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AWS re:Invent Conference Guide

AWS re:Invent Conference Guide

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AWS re: Invent 2012 Conference Guide AWS re: Invent 2012 Conference Guide Document Transcript

  • November 27 - 29, 2012 | Las Vegas, NVConferenceGuide Download the mobile app at: bit.ly/reinventmobile
  • Contents WelcomeTable of Contents Welcome to our first customer and partner conference, AWS re: Invent!Welcome 1 This is an exciting time in the world of cloud computing. Technology is allowingConference Agenda 2 businesses to evolve more quickly than ever before – start-ups are disrupting existing industries or creating new ones and enterprises are reinventing themselves. We believe it is still Day One of a major shift in the tech industryKeynotes 6 and we are glad you are on this journey with us.Sessions 8 At this inaugural AWS re: Invent conference, you are in the company of the best and the brightest developers, hottest start-ups, and visionary technologyMaps 26 leaders. This is the single largest gathering of the AWS community with more than 5,500 attendees, representing more than 59 countries and 2,320 uniqueActivities 29 companies. You represent an amazing group of customers – some of you have been with us since the beginning and built your start-ups on AWS, enterprises have been adapting and extending their businesses into the cloud, andMobile 34 technology consultants and providers are building successful cloud-enabled businesses. Thank you for being part of the AWS ecosystem.Sponsors 36 Our goal with this conference is to create an opportunity for you to learn fromHelp 90 each other and share your AWS experiences, to get answers to your technical questions, and learn tips, tricks and best practices to help you be more successful. Over the next two action-packed days, you can choose from 150 sessions, gain experience in the AWS Hands-On Labs, hear keynotes from AWS leadership, and attend presentations delivered by AWS architects and engineers, customers and partners. We have also planned a great party on Wednesday night, re: Play – please join us and celebrate! We hope you will leave AWS re: Invent filled with new knowledge and inspired to reinvent yourself and your business. Don’t forget, we want to hear your feedback – about our products, what you want us to build next, and how we can improve the event for next year. Sincerely, The AWS Team Download the mobile app at: bit.ly/reinventmobile 1
  • Conference AgendaTuesday, November 27 Wednesday, November 28 (continued) 7:00am - 9:00pm Registration & Venetian Foyer 12:00pm - 1:00pm Start-Up Launches AWS re: Invent Central Information Center (AWS Live Stage) 7:00pm - 9:00pm Welcome Reception AWS re: Invent Central 1:00pm - 1:50pm Breakout Sessions 1:50pm - 2:05pm Break Wednesday, November 28 2:05pm - 2:55pm Breakout Sessions All-Day Activities 7:00am - 9:00pm Registration & Venetian Foyer 2:55pm - 3:25pm Snack Break AWS re: Invent Central Information Center 3:25pm - 4:15pm Breakout Sessions 7:30am - 6:00pm AWS re: Invent Central: AWS re: Invent Central AWS Booth, AWS Developer 3:30pm - 4:30pm Start-Up Launches AWS re: Invent Central Lounge, AWS Live Stage, (AWS Live Stage) Sponsor Booths 4:15pm - 4:30pm Break 8:00am - 6:00pm AWS Hands-On Labs Room 2403 4:30pm - 5:20pm Breakout Sessions 11:00am - 5:00pm AWS Code Challenge AWS re: Invent Central (Developer Lounge) 6:00pm - 9:00pm re: Play Party Hall C Agenda 7:30am - 8:30am Breakfast Hall C Thursday, November 29 All-Day Activities 8:30am - 10:00am Welcome Keynote Hall D with Andy Jassy 7:00am - 2:00pm Registration & Venetian Foyer Information Center 10:00am - 10:30am Break 7:30am - 6:00pm AWS re: Invent Central: AWS re: Invent Central 10:30am - 11:20am Breakout Sessions AWS Booth, AWS Developer Lounge, AWS Live Stage, 11:20am - 1:00pm Lunch Hall C Sponsor Booths 11:20am - 1:00pm AWS Office Hours AWS re: Invent Central 8:00am - 5:00pm AWS Hands-On Labs Room 2403 Compute & App (AWS Booth) Services 11:00am - 6:00pm AWS Code Challenge AWS re: Invent Central (Developer Lounge)2 Download the mobile app at: bit.ly/reinventmobile 3
  • Conference AgendaThursday, November 29 (continued) Agenda 7:30am - 8:30am Breakfast Hall C 8:30am - 10:00am Keynote with Hall D Werner Vogels 10:00am - 10:30am Break 10:30am - 11:20am Breakout Sessions 11:20am - 11:35am Break 11:35am - 12:25pm Breakout Sessions 12:25pm - 1:30pm Lunch Hall C 12:25pm - 1:30pm AWS Office Hours AWS re: Invent Central Storage & Database Services (AWS Booth) 1:30pm - 2:30pm Fireside Chat with Jeff Bezos Hall D & Werner Vogels 2:30pm - 3:00pm Snack Break AWS re: Invent Central 3:00pm - 3:50pm Breakout Sessions 3:50pm - 4:05pm Break 4:05pm - 4:55pm Breakout Sessions 4:55pm - 5:10pm Break 5:10pm - 6:00pm Breakout Sessions 4 Download the mobile app at: bit.ly/reinventmobile 5 #
  • KeynotesWednesday, November 28 Werner Vogels, Chief Technology Officer, Amazon8:30am - 10:00am Dr. Werner Vogels is Vice President & Chief TechnologyJoin AWS Sr. Vice President Andy Jassy as we kick off AWS re: Invent with the Officer at Amazon.com where he is responsible forlatest news and innovations of our services, as well as hear customers and driving the company’s technology vision, which ispartners share how they’re innovating with AWS. to continuously enhance the innovation on behalf of Amazon’s customers at a global scale.Thursday, November 29 Prior to joining Amazon, he worked as a research8:30am - 10:00am scientist at Cornell University where he was a principal investigator in several research projects that target theAttend this morning keynote to hear Amazon CTO Werner Vogels discuss the scalability and robustness of mission-critical enterprisenext generation of application architectures in the cloud. computing systems. He has held positions of VP of Werner Vogels Technology and CTO in companies that handled the1:30pm - 2:30pm transition of academic technology into industry.Don’t miss this special afternoon fireside chat with Amazon Founder & CEO JeffBezos and CTO Werner Vogels. Dr. Vogels holds a Ph.D. from the Vrije Universiteit in Amsterdam and has authored close to 80 articles for journals and conferences, most of them onKeynote Bios distributed systems technologies for enterprise computing.Andy Jassy, Senior Vice President, Amazon WebServices and Amazon Infrastructure Jeffrey P. Bezos, President, Chief Executive OfficerAndy Jassy leads the Amazon Web Services and Chairman of the Board, Amazonbusiness (AWS) and the Technology Infrastructure Jeff Bezos founded Amazon.com in 1994. Amazon’sorganization for Amazon.com. AWS is a subsidiary mission is to be Earth’s most customer-centricof Amazon.com that provides software developers company. Amazon offers low prices and fast deliveryand businesses with cloud-based infrastructure on millions of items, designs and builds the bestsellingservices that are inexpensive, reliable, scalable, Kindle hardware, and empowers companies andcomprehensive and flexible. AWS has grown governments in over 190 countries around the worldtremendously since its inception in 2006 and is with the leading cloud computing infrastructurenow the underlying infrastructure for hundreds of through its Amazon Web Services offering. Bezos is Andy Jassythousands of businesses around the world from also the founder of aerospace company Blue Origin, Jeffery P. Bezosstart-ups to enterprises to government agencies. which is working to lower the cost and increase the safety of spaceflight so that humans can betterAs a member of Amazon.com’s senior executive team since 2002, Jassy is continue exploring the solar system.also responsible for helping guide the company’s overall direction. He has heldseveral key leadership positions since he joined Amazon in 1997. He authored Bezos graduated summa cum laude, Phi Beta Kappa in electrical engineeringthe business plan for Amazon’s entry into the Music business and served as and computer science from Princeton University in 1986, and was named TIMEboth its Director of Product Management and General Manager; started and Magazine’s Person of the Year in 1999.built the Customer Relationship Management team; served as Director ofMarketing; worked as Technical Assistant to Founder and CEO Jeff Bezos; andmost recently, Jassy started and continues to lead the Amazon Web Servicesbusiness.Jassy earned his bachelor’s degree from Harvard University and his master’s ofbusiness administration from Harvard Business School. He lives in Seattle andenjoys spending his free time with his wife and two children.6 Download the mobile app at: bit.ly/reinventmobile 7
  • SessionsTrack & Breakout Sessions ENT Enterprise ITAWS re: Invent breakout sessions are organized into 15 tracks to help you The Enterprise IT track, targeted at both business and technicalidentify sessions that are most relevant to you and your business. decision makers, will take you on a journey from assessing applica- tions for cloud readiness through building organizational support andCode Track & Description momentum for cloud projects. You will learn best practices from other enterprise technology leaders and get your questions answered on theARC Architecture hottest issues in cloud computing: managing cloud, understanding and A  rchitecting systems and applications in the cloud can present new optimizing costs, monitoring cloud resources, and more. opportunities and challenges. The Architecture track will include sessions for both new and advanced users to learn how to architect GMG Gaming and design n-tier systems using AWS that are highly available, cost By attending sessions in the Gaming track, you will learn about our effective and operate at peak performance. These sessions will cover newest services, like Game Commerce, that were built specifically for UI, application and database tiers design along with load balancing, game developers, discover techniques for adding game functionality monitoring, and more. with server-side applications, and best-practices for scaling online games. We will uncover how to build and deploy games acrossBDT Big Data + HPC multiple platforms and how-to optimize games for the Kindle Fire. You Data has the opportunity to transform teams and build businesses, to will also learn best practices from other game experts, like Ubisoft, drive innovation and help teams iterate more quickly. In the Big Data TinyCo, Meteor Entertainment, and AWS engineers. + HPC track, you’ll hear from experts in data analytics, databases, storage, and high performance computing (HPC) and discover how to MBL Mobile put data to work in your own organization. These sessions will help you Building mobile-only and mobile-friendly applications is a hot topic for learn how to run Big Data or HPC workloads on AWS, dive deep into many developers and their businesses. To “mobilize” your application, Hadoop and Elastic MapReduce, or pro-tune your GPU code. the Mobile track will showcase the growing set of tools, SDKs and services offered by AWS. We’ll teach you best practices for choos-CPN Compute + Networking ing the right architecture, scaling your application, accessing AWS Amazon EC2 and its family of related services and features provide an resources natively on iOS and Android, developing for Kindle Fire, and elastic compute and networking infrastructure to power a wide variety monetizing your app. of applications. The Compute and Networking track targets developers and technical decision makers who want to learn more about how they MED Media can maximize their use of Amazon EC2, save money, and get insights Your goal may be “content anywhere, anytime, and on any device”, but into running applications at massive scale. enabling these scenarios means you need to effectively manage your media workflows at scale. In the Media track you will hear how AWSDAT Databases can be leveraged for your needs in media ingest and storage, scalable Are you interested in learning how to run high-scale relational and media processing, and content delivery. In addition, we will share best NoSQL databases on AWS? Attend the Databases track and learn how practices for security in media pipelines and we’ll hear examples of how to set up, operate, and scale relational and NoSQL databases in the AWS customers and partners have built media solutions that harness cloud. We’ll teach you about getting started, security, scalability, and the power of the AWS Cloud. manageability. We’ll also compare fully managed services like RDS and DynamoDB to running your own system on EC2 and EBS. RMG Resource Management The Resource Management track is targeted at developers, sys admins, and DevOps teams who are responsible for managing AWS resources. These sessions will uncover tips and tools to reliably provision and manage a collection of AWS resources, monitor resources and alarm on failure conditions, track and optimize costs, and utilize best practice design patterns and deployment tools.8 Download the mobile app at: bit.ly/reinventmobile 9
  • SessionsTrack & Breakout Sessions (continued) SVC Application ServicesSEC Security Every application is built to serve a purpose, but in isolation your application can’t realize its full potential. The Application Services track Security is one of AWS’s top priorities and it should be yours too. By provides you all the tools and services you need to add richness to attending sessions in the Security Track you will gain a greater under- your application making it easier than ever for you to communicate, standing of the shared responsibility model for cloud security. We’ll monitor, and sell your application in the cloud. share details about the security capabilities and features of the AWS Cloud, and how to tailor them to meet your business objectives and TLS Tools compliance requirements. Hear directly from fellow customers, such Attention Developers: the Tools track was created to help you build as Netflix and NASA, who have leveraged the AWS secure platform to applications on AWS using SDKs and tools in your language of choice. build business critical appliances and services. In these sessions, the engineers who build AWS SDKs will teach bestSPR Sponsors practices for accessing AWS resources and demonstrate how you can use the high-level interfaces tailored specifically for each language: The AWS ecosystem is robust with software developers and consulting Ruby, Python, PHP, .Net, Java. partners that can help you realize your cloud ambitions. The Sponsor track will provide you with insight into the software and services offered by AWS partners, whether you’re looking to improve application-level Session Levels security and compliance, incorporate deep automation, span on- All sessions have been categorized with a session level to help locate the best premise and cloud computing, or integrate with management tools. We content for you. You will find these in the Session Guide, example: ARC 211 is invite you discover the value and insights of AWS partners. an Architecture 200 level course.STG Storage Level Category & Description In the Storage track, you’ll learn how to use the latest AWS services and features for all your storage needs: backup, disaster recovery, 100 Introductory or archive. Whether you’re a storage admin, architect, strategist, or Sessions will cover an overview of services features and benefits with decision maker, you will learn how AWS can be used to extend your no pre-requisites presumed. storage tiers and implement less expensive, secure, scalable solutions. In these sessions, we’ll show you how to best manage your data with 200 Intermediate relevant storage use cases, practical strategies, architectural patterns, Sessions will focus on best practices, details of service features, and and demos. demos or code samples. Assumes introductory knowledge of topic.STP Start-Up 300 Advanced As a developer and entrepreneur, you are always looking for ways to Sessions will dive deeper into service features, lessons learned, innovate. Perhaps you are interested in creating a new business model, deployment and architecture examples. Assumes in-depth understand- learning best practices for building in the cloud, or finding ways to cut ing of service use cases and AWS platform. costs or scale. In the Start-Up track you will learn how to remain lean 400 Expert and agile in the cloud. You will learn from current start-ups and inves- tors about how to be successful in today’s ever-changing marketplace. Sessions will focus on more complex topics such as advanced coding, Ultimately, you will leave these sessions informed, inspired and architecture, infrastructure design and solutions. Deep understanding energized to push your company or idea to the next level. of subject matter is presumed.10 Download the mobile app at: bit.ly/reinventmobile 11
  • SessionsSession Builder Session ScheduleVisit the Session Builder online or on your mobile device to view details abouteach breakout session, including abstracts, session level, and speaker details. Wednesday, November 28 | 10:30am - 11:20amYou can build your personal schedule and add sessions to your calendar. Please BDT101 Big Data with Amazon Elastic MapReduce remember that adding a session to Session Builder does not “reserve” your Venetian Cspace in a session room. Session seating is first-come, first-serve. CPN205 Zero to Millions of Requests We want your feedback! We want to know what you liked and what you didn’t so Venetian Bwe can improve upon the conference for next year. Find session evaluations inthe Session Builder. DAT101 Understanding AWS Database Options Venetian AOnline: reinvent.awsevents.com ENT103 Making the Case for Cloud Mobile: bit.ly/reinventmobile Room 3101BPresentation Materials ENT202 69% and Falling: Lowering your TCO All presentation decks will be made available so attendees can put the Room 3404information to use and share with their teams. After the conference, session MBL101 Distributing Apps through Kindle Fire and therecordings will be posted on YouTube. Amazon Appstore for Android Slides: reinvent.awsevents.com or slideshare.net/AmazonWebServices Room 3504Video: youtube.com/user/AmazonWebServices MED201 Media Ingest and Storage Solutions with AWS Room 3001A RMG205 Decoding Your AWS Bill Room 3205 RMG207 Introduction to AWS CloudFormation Room 3104 SEC206 Security OF the AWS Cloud Venetian D SPR202 The Convergence of IaaS and PaaS (Presented by RightScale) Room 3302 SPR205 Privileged Identity and Access Management (Presented by Xceedium) Room 3202 SPR212 Conquering Challenges to Company Wide Cloud Adoption @Adobe (Presented by Cloudability) Room 3501B12 Download the mobile app at: bit.ly/reinventmobile 13
  • SessionsWednesday, November 28 | 10:30am - 11:20am (continued) Wednesday, November 28 | 1:00pm - 1:50pm (continued)STP204 Pinterest Pins AWS! Running Lean on AWS Once RMG203 Cloud Infrastructure and Application Monitoring with Amazon You’ve Made It CloudWatch Room 3004 Venetian DSVC202 Scaling your Application’s Work in the Cloud with RMG204 Optimizing Costs with AWS Simple Workflow Venetian A Room 3305 SEC301 Security IN the AWS Cloud TLS306 Develop, Deploy and Debug with Eclipse and the Venetian B AWS SDK for Java Room 3401A SPR101 The Future of Cloud Security (Presented by Intel) Room 3302Wednesday, November 28 | 1:00pm - 1:50pm SPR215 Limitless IT: Control for the unbounded datacenter (Presented by BMC) ARC201 AWS Database Tier Architecture Best Practices Room 3202 Venetian C SPR301 Optimizing Enterprise Applications and User Access in theBDT202 The Hadoop Ecosystem Cloud (Presented by F5 Networks) Room 3004 Room 3101BBDT302 Utility Supercomputing STG201 Understanding AWS Storage Options Room 3401A Room 3104DAT102 Introduction to Amazon DynamoDB Room 3205 Wednesday, November 28 | 2:05pm - 2:55pmENT102 Application Rationalization ARC205 Building Web-Scale Applications with AWS Room 3305 Venetian CENT205 Drinking our own Champagne: Amazon.com’s Adoption of AWS BDT305 Transforming Big Data Room 3404 Room 3004ENT401 Oracle Enterprise Applications in the Cloud CPN102 Your First Week with Amazon Elastic Compute Cloud Room 3001A Room 3305MBL201 Creating the Killer App for Kindle Fire CPN203 Saving with EC2 Spot Instances Room 3501B Room 3205MED203 Scalable Media Processing with AWS DAT303 Amazon Relational Database Service Best Practices Room 3504 Venetian A ENT302 Evaluating and Deploying Microsoft Exchange Server and SharePoint Server on AWS Room 3001A14 Download the mobile app at: bit.ly/reinventmobile 15
  • SessionsWednesday, November 28 | 2:05pm - 2:55pm (continued) Wednesday, November 28 | 3:25pm - 4:15pm (continued)GMG302 Scaling Social Games with Ubisoft DAT201 Migrating Databases to AWS Room 3504 Room 3101BMBL203 Building a Mobile Application Platform on AWS ENT101 Embracing the Cloud Room 3404 Room 3104MED202 Netflix’s Transcoding Transformation MBL302 Solving Common Mobile Use Cases with the AWS Mobile SDKs Room 3101B Room 3205RMG206 Introduction to AWS Elastic Beanstalk MED303 Addressing Security in Media Workflows Room 3401A Room 3001ASEC101 A Guided Tour of AWS Identity and Access Management SEC202 Federal Government Compliance Best Practices Venetian D Room 3404SPR213 Leverage the Cloud with Mapping and Geographic Data SEC302 Delegating Access to Your AWS Environment (Presented by Esri) Room 3401A Room 3302 SPR204 Securing Your Cloud Across Your On-Premise andSTG301 Using Amazon Elastic Block Store AWS Instances (Presented by Trend Micro) Venetian B Room 3302STP102 Ahead in the Clouds SPR208 Hitting Your Cloud’s Usage Sweet-Spot (Presented by Newvem) Room 3501B Room 3202SVC101 Building Search into Your App SPR217 Real World Privileged Identity, Security and Operational Room 3104 Experiences Panel (Presented by Xceedium) Room 3501BWednesday, November 28 | 3:25pm - 4:15pm STP301 Building in the Cloud Best Practices Venetian DARC206 Extend Your Existing Data Center to the Cloud with Amazon Virtual Private Cloud SVC201 Distributing Work in the Cloud with Amazon’s Simple Workflow Venetian A (SWF) and the Flow Framework Room 3305ARC302 AWS Cloud Design Patterns (CDP) Venetian B TLS305 Using DynamoDB Effectively with the AWS SDK for PHP Room 3504BDT301 High Performance Computing in the Cloud Room 3004CPN301 The Best Amazon EC2 Features You Never Knew About Venetian C16 Download the mobile app at: bit.ly/reinventmobile 17
  • SessionsWednesday, November 28 | 4:30pm - 5:20pm Wednesday, November 28 | 4:30pm - 5:20pm (continued)ARC203 Highly Available Architecture at Netflix STG204 Using AWS Storage Gateway Venetian C Room 3305BDT102 Algorithms, Machines, and Crowdsourcing STP101 What Can You Do with $100? Room 3205 Room 3404BDT203 Accelerating Research: Spotlight on Science TLS304 Getting Productive with the AWS SDK for Ruby Room 3401A Room 3001ACPN204 Windows on Amazon Elastic Compute Cloud Venetian D Thursday, November 29 | 10:30am - 11:20amCPN210 Defining an Enterprise Cloud Strategy ARC204 AWS Infrastructure Automation Venetian B Venetian CENT204 From Science Fiction to Reality: NASA’s Journey into the Cloud CPN101 Revving up Your Application Room 3101B Room 3501BENT206 Overview of Benchmarking with AWS CPN401 Packet Plumbing in Amazon Virtual Private Cloud Room 3004 Room 3104GMG203 Meteor Entertainment’s Lessons Learned and Best Practices DAT301 Accelerating Amazon Relational Database Service Performance for Game Developers with Amazon ElastiCache Room 3501B Room 3205MED101 Introduction to Amazon CloudFront ENT201 How Much Can You Save with the Cloud? Room 3104 Room 3004SEC304 Building Security from Scratch in AWS ENT303 AWS’ Methodology on Benchmarking Venetian A Room 3305SPR203 Cloud Security is a Shared Responsibility MBL205 Monetizing Your App on Kindle Fire: In-App (Presented by Trend Micro) Purchasing Made Easy Room 3302 Room 3001ASPR209 On Demand IT with Cloud360 (Presented by Cognizant) RMG202 Rainmakers: How Netflix Operates Clouds for Maximum Room 3202 Freedom and Agility Room 3404SPR219 Manage for Peak Performance with AWS (Presented by RightScale) SEC102 Security and Compliance in the AWS Cloud Room 3504 Venetian A18 Download the mobile app at: bit.ly/reinventmobile 19
  • SessionsThursday, November 29 | 10:30am - 11:20am (continued) Thursday, November 29 | 11:35am - 12:25pm (continued)SPR206 Bridging the Desktop to the Cloud (Presented by Citrix) MBL301 Data Persistence to Amazon DynamoDB for Mobile Apps Room 3202 Room 3205SPR210 How Zumba Delivers Superior Application Performance SEC201 Security Panel to Distributors & Customers Around the Globe Room 3401A Presented by New Relic) Room 3302 SEC203 AWS Security for Microsoft Shops Room 3101BSTG205 Amazon S3: Reduce costs, save time, and better protect your data SPR214 Enterprise Grade, Secure Big Data Analytics Venetian D (Presented by Intel) Room 3302STP201 Efficiency at Scale Room 3101B STG203 Cloud Storage War Stories: From the front lines of some of the biggest battles TLS303 How to Deploy Python Application on Elastic Beanstalk Room 3305 Room 3504 STP202 Driving to Success: Fueling Growth and Innovation Room 3202Thursday, November 29 | 11:35am - 12:25pm SVC104 AWS Marketplace ARC202 Architecting for High Availability & Multi-Availability Room 3404 Zones on AWS Venetian A Thursday, November 29 | 3:00pm - 3:50pmBDT206 A Seismic Shift in Education Room 3501B BDT205 Solving Big Problems with Big Data Venetian BBDT303 Data Science with Elastic MapReduce Venetian D CPN202 Run More for Less Room 3305CPN208 Failures at Scale and How to Ignore Them Venetian B CPN206 Learning from the Masters Room 3101BENT301 Enterprise IT Customer Panel Room 3104 DAT202 Optimizing Your Cassandra Database on AWS Room 3205GMG301 Developing Mobile Games in the Cloud Room 3504 DAT302 Under the Covers of Amazon DynamoDB Room 3104MBL202 One-Click Mobile Cloud Services using AWS Room 3001A20 Download the mobile app at: bit.ly/reinventmobile 21
  • SessionsThursday, November 29 | 3:00pm - 3:50pm (continued) Thursday, November 29 | 4:05pm - 4:55pmGMG204 TinyCo’s Best Practices for Developing, Scaling, and ARC301 Intro to Chaos Monkey & the Simian Army Monetizing Games with AWS and Amazon Venetian A Room 3001A ARC304 Solutions in Action MED301 Is My CDN Performing? Room 3205 Room 3504 BDT204 Awesome Applications of Open Data SEC303 Top 10 Identity and Access Management Best Practices Venetian C Venetian A BDT207 Big Data and the US Presidential Campaign SPR207 Your Enterprise Network and AWS (Presented by Citrix) Room 3404 Room 3401A CPN207 Virtual Networking in the Cloud SPR211 Enterprise in Motion: Convergence of The Big 4 Venetian B (Presented by Wipro) Room 3202 MBL303 Scalable Mobile and Web Apps Room 3101BSPR221 Learn How Enterprises Can Manage their AWS Cloud Services with CA Automation Suite for Clouds Powered by Amazon Web MED204 High Performance Content Delivery Services (Presented by CA) Room 3004 Room 3302 SPR201 Recursive Clouds: Building Platforms on PlatformsSTG303 Building Scalable Applications on Amazon Simple (Presented by Twilio) Storage Service Room 3401A Venetian D SPR216 “COMPLETE” Cloud Aggregation & Abstraction PlatformSTP205 Making it Big without Breaking the Bank (Presented by Capgemini) Room 3404 Room 3202TLS301 Deploying to the AWS Cloud with Visual Studio SPR302 Migrating to the Cloud Without Breaking Compliance Room 3004 (Presented by SafeNet) Room 3302TLS302 Being Productive with the AWS SDK for Java Room 3501B STG302 Archive in the Cloud with Amazon Glacier Venetian D SVC103 The Whys and Hows of Integrating Amazon Simple Email Service into your Product or Website Room 330522 Download the mobile app at: bit.ly/reinventmobile 23
  • SessionsThursday, November 29 | 5:10pm - 6:00pmARC303 Dissecting an Internet-Scale Application Room 3305 Note: Session seating is first-come, first-serve. Seats are not reserved based on Session Builder.BDT304 Big Data Masterclass Room 3004CPN209 Your Linux Amazon Machine Image Venetian BCPN211 My Data Center Has Walls that Move Room 3205DAT203 Optimizing Your MongoDB Database on AWS Room 3104ENT203 Integrating On-Premise Resources Venetian AMBL204 Enhancing Quality & Performance for Vonage Mobile VOIP and Messaging Application using AWS Room 3001ASPR220 Portability and Content Management When Moving from On-Premise to AWS (Presented by Red Hat) Room 3202STG202 Parmigiano, a Monastery, Love and Faith: Technical Lessons on How to do Backup and Disaster Recovery in the Cloud Venetian DSTP302 Top Venture Capitalists Discuss Investing in the App and Cloud Economy Room 3101BSVC105 AWS Messaging Venetian C24 Download the mobile app at: bit.ly/reinventmobile 25
  • Maps2nd Floor | Registration, Keynotes, re: Fresh,  2nd Floor |  essions & Hands-On Labs S re: Play and AWS re: Invent Central26 Download the mobile app at: bit.ly/reinventmobile 27
  • Maps Activities3rd Floor | Sessions  AWS re: Invent Central is the central hub of activity at the conference and where you will find the AWS Booth, AWS Developer Lounge, AWS Live Stage, and Sponsor Booths. When you are not attending sessions, this is the best place to get answers to your questions, meet AWS engineers and architects, and network with community leaders. AWS re: Invent Central Hours: Wednesday, November 28 7:30am - 8:30am | 10:00am - 6:00pm | Venetian Ballroom Thursday, November 29 7:30am - 8:30am | 10:00am - 1:30pm | 2:30pm - 6:00pm | Venetian Ballroom AWS Booth & Office Hours Within AWS re: Invent Central, the AWS Booth is the primary location for you to engage with AWS staff, specifically service team engineers and product managers, Solutions Architects, and Account Managers and get your technical questions answered. The following teams will be staffed in the AWS Booth: Compute:   Meet the teams who built Amazon EC2, VPC, Auto Scaling, Elastic Load Balancing, Direct Connect, Elastic MapReduce, Route 53 App Services:   Meet the teams who built CloudSearch, Simple Email Service (SES), SNS & SQS, Simple Workflow (SWF) Storage:  Meet the teams who built Amazon S3, Glacier, EBS, Import/ Export, Gateway, CloudFront Database: Meet the teams who built Amazon RDS, DynamoDB, SimpleDB, ElastiCache You can also find other staff in the booth with specialties in Security, Big Data, AWS Partner Network, AWS Marketplace, AWS Architects, AWS Training. Office Hours: We have set aside specific times during lunch for attendees to meet the service teams and get your questions answered. Wednesday, November 28 11:30pm - 1:00pm | Compute & App Services Teams Thursday, November 29 12:30pm - 1:30pm | Storage & Database Teams28 Download the mobile app at: bit.ly/reinventmobile 29
  • ActivitiesDeveloper Lounge & Code Challenge AWS Hands-On LabsThe Developer Lounge is where you can hang out with other developers, Visit the AWS Hands-On Labs and take advantage of 16 self-paced labhide out and code, or get your questions answered by the AWS Developer sessions. These labs give you an opportunity to get hands-on experience withResources team. AWS Developer Resources engineers will be on hand to AWS using common use cases in a live AWS environment.answer your programming questions spanning several languages and all The lab room is staffed by knowledgeable AWS engineers and Solutionsservices (note: these are the guys that built the AWS SDKs and tools!). Architects to help answer your questions. Each lab is approximately 1 hour andIn addition, show off your AWS knowledge and compete with other developers seating is limited to 150 attendees at a time. All labs are available at no chargefor Kindle Fires and other cool prizes in the AWS re: Invent Code Challenge. and dedicated computers are provided. AWS Hands-On Labs are hosted byStarting at 11:00 am, one Challenge will be posted each hour in the Developer qwikLab (Powered by AWS).Lounge. You can also compete online - follow us on Twitter @awsreinvent.Each Code Challenge can be completed in under an hour and will test your Wednesday, November 28 | 8:00am - 6:00pm | Room 2403knowledge of Amazon EC2, S3, and other services using AWS APIs. See if you Thursday, November 29 | 8:00am - 5:00pm | Room 2403can complete all Challenges to win big prizes! Lab Topics:Start-Up Launch Events AWS Basics: Creating EC2 resourcesBe the first to learn about the next hot start-up! Eight stealth companies AWS Basics: Elastic Block Store (EBS)will be launching at AWS re: Invent on the AWS Live Stage and showcasingtheir game changing technologies powered by AWS. These hand-picked AWS Basics: Elastic Load Balancingcompanies were chosen because we think they are posed for success. AWS Basics: Auto ScalingCome celebrate their launch! Getting Started with Elastic MapReduce (Big Data) Introduction to Amazon DynamoDBWednesday, November 28 Using Amazon RDS for Applications12:00pm - 1:00pm Media Sharing Website, Part 1: Media Upload Launch #1: Media Sharing App Media Sharing Website, Part 2: Transcoding Launch #2: Big Data App Media Sharing Website, Part 3: Front-End Website Launch #3: Mobile for the Enterprise Instance Dynamic Registration and Dashboards Launch #4: Facebook Video App Bundling EBS-Backed AMIs Launching and Managing a Web Application With CloudFormation3:30pm - 4:30pm Your First Virtual Private Cloud (VPC) Launch #5: Crowd Sourcing for Business Working with CloudFormation Launch #6: Big Data Platform Creating Virtual Private Cloud (VPC) with CloudFormation Launch #7: Developer Platform Launch #8: To be Announced30 Download the mobile app at: bit.ly/reinventmobile 31
  • Special Attractions
  • MobileWirelessWireless Internet access is available to all conference attendees throughout allAWS re: Invent spaces.Network ID: REINVENTPassword: aws-2012MobileAWS re: Invent is mobilized. We’ve developeda user-friendly mobile app with the help ofGuidebook (Powered by AWS). Maximize yourAWS re: Invent experience and find everything youneed on your mobile device.•Browse through 150+ sessions, find the ones that are relevant to you and plan your day.•  earn about speakers and complete session L 34 evaluations at the end of each presentation.•  avigate through the conference venue with the N help of maps.•  iscover conference activities: re: Play, Code D Challenges and AWS Hands-On Labs.Find instructions and links to download Guidebook app at: bit.ly/reinventmobileSocialLike, Tweet, Comment, Follow, and Get Social at AWS re: Invent!Stay up to date with the latest news, announcements and updates: Hashtag: #reinvent Follow us: @awsreinvent Like us: facebook.com/awsreinvent34 Download the mobile app at: bit.ly/reinventmobile 35#
  • AWS re: Invent Central Map2nd Floor | AWS re: Invent Central 36 Download the mobile app at: bit.ly/reinventmobile 37
  • Sponsor Booth ListingCompany Name Booth Company Name Booth Company Name Booth Company Name Booth10gen 313 Celstream Technologies 628 Layer 7 Technologies 326 SafeNet, Inc. 2162nd Watch, Inc. 213 CFEngine 621 Loggly 512 SAP 1203k Technologies 133 Citrix 101 MapR 131 ScaleBase 330Acquia 129 CITYTECH, Inc. 121 Metamarkets 618 Smartronix 629Alert Logic 616 CliQr Technologies 626 Microsoft 710 smartShift 622Alfresco 126 Cloudability 307Amazon Gift Card Services 632 Cloudant 130 MomentumSI 527 Sonian 431Amazon Mechanical Turk 712 CloudPassage 233 NetApp 510 Splunk 227Amazon Payments 532 CloudSpokes 530 Netflix 631 Stripe 123Apica 521 Cognizant 517 New Relic 500 CopperEgg 528 Sumo Logic 117AppDynamics 132 Newvem 407AppFirst 116 CoreSite 312 SunGard Availability Services 401 OC4 122Appian 228 Couchbase, Inc. 526 Symantec 611 CSS Corp 620 Okta 613Appstore/Kindle 633 Think Big Analytics 328Aquilent 607 CTERA Networks 430 Opscode 113 Transcend Computing 226Aria Systems 617 CycleComputing 220 Optimizely 333 Datapipe 412 Trend Micro Inc. 201Aspera 231 Panzura 609 DISYS 127 Twilio 331Attunity 531 Parse 627 Engine Yard 523Avnet 708 TwinStrata 429 Ping Identity 529 enStratus 229AWS Recruiting 433 Ubuntu 111 Esri 210 Premier Support Group 427Bluewolf 230 uTest 119 F5 Networks 406 Protera Technologies 329BMC Software, Inc. 506 Garantia Data 332 qwikLAB 722 VMware 428Boundary 128Brightcove: App Cloud Gemalto 118 Vyatta 623 Racemi 327& Zencoder 726 Heroku Developer Lounge Reblaze 432 Wipro Technologies 601Burnside Digital 716 Icenium 619 Red Hat, Inc. 107 Worldreader 630CA Technologies 206 Ilesfay Technology Group 728Calgary Scientific 706 Kindle Enterprise 533 RightScale 301 Xceedium 207Capgemini 411 Kognitio 426 Riverbed 222 Zadara Storage 23238 Download the mobile app at: bit.ly/reinventmobile 39
  • Platinum Sponsors Citrix Trend Micro Inc. Booth 101 Booth 201 www.citrix.com www.trendmicro.comCitrix Systems, Inc. is a leading provider of virtual computing solutions that Trend Micro Incorporated, a global cloud security leader, creates a world safehelp people work and play from anywhere on any device. More than 230,000 for exchanging digital information with its Internet content security and threatenterprises rely on Citrix to create better ways for people, IT and business to management solutions for businesses and consumers. A pioneer in serverwork through virtual meetings, desktops and datacenters. Citrix virtualization, security with over 20 years experience, we deliver top-ranked client, server andnetworking and cloud solutions deliver over 100 million corporate desktops and cloud-based security that fits our customers’ and partners’ needs, stops newtouch 75 percent of Internet users each day. Citrix partners with over 10,000 threats faster, and protects data in physical, virtualized and cloud environments.companies in 100 countries. Annual revenue in 2010 was $1.87 billion. Powered by the Trend MicroT Smart Protection NetworkT infrastructure, our industry-leading cloud-computing security technology, products and services stop threats where they emerge, on the Internet, and are supported by 1,000+ Intel Corporation threat intelligence experts around the globe. No Booth www.intel.com/bigdata Xceedium, Inc.Intel is a world leader in computing innovation. The company designs and builds Booth 207the essential technologies that serve as the foundation for the world’s comput- www.xceedium.coming devices and datacenters. In addition, Intel works with industry partners tomake it easier to build, enhance and operate cloud infrastructure. Xceedium is the leading provider of privileged identity and access management solutions for hybrid-cloud enterprises. Large companies and global government agencies use Xceedium’s products to reduce the risks that privileged users RightScale and unprotected credentials pose to systems and data. The company’s Xsuite platform enables customers to implement a Zero Trust security model. It vaults Booth 301 ® privileged account credentials, implements role-based access control, and www.rightscale.com/ monitors and records privileged user sessions. With unified policy management, Xsuite enables seamless administration of security controls across systems,RightScale cloud management enables organizations to easily deploy and man- whether they reside in a traditional data center, a private cloud, on public cloudage business-critical applications across public, private, and hybrid clouds. infrastructure or any combination thereof.RightScale provides efficient configuration, monitoring, automation, and gover-nance of cloud computing infrastructure and applications. Since 2006, millionsof servers have been launched with the RightScale solution by leading enter-prises including the Associated Press, CBS Interactive, Intercontinental HotelsGroup, PBS, and Zynga.40 Download the mobile app at: bit.ly/reinventmobile 41
  • Gold Sponsors BMC Software, Inc. Cloudability Booth 506 Booth 307 www.bmc.com www.cloudability.comBusiness thrives when IT runs smarter, faster and stronger. That’s why the most Your engineers want the freedom to use the cloud, but your execs want controldemanding IT organizations in the world rely on BMC Software across distrib- over spending. Cloudability allows you to give them both by providing real-timeuted, mainframe, virtual and cloud environments. Recognized as the leader in visibility into your cloud spending and resource-level usage. Cloudability’s dailyBusiness Service Management, BMC offers a comprehensive approach and spending updates, easy-to-read reports and flexible API make sure that every-unified platform that helps IT organizations cut cost, reduce risk and drive busi- one at your company gets the best of AWS.ness profit. For the four fiscal quarters ended June 30, 2012, BMC revenue wasapproximately $2.2 billion. Cognizant Booth 517 CA Technologies www.cognizant.com Booth 206 www.ca.com Cognizant is a leading provider of information technology, consulting, and busi- ness process outsourcing services, dedicated to helping the world’s leadingCA Technologies provides IT management solutions that help customers man- companies build stronger businesses. Headquartered in Teaneck, New Jersey,age and secure complex IT environments to support agile business services. Cognizant combines a passion for client satisfaction, technology innovation,Organizations of all sizes leverage CA Technologies software and SaaS solutions deep industry and business process expertise, and a global, collaborativeto accelerate innovation, transform infrastructure and secure data and identities, workforce that embodies the future of work. Cognizant is ranked among the topfrom the data center to the cloud. CA Technologies offers a practical approach performing and fastest growing companies in the world.to help customers transition from maintaining IT systems to delivering new, in-novative services and value through IT. Esri Booth 210 Capgemini www.esri.com Booth 411 www.capgemini.com Esri’s geographic information system (GIS) software gives you the power to think and plan geographically. GIS is used in more than 350,000 organizationsWith around 120,000 people in 40 countries, Capgemini is one of the world’s worldwide. It helps cities, governments, universities, and Fortune 500 compa-foremost providers of consulting, technology and outsourcing services. The nies save money, lives, and our environment. Whether transporting ethanol orGroup reported 2011 global revenues of EUR 9.7 billion (approximately $13.5 studying landslides, these organizations use GIS to collect, manage, and ana-billion USD). lyze geographic information, which helps them see relationships, patterns, andTogether with its clients, Capgemini creates and delivers business and tech- trends. They can then solve problems and make better decisions because theynology solutions that fit their needs and drive the results they want. A deeply are looking at their data in a way that is quickly understood and easily shared.multicultural organization, Capgemini has developed its own way of working, theCollaborative Business ExperienceTM, and draws on Rightshore ®, its world-wide delivery model.42 Download the mobile app at: bit.ly/reinventmobile 43
  • Gold Sponsors F5 Networks Newvem Booth 406 Booth 407 www.f5.com/cloud www.newvem.comF5 Networks, the global leader in Application Delivery Networking (ADN), Newvem Analytics is an AWS usage analytics service that simplifies AWS cloudensures the secure, reliable, and fast delivery of applications. F5’s framework management by providing a dynamic view into your AWS usage.enables community-driven innovation that helps organizations enhance IT agility.F5’s vision of unified application and data delivery redefines the management Newvem analyzes your AWS footprint, reveals insights into cost, risk, andof application, server, storage, and network resources, streamlining application resource usage, and offers recommendations to ensure your infrastructure anddelivery and reducing costs. Global organizations, service and cloud providers, business are aligned. The result: we help CIOs, DevOps, and IT Managers profitand Web 2.0 providers trust F5 to keep their business moving forward. from the cloud by syncing cloud service delivery with their business perfor- mance while reducing risks. Heroku Red Hat, Inc. Developer Lounge www.heroku.com Booth 107 www.redhat.comHeroku is a cloud application platform - a new way of building and deployingweb apps. Developers can focus 100% on code and never think about servers, Red Hat is the world’s leading provider of open source software solutions, usinginstances, or VMs again. Hundreds of thousands of developers have already a community-powered approach to reliable and high-performing cloud, Linux,deployed millions of apps to Heroku. middleware, storage and virtualization technologies. Red Hat also offers award- winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, and open source communities, Red Hat New Relic helps create relevant, innovative technologies that liberate resources for growth and prepare customers for the future of IT. Booth 500 www.newrelic.comNew Relic, Inc. is the all-in-one web application performance management SafeNet, Inc.provider for the cloud and the data center. Its SaaS solution, which combines Booth 216real user monitoring, application monitoring, and server monitoring in a single www.safenet-inc.comsolution built from the ground up, changes the way developers and operationsteams manage web application performance in real-time. More than 25,000 SafeNet is a leading global provider of data protection. For over 25 years, For-organizations use New Relic to optimize over 8 billion transactions in production tune 500 global corporations and government agencies have turned to SafeNeteach day. to secure and protect their most valuable data assets and intellectual prop- erty. SafeNet’s data-centric approach focuses on the protection of high value information throughout its lifecycle, from the data center to the cloud. More than 25,000 customers trust SafeNet to protect and control access to sensitive data, manage risk, ensure compliance, and secure virtual and cloud environments.44 Download the mobile app at: bit.ly/reinventmobile 45
  • Gold Sponsors Silver Sponsors SunGard Availability Services 2nd Watch, Inc. Booth 401 Booth 213 www.sungardas.com www.2ndwatch.comLeveraging extensive experience across multiple industries and complex het- 2nd Watch is an AWS Advanced Consulting Partner and global system integra-erogeneous IT environments, SunGard provides solutions to ensure your critical tor, software and deployment firm focused on IT operations. We specialize inbusiness applications, systems, and data are always available. Whether you’re integrating and extending your datacenter to AWS while leveraging your existinglooking for continuity planning, disaster recovery, cloud services, colocation, toolsets. Our expertise is our ability to provide the knowledge, experience andonline backup, continuity management software, or consulting services, you can flexibility needed to launch your application on AWS.turn to us. 10gen Wipro Technologies Booth 313 Booth 601 www.10gen.com www.wipro.com 10gen is the company behind MongoDB, the leading NOSQL database. 10genWipro Technologies creates winning business outcomes through its deep leads development, builds community, and provides commercial services forindustry experience and a 360° view of “Business through Technology” deliver- MongoDB. MongoDB is an open source document-oriented database helpinging solutions to enable clients to Do Business Better. Wipro Technologies is tens of thousands of companies quickly and easily deliver, scale, and operatean Advanced Consulting Partner of the AWS Partner Network and it provides applications.a wide range of Cloud services, including Systems Integration and ManagedServices on the AWS platform. Wipro Technologies has over 135,000 employeesand clients across 54 countries Apica Booth 521 www.apicasystem.com Apica provides the most effective technology for optimizing the performance of web, cloud and mobile applications. Apica offers companies and develop- ers alike easy-to-use, SaaS, cloud-based load testing and web performance monitoring tools to test applications for maximum capacity, daily performance, improved load times, and protection from peak loads.46 Download the mobile app at: bit.ly/reinventmobile 47
  • Silver Sponsors Avnet Technology Solutions Datapipe Booth 708 Booth 412 www.avnetcloudready.com www.datapipe.comAs a global IT solutions distributor, Avnet Technology Solutions (ATS) collabo- Datapipe, a global managed service provider, was among the first to achieverates with its customers and suppliers to create and deliver services, software “Advanced Consulting Partner” status in the Amazon Partner Network. Datapipeand hardware solutions that address the business needs of their end-user cus- manages and secures mission-critical IT services including cloud computing,tomers.  Within ATS, Avnet Cloud Solutions (www.avnetcloudready.com) focuses infrastructure as a service, platform as a service, colocation and data centers.on building an ecosystem of leading cloud providers and partners to address thedemand for market-ready cloud solutions. Engine Yard Booth 523 CoreSite www.engineyard.com Booth 312 www.coresite.com Engine Yard is the leading Platform as a Service (PaaS), empowering software application innovation more rapidly, easily and cost effectively. Thousands ofCoreSite is a national provider of data center products and interconnection customers in 58 countries, from explosive-growth Web startups to Fortune 500services with 14 data center locations in nine major U.S. markets. CoreSite’s enterprises, rely on Engine Yard to leverage the cloud for competitive advantage.network centric computing platform is a business catalyst, featuring the Any2Internet exchange and network ecosystems, which include access to 225+ carri-ers and service providers and a growing mesh of 15,000+ interconnections. Kognitio Booth 426 www.kognitio.com Couchbase, Inc. Booth 526 Kognitio is driving the convergence of Big Data, in-memory analytics and cloud www.couchbase.com computing. Kognitio Cloud is a ready-to-use Analytical Platform-as-a-Service (PaaS) on the AWS Cloud, offering a scalable and massively-parallel (MPP) in-Couchbase Server is the simple, fast, elastic NoSQL database that delivers a memory processing on Big Data with an affordable pricing structure.more scalable, high-performance, and cost-effective approach to data manage-ment than relational database technology. Layer 7 Technologies Booth 326 CycleComputing www.layer7.com Booth 220 www.cyclecomputing.com Layer 7 Technologies helps enterprises secure and govern interactions that span the Internet, Cloud and mobile devices. Through its award-winning line of SOAOver the last 7 years, CycleComputing has delivered software solutions enabling Gateways, Cloud Brokers and API Proxies, Layer 7 provides the ability to controlyou to quickly on-board your applications to HPC cloud clusters and spin up identity, data security, SLA and visibility requirements for sharing applicationtens of thousands of cores on demand in minutes. We remove the complexity of data and functionality.scheduling and managing your workflow, provide security measures to protectyour data, and dynamically scale your projects as the need requires. Our engi-neering team has over 100 years combined experience working on HPC, grid,and cloud technologies.48 Download the mobile app at: bit.ly/reinventmobile 49
  • Silver Sponsors MarketShare SAP No Booth Booth 120 www.marketshare.com/aws www.sap.comMarketShare offers the industry leading cross-media predictive analytics SAP helps companies of all sizes and industries run fast and run mobile. Build-solutions for global marketers. Called out as a leader in the industry by ing on SAP’s Sybase mobility and Syclo app acquisitions and a broad partnerForrester Research and a “Cool Vendor” by Gartner, MarketShare has ecosystem, the company delivers an end to end enterprise mobility softwareenabled more than half of the Fortune 50 companies to dramatically suite that includes a wide range of robust mobile apps, a mobile app develop-improve their marketing effectiveness. ment platform and mobile security, app and content management for rapidly helping our nearly 200,000 global customers mobilize their businesses. NetApp Booth 510 Splunk www.netapp.com Booth 227 www.splunk.comNetApp creates innovative storage and data management solutions that deliveroutstanding cost efficiency and accelerate business breakthroughs. Discover Splunk® Inc. provides the engine for machine data. Splunk software collects,our passion for helping companies around the world go further, faster at indexes and harnesses the machine-generated big data generated by the web-www.netapp.com. sites, applications, servers and mobile devices that power business. Over 4,400 customers use Splunk Enterprise and gain operational intelligence to improve uptime, reduce cost and mitigate cyber-security risk. qwikLAB™ Booth 722 Ubuntu www.qwiklab.com Booth 111qwikLAB™ is a complete end-to-end cloud platform, used for hands-on www.ubuntu.comsoftware training labcreation, management and consumption. It is deliveredanywhere, anytime, on any device...on-demand. qwikLAB™ used by lab Canonical is the commercial sponsor of the Ubuntu project and the leadingcreators, trainers and students is delivered via classrooms, events, on-line provider of support services for Ubuntu deployments.courses or through publicatiions. Ubuntu is a free, open-source platform for client, server and cloud computing. It has become a natural choice for users from Fortune 500 companies to hardware makers, content providers, and software developers. Riverbed Booth 222 www.riverbed.com VMware Booth 428Riverbed delivers performance for the globally connected enterprise. With www.vmware.comRiverbed, enterprises can successfully and intelligently implement strategicinitiatives such as virtualization, consolidation, cloud computing, and disaster VMware, the global leader in virtualization and cloud infrastructure, enablesrecovery without fear of compromising performance. businesses to thrive in the cloud era by transforming the way they build, deliver and consume information technology resources.50 Download the mobile app at: bit.ly/reinventmobile 51
  • Bronze Sponsors R 3K Technologies LLC Appian Booth 133 Booth 228 keen, kinetic, kaizen www.3ktechnologies.com www.appian.com Acquia Aquilent Booth 129 Booth 607 www.acquia.com www.Aquilent.com Alert Logic Aria Systems Security. Compliance. Cloud. Booth 616 Booth 617 www.alertlogic.com www.ariasystems.com Alfresco Aspera Booth 126 Booth 231 www.alfresco.com www.asperasoft.com AppDynamics Attunity Booth 132 Booth 531 www.appdynamics.com www.attunity.com AppFirst Bluewolf Booth 116 Booth 230 www.appfirst.com www.bluewolf.com52 Download the mobile app at: bit.ly/reinventmobile 53
  • Bronze Sponsors Boundary CliQr Technologies Booth 128 Booth 626 www.boundary.com www.cliqrtech.com ® Brightcove: App Cloud & Zencoder Cloudant CLOUD CONTENT SERVICES Booth 726 Booth 130 www.brightcove.com www.cloudant.com Calgary Scientific CloudPassage Booth 706 Booth 233 www.getpureweb.com www.cloudpassage.com Celstream Technologies CloudSpokes Private Limited Booth 530 Booth 628 www.cloudspokes.com www.celstream.com CFEngine CopperEgg Booth 528 Booth 621 www.copperegg.com www.cfengine.com CITYTECH, Inc. CSS Corp Booth 620 Booth 121 www.csscorp.com R www.citytechinc.com54 Download the mobile app at: bit.ly/reinventmobile 55
  • Bronze Sponsors CTERA Networks Ilesfay Technology Group Booth 430 Booth 728 www.ctera.com www.ilesfay.com DISYS Loggly Booth 127 Booth 512 www.disys.com www.loggly.com enStratus MapR Technologies Booth 229 Booth 131 www.enstratus.com www.mapr.com/ Garantia Data Metamarkets Booth 332 Booth 618 www.garantiadata.com www.metamarkets.com Gemalto Microsoft Booth 118 Booth 710 www.gemalto.com www.microsoft.com/hosting Icenium MomentumSI Booth 619 Booth 527 www.icenium.com www.momentumsi.com56 Download the mobile app at: bit.ly/reinventmobile 57
  • Bronze Sponsors OC4 Ping Identity Booth 122 Booth 529 www.oc4.com www.pingidentity.com Okta Protera Technologies Booth 613 Booth 329 www.okta.com www.protera.biz Opscode Racemi Booth 113 Booth 327 www.opscode.com www.racemi.com Optimizely Reblaze Booth 333 Booth 432 www.optimizely.com www.reblaze.com/ TM Panzura ScaleBase Cloud Storage Made Seamless Booth 609 Booth 330 www.panzura.com www.scalebase.com Parse Smartronix Booth 627 Booth 629 www.parse.com www.smartronix.com58 Download the mobile app at: bit.ly/reinventmobile 59
  • Bronze Sponsors smartShift Technologies Transcend Computing Booth 622 Booth 226 www.transcendcomputing.com a CTE company smartshiftgroup.com/aws_reinvent Sonian Twilio Booth 431 Booth 331 www.sonian.com www.twilio.com Stripe TwinStrata Booth 123 Booth 429 www.stripe.com www.twinstrata.com Sumo Logic uTest Booth 117 Booth 119 www.sumologic.com www.utest.com Symantec Vyatta Booth 611 Booth 623 www.symantec.com www.vyatta.com Think Big Analytics Zadara Storage Booth 328 Booth 232 www.thinkbiganalytics.com www.zadarastorage.com60 Download the mobile app at: bit.ly/reinventmobile 61
  • cloud services Built to scale With the power of Intel® Xeon® processor E5 family, Amazon Web Services EC2 Cluster Compute instances have the performance required to quickly and cost-effectively process vast amounts of data. uP tO uP tO uP tO 80% 70% 30% GREAtER PERFORMANCE MORE ENERGy EFFiCiENt lESS NEtWORK lAtENCy PERFORMANCE EFFiCiENCy lAtENCy 306.74 466 230 nanoseconds 166.75 271 340 nanoseconds Geometrix mean score Benchmark result Average time for an divided by the processor I/o device read to local thermal design power system memory under idle conditions Intel® Xeon® Processor e5 FAMIlY Learn more at intel.com/datacenter/cloud. Copyright © 2012 Intel Corporation. All rights reserved. Intel, the Intel logo, Intel Inside, the Intel Inside logo, Intel Sponsors of Tomorrow., the Intel Sponsors of Tomorrow. logo, Xeon, and Xeon Inside are trademarks of Intel Corporation in the U.S. and other countries. Other names and brands may be claimed as the property of others.62 Download the mobile app at: bit.ly/reinventmobile 63
  • at Vi oth sit 2 bo us 07 ! Traditional Data Center Virtualized Data Center Public Cloud The cloud management platform behind C M YCM companies you know.MYCYCMY K Whether youre new to AWS or a power user, RightScales team of experts can help you with your cloud management needs: Frr Yourrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr Forecast your cloud usage and costs rrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr Outage- proof your application Manage servers together at a ‘system’ level rrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr Manage all your AWS accounts from one dashboard rrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr Stop by our Booth #301 | Attend our breakout sessions www.Xcrrdrrm.crm 64 Download the mobile app at: bit.ly/reinventmobile 65
  • Deliver enterprise desktops and apps seamlessly through the Amazon cloud. Learn how at booth #101. Empower employees. Simplify IT.66 Download the mobile app at: bit.ly/reinventmobile 67
  • THE DATA PROTECTION COMPANY FAST TRACK ProtectV for Understanding our world. Data Encryption, YOUR CLOUD Compliance Esri believes that geography is at the heart of building a more resilient and sustainable world. MIGRATION and Control Geographic knowledge allows you to make critical decisions and empowers you to positively impact the future. Gain a greater understanding of the world around you. We can help. TRY IT NOW! ProtectV Instant ON trial Learn more at esri.com. for AWS and VMware Visit SafeNet at Booth 216 safenet-inc.com/cloud Copyright © 2012 Esri. All rights reserved.68 Download the mobile app at: bit.ly/reinventmobile 69
  • ADVERTISER: CA Technologies DATE: 11/05/12 PUB: Amazon Web Services SIZE: 5” x 6” re:Invent conference with .125” bleed 560 Harrison Ave., Suite 503 Boston, MA 02118 617.338.4441 The down-to-business cloud When you standardize, automate and accelerate your IT, you deliver new business services faster and respond more quickly to business demands. CA Technologies management software can help you discover the real benefit of cloud. + FIND OUT how CA Technologies can help you accelerate, transform and secure your IT by visiting us at booth #206 or ca.com Copyright © 2012 CA. All rights reserved. ca_dtbcloud_aws_206.indd 1 11/5/12 12:43 PM70 Download the mobile app at: bit.ly/reinventmobile 71
  • Are you ready to boldly take your Enterprise where it’s never gone before? Many of the world’s biggest businesses have embraced a cloud-based strategy across the enterprise. Are you ready? Capgemini has developed a comprehensive enterprise Cloud computing approach called COMPLETE. Capgemini COMPLETE brings a proven Cloud strategy and technology platform to your business that spans your entire enterprise. The result is significant cost savings for your business and dramatically faster delivery times. Bring something COMPLETEly new to your enterprise. Learn more about us at www.capgemini.com72 Download the mobile app at: bit.ly/reinventmobile 73
  • Banish bad clouds newvem Meet Good Cloud in Booth #506 Profit from Your Cloud Pick Up Your Plan, build and run good clouds with BMC and Amazon Web Services #407 “Google Analytics for AWS”74 Download the mobile app at: bit.ly/reinventmobile 75
  • Cognizant_AMZON_AD_REV_5X8.pdf 1 11/7/12 3:28 PM FIND US AT BOOTH #307 20TH CENTURY BUSINESS HABITS BELONG THERE. The old ways won’t cut it anymore. That’s why we’re helping companies around the world rethink the way they compete, reinvent the way they work and rewire the USRANACWRSL. way they operate. In short: embrace a more collaborative, flexible and global VER Y. OEC W T ONT O approach. Because today it’s the specific way a business takes care of business that determines how far it will go tomorrow. Business Consulting Application Services Visit us at Booth 517 for more information. IT Infrastructure Services Business Process Outsourcing E CO WVELOPERS WANT FREEDOM EX THEM BOTH. DE NOW YOU CAN GIVE THE FUTURE IS NOW. LET’S PUT IT TO WORK. © 2012 Cognizant Technology Solutions cognizant.com/futureofwork76 Download the mobile app at: bit.ly/reinventmobile 77
  • SPEED PERFORMANCE. Always DELIGHT USERS. available Enterprise Deliver applications on the Amazon cloud with Cloud greater efficiency and control. F5 solutions optimize cloud and on-premises implementations to Solutions increase availability, streamline deployments, ensure scalability, and provide a strategic point of control. Accelerate secure access for users while improving the dynamic flexibility of your infrastructure with F5. Secure, enterprise-grade cloud solutions with contractually guaranteed uptime levels. All backed up by decades of experience and proven availability expertise. Always. Learn more at booth 406 and pick up your Managed IT Service. Recovery. Cloud. Cloud Ninja T-shirt while supplies last. Find out more at www.sungardas.com F5.com/cloud78 Download the mobile app at: bit.ly/reinventmobile 79
  • Apica LoadTest Excellence in Cloud Performance Apica Accelerator Traditional IT Approach The 2nd Watch Approach We test and monitor your web applications using the most advanced combination of Apica WebPerformance global networks, SaaS tools and professional experts available anywhere. Apica WebOverload Apica WebExcellence Apica Watch Apica LoadTest Apica AzureCheck Apica Accelerator Apica ProxySniffer Apica WebPerformance Deploy Applications With Confidence Apica InSite • Scale Tests Into the Millions of Simultaneous Users Apica WebOverload • Self Service, By-the-Hour Spend your time on your • Test Mobile and Cloud Deployments ApicaNet Apica Watch • API for Automated Testing • Integrated Global Test and Monitoring Platform customers. • CloudWatch Monitoring Integration • Selenium Script Support FindApica AzureCheck out more www.apicasystems.com aws-forPrint.pdf 1 9/14/12 4:08 PM • Screen Shot Error Capture www.2ndwatch.com Apica ProxySniffer craigAWS copy.indd 1 2012-09-13 09:48:57 Apica InSite ApicaNet C M YCMMYCYCMY K 80 Download the mobile app at: bit.ly/reinventmobile 81
  • Machine data goes in. Business insight comes out. Accelerate Your Splunk® software takes your raw machine data and makes Business in sense of it. Business sense. IT sense. Common sense. Splunk delivers operational intelligence from machine-generated big data coming from the websites, applications, mobile the Cloud devices, servers and networks that power your business. Run Splunk in Amazon Web Services, on-premises—or use Visit us at booth #1234 our new AWS-based cloud service Splunk Storm™—to gain powerful operational insights. © 2012 Splunk Inc. All Rights Reserved. Join us at our booth #227 to see how Splunk can help you harness machine data from your infrastructure—whether physical, virtual or in the cloud. www.splunk.com/goto/listentoyourdata Avnet builds your ecosystem with LEARN MORE market-ready cloud solutions. avnetcloudready.comCloud_Ad.indd 1 10/17/2012 3:39:18 PM AD-Splunk-AWS-5x4-104.indd 1 9/20/12 1:54 PM BUILD EPIC APPS Our Platform Handles the Rest ey.io/reinvent201282 Download the mobile app at: bit.ly/reinventmobile 83
  • What would you do with millions of dollars in IT savings? GET BACKUP, PERFORMANCE, What could you do running your IT literally a million times faster? Cure cancer? Save pension funds? Discover new energy sources? AND ACCELERATION FOR That’s exactly what CycleComputing customers are doing with YOUR AMAZON CLOUD the massive power of utility supercomputing. CycleComputing software, along with AWS infrastructure, DEPLOYMENTS AND APPLICATIONS enables Fortune 500 enterprises break through business discoveries. Automate, streamline, and execute tens of thousands of cores for pennies on the dollar using CycleCloud FROM RIVERBED TECHNOLOGY and AWS spot instances. Learn how companies like the Hartford saved millions of dollars running production risk management calculations on Improve application performance up to 100x with Cloud Steelhead ® the cloud while achieving results in minutes versus years. LEADER IN UTILITY SUPERCOMPUTING SOFTWARE CycleComputing software takes care of complex tasks by Modernize data protection with Whitewater® and Amazon s3 simplifying and enabling you to focus on your business, your science, and your discoveries. All with an “easy to consume” Accelerate your EC2 applications with Stingray™ subscription model and fast access to AWS resources. From life sciences to financial services to the energy sector, CycleComputing software and AWS enables high-performance computing insights in the enterprise. Big Compute meet Big Data. Big Compute meet bigger results. Visit us at Booth #222 to learn more. www.cyclecomputing.com Couchbase_AWS_hlfpg_ad_5x4in_Sept2012_Final.pdf 1 9/26/12 3:19 PM Discover Couchbase NoSQL in the cloud and learn more Pushing Limits about the database behind C Zynga, Ubisoft, Orbitz and M thousands of other web Y apps worldwide. CM MY CY Check us out. Catch a demo. Win a prize. Learn how Ubisoft uses See how easy it is Enter to win an CMY Couchbase and AWS to to deploy your app RC Helicopter. K scale their social games with Couchbase and Drawings every in their talk Scaling Social AWS. Visit us at #526. 30 minutes. Games, and learn even more during the Gaming The Leader in Predictive Analytics for Marketers Customer Panel, both part of the Gaming Track. marketshare.com/aws Visit us at Booth #52684 Download the mobile app at: bit.ly/reinventmobile 85
  • Your Amazon Accelerate your business with the #1 storage operating system. environment, NetApp® Data ONTAP® offers an unprecedented level of agility, so that your business can shift and grow in whatever direction it needs to. managed. Discover how to transform your storage into an agile data infrastructure that is intelligent, immortal, and infinite at netapp.com/agile. Cloud management, Come visit us at Booth No. 510 tailored to your needs. Call or visit our website to find out what Datapipe’s award-winning managed services can do for your Amazon environments. 1.877.773.3306 ©2012 NetApp. All rights reserved. Specifications are subject to change without notice. NetApp, the NetApp logo, Data ONTAP, and Go further, faster are trademarks or registered trademarks of NetApp, Inc., in the United States and/or other countries. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such. Headline source: NetApp internal estimates, June 2012: VNX, VNXe, Celerra NS can run any of Flare and Dart Operating Systems. Contribution of these products to the OS share has been estimated based on the proportion of NAS and SAN installations www.datapipe.com/aws in these products (NAS – Dart; SAN – Flare). 01NA061.Agile Event Template Due 10/4.indd 1 10/3/12 2:32 PM86 Download the mobile app at: bit.ly/reinventmobile 87
  • RUN like never before. See how at sap.com/runbetter RUN BETTER. ©2012 SAP AG. SAP and the SAP logo are trademarks and registered trademarks of SAP AG in Germany and several other countries. 64¢ doesn’t get you very much these days..._Yuan_An_main_P4C_v1_M1_SWOP3.tif (CMYK; 2769 ppi; Up to Date), SAP- SAP Grd-4C.ai (Up to Date) but it can get you a great deal of analytics! With 64 cents and an AWS account, – No capital expenditure deploy Kognitio Cloud – a secure, – No minimum licensing term ready-to-use analytical Platform- – Unlimited data size limits as-a-Service (PaaS) that enables – Rapid deployment real-time analytics on complex sets – Low budget commitment of data. – Reduced skills requirement Visit Kognitio at Booth #426 or www.kognitio.com/gotryit to learn more! 88 Download the mobile app at: bit.ly/reinventmobile 89
  • HelpNeed HelpAsk the nearest event staff member or go to the Registration Desk on the 2ndfloor, in the Venetian Foyer across from Venetian Ballroom.Hours:Wednesday, November 28 | 7:00am - 9:00pmThursday, November 29 | 7:00am - 9:00pmBadgesPlease wear your badge at all times during the conference. Badges are requiredto access all conference activities, including re: Play party and meals. Badgesare non-transferable. If you lose your badge, you may request a replacement atRegistration with a valid photo ID and reprinting fee of $100.MealsAll conference attendees are welcome to continental breakfast and lunchlocated on the 2nd floor, Hall C.Hours:Wednesday, November 28Breakfast: 7:30am - 8:30am | Lunch: 11:20pm - 1:00pmThursday, November 29Breakfast: 7:30am - 8:30am | Lunch: 12:25pm - 1:30pmLost and FoundLost items will be turned into the Registration Desk located on the 2nd floor.Any remaining items will be turned into Hotel Security at the conclusion of theconference.Business Services CenterThe Business Services Center can provide computer rentals, faxing, printing,secretarial services, Internet access, signage and miscellaneous businessrelated services. Located across from the Bellini Ballroom 2010A on the Casinolevel. Open Monday - Friday: 6:00 am - 8:00 pm, phone number: 702.414.4488In Case of EmergencyThe Venetian’s Security department is operational 24 hours a day and has an EMTteam on duty 24 hours a day, seven days a week. Security hotline: 702.414.9311.Charging StationsIf you need to re:charge your batteries (literally), we have electrical chargingstations located in AWS re: Invent Central and 3rd floor lounges.90
  • Amazon Web Services’first global customer and partner conference.