How Cloud ischanging the VC &  Startup space Joe Ziegler & Pieter Kemps, Amazon Web Services
“Cloud is like a fertilizer that creates              Startups”           Eric Ries, author of NY Times           bestsell...
You begin your Startup in a garage…
…and build a fantastic app
people love it!
and everyone wants to use it…                      Now what?!
Which company……grew to 14 million users in just over a year…reached 150 million photos & terabytes of data…signed up 10 mi...
HOW?
Impact of Cloud on Venture Capital   Impact of Cloud on Startups     Netscape vs Instagram
“Amazon changed the VC industry. This ismind boggling. That little online bookcompany. Not Google. Not Microsoft. NotIBM, ...
1995 & Before                                      Technology Startups require physical hardware and                      ...
2000: Rise of Open Source           Open source software drove technology costs down by 90%,                    which spur...
2005: Enter the Cloud                                            Public Cloud led by Amazon drove total operating         ...
2007: Micro VC / Seed                            Public Cloud led to explosion in the number of Startups                  ...
“Amazon has kind of transformed our abilityto not just do hundreds or thousands, buthundred thousands of startups.”       ...
Impact of Cloud on Startups
idea                     demo                 scale              monetize01                       02                    03...
Experiment More & Develop FasterLaunch your infrastructure in a few clicks so you can ReduceTime to MarketPay only what fo...
Full	  Elas.city	  for	  Maximum	  Scalability	      Scale up to 1000s of servers in minutesFully automate the process of ...
Reduce	  Costs	  &	  Grow	  revenue	              Pay only what for you use, with no commitment and lock in, so           ...
Economic impact of Elastic CloudInfrastructureCost $                                               Unable to serve        ...
Old Startup World        vs       New
Old WorldNew World
•  Pay for what you use = saving money•  Most traffic happens in the afternoons   and evenings, so they reduce the   numbe...
The Start – Development, Innovation, Iteration •  Manually Install Software on each      •  Deploy Globally with a Click  ...
And then…scaling up and scaling out•  Build Data Centres              •  Deploy Globally with a Click  •  Scale out Slowly...
Result Valuation of 1 Billion Dollars at IPO       Currently valuated at 1.5 BillionStaff of 250 People with peak at 2300 ...
Your ApplicationsManagement &     Web Interface                   Identity and Access                            Deploymen...
Your ApplicationsManagement &     Web Interface                   Identity and Access                            Deploymen...
Your ApplicationsManagement &     Web Interface                   Identity and Access                            Deploymen...
Your ApplicationsManagement &     Web Interface                   Identity and Access                            Deploymen...
Your ApplicationsManagement &     Web Interface                   Identity and Access                            Deploymen...
Your ApplicationsManagement &     Web Interface                   Identity and Access                            Deploymen...
Standing on the Shoulders of Giants
May 8, 2012
Breakout TracksCorporate Track                                                Start up & Developer Track12:45 - 1:25      ...
AWS Presentation at the 2012 TechSparks Finale
AWS Presentation at the 2012 TechSparks Finale
AWS Presentation at the 2012 TechSparks Finale
AWS Presentation at the 2012 TechSparks Finale
AWS Presentation at the 2012 TechSparks Finale
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AWS Presentation at the 2012 TechSparks Finale

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Presentation of Pieter Kemps and Joe Ziegler at the 2012 Techsparks Finale.

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AWS Presentation at the 2012 TechSparks Finale

  1. 1. How Cloud ischanging the VC & Startup space Joe Ziegler & Pieter Kemps, Amazon Web Services
  2. 2. “Cloud is like a fertilizer that creates Startups” Eric Ries, author of NY Times bestseller “The Lean Startup”
  3. 3. You begin your Startup in a garage…
  4. 4. …and build a fantastic app
  5. 5. people love it!
  6. 6. and everyone wants to use it… Now what?!
  7. 7. Which company……grew to 14 million users in just over a year…reached 150 million photos & terabytes of data…signed up 10 million users in 12 hours after launching an Android app …with only 3 engineers?
  8. 8. HOW?
  9. 9. Impact of Cloud on Venture Capital Impact of Cloud on Startups Netscape vs Instagram
  10. 10. “Amazon changed the VC industry. This ismind boggling. That little online bookcompany. Not Google. Not Microsoft. NotIBM, HP, Accenture, Cisco, Salesforce.com oranybody else. Amazon. 100% of the credit.” Mark Suster, serial entrepreneur and MD at GRP Partners
  11. 11. 1995 & Before Technology Startups require physical hardware and proprietary software to build their business Typical Series A Spent on… Innovation • $2.5: marketing, • Not a lot, because sales, etc. 5-10M • $2.5M on experimentation is costly infrastructure1995          1996          1997          1998          1999          2000          2001          2002          2003          2004          2005          2006          2007          2008          2009          2010          2011  
  12. 12. 2000: Rise of Open Source Open source software drove technology costs down by 90%, which spurred innovation in technology Typical Series A Spent on… Innovation • Less on technology • A lot more, as 3-5M • More on team, product development, etc experimentation is now less costly1995          1996          1997          1998          1999          2000          2001          2002          2003          2004          2005          2006          2007          2008          2009          2010          2011  
  13. 13. 2005: Enter the Cloud Public Cloud led by Amazon drove total operating costs down by 90% Typical Series A Spent on… Innovation 500K- • Staff – the battle for • Explosion in talent experimentation, innovation, and 3M • Customer Acquisition Startups1995          1996          1997          1998          1999          2000          2001          2002          2003          2004          2005          2006          2007          2008          2009          2010          2011  
  14. 14. 2007: Micro VC / Seed Public Cloud led to explosion in the number of Startups and the emerging of “micro VCs” Angels Incubators VC’s Angels unite in ‘Super Boom in incubator GP-LP structured Angels’ for Seed programs, with micro funds to back early- investments thru VC- investments, stage startups with like setup mentoring, etc. $500k E.g. Manu Kumar (K9), Ram Shriram E.g. TechStars, YC, The Morpheus, E.g. True Ventures, First Round (Sherpalo) Startmate, Innovation Works Capital, Matrix Partners India1995          1996          1997          1998          1999          2000          2001          2002          2003          2004          2005          2006          2007          2008          2009          2010          2011  
  15. 15. “Amazon has kind of transformed our abilityto not just do hundreds or thousands, buthundred thousands of startups.” Steve Blank, author of “The Four Steps to Epiphany”
  16. 16. Impact of Cloud on Startups
  17. 17. idea demo scale monetize01 02 03 04 Experiment More Elasticity Reduce Costs & & & Develop Faster Scalability Grow Revenue
  18. 18. Experiment More & Develop FasterLaunch your infrastructure in a few clicks so you can ReduceTime to MarketPay only what for you use, with no commitment and lock in, so youcan Experiment More at Lower CostsLeverage community support, SDK’s, libraries, and more toachieve Shorter Development Cycles
  19. 19. Full  Elas.city  for  Maximum  Scalability   Scale up to 1000s of servers in minutesFully automate the process of scaling up & down Store billions of objects Globally distribute petabytes of data
  20. 20. Reduce  Costs  &  Grow  revenue   Pay only what for you use, with no commitment and lock in, so No Up-Front Capital Expense Leveraging our large scale, we have reduced our prices 19 times in the last years, leading to Low Costs AWS removes undifferentiated heavy lifting – allowing you to focus70:30   on your business and Generate Revenue
  21. 21. Economic impact of Elastic CloudInfrastructureCost $ Unable to serve customers Predicted Demand Traditional Opportunity Cost – Hardware Capital locked up in Actual idle resources Demand Elasticity & Autoscaling Time
  22. 22. Old Startup World vs New
  23. 23. Old WorldNew World
  24. 24. •  Pay for what you use = saving money•  Most traffic happens in the afternoons and evenings, so they reduce the number of instances at night by 40%.•  At peak traffic $52 an hour is spent on EC2 and at night, during off peak, the spend is as little as $15 an hour. The difference is an amazing 71%
  25. 25. The Start – Development, Innovation, Iteration •  Manually Install Software on each •  Deploy Globally with a Click server •  Scale Out Instantly •  Costly and Lengthy to Fail •  Not Invented Here •  Build Data Centres •  Scale out Slowly
  26. 26. And then…scaling up and scaling out•  Build Data Centres •  Deploy Globally with a Click •  Scale out Slowly •  Scale Out Instantly •  Unlimited Storage
  27. 27. Result Valuation of 1 Billion Dollars at IPO Currently valuated at 1.5 BillionStaff of 250 People with peak at 2300 during last funding round Staff of 31 In July 2011 valuated at 1 Billion with 130 Employees
  28. 28. Your ApplicationsManagement & Web Interface Identity and Access Deployment & Automation MonitoringAdministration Console IAM Federation Billing Beanstalk CloudFormation CloudWatch CDN Messaging Search Distributed Computing Libraries and SDKsApplication Platform CloudFront SES SNS SQS CloudSearch EMR SWF Compute Storage Networking Database Foundation EC2 EBS S3 ELB Route 53 VPC RDS Dynamo ElastiCache SimpleDB Availability Regions Zones Edge Locations AWS Global Infrastructure
  29. 29. Your ApplicationsManagement & Web Interface Identity and Access Deployment & Automation MonitoringAdministration Console IAM Federation Billing Beanstalk CloudFormation CloudWatch CDN Messaging Search Distributed Computing Libraries and SDKsApplication Platform CloudFront SES SNS SQS CloudSearch EMR SWF Compute Storage Networking Database Foundation EC2 EBS S3 ELB Route 53 VPC RDS Dynamo ElastiCache SimpleDB Availability Regions Zones Edge Locations AWS Global Infrastructure
  30. 30. Your ApplicationsManagement & Web Interface Identity and Access Deployment & Automation MonitoringAdministration Console IAM Federation Billing Beanstalk CloudFormation CloudWatch CDN Messaging Search Distributed Computing Libraries and SDKsApplication Platform CloudFront SES SNS SQS CloudSearch EMR SWF Compute Storage Networking Database Foundation EC2 EBS S3 ELB Route 53 VPC RDS Dynamo ElastiCache SimpleDB Availability Regions Zones Edge Locations AWS Global Infrastructure
  31. 31. Your ApplicationsManagement & Web Interface Identity and Access Deployment & Automation MonitoringAdministration Console IAM Federation Billing Beanstalk CloudFormation CloudWatch CDN Messaging Search Distributed Computing Libraries and SDKsApplication Platform CloudFront SES SNS SQS CloudSearch EMR SWF Compute Storage Networking Database Foundation EC2 EBS S3 ELB Route 53 VPC RDS Dynamo ElastiCache SimpleDB Availability Regions Zones Edge Locations AWS Global Infrastructure
  32. 32. Your ApplicationsManagement & Web Interface Identity and Access Deployment & Automation MonitoringAdministration Console IAM Federation Billing Beanstalk CloudFormation CloudWatch CDN Messaging Search Distributed Computing Libraries and SDKsApplication Platform CloudFront SES SNS SQS CloudSearch EMR SWF Compute Storage Networking Database Foundation EC2 EBS S3 ELB Route 53 VPC RDS Dynamo ElastiCache SimpleDB Availability Regions Zones Edge Locations AWS Global Infrastructure
  33. 33. Your ApplicationsManagement & Web Interface Identity and Access Deployment & Automation MonitoringAdministration Console IAM Federation Billing Beanstalk CloudFormation CloudWatch CDN Messaging Search Distributed Computing Libraries and SDKsApplication Platform CloudFront SES SNS SQS CloudSearch EMR SWF Compute Storage Networking Database Foundation EC2 EBS S3 ELB Route 53 VPC RDS Dynamo ElastiCache SimpleDB Availability Regions Zones Edge Locations AWS Global Infrastructure
  34. 34. Standing on the Shoulders of Giants
  35. 35. May 8, 2012
  36. 36. Breakout TracksCorporate Track Start up & Developer Track12:45 - 1:25 Planning the Migration to the Cloud 12:45 - 1:20 AWS Enabling the Startup Ecosystem Santanu Dutt, Solutions Architect, AWS Pieter Kemps, Business Development Manager, AWS1:25 - 2:05 CloudFront & Serving Media from the Edge 1:20 - 1:55 Agile Development on the Cloud Kingsley Wood, Business Development Joe Ziegler, Technology Evangelist, AWS Manager, AWS2:05 - 2:40 Security and Privacy in the AWS Cloud 1:55 - 2:30 Partner Presentation by Intel: The Disruption Miles Ward, Solutions Architect, AWS of Big Data Trend Micro Mrittika Ganguli, Platform Software Architect, Intel2:40 - 3:40 Amazon Database Services: DynamoDB: A 2:30- 3:05 Architecting your Killer App on AWS seamlessly scalable NoSQL datastore & Joe Ziegler, Technology Evangelist, AWS Relational Database Services Deep Dive Sundar Raghavan, General Manager, Amazon RDS, AWS 3:05 - 3:40 Developing for your Target Market: Social, Games & Mobile Apps Kingsley Wood, Business Development Manager, AWS3:40 - 4:15 Benchmarking and Performance on AWS 3:40 - 4:15 Best Practices: Microsoft on AWS Robert Barnes, Director, Benchmarking, AWS Miles Ward, Solutions Architect, AWS
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