AWS Overview - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels

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Dr. Werner Vogels Keynote at AWS Enterprise Tour - SF - 2010 talks about how different enterprises are using the AWS Cloud today.

Dr. Werner Vogels Keynote at AWS Enterprise Tour - SF - 2010 talks about how different enterprises are using the AWS Cloud today.

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  • Create a secure connection between assets and applications within your corporate network and assets and applications that reside in AWSUsers and applications within your existing infrastructure securely interact with assets in AWS as if they were local
  • Create an isolated environment within AWSEstablish subnets to control who and what can access your resourcesConnect your isolated AWS resources and your IT infrastructure via a VPN connectionLaunch AWS resources within the isolated networkUse your existing security and networking technologies to examine traffic to/from your isolated resourcesExtend your existing security and management policies within your IT infrastructure to your isolated AWS resources as if they were running within your infrastructure

Transcript

  • 1. AWS and The enterprise
    Dr. Werner Vogels
  • 2.
  • 3. Amazon’s Three Businesses
    Consumer (Retail)Business
    SellerBusiness
    Developers &IT Professionals
    Tens of millions of active customer accounts
    Seven countries: US, UK, Germany, Japan, France, Canada, China
    Sell on Amazon websites
    Use Amazon technology for your own retail website
    Leverage Amazon’s massive fulfillment center network
    On-demand infrastructure for hosting web-scale solutions
    Hundreds of thousands of registered customers
  • 4. Amazon Web Services (AWS)
    Your Custom Applications and Services
    Monitoring
    Amazon CloudWatch
    Management
    AWS Management Console
    Tools
    AWS Toolkit for Eclipse
    Isolated Networks
    Amazon Virtual Private Cloud
    Content Delivery
    Amazon CloudFront
    Messaging
    Amazon Simple Queue Service (SQS)
    Amazon Simple Notification Service (SNS)
    Payments
    Amazon Flexible Payments Service (FPS)
    On-Demand Workforce
    Amazon Mechanical Turk
    Parallel Processing
    Amazon Elastic MapReduce
    Compute
    Amazon Elastic Compute Cloud (EC2)
    • Elastic Load Balancing
    • 5. Auto Scaling
    Storage
    Amazon Simple Storage Service (S3)
    • AWS Import/Export
    Database
    Amazon SimpleDB
    Amazon Relational Database Service (RDS)
  • 6. Billions of Objects in Amazon S3
  • 7.
  • 8.
  • 9. No Capital Investment
    Reduced Operation Cost
    Fast Time to Market
    Highly Scalable
    No “Heavy Lifting” required
  • 10.
  • 11. Highly Scalable
    Flexible
    Strict Cost Control
  • 12.
  • 13. Fast Time to Market
    Unconstraint Innovation
    Highly Scalable
    Fast Local Performance
    Lowering Cost
  • 14.
  • 15. Ultra-Reliable
    Highly Scalable
    Time-to-Market
    Enabling Innovation
    Lowering Cost
  • 16.
  • 17. Reliablity
    Highly Scalable
    Simplicity
    21st Century Thinking
  • 18.
  • 19.
  • 20.
  • 21. Development & Test
    Backup
    Web Site Hosting
    Disaster Recovery
    Load Testing
    Application Hosting
    Marketing Campaigns
    Content Delivery
    Collaborations
    Media Distribution
    Software Distribution
    HPC
    Batch Data Processing
    Large Scale Analysis
  • 22. Predicted
    Demand
    Traditional
    Hardware
    Actual
    Demand
    Automated
    Elasticity
    Large
    Capital
    Expenditure
    Opportunity
    Cost
    You just lost
    customers
    Typical Dilemma:Predicting Infrastructure Needs
    Infrastructure
    Cost $
    Time
  • 23. a style of computing where massively scalable IT-related capabilities are provided ‘as a service’ across the Internet to multiple external customers.
    Gartner 2008
    Cloud Computing Defined
    - On demand
    - Pay as You Go
  • 24. Scalable
    Increase or decrease capacity in minutes
    Automation
    Cost Effective
    Low rate, pay-as-you-go
    Secure
    Multilayer security facilities
    Reliable
    Mission Critical Infrastructure
  • 25. Amazon Web Services
    Your Custom Applications and Services
    Monitoring
    Amazon CloudWatch
    Management
    AWS Management Console
    Tools
    AWS Toolkit for Eclipse
    Isolated Networks
    Amazon Virtual Private Cloud
    Content Delivery
    Amazon CloudFront
    Messaging
    Amazon Simple Queue Service (SQS)
    Payments
    Amazon Flexible Payments Service (FPS)
    On-Demand Workforce
    Amazon Mechanical Turk
    Parallel Processing
    Amazon Elastic MapReduce
    Compute
    Amazon Elastic Compute Cloud (EC2)
    • Elastic Load Balancing
    • 26. Auto Scaling
    Storage
    Amazon Simple Storage Service (S3)
    • AWS Import/Export
    Database
    Amazon SimpleDB
    Amazon Relational Database Service (RDS)
  • 27. Cost-effective blob or large object storage
    Minimal relationships between objects
    AWS Database & Storage Solutions
    Amazon S3
    Amazon EC2 + EBS
    Multiple flavors of database engine
    Complete control
    Amazon RDS
    Amazon SimpleDB
    Zero administrative overhead (automatic handling of geo-redundant replication, index creation, database tuning)
    Automatic and elastic scaling of resources to meet request load
    High availability (multiple copies of data for reliability and failover)
    Flexibility (schema-less data store)
    • Native access to database engine
    • 28. Easy migration path (existing code, tools, application are compatible)
    • 29. Key features of a relational database, such as joins or complex transactions
    • 30. Managed experience (offload common DBA tasks, lower total cost of ownership)
  • Recent Product Progress
    New Features: EC2 Example
    Elastic IP Addresses
    Availability Zones
    High Memory & CPU-Intensive Instances
    Elastic Block Store (EBS)
    Windows Server support
    SQL Server support
    EC2 GA with a 99.95% SLA
    EC2 Reserved Instances
    Amazon CloudWatch (Monitoring)
    EC2 Elastic Load Balancing
    EC2 Auto-Scaling
    Amazon Virtual Private Cloud
    New Services + Geographies
    Amazon CloudFront (Globally)
    Amazon Elastic MapReduce
    Amazon Relational Database Service
    AWS Import/Export
    AWS in Europe, US West
    New Tools and Programs
    Premium Developer Support
    AWS Management Console
    AWS Toolkit for Eclipse
    Service Health Dashboard
  • 31. Key benefits to running in the AWS Cloud
    Lowers Cost
    Eliminates Capital Investment
    Reduces Operational Costs
    Increases Agility
    Reduce Time to Market
    Removes contraints
    Foundation for21st Century Architectures
    Removes the “Heavy Lifting”
    Leverages Scalability, Reliability and Security
  • 32.
  • 33. Amazon Virtual Private Cloud (VPC)
    Seamlessly Extending Your Datacenter
    Your existing infrastructure
    Amazon VPC
  • 34. Amazon Virtual Private Cloud (VPC)
    Customer’s isolated AWS resources
    Subnets
    Router
    VPN Gateway
    AmazonWeb Services
    Cloud
    Secure VPN Connection over the Internet
    Customer’sNetwork
  • 35. World-Wide Application deployment
    • Performance
    • 36. Availability
    • 37. Security, certification, complicance
  • Innovation on Cloud Pricing Models
    • ON-Demand instances
    • 38. Reserved instances
    • 39. Spot instances
  • 40. OracleSecure Cloud Backup
    aws.amazon.com/oracle
  • 41. Step 3:
    Attach newly created
    volumes to new instance
    2 Minutes
    Step 2:
    Create Volumes for
    Applications and Database
    from snapshot
    2 Minutes
    Step 1:
    Launch Instance from
    Oracle Enterprise Linux AMI
    4 Minutes
    Step 6:
    Application Tier Clone
    15 Minutes
    Step 4:
    Change Host file entry
    and mount volumes
    2 Minutes
    Step 5:
    Database Tier Clone
    60 Minutes
    Major Systems Integrator:Oracle eBusiness Suite in 85 minutes
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50. Internet services strategy
    Early learning strategy
    knowledge management applications, media distribution service, Log data processing, Load and performance test, Software development and testing, 2 tiers applications.
    New IT strategy
    Long term integration strategy
    Classification of application types, dependencies, risks and compliance requirements, ROI potential
    Assessment Infrastructure Support opportunities, SaaS potential
    Prioritized Roadmap
    Enterprise cloud strategies
  • 51. Continued focus on operational excellence
    Continued focus on security features and relevant industry certifications
    SAS-70 Type II, ISO 27,001
    New billing, user, and identity features
    Continued global geographic expansion + localization
    Continued tool development
    Training and certification programs
    Additional services that make it even easier for folks to run their infrastructure on us
  • 52. Choosing a cloud provider
    Security
    Operational Performance
    Cost
    Options/flexibility
    Continued innovation
  • 53. http://aws.amazon.com
    werner@amazon.com
    @werner