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© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or i...
A broad and deep platform helps customers
build sophisticated, scalable applications
Platform Breadth
Technology Partners
Elastic Beanstalk for Java, Node.js,
Python, Ruby, PHP and .Net OpsWorks CloudFormation
Containers & D...
Support CertificationTrainingProfessional Services
Technology Partners Consulting Partners AWS MarketplaceEcosystem
Elastic...
Continual Iteration and Innovation
AWS continuously upgrades
infrastructure, so you don’t have to
AWS.TYPEPAD.COM
@AWScloud @AWS_UKI
2008 2009 2010 2011
Amazon EBS
Amazon EC2
Amazon SNS
AWS Identity
!
& Access
!
Management
AWS Import
!
& Export
Amazon
!
C...
March 2014
June 2014
Sept 2014
Dec 2014
Feb 2014
May 2014
Aug 2014
Nov 2014
Jan 2014
April 2014
July 2014
Oct 2014
33
80Ne...
RECENT INNOVATIONS
SERVICE & FEATURE LAUNCHES
We’ve announced price reductions 42 times since our
inception in 2006. Recent price drops included…
Amazon EBS
standard vo...
RECENT INNOVATIONS
SERVICE & FEATURE LAUNCHES
AMAZON KINESIS
GENERATE ➔ STORE ➔ ANALYZE ➔ SHARE
GENERATE ➔ STORE ➔ ANALYZE ➔ SHARE
BATCH

PROCESSING
GENERATE ➔ ➔ SHARE
STREAM
PROCESSING
AMAZON KINESIS

REAL-TIME DATA STREAM PROCESSING
Real-time response to content in semi-
structured data streams



Relatively simple computations on data
(aggregates, filt...
Customers using Amazon Kinesis
Digital Advertising Tech.
Generate real-time metrics, KPIs for online ad performance for
ad...
Digital Ad. Tech Metering with Kinesis
Continuous Ad Metrics
Extraction
Incremental Ad.
Statistics
Computation
Metering Re...
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Launch the number of
WorkSpaces needed

All heavy lifting taken
care of by AWS

Users ...
WorkSpaces: Desktop Virtualization the AWS Way
No hardware or virtualization software
Access through any tablet device
Mon...
AMAZON APPSTREAM
Video
https://www.youtube.com/watch?v=V0Ig2O6whlI
AMAZON APPSTREAM
STREAM RESOURCE-INTENSIVE APPLICATIONS FROM THE CLOUD
USES THE G2.2XLarge INSTANCE
HOW?
Integrate AppStream SDK with application
Deploy Application to AppStream
Create Entitlement Service
Create Client App...
Amazon AppStream
Compute & render
the user experience
on EC2
Amazon
EC2
Amazon
AppStream
Efficiently stream
the user exper...
Amazon AppStream
Character creator Golf swing improvement Aircraft maintenance training
Now Available to All
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AWS Summit London 2014 | Partners & Solutions Track | What's New at AWS?

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Transcript of "AWS Summit London 2014 | Partners & Solutions Track | What's New at AWS?"

  1. 1. © 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc. What’s New at AWS? Ian Massingham, Technical Evangelist 30 April 2014 ianmas@amazon.com @IanMmmm
  2. 2. A broad and deep platform helps customers build sophisticated, scalable applications Platform Breadth
  3. 3. Technology Partners Elastic Beanstalk for Java, Node.js, Python, Ruby, PHP and .Net OpsWorks CloudFormation Containers & Deployment (PaaS) Management & AdministrationIAM CloudWatchCloudTrail APIs and SDKsManagement ConsoleCloud HSM Command Line Interface Direct Connect Route 53VPC Networking Analytics Data PipelineRedshiftEMR Kinesis SWFSNS SQS CloudSearchSES AppStreamCloudFront Application Services WorkSpaces Regions Availability Zones Content Delivery POPs Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache StorageCompute Databases RDS MySQL, PostgreSQL Oracle, SQL Server Elastic Load BalancerEC2 Auto Scaling
  4. 4. Support CertificationTrainingProfessional Services Technology Partners Consulting Partners AWS MarketplaceEcosystem Elastic Beanstalk for Java, Node.js, Python, Ruby, PHP and .Net OpsWorks CloudFormation Containers & Deployment (PaaS) Management & AdministrationIAM CloudWatchCloudTrail APIs and SDKsManagement ConsoleCloud HSM Command Line Interface Direct Connect Route 53VPC Networking Analytics Data PipelineRedshiftEMR Kinesis SWFSNS SQS CloudSearchSES AppStreamCloudFront Application Services WorkSpaces Regions Availability Zones Content Delivery POPs Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache StorageCompute Databases RDS MySQL, PostgreSQL Oracle, SQL Server Elastic Load BalancerEC2 Auto Scaling
  5. 5. Continual Iteration and Innovation AWS continuously upgrades infrastructure, so you don’t have to
  6. 6. AWS.TYPEPAD.COM @AWScloud @AWS_UKI
  7. 7. 2008 2009 2010 2011 Amazon EBS Amazon EC2 Amazon SNS AWS Identity ! & Access ! Management AWS Import ! & Export Amazon ! CloudWatch Amazon EMR Amazon RDS Amazon VPC Auto Scaling Elastic Load Balancing Amazon ! ElastiCache Amazon SES AWS ! CloudFormation AWS Direct ! Connect AWS Elastic ! Beanstalk GovCloud Amazon SWF Amazon Route 53 Amazon Redshift Amazon Glacier Amazon ! Dynamo DB Amazon ! CloudSearch Amazon EC2 AWS Storage ! Gateway Amazon ! CloudTrail Amazon ! CloudHSM Amazon ! WorkSpaces Amazon Kinesis Amazon Elastic ! Transcoder Amazon ! AppStream AWS OpsWorks AWS Data ! Pipeline AWS Rapid Pace of Innovation +24 +48 +61 +82 +159 +280 20132012 Since inception AWS has: • Released 714 new services and features • Introduced over 35 major new services • Announced 41 price reductions +80 2014 Amazon ! WorkSpaces
  8. 8. March 2014 June 2014 Sept 2014 Dec 2014 Feb 2014 May 2014 Aug 2014 Nov 2014 Jan 2014 April 2014 July 2014 Oct 2014 33 80New features in 2014 so far including … Support for VPC Peering within Region ! March 24, 2014 Amazon WorkSpaces ! !March 26, 2014 New Edge locations for Amazon CloudFront and Amazon Route 53 ! January 08, 2014 24 Amazon AppStream ! !March 12, 2014 Amazon EMR Input Connector for Amazon Kinesis ! !February 20, 2014 23
  9. 9. RECENT INNOVATIONS SERVICE & FEATURE LAUNCHES
  10. 10. We’ve announced price reductions 42 times since our inception in 2006. Recent price drops included… Amazon EBS standard volume prices are lowered up to 50% for both storage and I/O requests.! ! January 21, 2014 50% Amazon is reducing prices for Amazon ElasticCache cache nodes by an average of 34%.! ! March 26, 2014 34% Amazon S3: We are reducing prices for Standard and Reduced Redundancy Storage, by an average of 51%.! ! March 26, 2014 51%
  11. 11. RECENT INNOVATIONS SERVICE & FEATURE LAUNCHES
  12. 12. AMAZON KINESIS
  13. 13. GENERATE ➔ STORE ➔ ANALYZE ➔ SHARE
  14. 14. GENERATE ➔ STORE ➔ ANALYZE ➔ SHARE BATCH
 PROCESSING
  15. 15. GENERATE ➔ ➔ SHARE STREAM PROCESSING
  16. 16. AMAZON KINESIS
 REAL-TIME DATA STREAM PROCESSING
  17. 17. Real-time response to content in semi- structured data streams
 
 Relatively simple computations on data (aggregates, filters, sliding window, etc.)
  18. 18. Customers using Amazon Kinesis Digital Advertising Tech. Generate real-time metrics, KPIs for online ad performance for advertisers/ publishers Store + Forward fleet of log servers, and Hadoop based processing pipeline • Lost data with Store/ Forward layer • Operational burden in managing reliable, scalable platform for real-time data ingestion/ processing • Batch-driven real-time customer insights Generate freshest analytics on advertiser performance to optimize marketing spend, and increase responsiveness to clients
  19. 19. Digital Ad. Tech Metering with Kinesis Continuous Ad Metrics Extraction Incremental Ad. Statistics Computation Metering Record Archive Ad Analytics Dashboard Ad engagement data Customer
  20. 20. AMAZON WORKSPACES
  21. 21. Fully Managed Desktops in the Cloud Launch the number of WorkSpaces needed All heavy lifting taken care of by AWS Users receive email to install clients and connect ➔ ➔
  22. 22. WorkSpaces: Desktop Virtualization the AWS Way No hardware or virtualization software Access through any tablet device Monthly pricing—no long-term commitments Pre-installed software or bring your own licenses Easy integration with MS Active Directory 10k+ limited preview sign-ups Now available to all
  23. 23. AMAZON APPSTREAM Video https://www.youtube.com/watch?v=V0Ig2O6whlI
  24. 24. AMAZON APPSTREAM
  25. 25. STREAM RESOURCE-INTENSIVE APPLICATIONS FROM THE CLOUD
  26. 26. USES THE G2.2XLarge INSTANCE
  27. 27. HOW? Integrate AppStream SDK with application Deploy Application to AppStream Create Entitlement Service Create Client Apps ▶ Games ▶ Media and Entertainment ▶ Simulation Software ▶ 3D Graphics Development
  28. 28. Amazon AppStream Compute & render the user experience on EC2 Amazon EC2 Amazon AppStream Efficiently stream the user experience to any device (your app) Instant-on end user experience HD video quality application streaming Captures user input to send back to the cloud   Responsive and consistent experience across devices Simple pay-as-you-go pricing Now Available to All
  29. 29. Amazon AppStream Character creator Golf swing improvement Aircraft maintenance training Now Available to All
  30. 30. AWS Partner Trail Win a Kindle Fire •10 in total •Get a code from our sponsors
  31. 31. Please rate 
 this session
 using the AWS
 Summits App and help us build better events
  32. 32. #AWSSummit @AWScloud @AWS_UKI
  33. 33. © 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc. What’s New at AWS? Thank you! Ian Massingham, Technical Evangelist 30 April 2014 ianmas@amazon.com @IanMmmm

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