent Performance:329,000 recommendations$22M in annualized savingsAWS Trusted AdvisorThursday, June 6, 13
  • 2007 2008 2009 2010 2011 2012159826148249Including:AWS Oregon RegionElastic Beanstalk (Beta)Amazon SES (Beta)AWS CloudFormationAmazon RDS for OracleAWS Direct ConnectAWS GovCloud (US)Amazon ElastiCacheVPC Virtual NetworkingVPC Dedicated InstancesSMS Text NotificationIncluding:Amazon SNSAmazon CloudFrontAmazon Route 53S3 Bucket PoliciesRDS Multi-AZ SupportRDS Reserved DatabasesAWS Import/ExportIncluding:Amazon RDSAmazon VPCAmazon EMREC2 Auto ScalingEC2 Reserved InstancesIncluding:6 new Direct Connect SitesDynamoDBRDS in VPCAWS Trusted AdvisorCloudFormation in VPCAWS Storage GatewayAmazon GlacierCost Allocation TaggingCloudFront Live StreamingAmazon CloudSearchAWS MarketplaceRed Hat Reserved InstancesNew EC2 Instance TypesMulti-AZ Oracle RDSRDS SQL ServerEC2 RI MarketplaceVM ExportMultiple IPs in VPCProvisioned IOPSOracle Data PumpNew APAC Region - SydneyAWS Data PipelineAWS Pace of InnovationThursday, June 6, 13
  • AWS Pace of InnovationJanuary February March April May2019211814Including:AWS Management ConsoleTablet and Mobile SupportElastic TranscoderPrice reduction for AmazonEC2, global expansion of M3Standard Instances, andreduced data transfer pricing.92 New Service Announcementsand Updates so far in 2013Including:Amazon Redshift Available toAll CustomersAWS OpsWorksIAM Role and Auto ScalingSupport for AmazonCloudWatch MonitoringScripts for LinuxAmazon SQS and SNSAnnounce Lower Prices andExpanded Free Tiers - 50%price drop for SQSIncluding:New Lower Pricing forAmazon EC2 ReservedInstancesAWS Free Usage TierNow Includes AmazonElastiCacheAmazon DynamoDBReduces PricesAWS Elastic Beanstalk forNode.jsAmazon RDS nowsupports 3TB and 30,000Provisioned IOPS perdatabase instanceAnnouncing EBS-Optimized Support forAdditional Instance TypesIncluding:Amazon Redshift and EC2High Storage instances inUS West (Oregon)Lower request pricing for S3EC2 tags console pagePrice reduction for WindowsOn-Demand EC2 instancesAWS Elastic Beanstalksupports VPC and IAM RolesSecondary Indices forDynamoDBGlobal Certification ProgramIncluding:New Edge Location in Seoul,KoreaGA of Node.js SDK4000 IOPS per EBS volumeAWS Direct Connect inSeattleOpsWorks launchesCloudWatch metrics and ELBsupportParallel scan and lower costreads for DynamoDB7 new features for ElasticTranscoderThursday, June 6, 13
  • Amazon S3: Over 2 Trillion Total ObjectsQ4 2006Q1 2007Q2 2007Q3 2007Q4 2007Q1 2008Q2 2008Q3 2008Q4 2008Q1 2009Q2 2009Q3 2009Q4 2009Q1 2010Q2 2010Q3 2010Q4 2010Q1 2011Q2 2011Q3 2011Q4 2011Q1 2012Q2 2012Q3 2012Q4 2012Q1 20131.1M peakrequests/secThursday, June 6, 13
  • Amazon Elastic MapReduce: Clusters launched by customers5.5 M clusterslaunched since May 2010Thursday, June 6, 13
  • 01,500,0003,000,0004,500,0006,000,0005/22/20107/3/20108/14/20109/25/201011/6/201012/18/20101/29/20113/12/20114/23/20116/4/20117/16/20118/27/201110/8/201111/19/201112/31/20112/11/20123/24/20125/5/20126/16/20127/28/20129/8/201210/20/201212/01/20121/12/20132/23/20134/6/2013Amazon Elastic MapReduce: Clusters launched by customers5.5 M clusterslaunched since May 2010Thursday, June 6, 13
  • Amazon DynamoDBConsistent, high performance with unlimited scaleManaged non-relational databaseThursday, June 6, 13
  • Hash key Attribute 1 Attribute 2 Attribute nAttributes indexed by a primary hash key.Thursday, June 6, 13
  • Range keys for additional flexibility.Hash key Range key Attribute 1 Attribute nThursday, June 6, 13
  • Hash key Range key Attribute 1 Attribute nRange keys for additional flexibility.Customer ID DateDeliverypostcodeTotal valueThursday, June 6, 13
  • Hash key Range key Attribute 1 Attribute nCustomer ID DateDeliverypostcodeTotal valueImprove query flexibility and efficiency, while reducing read cost.Announcing: Local Secondary Indexesfor Amazon DynamoDBThursday, June 6, 13
  • Amazon DynamoDBTransforming architecturesThursday, June 6, 13
  • The most radical and transformative ofinventions are those that empowerothers to unleash their creativity -to pursue their dreams“”Jeff Bezos, Letter to Shareholders, 2012Thursday, June 6, 13
  • The most radical and transformative ofinventions are those that empowerothers to unleash their creativity -to pursue their dreams“”Jeff Bezos, Letter to Shareholders, 2012Thursday, June 6, 13
  • Thursday, June 6, 13
  • Transformation:What drives it?Who is doing it?What is next?Thursday, June 6, 13
  • Transformation:What drives it?Who is doing it?What is next?Thursday, June 6, 13
  • Economic drivers Abundance of productsIntensifying competitionGrowing consumer powerReduced customer loyaltyLimited capitalQ$DSThursday, June 6, 13
  • UncertaintyThursday, June 6, 13
  • Addressing Uncertainty Acquire resources on demandRelease resources when nolonger neededPay for what you useLeverage other’s corecompetenciesTurn fixed cost into variableThursday, June 6, 13
  • The benefits of cloud computing.Thursday, June 6, 13
  • 1. Trade Capital Expense for Variable Expense$0 to get startedPay as you goSaved $34M onSmartHub appThursday, June 6, 13
  • 2. Lower Variable Expense Than Companies Can Do ThemselvesSource: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 201270% lower 5 year TCO per appAWSOn-premises$3.01M$0.90M50% reduction inanalytics costsThursday, June 6, 13
  • 3. You Don’t Need to Guess CapacitySelfHostingWasteCustomerDissatisfactionActual demandPredicted DemandRigidActual demandElasticThursday, June 6, 13
  • Typical Weekly Traffic to Amazon.comSunday Monday Tuesday Wednesday Thursday Friday SaturdayThursday, June 6, 13
  • Typical Weekly Traffic to Amazon.comSunday Monday Tuesday Wednesday Thursday Friday Saturday39%61%Thursday, June 6, 13
  • November Traffic for Amazon.comThursday, June 6, 13
  • November Traffic for Amazon.com76%24%Thursday, June 6, 13
  • November 10th, 2010October 31, 2011Thursday, June 6, 13
  • November Traffic for Amazon.comThursday, June 6, 13
  • Old World:Infrastructure in Weeks4. Dramatically Increase Speed And AgilityAWS:Infrastructure in Minutes# of Instances 1,000Instance Type M3 X-LargeAvailability Zone US-West-2bLaunchaws.amazon.com/managementconsoleThursday, June 6, 13
  • Increase Innovation When The Cost of Failure Approaches ZeroOld world: AWS:Experiment infrequentlyFailure is expensiveLess innovationNear $0Experiment oftenFail quickly at a low costMore innovationThursday, June 6, 13
  • Increase Innovation When The Cost of Failure Approaches ZeroOld world: AWS:Experiment infrequentlyFailure is expensiveLess innovationNear $0Experiment oftenFail quickly at a low costMore innovationThursday, June 6, 13
  • 5. Stop Spending Money on Undifferentiated Heavy Liftingso you don’t have to...We take care of...Data CentersPowerCoolingCablingNetworkingRacksServersStorageLaborbuy and install new hardwareset up and configure new softwarebuild new data centersThursday, June 6, 13
  • 6. Go Global In MinutesThursday, June 6, 13
  • 1. Trade capital expense for variable expense2. Lower variable expense than companies can do themselves3. You don’t need to guess capacity4. Dramatically improved speed and agility5. Stop spending money on undifferentiated heavy lifting6. Go global in minutesThe Benefits of Cloud ComputingThursday, June 6, 13
  • The Foundation for21st Century ArchitecturesThursday, June 6, 13
  • Thursday, June 6, 13
  • awsofa.infoThursday, June 6, 13
  • Old worldDevelopmentExperimentationFlexibilityYears$$$RigidAvailability ScarceThursday, June 6, 13
  • Old worldDevelopmentExperimentationFlexibilityYears$$$RigidAvailability ScarceAWSMinutes$0.00ElasticPlentifulThursday, June 6, 13
  • Nathan SmithSenior ArchitectThursday, June 6, 13
  • Humble Beginnings21/11/2005Thursday, June 6, 13
  • Rich Internet ApplicationsThursday, June 6, 13
  • Thursday, June 6, 13
  • Thursday, June 6, 13
  • Thursday, June 6, 13
  • Thursday, June 6, 13
  • Thursday, June 6, 13
  • Launched in 2009Investors include:Sam Morgan35 staff in K Road25 million registeredplayersThursday, June 6, 13
  • 20 - 100 ec2 instances15,000 memcached ops/second5,000 database ops/second75 terabytes of traffic/monthThursday, June 6, 13
  • 20 - 100 ec2 instances15,000 memcached ops/second5,000 database ops/second75 terabytes of traffic/monthx2Thursday, June 6, 13
  • Dedicated hosting was failingSlow to add capacityPoor utilizationLack of automation and controlOutages LThursday, June 6, 13
  • Migration to AWSHigh I/O requirementsSoftware RAIDDatabase shardingProvisioned iopsDB ClusterDB ClusterThursday, June 6, 13
  • Management Node/ Shared NFSApp Servers World ServersDB Cluster Simple DBMemcachedClusterUsersAdministratorsCloudFrontS3Thursday, June 6, 13
  • Auto ScalingScale with confidenceCut daily costsThursday, June 6, 13
  • 2011$05&2011$06&2011$07&2011$08&2011$09&2011$10&2011$11&2011$12&2012$01&2012$02&2012$03&2012$04&2012$05&2012$06&2012$07&2012$08&2012$09&2012$10&2012$11&2012$12&2013$01&2013$02&2013$03&2013$04&Infrastructure Cost Per MAU May 2011 - April 201368%Thursday, June 6, 13
  • Whats next?Architecture improvementsLogging and EMREnhanced monitoringReserved instancesNew gamesThursday, June 6, 13
  • AucklandThursday, June 6, 13
  • Transformation:What drives it?Who is doing it?What is next?Thursday, June 6, 13
  • Transformation:What drives it?Who is doing it?What is next?Thursday, June 6, 13
  • Every industry.Thursday, June 6, 13
  • Every industry.TRANSFORMEDThursday, June 6, 13
  • Media & AdvertisingTRANSFORMEDThursday, June 6, 13
  • 1950 1960 1970 1980 1990 2000 2010$10,000$20,000$30,000$40,000$50,000$60,000$70,000Print OnlyIncluding OnlineMillions of 2012 DollarsNewspaper Advertising RevenueAdjusted for Inflation, 1950 to 2012Source: Newspaper Association of AmericaCarpe Diem BlogThursday, June 6, 13
  • Media and AdvertisingNew ways to monetize contentCompetitive landscape changingHighly competitiveDriven by dataThursday, June 6, 13
  • Thursday, June 6, 13
  • Thursday, June 6, 13
  • Thursday, June 6, 13
  • Financial ServicesTRANSFORMEDThursday, June 6, 13
  • Financial ServicesExtreme competitionNew products and instruments dailyRapid development and deliveryRapid experimentationThursday, June 6, 13
  • Stringent regulatory, complianceand security requirements.Thursday, June 6, 13
  • Thursday, June 6, 13
  • Thursday, June 6, 13
  • Peter FletcherChief Information OfficerWestpacThursday, June 6, 13
  • :92Westpac on AWSThursday, June 6, 13
  • :93Business Challenges• Leading banking in New Zealand• Digital technologies are changing the shape of our industry:• Mass adoption of smart mobile technology• New competitors into financial services• Customer preference to use digital channels continues to grow• Expectations are evolving rapidly for simple, easy, yet functionality rich andsecure applications• Innovating and speed of delivery to match customer transition to digital self serveand salesThursday, June 6, 13
  • :• Delivering to innovation and customer demand without expensive / long re-platforming programmes• Cultural transformation to agile and innovation without losing the focus on securityand risk• Maximising capital investment• Embracing new technologies which challenge conservatism within our industryOpportunities94Thursday, June 6, 13
  • :What we have been doing95Cash Tank (NZ first) New public website(monthly innovation)HomeClub (NZ first)NZ’s Home buying club World leading, customercentric security (NZ first)NZ’s first and only dedicatediPad banking appSimple, friendly Mobilebanking AppsIn 2013, a new way to bankwith Westpac is on its way …Thursday, June 6, 13
  • :• Starting with a world leader• Maximizing value from our technical investment• Speed of innovationWhy Amazon Web Services?96Thursday, June 6, 13
  • :What we did97We stood up a new instance our ContentManagement System for the www.westpac.co.nz inunder 2 weeksThursday, June 6, 13
  • :• Finding the right AWS tools to use and working out how to use them• Getting auto-scaling triggered in a reliable and effective manner• Optimising latency• Working with variable operating costs• Ability to automate more of the processOutcomes / Learnings98Thursday, June 6, 13
  • :• Understand how to manage cloud based services• Explore and test the proof-of-concept implementation• Work with Silverstripe & Amazon on challenges• Understanding Westpac’s information security posture within Amazon• Cost out the productionisation of SilverStripe CMS for www.westpac.co.nz• How to integrate the capability into the rest of Westpac’s capabilities• Get on with leading our industry!Where to from here?99Thursday, June 6, 13
  • :1009Thanks …..and have you made a donation to the chopper appeal?Thursday, June 6, 13
  • Research & Health CareTRANSFORMEDThursday, June 6, 13
  • Health care & biotechnologyHuge impactRapid innovationCollaborative on a global scaleThursday, June 6, 13
  • Thursday, June 6, 13
  • 1000 Genomes Project250 TB of data~2000 complete genomesAvailable to all, via S3Thursday, June 6, 13
  • Thursday, June 6, 13
  • Thursday, June 6, 13
  • Thursday, June 6, 13
  • Thursday, June 6, 13
  • Thursday, June 6, 13
  • Thursday, June 6, 13
  • EnergyTRANSFORMEDThursday, June 6, 13
  • Energy, oil and gasHuge organizationsStrive for agilityHundreds of developersIT is a fundamental componentThursday, June 6, 13
  • Nest.Thursday, June 6, 13
  • Thursday, June 6, 13
  • Thursday, June 6, 13
  • Environmental ScienceTRANSFORMEDThursday, June 6, 13
  • Thursday, June 6, 13
  • POWERFUL  WEATHER  INTELLIGENCE.POWERFUL  WEATHER  INTELLIGENCE.Cloud  CompuMng  with  a  golden  lining  –  growing  IT  Alistair VickersCIO, Information Services GroupCraig RoachEnterprise Solutions ArchitectMeteorological Service of New Zealand LimitedThursday, June 6, 13
  • POWERFUL  WEATHER  INTELLIGENCE.MetService  is  unique  as  a  NaMonal  Meteorological  Service  that  is  able  to  balance  being  a  fully  commercial  operaMon  with  provision  of  second-­‐to-­‐none  public  weather  services.We  leverage  our  unique  combinaMon  of  scienMfic  rigour  and  inquisiMve  agility  to  fuel  on-­‐going  innovaMon  across  the  business  and  profitably  grow  revenue.MetService  -­‐  a  unique  balanceThursday, June 6, 13
  • POWERFUL  WEATHER  INTELLIGENCE.Thursday, June 6, 13
  • POWERFUL  WEATHER  INTELLIGENCE.Computer  models(objecMve  numericalforecasts)ObservaOons(what’s  happening  now?)The  ForecastWeather  ForecasMng  101Skilled  people(Expert  interpretaMon,informaMon  synthesis,experience,  tailored  presentaMon)Thursday, June 6, 13
  • POWERFUL  WEATHER  INTELLIGENCE.How  we  compare  to  other  NMSThursday, June 6, 13
  • POWERFUL  WEATHER  INTELLIGENCE.• SupporMng  a  growing  global  business• MeeMng  and  delivering  to  customer  needs• Managing  a  rapidly-­‐changing  environment• Controlling  IT  spend  to  maximise  value  to  the  business• InnovaMng  market-­‐leading  soluMonsBusiness  ChallengesThursday, June 6, 13
  • POWERFUL  WEATHER  INTELLIGENCE.• Ensuring  public  safety  in  NZ• CompeMng  internaMonally  with…ØNear  real-­‐Mme  user  experienceØLow  latency  trading  dataØSuperior  forecast  accuracy• Weather  model  research  and  developmentCurrent  AWS  iniMaMvesThursday, June 6, 13
  • POWERFUL  WEATHER  INTELLIGENCE.Ensuring  public  safety:  Web  Backups  TropicalcycloneguidanceAviationVolcanic ashLand, marine &mountain warningsThursday, June 6, 13
  • POWERFUL  WEATHER  INTELLIGENCE.AmazonCompeMng  InternaMonally:  User  ExperienceInternationalWeather SensingNetworkWebSocketConnectorsLightning: ~250msRadar: ~15sSurface: ~5sMetService NZForecasts: 5mThursday, June 6, 13
  • POWERFUL  WEATHER  INTELLIGENCE.• The  two  premier  global-­‐scale  weather  models  (ECMWF  and  GFS)  move  the  demand-­‐side  energy  market.• MetraWeather  competes  to  translate  global  model  output  into  decision  making  tools  for  energy  traders  faster  than  any  other  commercial  supplier.• 100ms  is  a  long  Mme.• Simply  cannot  play  in  the  market  from  NZ.• Need  fast  connecMons  and  lots  of  compuMng  power.• Amazon  EC2  is  a  key  component  of  our  architecture.CompeMng  InternaMonally:  Low  Latency  Trading  Thursday, June 6, 13
  • POWERFUL  WEATHER  INTELLIGENCE.• MetService  uses  mulMple  high-­‐resoluMon  global  ensembles.• A  single  global  model  generates  tens  of  GB/hr.• Currently  using  Amazon  EC2  to  pre-­‐process  data  close  to  supercompuMng  centre.  Reduces  volume  by  factor  of  10.• Research  into  doing  operaMonal  meso-­‐scale  modelling  and  staMsMcal  processing  on  Amazon  EC2  is  under  way.CompeMng  InternaMonally:  Superior  AccuracyThursday, June 6, 13
  • POWERFUL  WEATHER  INTELLIGENCE.• Unlike  operaMonal  forecasMng,  this  means  conducMng  lots  of  long-­‐running  experiments  in  parallel  as  cost-­‐effecMvely  as  possible.• MetService  recently  completed  an  8  week  research  project  to  increase  temperature  forecast  accuracy  in  an  internaMonal  market.  Used  135  days  of  computaMon  over  an  elapsed  56  days.  With  hardware  available  in  house,  project  would  have  taken  two  or  three  Mmes  longer.• Mainly  used  Spot  pricing  for  project.  EsMmate  this  provided  a  factor  of  ten  saving  over  On-­‐Demand,  with  minimal  Mme  penalty.Weather  Model  Research  &  DevelopmentThursday, June 6, 13
  • POWERFUL  WEATHER  INTELLIGENCE.The  future  for  MetService  and  AWSWhat else shouldwe move fromour data centresto the cloud ?Are there goodreasons why thisproject shouldn’tdeploy to thecloud ?Preliminary answers:• A few systems need Kelburn instances.• Many systems must run in the cloud to be competitive.• For most of the others, AWS looks very promising.Thursday, June 6, 13
  • POWERFUL  WEATHER  INTELLIGENCE.POWERFUL  WEATHER  INTELLIGENCE.Thursday, June 6, 13
  • HospitalityTRANSFORMEDThursday, June 6, 13
  • HospitalityRapid growthCost consciousIT is undifferentiated heavy liftingA ‘long tail’ from B&B to boutiquesThursday, June 6, 13
  • Rapid growth and huge opportunitiesfor online engagement.Thursday, June 6, 13
  • Focus on the customerThursday, June 6, 13
  • Thursday, June 6, 13
  • Thursday, June 6, 13
  • Thursday, June 6, 13
  • Thursday, June 6, 13
  • Transformation:What drives it?Who is doing it?What is next?Thursday, June 6, 13
  • Transformation:What drives it?Who is doing it?What is next?Thursday, June 6, 13
  • Thursday, June 6, 13
  • Big DataThe move to real time informationDeeper integrationVertical application of analyticsHadoop will become invisibleThursday, June 6, 13
  • Amazon RedshiftFast, fully managed, petabyte scaledata warehouse service.Thursday, June 6, 13
  • Amazon RedshiftFast query and IO performanceEncrypted data and backups. Supports VPC.Compatible with existing SQL and BI tools.24 spindle instances for parallel data access.< $1000 per TB per year.Thursday, June 6, 13
  • Connected DevicesIncredible data generatorsDevice and content are independentIncreasing workforce mobilityThursday, June 6, 13
  • Security & PrivacyThursday, June 6, 13
  • Readily available encryption servicesto protect your customers.Thursday, June 6, 13
  • Readily available encryption servicesto protect your customers.Hardware security modulesAES-256 encryptionSSL for data in transitIAM federationPrivate subnetsVPC by default Key rotationMulti-factor authenticationSOC 1 & 2SAS70 Type IIFISMA moderateITARHIPAADIACAPFedRAMPPCI DSS Level 1ISO 27001Thursday, June 6, 13
  • AWS CloudHSM - Hardware Security Module in the CloudAWS  CloudHSMThursday, June 6, 13
  • AWS CloudHSM Service Highlights• Secure Key Storage – customers retain control of their own keys andcryptographic operations on the HSM• Contractual and Regulatory Compliance – helps customers comply withthe most stringent regulatory and contractual requirements for keyprotection• Reliable and Durable Key Storage – AWS CloudHSMs are located inmultiple Availability Zones and Regions to help customers build highlyavailable applications that require secure key storage• Simple and Secure Connectivity – AWS CloudHSMs are in thecustomer’s VPC• Better Application Performance – reduce network latency and increasethe performance of AWS applications that use HSMsThursday, June 6, 13
  • Thursday, June 6, 13
  • Continually extend oursecurity options.Thursday, June 6, 13
  • Amazon RDS for OracleTransparent Data Encryption andNative Network Encryption.Thursday, June 6, 13
  • The most radical and transformative ofinventions are those that empowerothers to unleash their creativity -to pursue their dreams“”Jeff Bezos, Letter to Shareholders, 2012Thursday, June 6, 13
  • Thank you.werner@amazon.comThursday, June 6, 13
  • Morning Agenda10:40  –  11:20 Morning  TeaMorning  TeaMorning  Tea11:20  –  12:00 Breakout  Session  1Your  First  Week  with  Amazon  EC2  Case  Study:  Bio  MaFersBreakout  Session  2Stripping  the  Cost  of  Travel  (and  IT)  through  a  robust  eCommerce  Architecture  in  the  CloudBreakout  Session  3  Big  Data  AnalyOcsCase  Study:  PikPok  12:10  –  12:50 Extending  your  Datacenter  with  Amazon  VPC  NetApp  Private  Storage  for  AWS:  Presented  by  NetAppTechnical  Lessons  on  How  to  Do  Backup  and  Disaster  Recovery  in  the  Cloud  12:50  –  1:50 Lunch  and  SoluOons  PavilionLunch  and  SoluOons  PavilionLunch  and  SoluOons  PavilionThursday, June 6, 13
  • 2.00  –  2:40 Breakout  Session  1ConOnuous  Development  PracOces,  with  ProducMon,  Test  and  Development  Environments  Running  on  AWS.Case  Study:  CricHQBreakout  Session  2Archiving  SoluOons  on  AWS,  Presented  by  Iconz  WebvisionsBreakout  Session  3  Understanding  AWS  Storage  OpOons2:50  –  3:30 Scalable  Media  Processing  on  the  CloudCase  Study:  FutureTech10  AWS  Black  Belt  Tips ArchitecOng  for  High  Availability3:30  –  4:00 Tea  BreakTea  BreakTea  Break4:10  –  4:50 OpOmizing  Your  AWS  ApplicaOons  and  Usage  to  Reduce  Costs  Case  Study:  FishpondPowering  Start-­‐ups  with  AWS Building  Web  Scale  ApplicaOons  with  AWS  Case  Study:  EROAD5.00  –  7.00 Cocktail  FuncMon  in  the  SoluMons  PavilionCocktail  FuncMon  in  the  SoluMons  PavilionCocktail  FuncMon  in  the  SoluMons  PavilionAfternoon AgendaThursday, June 6, 13
  • AucklandThursday, June 6, 13