AWS Startup Event - Amazon Appstore for Android

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A short presentation which will cover publishing apps to the Amazon store with case studies from existing developers.

A short presentation which will cover publishing apps to the Amazon store with case studies from existing developers.

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Transcript

  • 1. Amazon Appstore for Android Business Overview 1
  • 2. 2 Agenda » Amazon and Mobile » Why Kindle? ▸ Reach ▸ Monetisation ▸ Simplicity » HTML5 » Partner Feedback AMAZON SERVICES CONFIDENTIAL
  • 3. Amazon and Mobile Amazon continues to provide new ways for customers to find, discover, and buy digital and physical products using mobile devices. AMAZON SERVICES CONFIDENTIAL 3
  • 4. 4 Why Kindle? »Reach »Monetisation »Simplicity AMAZON SERVICES CONFIDENTIAL
  • 5. 5 Why Kindle? »Reach »Monetisation »Simplicity AMAZON SERVICES CONFIDENTIAL
  • 6. Reach 6 AMAZON SERVICES CONFIDENTIAL » The second most popular tablet in the UK ▸ Sourece: comScore / MobiLens Audience profile, February 2013
  • 7. Reach 7 AMAZON SERVICES CONFIDENTIAL » Kindle Fire was the most gifted tablet for Christmas 2012 ▸ Source: prweb.com, Dec 2012
  • 8. Reach 8 AMAZON SERVICES CONFIDENTIAL » Kindle is the number two tablet globally after the iPad ▸ Source: Localytics, January 2013 Apple - iPad Amazon - Kindle Fire Samsung - Galaxy Google - Nexus Archos - Tablet
  • 9. Reach 9 AMAZON SERVICES CONFIDENTIAL Appstore promotion Targeted email » Numerous promotional channels for great content
  • 10. 10 Why Kindle? »Reach »Monetisation »Simplicity AMAZON SERVICES CONFIDENTIAL
  • 11. Monetisation 11 AMAZON SERVICES CONFIDENTIAL » All Kindle users have a registered payment card » 1-Click payment system drives high conversions » Kindle Fire users convert 386% higher than Google (Flurry, Feb 2012)
  • 12. Monetisation 12 AMAZON SERVICES CONFIDENTIAL Source: comScore, MobiLens April 2013 15% 32% 25% 12% 6% 5% 5% <£15k £15k - <£30k £30k - <£45k £45k - <£55k £55k - <£65k £65k - <£75k £75k+ Household Income (Pre-Tax) Orange columns indicate Kindle Fire owners overindex against the general population
  • 13. Monetisation: Case Study 13 AMAZON SERVICES CONFIDENTIAL TinyCo » TinyCo launched Tiny Village in three app stores at the same time » They found that Amazon ARPU was 80% higher than iTunes » They also found Kindle ARPU outperformed iPad by 43%
  • 14. 14 Why Kindle? »Reach »Monetisation »Simplicity AMAZON SERVICES CONFIDENTIAL
  • 15. Simplicity 15 AMAZON SERVICES CONFIDENTIAL » Amazon Appstore runs Android apps » 75% of Android apps work without any need for customisation » Simple APIs to publish free-to-user, freemium and premium apps A/B Testing Service API GameCircle API Maps APIDevice Messaging API In-App Purchasing API
  • 16. Simplicity 16 AMAZON SERVICES CONFIDENTIAL » HTML5 / Web App Store: ▸ Simple submission process: URL, digital assets and description ▸ Support for APIs: - Subscriptions - In-game currency (Coins) - In-App Purchasing
  • 17. 17 Why Kindle? »Partner Feedback AMAZON SERVICES CONFIDENTIAL
  • 18. 18AMAZON SERVICES CONFIDENTIAL » Major titles: iStunt 2, Fragger, Gravity Guy and Plague Inc » Platforms: iOS, Android, Kindle, Windows Phone and PC » Live on Kindle since: September 2011 » Success story: “ARPU levels are comparable to iOS” (Monetisation rate much higher than Android)
  • 19. 19AMAZON SERVICES CONFIDENTIAL » Major titles: Hungry Shark 1, 2, 3 & Evolution, Grabatron » Platforms: iOS, Android & Kindle » Live on Kindle since: March 2011 » Success story: “Excellent developer tools, APIs, etc. and strong monetisation”
  • 20. Thank you! Q & A