AWS Summit London 2014 | Partners & Solutions Track | What's New at AWS?

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  • 1. © 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc. What’s New at AWS? Ian Massingham, Technical Evangelist 30 April 2014 ianmas@amazon.com @IanMmmm
  • 2. A broad and deep platform helps customers build sophisticated, scalable applications Platform Breadth
  • 3. Technology Partners Elastic Beanstalk for Java, Node.js, Python, Ruby, PHP and .Net OpsWorks CloudFormation Containers & Deployment (PaaS) Management & AdministrationIAM CloudWatchCloudTrail APIs and SDKsManagement ConsoleCloud HSM Command Line Interface Direct Connect Route 53VPC Networking Analytics Data PipelineRedshiftEMR Kinesis SWFSNS SQS CloudSearchSES AppStreamCloudFront Application Services WorkSpaces Regions Availability Zones Content Delivery POPs Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache StorageCompute Databases RDS MySQL, PostgreSQL Oracle, SQL Server Elastic Load BalancerEC2 Auto Scaling
  • 4. Support CertificationTrainingProfessional Services Technology Partners Consulting Partners AWS MarketplaceEcosystem Elastic Beanstalk for Java, Node.js, Python, Ruby, PHP and .Net OpsWorks CloudFormation Containers & Deployment (PaaS) Management & AdministrationIAM CloudWatchCloudTrail APIs and SDKsManagement ConsoleCloud HSM Command Line Interface Direct Connect Route 53VPC Networking Analytics Data PipelineRedshiftEMR Kinesis SWFSNS SQS CloudSearchSES AppStreamCloudFront Application Services WorkSpaces Regions Availability Zones Content Delivery POPs Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache StorageCompute Databases RDS MySQL, PostgreSQL Oracle, SQL Server Elastic Load BalancerEC2 Auto Scaling
  • 5. Continual Iteration and Innovation AWS continuously upgrades infrastructure, so you don’t have to
  • 6. AWS.TYPEPAD.COM @AWScloud @AWS_UKI
  • 7. 2008 2009 2010 2011 Amazon EBS Amazon EC2 Amazon SNS AWS Identity ! & Access ! Management AWS Import ! & Export Amazon ! CloudWatch Amazon EMR Amazon RDS Amazon VPC Auto Scaling Elastic Load Balancing Amazon ! ElastiCache Amazon SES AWS ! CloudFormation AWS Direct ! Connect AWS Elastic ! Beanstalk GovCloud Amazon SWF Amazon Route 53 Amazon Redshift Amazon Glacier Amazon ! Dynamo DB Amazon ! CloudSearch Amazon EC2 AWS Storage ! Gateway Amazon ! CloudTrail Amazon ! CloudHSM Amazon ! WorkSpaces Amazon Kinesis Amazon Elastic ! Transcoder Amazon ! AppStream AWS OpsWorks AWS Data ! Pipeline AWS Rapid Pace of Innovation +24 +48 +61 +82 +159 +280 20132012 Since inception AWS has: • Released 714 new services and features • Introduced over 35 major new services • Announced 41 price reductions +80 2014 Amazon ! WorkSpaces
  • 8. March 2014 June 2014 Sept 2014 Dec 2014 Feb 2014 May 2014 Aug 2014 Nov 2014 Jan 2014 April 2014 July 2014 Oct 2014 33 80New features in 2014 so far including … Support for VPC Peering within Region ! March 24, 2014 Amazon WorkSpaces ! !March 26, 2014 New Edge locations for Amazon CloudFront and Amazon Route 53 ! January 08, 2014 24 Amazon AppStream ! !March 12, 2014 Amazon EMR Input Connector for Amazon Kinesis ! !February 20, 2014 23
  • 9. RECENT INNOVATIONS SERVICE & FEATURE LAUNCHES
  • 10. We’ve announced price reductions 42 times since our inception in 2006. Recent price drops included… Amazon EBS standard volume prices are lowered up to 50% for both storage and I/O requests.! ! January 21, 2014 50% Amazon is reducing prices for Amazon ElasticCache cache nodes by an average of 34%.! ! March 26, 2014 34% Amazon S3: We are reducing prices for Standard and Reduced Redundancy Storage, by an average of 51%.! ! March 26, 2014 51%
  • 11. RECENT INNOVATIONS SERVICE & FEATURE LAUNCHES
  • 12. AMAZON KINESIS
  • 13. GENERATE ➔ STORE ➔ ANALYZE ➔ SHARE
  • 14. GENERATE ➔ STORE ➔ ANALYZE ➔ SHARE BATCH
 PROCESSING
  • 15. GENERATE ➔ ➔ SHARE STREAM PROCESSING
  • 16. AMAZON KINESIS
 REAL-TIME DATA STREAM PROCESSING
  • 17. Real-time response to content in semi- structured data streams
 
 Relatively simple computations on data (aggregates, filters, sliding window, etc.)
  • 18. Customers using Amazon Kinesis Digital Advertising Tech. Generate real-time metrics, KPIs for online ad performance for advertisers/ publishers Store + Forward fleet of log servers, and Hadoop based processing pipeline • Lost data with Store/ Forward layer • Operational burden in managing reliable, scalable platform for real-time data ingestion/ processing • Batch-driven real-time customer insights Generate freshest analytics on advertiser performance to optimize marketing spend, and increase responsiveness to clients
  • 19. Digital Ad. Tech Metering with Kinesis Continuous Ad Metrics Extraction Incremental Ad. Statistics Computation Metering Record Archive Ad Analytics Dashboard Ad engagement data Customer
  • 20. AMAZON WORKSPACES
  • 21. Fully Managed Desktops in the Cloud Launch the number of WorkSpaces needed All heavy lifting taken care of by AWS Users receive email to install clients and connect ➔ ➔
  • 22. WorkSpaces: Desktop Virtualization the AWS Way No hardware or virtualization software Access through any tablet device Monthly pricing—no long-term commitments Pre-installed software or bring your own licenses Easy integration with MS Active Directory 10k+ limited preview sign-ups Now available to all
  • 23. AMAZON APPSTREAM Video https://www.youtube.com/watch?v=V0Ig2O6whlI
  • 24. AMAZON APPSTREAM
  • 25. STREAM RESOURCE-INTENSIVE APPLICATIONS FROM THE CLOUD
  • 26. USES THE G2.2XLarge INSTANCE
  • 27. HOW? Integrate AppStream SDK with application Deploy Application to AppStream Create Entitlement Service Create Client Apps ▶ Games ▶ Media and Entertainment ▶ Simulation Software ▶ 3D Graphics Development
  • 28. Amazon AppStream Compute & render the user experience on EC2 Amazon EC2 Amazon AppStream Efficiently stream the user experience to any device (your app) Instant-on end user experience HD video quality application streaming Captures user input to send back to the cloud   Responsive and consistent experience across devices Simple pay-as-you-go pricing Now Available to All
  • 29. Amazon AppStream Character creator Golf swing improvement Aircraft maintenance training Now Available to All
  • 30. AWS Partner Trail Win a Kindle Fire •10 in total •Get a code from our sponsors
  • 31. Please rate 
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 using the AWS
 Summits App and help us build better events
  • 32. #AWSSummit @AWScloud @AWS_UKI
  • 33. © 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc. What’s New at AWS? Thank you! Ian Massingham, Technical Evangelist 30 April 2014 ianmas@amazon.com @IanMmmm