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    AWS Customer Presentation - Share This AWS Customer Presentation - Share This Presentation Transcript

    • ShareThis on AWS
      • Paco Nathan, Data Insights
      • ShareThis.com
      AWS Start-Up Tour 2009-06-16
    • What Does ShareThis Do? AWS Start-Up Tour 2009-06-16
      • “ Make it simple to share any online content”
      • Social content sharing platform
      • ESPN, FOX, CS Monitor, HuffPost, CBS Marketwatch, Wired, TechCrunch, ThinkGeek, etc.
      • When a news story goes viral on a major publisher, our sharing services must scale-out to keep pace
    • AWS Start-Up Tour 2009-06-16
    • Why Our Company Uses AWS AWS Start-Up Tour 2009-06-16
      • >10^6 publishers, >10^9 users, >10^10 urls
      • Early stage start-up, < 25 people, “wearing lots of hats”, ultra fast-paced R&D
      • Spikes in popular stories impose demands throughout the architecture: API services, loggers, DW, BI, etc.
      • How can this level of service be built 100% in the cloud?
    • http://shar.es/1B7 AWS Start-Up Tour 2009-06-16
    • System Architecture AWS Start-Up Tour 2009-06-16
      • Each service designed for cost-effective, horizontal scale-out
      • API served by cluster of LAMP stack + cluster of NginX
      • AsterData : nCluster infrastructure “hub-and-spoke” pattern
      • Cascading : abstraction layer for tying together components
      • Batch jobs on Elastic MapReduce , AsterData SQL/MR
      • SQS , EBS , SimpleDB , MTurk , plus other AWS services
    • AWS Start-Up Tour 2009-06-16
    • Key Learnings AWS Start-Up Tour 2009-06-16
      • Capability to scale-out horizontally without having to recode, rebuild, etc. — add new EC2 nodes to clusters
      • Authoritative data + backups in S3, great approach for DR
      • Wide range of use cases implemented: widget API, log clean-up, vertical search, business intelligence, etc.
      • Developers launch their own sandbox instances — makes dev/test/debug cycles more efficient
      • Staff enabled to “wear even more hats” with less risk
    • Cascading + Elastic MapReduce AWS Start-Up Tour 2009-06-16
    • Cascading + Elastic MapReduce AWS Start-Up Tour 2009-06-16
      • “ Syntax is for humans, APIs are for software”
      • Defines apps as set operations applied to data flows
      • Engineers & data scientists don’t think in terms of MapReduce primitives, key/value pairs, etc.
      • Integrates Hadoop API + other APIs (S3, SQS, JDBC)
      • Expresses end-points as Java design patterns, compiled code — not just a scramble of scripts
    • Cascading + Elastic MapReduce AWS Start-Up Tour 2009-06-16
      • Highly scalable, fault-tolerate framework for batch jobs
      • Dramatically reduced need for Ops overhead
      • Excellent command line tools make the dev/test/debug cycle very efficient with “Big Data”
      • Highly expert staff, very responsive and helpful in forums
      • Cascading example code in developer resources: “LogAnalyzer for CloudFront” and “Multitool”
    • Hadoop Book / Case Study AWS Start-Up Tour 2009-06-16 ShareThis case study, &quot;Cascading&quot; by Chris K Wensel, in…
    • Contacts http://sharethis.com @pacoid on Twitter AWS Start-Up Tour 2009-06-16