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AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
AWS Overview  - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels
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AWS Overview - Cloud for the Enterprise - AWS Enterprise Tour - SF - 2010, Dr. Werner Vogels

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Dr. Werner Vogels Keynote at AWS Enterprise Tour - SF - 2010 talks about how different enterprises are using the AWS Cloud today.

Dr. Werner Vogels Keynote at AWS Enterprise Tour - SF - 2010 talks about how different enterprises are using the AWS Cloud today.

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  • Create a secure connection between assets and applications within your corporate network and assets and applications that reside in AWSUsers and applications within your existing infrastructure securely interact with assets in AWS as if they were local
  • Create an isolated environment within AWSEstablish subnets to control who and what can access your resourcesConnect your isolated AWS resources and your IT infrastructure via a VPN connectionLaunch AWS resources within the isolated networkUse your existing security and networking technologies to examine traffic to/from your isolated resourcesExtend your existing security and management policies within your IT infrastructure to your isolated AWS resources as if they were running within your infrastructure
  • Transcript

    • 1. AWS and The enterprise
      Dr. Werner Vogels
    • 2.
    • 3. Amazon’s Three Businesses
      Consumer (Retail)Business
      SellerBusiness
      Developers &IT Professionals
      Tens of millions of active customer accounts
      Seven countries: US, UK, Germany, Japan, France, Canada, China
      Sell on Amazon websites
      Use Amazon technology for your own retail website
      Leverage Amazon’s massive fulfillment center network
      On-demand infrastructure for hosting web-scale solutions
      Hundreds of thousands of registered customers
    • 4. Amazon Web Services (AWS)
      Your Custom Applications and Services
      Monitoring
      Amazon CloudWatch
      Management
      AWS Management Console
      Tools
      AWS Toolkit for Eclipse
      Isolated Networks
      Amazon Virtual Private Cloud
      Content Delivery
      Amazon CloudFront
      Messaging
      Amazon Simple Queue Service (SQS)
      Amazon Simple Notification Service (SNS)
      Payments
      Amazon Flexible Payments Service (FPS)
      On-Demand Workforce
      Amazon Mechanical Turk
      Parallel Processing
      Amazon Elastic MapReduce
      Compute
      Amazon Elastic Compute Cloud (EC2)
      • Elastic Load Balancing
      • 5. Auto Scaling
      Storage
      Amazon Simple Storage Service (S3)
      • AWS Import/Export
      Database
      Amazon SimpleDB
      Amazon Relational Database Service (RDS)
    • 6. Billions of Objects in Amazon S3
    • 7.
    • 8.
    • 9. No Capital Investment
      Reduced Operation Cost
      Fast Time to Market
      Highly Scalable
      No “Heavy Lifting” required
    • 10.
    • 11. Highly Scalable
      Flexible
      Strict Cost Control
    • 12.
    • 13. Fast Time to Market
      Unconstraint Innovation
      Highly Scalable
      Fast Local Performance
      Lowering Cost
    • 14.
    • 15. Ultra-Reliable
      Highly Scalable
      Time-to-Market
      Enabling Innovation
      Lowering Cost
    • 16.
    • 17. Reliablity
      Highly Scalable
      Simplicity
      21st Century Thinking
    • 18.
    • 19.
    • 20.
    • 21. Development & Test
      Backup
      Web Site Hosting
      Disaster Recovery
      Load Testing
      Application Hosting
      Marketing Campaigns
      Content Delivery
      Collaborations
      Media Distribution
      Software Distribution
      HPC
      Batch Data Processing
      Large Scale Analysis
    • 22. Predicted
      Demand
      Traditional
      Hardware
      Actual
      Demand
      Automated
      Elasticity
      Large
      Capital
      Expenditure
      Opportunity
      Cost
      You just lost
      customers
      Typical Dilemma:Predicting Infrastructure Needs
      Infrastructure
      Cost $
      Time
    • 23. a style of computing where massively scalable IT-related capabilities are provided ‘as a service’ across the Internet to multiple external customers.
      Gartner 2008
      Cloud Computing Defined
      - On demand
      - Pay as You Go
    • 24. Scalable
      Increase or decrease capacity in minutes
      Automation
      Cost Effective
      Low rate, pay-as-you-go
      Secure
      Multilayer security facilities
      Reliable
      Mission Critical Infrastructure
    • 25. Amazon Web Services
      Your Custom Applications and Services
      Monitoring
      Amazon CloudWatch
      Management
      AWS Management Console
      Tools
      AWS Toolkit for Eclipse
      Isolated Networks
      Amazon Virtual Private Cloud
      Content Delivery
      Amazon CloudFront
      Messaging
      Amazon Simple Queue Service (SQS)
      Payments
      Amazon Flexible Payments Service (FPS)
      On-Demand Workforce
      Amazon Mechanical Turk
      Parallel Processing
      Amazon Elastic MapReduce
      Compute
      Amazon Elastic Compute Cloud (EC2)
      • Elastic Load Balancing
      • 26. Auto Scaling
      Storage
      Amazon Simple Storage Service (S3)
      • AWS Import/Export
      Database
      Amazon SimpleDB
      Amazon Relational Database Service (RDS)
    • 27. Cost-effective blob or large object storage
      Minimal relationships between objects
      AWS Database & Storage Solutions
      Amazon S3
      Amazon EC2 + EBS
      Multiple flavors of database engine
      Complete control
      Amazon RDS
      Amazon SimpleDB
      Zero administrative overhead (automatic handling of geo-redundant replication, index creation, database tuning)
      Automatic and elastic scaling of resources to meet request load
      High availability (multiple copies of data for reliability and failover)
      Flexibility (schema-less data store)
      • Native access to database engine
      • 28. Easy migration path (existing code, tools, application are compatible)
      • 29. Key features of a relational database, such as joins or complex transactions
      • 30. Managed experience (offload common DBA tasks, lower total cost of ownership)
    • Recent Product Progress
      New Features: EC2 Example
      Elastic IP Addresses
      Availability Zones
      High Memory & CPU-Intensive Instances
      Elastic Block Store (EBS)
      Windows Server support
      SQL Server support
      EC2 GA with a 99.95% SLA
      EC2 Reserved Instances
      Amazon CloudWatch (Monitoring)
      EC2 Elastic Load Balancing
      EC2 Auto-Scaling
      Amazon Virtual Private Cloud
      New Services + Geographies
      Amazon CloudFront (Globally)
      Amazon Elastic MapReduce
      Amazon Relational Database Service
      AWS Import/Export
      AWS in Europe, US West
      New Tools and Programs
      Premium Developer Support
      AWS Management Console
      AWS Toolkit for Eclipse
      Service Health Dashboard
    • 31. Key benefits to running in the AWS Cloud
      Lowers Cost
      Eliminates Capital Investment
      Reduces Operational Costs
      Increases Agility
      Reduce Time to Market
      Removes contraints
      Foundation for21st Century Architectures
      Removes the “Heavy Lifting”
      Leverages Scalability, Reliability and Security
    • 32.
    • 33. Amazon Virtual Private Cloud (VPC)
      Seamlessly Extending Your Datacenter
      Your existing infrastructure
      Amazon VPC
    • 34. Amazon Virtual Private Cloud (VPC)
      Customer’s isolated AWS resources
      Subnets
      Router
      VPN Gateway
      AmazonWeb Services
      Cloud
      Secure VPN Connection over the Internet
      Customer’sNetwork
    • 35. World-Wide Application deployment
      • Performance
      • 36. Availability
      • 37. Security, certification, complicance
    • Innovation on Cloud Pricing Models
      • ON-Demand instances
      • 38. Reserved instances
      • 39. Spot instances
    • 40. OracleSecure Cloud Backup
      aws.amazon.com/oracle
    • 41. Step 3:
      Attach newly created
      volumes to new instance
      2 Minutes
      Step 2:
      Create Volumes for
      Applications and Database
      from snapshot
      2 Minutes
      Step 1:
      Launch Instance from
      Oracle Enterprise Linux AMI
      4 Minutes
      Step 6:
      Application Tier Clone
      15 Minutes
      Step 4:
      Change Host file entry
      and mount volumes
      2 Minutes
      Step 5:
      Database Tier Clone
      60 Minutes
      Major Systems Integrator:Oracle eBusiness Suite in 85 minutes
    • 42.
    • 43.
    • 44.
    • 45.
    • 46.
    • 47.
    • 48.
    • 49.
    • 50. Internet services strategy
      Early learning strategy
      knowledge management applications, media distribution service, Log data processing, Load and performance test, Software development and testing, 2 tiers applications.
      New IT strategy
      Long term integration strategy
      Classification of application types, dependencies, risks and compliance requirements, ROI potential
      Assessment Infrastructure Support opportunities, SaaS potential
      Prioritized Roadmap
      Enterprise cloud strategies
    • 51. Continued focus on operational excellence
      Continued focus on security features and relevant industry certifications
      SAS-70 Type II, ISO 27,001
      New billing, user, and identity features
      Continued global geographic expansion + localization
      Continued tool development
      Training and certification programs
      Additional services that make it even easier for folks to run their infrastructure on us
    • 52. Choosing a cloud provider
      Security
      Operational Performance
      Cost
      Options/flexibility
      Continued innovation
    • 53. http://aws.amazon.com
      werner@amazon.com
      @werner

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