Overview of AWS by Andy Jassy - SVP, AWS


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Andy Jassy, Sr. Vice President, Amazon Web Services gives an overview of AWS at the AWS Start-Up Events in LA and Silicon Valley, 2009.

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  • Overview of AWS by Andy Jassy - SVP, AWS

    1. 1. An Overview of Amazon Web Services Andy Jassy
    2. 2. AWS: Why Are We In This Business?
    3. 3. How Did Amazon Get Into This? <ul><li>We’d been working on this for over a decade (just didn’t realize it :-) </li></ul><ul><li>Development of a platform to enable sellers on the Amazon global infrastructure </li></ul><ul><li>Internal need for centralized, scalable deployment environment for applications </li></ul><ul><li>Early forays into web services proved developers were hungry for more </li></ul>
    4. 4. What Do Developers Want?
    5. 5. Design Principles Reliable Scalable Low-Latency Easy to Use Inexpensive
    6. 6. Amazon Web Services Compute Amazon Elastic Compute Cloud (EC2) Storage Amazon Simple Storage Service (S3) Database Amazon SimpleDB Content Delivery Amazon CloudFront Messaging Amazon Simple Queue Service (SQS) Custom Applications and Services Payments Amazon Flexible Payments Service (FPS) On-Demand Workforce Amazon Mechanical Turk Parallel Processing Amazon Elastic MapReduce
    7. 7. Why Are People So Excited?
    8. 8. What You Want <ul><ul><li>Your Idea </li></ul></ul><ul><ul><li>Successful Product </li></ul></ul>
    9. 9. Reality <ul><ul><li>Your Idea </li></ul></ul><ul><ul><li>Successful Product </li></ul></ul><ul><ul><li>Undifferentiated “Heavy Lifting” </li></ul></ul>
    10. 10. Heavy Lifting = Price of Admission Server hosting Bandwidth management Contract negotiation Purchase decisions Moving facilities Scaling and managing physical growth Heterogeneous hardware Legacy software Coordinating large teams
    11. 11. It Gets Worse… <ul><ul><li>Improvement Loop </li></ul></ul><ul><ul><li>Your Idea </li></ul></ul><ul><ul><li>Successful Product </li></ul></ul><ul><ul><li>Undifferentiated “Heavy Lifting” </li></ul></ul>
    12. 12. The Dirty Little Secret On-Premise Infrastructure Your Business Managing All of the “Undifferentiated Heavy Lifting” 30% 70%
    13. 13. AWS Goal: Flip This Equation On-Premise Infrastructure AWS Cloud-Based Infrastructure Your Business More Time to Focus on Your Business Managing All of the “Heavy Lifting” Configuring Your Cloud Assets 30% 70% 30% 70%
    14. 14. Advantages of the AWS Cloud Eliminates up-front capital expenditures Significantly reduces ongoing operational expenses Offers a pay-as-you-go utility computing model Lowers Costs Eliminates hassle of configuring data centers Reduces time to pilot and test projects Enables you to focus on adding value to your business Reduces Time to Market Gives you access to massive data centers Maintain the flexibility your business demands Use only the capacity you need, when you need it Offloads Heavy Lifting
    15. 15. Immediate Cost Savings “ We’ve saved somewhere in the order of $3-5M that we would have spent by going it alone,” Scott Burkett, Chief Operating Officer.
    16. 16. Diverse Use Cases <ul><li>Web Site Hosting </li></ul><ul><li>Application Hosting </li></ul><ul><li>Media Distribution </li></ul><ul><li>Storage, Backup, Disaster Recovery </li></ul><ul><li>Content Delivery </li></ul><ul><li>High-Performance Computing </li></ul><ul><li>Software Development and Testing </li></ul>
    17. 17. Diverse Customer Roster
    18. 18. Great Partner Momentum
    19. 19. AWS Usage Growth 2007: AWS bandwidth usage surpassed Amazon.com global websites Today: AWS bandwidth usage 30% greater than Amazon.com global websites Bandwidth Usage:
    20. 20. Amazon S3 Momentum Peak Requests: 70,000 per second 200 Million 5 Billion 18 Billion 52 Billion Total Number of Objects Stored in S3 Q1 2009
    21. 21. <ul><li>AWS </li></ul><ul><li>Infrastructure Solutions </li></ul>
    22. 22. Amazon Elastic Compute Cloud <ul><li>Amazon EC2: on-demand compute power </li></ul><ul><ul><li>Obtain and boot new server instances in minutes </li></ul></ul><ul><ul><li>Quickly scale capacity up or down </li></ul></ul><ul><li>Key features: </li></ul><ul><ul><li>Support for Windows, Linux, and OpenSolaris </li></ul></ul><ul><ul><li>Supports all major web and application platforms </li></ul></ul><ul><ul><li>Deploy across Availability Zones for reliability </li></ul></ul><ul><ul><li>Elastic IPs provide greater flexibility </li></ul></ul><ul><ul><li>Persistent storage with Elastic Block Store </li></ul></ul><ul><li>Service Level Agreement: 99.95% </li></ul>
    23. 23. Amazon EC2 Pricing (US) <ul><li>Billed for actual usage on monthly basis </li></ul><ul><li>Standard Instances </li></ul><ul><ul><li>Linux/UNIX starting at $0.10 per hour </li></ul></ul><ul><ul><li>Windows starting at $0.125 per hour </li></ul></ul><ul><li>High CPU Instances </li></ul><ul><ul><li>Linux/UNIX starting at $0.20 per hour </li></ul></ul><ul><ul><li>Windows starting at $0.30 per hour </li></ul></ul><ul><li>+ Data Transfer Costs </li></ul><ul><li>Reserved Instances </li></ul><ul><ul><li>Make a low, one-time payment for each instance </li></ul></ul><ul><ul><li>Receive lower pricing for that instance </li></ul></ul>
    24. 24. New! Auto Scaling and More… <ul><li>Amazon CloudWatch for monitoring AWS cloud resources </li></ul><ul><li>Auto Scaling for automatically growing and shrinking capacity based on demand </li></ul><ul><li>Elastic Load Balancing for distributing incoming traffic across Amazon EC2 compute instances. </li></ul>
    25. 25. Amazon Elastic MapReduce <ul><li>Hadoop implementation of the MapReduce framework on Amazon EC2 </li></ul><ul><li>Spin up EC2 instances to process data stored in Amazon S3 </li></ul><ul><li>Use cases: web indexing, data mining, log file analysis, machine learning, financial analysis, scientific simulation, and bioinformatics research </li></ul>
    26. 26. Amazon Simple Storage Service
    27. 27. New! AWS Import/Export <ul><li>Get your data into AWS faster - load it onto a portable storage device and ship it to an Amazon data center </li></ul><ul><li>Faster than Internet transfer and more cost effective than upgrading your connectivity </li></ul><ul><li>Use cases: data migration, offsite backup, direct data interchange, disaster recovery </li></ul>
    28. 28. Amazon CloudFront <ul><li>Easy-to-use content delivery network </li></ul><ul><li>Uses Amazon S3 as the origin store </li></ul><ul><li>Pay-as-you-go pricing </li></ul><ul><ul><li>No up-front contracts </li></ul></ul><ul><ul><li>No long-term commitments </li></ul></ul><ul><ul><li>Self-service sign-up </li></ul></ul><ul><li>Worldwide network of edge locations </li></ul><ul><ul><li>Seattle, Palo Alto, Los Angeles, St. Louis, Dallas, Ashburn, Newark, Miami, Amsterdam, Dublin, Frankfurt, London, Hong Kong, Tokyo </li></ul></ul>
    29. 29. Amazon SimpleDB <ul><li>Simple, scalable storage solution for structured data </li></ul><ul><ul><li>Provides core database functionality for data storage and querying </li></ul></ul><ul><ul><li>No schema, no data modeling, no DBA </li></ul></ul>Store: PUT (item, 123), (description, Sweater), (color, Blue), (color, Red) Query: Domain = MyStore [‘description’ = ‘Sweater’] item description color material 123 Sweater Blue, Red 789 Shoes Black Leather
    30. 30. Amazon Simple Queue Service <ul><li>Reliable, highly scalable, hosted queue for messaging </li></ul><ul><li>Build automated workflows for all applications </li></ul><ul><li>Coordinate multiple Amazon EC2 instances </li></ul>
    31. 31. Monetize with Amazon Payments <ul><li>Amazon Flexible Payments Service : API-based solution enabling greater customization </li></ul><ul><li>Amazon Simple Pay : a set of copy-and-paste HTML-based buttons for quick integration </li></ul><ul><li>Powered by </li></ul><ul><ul><li>Millions of Amazon.com customers can easily make payment using their Amazon.com account </li></ul></ul><ul><li>Use cases </li></ul><ul><ul><li>Digital content, services, nonprofit, ecommerce, social networking </li></ul></ul><ul><li>Flexible options </li></ul><ul><ul><li>One time payment, subscriptions, donations, micropayments and marketplace </li></ul></ul>
    32. 32. AWS Premium Support Starting at $0.10 per dollar of total monthly AWS usage Activity Free Silver Gold <ul><li>Variety of online support options </li></ul><ul><li>Resource Center </li></ul><ul><li>Service Health Dashboard </li></ul><ul><li>Developer Forums </li></ul><ul><li>Personalized assistance from an AWS Developer Support Engineer with deep technical expertise </li></ul><ul><li>Assistance with all technical problems, including guidance on getting started with AWS </li></ul><ul><li>As-needed escalation to AWS engineers </li></ul><ul><li>Fast, predictable response times </li></ul>Unlimited number of support cases Web-based support during normal business hours Phone-based support around the clock
    33. 33. Quick Case Study: Wall Street
    34. 34. Typical Dilemma: Predicting Infrastructure Needs Compute Power Time Predicted Usage Actual Usage Waste Customer Dissatisfaction
    35. 35. Wall Street & Amazon EC2 Number of EC2 Instances 300 CPU’s on weekends Thursday 4/23/2009 Friday 4/24/2009 Sunday 4/26/2009 Monday 4/27/2009 Tuesday 4/28/2009 Saturday 4/25/2009 Wednesday 4/22/2009 3000- - 300 --
    36. 36. AWS Future Investments <ul><li>Continued focus on operational excellence </li></ul><ul><li>Continued focus on security features and relevant industry certifications </li></ul><ul><li>U.S. and international expansion </li></ul><ul><li>Localization of technical resources </li></ul><ul><li>Additional services and features </li></ul>
    37. 37. Amazon’s Three Businesses Retail Business Tens of millions of active customer accounts Seven countries: US, UK, Germany, Japan, France, Canada, China Seller Business Sell on Amazon websites Use Amazon technology for your own retail website Leverage Amazon’s massive fulfillment center network Developers & IT Professionals On-demand infrastructure for hosting web-scale solutions Hundreds of thousands of registered customers
    38. 38. Learn More About AWS <ul><li>http://aws.amazon.com </li></ul>