AWS Startup Event - Amazon Appstore for Android

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A short presentation which will cover publishing apps to the Amazon store with case studies from existing developers.

Published in: Automotive, Business, Technology
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AWS Startup Event - Amazon Appstore for Android

  1. 1. Amazon Appstore for Android Business Overview 1
  2. 2. 2 Agenda » Amazon and Mobile » Why Kindle? ▸ Reach ▸ Monetisation ▸ Simplicity » HTML5 » Partner Feedback AMAZON SERVICES CONFIDENTIAL
  3. 3. Amazon and Mobile Amazon continues to provide new ways for customers to find, discover, and buy digital and physical products using mobile devices. AMAZON SERVICES CONFIDENTIAL 3
  4. 4. 4 Why Kindle? »Reach »Monetisation »Simplicity AMAZON SERVICES CONFIDENTIAL
  5. 5. 5 Why Kindle? »Reach »Monetisation »Simplicity AMAZON SERVICES CONFIDENTIAL
  6. 6. Reach 6 AMAZON SERVICES CONFIDENTIAL » The second most popular tablet in the UK ▸ Sourece: comScore / MobiLens Audience profile, February 2013
  7. 7. Reach 7 AMAZON SERVICES CONFIDENTIAL » Kindle Fire was the most gifted tablet for Christmas 2012 ▸ Source: prweb.com, Dec 2012
  8. 8. Reach 8 AMAZON SERVICES CONFIDENTIAL » Kindle is the number two tablet globally after the iPad ▸ Source: Localytics, January 2013 Apple - iPad Amazon - Kindle Fire Samsung - Galaxy Google - Nexus Archos - Tablet
  9. 9. Reach 9 AMAZON SERVICES CONFIDENTIAL Appstore promotion Targeted email » Numerous promotional channels for great content
  10. 10. 10 Why Kindle? »Reach »Monetisation »Simplicity AMAZON SERVICES CONFIDENTIAL
  11. 11. Monetisation 11 AMAZON SERVICES CONFIDENTIAL » All Kindle users have a registered payment card » 1-Click payment system drives high conversions » Kindle Fire users convert 386% higher than Google (Flurry, Feb 2012)
  12. 12. Monetisation 12 AMAZON SERVICES CONFIDENTIAL Source: comScore, MobiLens April 2013 15% 32% 25% 12% 6% 5% 5% <£15k £15k - <£30k £30k - <£45k £45k - <£55k £55k - <£65k £65k - <£75k £75k+ Household Income (Pre-Tax) Orange columns indicate Kindle Fire owners overindex against the general population
  13. 13. Monetisation: Case Study 13 AMAZON SERVICES CONFIDENTIAL TinyCo » TinyCo launched Tiny Village in three app stores at the same time » They found that Amazon ARPU was 80% higher than iTunes » They also found Kindle ARPU outperformed iPad by 43%
  14. 14. 14 Why Kindle? »Reach »Monetisation »Simplicity AMAZON SERVICES CONFIDENTIAL
  15. 15. Simplicity 15 AMAZON SERVICES CONFIDENTIAL » Amazon Appstore runs Android apps » 75% of Android apps work without any need for customisation » Simple APIs to publish free-to-user, freemium and premium apps A/B Testing Service API GameCircle API Maps APIDevice Messaging API In-App Purchasing API
  16. 16. Simplicity 16 AMAZON SERVICES CONFIDENTIAL » HTML5 / Web App Store: ▸ Simple submission process: URL, digital assets and description ▸ Support for APIs: - Subscriptions - In-game currency (Coins) - In-App Purchasing
  17. 17. 17 Why Kindle? »Partner Feedback AMAZON SERVICES CONFIDENTIAL
  18. 18. 18AMAZON SERVICES CONFIDENTIAL » Major titles: iStunt 2, Fragger, Gravity Guy and Plague Inc » Platforms: iOS, Android, Kindle, Windows Phone and PC » Live on Kindle since: September 2011 » Success story: “ARPU levels are comparable to iOS” (Monetisation rate much higher than Android)
  19. 19. 19AMAZON SERVICES CONFIDENTIAL » Major titles: Hungry Shark 1, 2, 3 & Evolution, Grabatron » Platforms: iOS, Android & Kindle » Live on Kindle since: March 2011 » Success story: “Excellent developer tools, APIs, etc. and strong monetisation”
  20. 20. Thank you! Q & A

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