AWS and The enterprise<br />Dr. Werner Vogels<br />
Amazon’s Three Businesses<br />Consumer (Retail)Business<br />SellerBusiness<br />Developers &IT Professionals<br />Tens o...
Amazon Web Services (AWS)<br />Your Custom Applications and Services<br />Monitoring<br />Amazon CloudWatch<br />Managemen...
Auto Scaling</li></ul>Storage<br />Amazon Simple Storage Service (S3)<br /><ul><li>AWS Import/Export</li></ul>Database<br ...
Billions of Objects in Amazon S3<br />
No Capital Investment<br />Reduced Operation Cost<br />Fast Time to Market<br />Highly Scalable<br />No “Heavy Lifting” re...
Highly Scalable<br />Flexible <br />Strict Cost Control<br />
Fast Time to Market<br />Unconstraint Innovation<br />Highly Scalable<br />Fast Local Performance<br />Lowering Cost<br />
Ultra-Reliable<br />Highly Scalable<br />Time-to-Market<br />Enabling Innovation<br />Lowering Cost<br />
Reliablity<br />Highly Scalable<br />Simplicity<br />21st Century Thinking<br />
Development & Test<br />Backup<br />Web Site Hosting<br />Disaster Recovery<br />Load Testing<br />Application Hosting<br ...
Predicted<br />Demand<br />Traditional<br />Hardware<br />Actual<br />Demand<br />Automated<br />Elasticity<br />Large<br ...
a style of computing where massively scalable IT-related capabilities are provided ‘as a service’ across the Internet to m...
Scalable<br />Increase or decrease capacity in minutes<br />Automation<br />Cost Effective<br />Low rate, pay-as-you-go<br...
Amazon Web Services<br />Your Custom Applications and Services<br />Monitoring<br />Amazon CloudWatch<br />Management<br /...
Auto Scaling</li></ul>Storage<br />Amazon Simple Storage Service (S3)<br /><ul><li>AWS Import/Export</li></ul>Database<br ...
Cost-effective blob or  large object storage<br />Minimal relationships between objects<br />AWS Database & Storage Soluti...
Easy migration path (existing code, tools, application are compatible)
Key features of a relational database, such as joins or complex transactions
Managed experience (offload common DBA tasks, lower total cost of ownership)</li></li></ul><li>Recent Product Progress<br ...
Key benefits to running in the AWS Cloud<br />Lowers Cost<br />Eliminates Capital Investment<br />Reduces Operational Cost...
Amazon Virtual Private Cloud (VPC)<br />Seamlessly Extending Your Datacenter<br />Your existing infrastructure<br />Amazon...
Amazon Virtual Private Cloud (VPC)<br />Customer’s isolated AWS resources<br />Subnets<br />Router<br />VPN Gateway<br />A...
World-Wide Application deployment<br /><ul><li>Performance
Availability
Security, certification, complicance</li></li></ul><li>Innovation on Cloud Pricing Models <br /><ul><li>ON-Demand instances
Reserved instances
Spot instances</li></li></ul><li>
OracleSecure Cloud Backup<br />aws.amazon.com/oracle<br />
Step 3:<br />Attach newly created<br /> volumes to new instance<br />2 Minutes<br />Step 2:<br />Create Volumes for <br />...
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AWS Overview - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels

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Dr. Werner Vogels Keynote at AWS Enterprise Tour - SF - 2010 talks about how different enterprises are using the AWS Cloud today.

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  • Create a secure connection between assets and applications within your corporate network and assets and applications that reside in AWSUsers and applications within your existing infrastructure securely interact with assets in AWS as if they were local
  • Create an isolated environment within AWSEstablish subnets to control who and what can access your resourcesConnect your isolated AWS resources and your IT infrastructure via a VPN connectionLaunch AWS resources within the isolated networkUse your existing security and networking technologies to examine traffic to/from your isolated resourcesExtend your existing security and management policies within your IT infrastructure to your isolated AWS resources as if they were running within your infrastructure
  • AWS Overview - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels

    1. 1. AWS and The enterprise<br />Dr. Werner Vogels<br />
    2. 2.
    3. 3. Amazon’s Three Businesses<br />Consumer (Retail)Business<br />SellerBusiness<br />Developers &IT Professionals<br />Tens of millions of active customer accounts<br />Seven countries: US, UK, Germany, Japan, France, Canada, China<br />Sell on Amazon websites<br />Use Amazon technology for your own retail website<br />Leverage Amazon’s massive fulfillment center network<br />On-demand infrastructure for hosting web-scale solutions<br />Hundreds of thousands of registered customers<br />
    4. 4. Amazon Web Services (AWS)<br />Your Custom Applications and Services<br />Monitoring<br />Amazon CloudWatch<br />Management<br />AWS Management Console<br />Tools<br />AWS Toolkit for Eclipse<br />Isolated Networks<br />Amazon Virtual Private Cloud<br />Content Delivery<br />Amazon CloudFront<br />Messaging<br />Amazon Simple Queue Service (SQS)<br />Amazon Simple Notification Service (SNS)<br />Payments<br />Amazon Flexible Payments Service (FPS)<br />On-Demand Workforce<br />Amazon Mechanical Turk<br />Parallel Processing<br />Amazon Elastic MapReduce<br />Compute<br />Amazon Elastic Compute Cloud (EC2)<br /><ul><li>Elastic Load Balancing
    5. 5. Auto Scaling</li></ul>Storage<br />Amazon Simple Storage Service (S3)<br /><ul><li>AWS Import/Export</li></ul>Database<br />Amazon SimpleDB<br />Amazon Relational Database Service (RDS)<br />
    6. 6. Billions of Objects in Amazon S3<br />
    7. 7.
    8. 8.
    9. 9. No Capital Investment<br />Reduced Operation Cost<br />Fast Time to Market<br />Highly Scalable<br />No “Heavy Lifting” required<br />
    10. 10.
    11. 11. Highly Scalable<br />Flexible <br />Strict Cost Control<br />
    12. 12.
    13. 13. Fast Time to Market<br />Unconstraint Innovation<br />Highly Scalable<br />Fast Local Performance<br />Lowering Cost<br />
    14. 14.
    15. 15. Ultra-Reliable<br />Highly Scalable<br />Time-to-Market<br />Enabling Innovation<br />Lowering Cost<br />
    16. 16.
    17. 17. Reliablity<br />Highly Scalable<br />Simplicity<br />21st Century Thinking<br />
    18. 18.
    19. 19.
    20. 20.
    21. 21. Development & Test<br />Backup<br />Web Site Hosting<br />Disaster Recovery<br />Load Testing<br />Application Hosting<br />Marketing Campaigns<br />Content Delivery<br />Collaborations<br />Media Distribution<br />Software Distribution<br />HPC<br />Batch Data Processing<br />Large Scale Analysis<br />
    22. 22. Predicted<br />Demand<br />Traditional<br />Hardware<br />Actual<br />Demand<br />Automated<br />Elasticity<br />Large<br />Capital<br />Expenditure<br />Opportunity<br />Cost<br />You just lost<br />customers<br />Typical Dilemma:Predicting Infrastructure Needs<br />Infrastructure<br />Cost $<br />Time<br />
    23. 23. a style of computing where massively scalable IT-related capabilities are provided ‘as a service’ across the Internet to multiple external customers.<br />Gartner 2008<br />Cloud Computing Defined<br />- On demand<br />- Pay as You Go<br />
    24. 24. Scalable<br />Increase or decrease capacity in minutes<br />Automation<br />Cost Effective<br />Low rate, pay-as-you-go<br />Secure<br />Multilayer security facilities<br />Reliable<br />Mission Critical Infrastructure<br />
    25. 25. Amazon Web Services<br />Your Custom Applications and Services<br />Monitoring<br />Amazon CloudWatch<br />Management<br />AWS Management Console<br />Tools<br />AWS Toolkit for Eclipse<br />Isolated Networks<br />Amazon Virtual Private Cloud<br />Content Delivery<br />Amazon CloudFront<br />Messaging<br />Amazon Simple Queue Service (SQS)<br />Payments<br />Amazon Flexible Payments Service (FPS)<br />On-Demand Workforce<br />Amazon Mechanical Turk<br />Parallel Processing<br />Amazon Elastic MapReduce<br />Compute<br />Amazon Elastic Compute Cloud (EC2)<br /><ul><li>Elastic Load Balancing
    26. 26. Auto Scaling</li></ul>Storage<br />Amazon Simple Storage Service (S3)<br /><ul><li>AWS Import/Export</li></ul>Database<br />Amazon SimpleDB<br />Amazon Relational Database Service (RDS)<br />
    27. 27. Cost-effective blob or large object storage<br />Minimal relationships between objects<br />AWS Database & Storage Solutions<br />Amazon S3<br />Amazon EC2 + EBS<br />Multiple flavors of database engine<br />Complete control<br />Amazon RDS<br />Amazon SimpleDB<br />Zero administrative overhead (automatic handling of geo-redundant replication, index creation, database tuning)<br />Automatic and elastic scaling of resources to meet request load<br />High availability (multiple copies of data for reliability and failover)<br />Flexibility (schema-less data store)<br /><ul><li>Native access to database engine
    28. 28. Easy migration path (existing code, tools, application are compatible)
    29. 29. Key features of a relational database, such as joins or complex transactions
    30. 30. Managed experience (offload common DBA tasks, lower total cost of ownership)</li></li></ul><li>Recent Product Progress<br />New Features: EC2 Example<br />Elastic IP Addresses<br />Availability Zones<br />High Memory & CPU-Intensive Instances<br />Elastic Block Store (EBS)<br />Windows Server support<br />SQL Server support<br />EC2 GA with a 99.95% SLA<br />EC2 Reserved Instances<br />Amazon CloudWatch (Monitoring)<br />EC2 Elastic Load Balancing<br />EC2 Auto-Scaling<br />Amazon Virtual Private Cloud<br />New Services + Geographies<br />Amazon CloudFront (Globally)<br />Amazon Elastic MapReduce<br />Amazon Relational Database Service<br />AWS Import/Export<br />AWS in Europe, US West<br />New Tools and Programs<br />Premium Developer Support<br />AWS Management Console<br />AWS Toolkit for Eclipse<br />Service Health Dashboard<br />
    31. 31. Key benefits to running in the AWS Cloud<br />Lowers Cost<br />Eliminates Capital Investment<br />Reduces Operational Costs<br />Increases Agility<br />Reduce Time to Market<br />Removes contraints<br />Foundation for21st Century Architectures<br />Removes the “Heavy Lifting”<br />Leverages Scalability, Reliability and Security<br />
    32. 32.
    33. 33. Amazon Virtual Private Cloud (VPC)<br />Seamlessly Extending Your Datacenter<br />Your existing infrastructure<br />Amazon VPC<br />
    34. 34. Amazon Virtual Private Cloud (VPC)<br />Customer’s isolated AWS resources<br />Subnets<br />Router<br />VPN Gateway<br />AmazonWeb Services<br />Cloud<br />Secure VPN Connection over the Internet<br />Customer’sNetwork<br />
    35. 35. World-Wide Application deployment<br /><ul><li>Performance
    36. 36. Availability
    37. 37. Security, certification, complicance</li></li></ul><li>Innovation on Cloud Pricing Models <br /><ul><li>ON-Demand instances
    38. 38. Reserved instances
    39. 39. Spot instances</li></li></ul><li>
    40. 40. OracleSecure Cloud Backup<br />aws.amazon.com/oracle<br />
    41. 41. Step 3:<br />Attach newly created<br /> volumes to new instance<br />2 Minutes<br />Step 2:<br />Create Volumes for <br />Applications and Database <br />from snapshot<br />2 Minutes<br />Step 1:<br />Launch Instance from <br />Oracle Enterprise Linux AMI<br />4 Minutes<br />Step 6:<br />Application Tier Clone<br />15 Minutes<br />Step 4:<br />Change Host file entry <br />and mount volumes<br />2 Minutes<br />Step 5:<br />Database Tier Clone<br />60 Minutes<br />Major Systems Integrator:Oracle eBusiness Suite in 85 minutes<br />
    42. 42.
    43. 43.
    44. 44.
    45. 45.
    46. 46.
    47. 47.
    48. 48.
    49. 49.
    50. 50. Internet services strategy<br />Early learning strategy<br />knowledge management applications, media distribution service, Log data processing, Load and performance test, Software development and testing, 2 tiers applications. <br />New IT strategy<br />Long term integration strategy<br />Classification of application types, dependencies, risks and compliance requirements, ROI potential<br />Assessment Infrastructure Support opportunities, SaaS potential<br />Prioritized Roadmap<br />Enterprise cloud strategies<br />
    51. 51. Continued focus on operational excellence<br />Continued focus on security features and relevant industry certifications<br />SAS-70 Type II, ISO 27,001<br />New billing, user, and identity features<br />Continued global geographic expansion + localization<br />Continued tool development<br />Training and certification programs<br />Additional services that make it even easier for folks to run their infrastructure on us<br />
    52. 52. Choosing a cloud provider <br />Security<br />Operational Performance<br />Cost<br />Options/flexibility<br />Continued innovation<br />
    53. 53. http://aws.amazon.com<br />werner@amazon.com<br />@werner<br />

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