CLOUD COMPUTING WITH AWS                   AN INTRODUCTION            Mark Ryland | Chief Solutions Architect
BACKGROUND
How did amazon.com…
…get into cloud computing?
FROM SCALE UP TO SCALE OUTTAMING THE MANY COSTS OF UNDIFFERENTIATED    ITEXTERNALIZING EARLY SERVICESFIRST SERVICES (SQS, ...
AWS Mission           Enable businesses anddevelopers to use web services* to      build scalable, sophisticated          ...
UTILITY COMPUTING
ON DEMAND     UNIFORM            }PAY AS YOU GO    AVAILABLE
ON DEMAND     UNIFORM            }PAY AS YOU GO    AVAILABLE
Compute            }                              Scaling   ON DEMAND     Security                            CDN Backup  ...
Up-Front On-Premise Costs      Variable Cloud Computing Costs     ON-PREMISE                  CLOUD COMPUTING            P...
ELASTIC CAPACITY
Traditional ITCapacity                                            Time           Your IT needs
On and Off                        Fast Growth                          WASTEVariable peaks                     Predictable...
On and Off              Fast Growth                 WITH AWSVariable peaks              Predictable peaks
from one compute instance…
…to thousands
DYNAMO DB DEMO
[screen capture video]provision150,000 I/Osper second in     • See http://www.dynaspeed.net30 seconds……launch 100VMs to lo...
Data bus across availability zones (sync/async replication)DDB storage node    DDB storage node              DDB storage n...
GLOBAL INFRASTRUCTURE
AWS Global Infrastructure         GovCloud    US West       US West    US East       South          EU          Asia      ...
AWS Regions & Availability Zones        Customer Decides Where Applications and Data Reside                  Note: Concept...
Each day AWS adds the equivalent servercapacity to power Amazon when it was a       global, $2.76B enterprise             ...
S3 Scales…                   Total Number of Objects Stored in Amazon S3                                                  ...
SECURITY IS A SHARED   RESPONSIBLITY
Customer DataCustomer                 Platform, Applications, Identity & Access Management                                ...
THANK YOU
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AWS Introduction - Ryland

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  • We are often asked the question: how did Amazon get into cloud computing? Amazon is really good at providing an immense selection of products, and of shipping those products to customers efficiently. But behind that online capability lies years of experience in providing technical services to the business that ensures our online stores are secure, fast, always available and capable of meeting huge seasonal demand.
  • We are often asked the question: how did Amazon get into cloud computing? Amazon is really good at providing an immense selection of products, and of shipping those products to customers efficiently. But behind that online capability lies years of experience in providing technical services to the business that ensures our online stores are secure, fast, always available and capable of meeting huge seasonal demand.
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  • To help understand why Amazon Web Services and Cloud Computing are changing IT delivery, a nice comparison to make is that of a utility like electricity. When electricity was discovered businesses would generate their own, using steam generators to power factories. When electricity was brought together under a national system of supply, it was no longer necessary for everyone to generate their own and buy and maintain their generators, you could simply tap into the grid and use what you needed, paying only for what you did use, and be assured that the electricity you consumed was consistent and always available.
  • Utility computing brings those same benefits to the delivery of IT - the factories of many businesses.
  • services that are normally expensive to manage or difficult to use become available on-demand, in a uniform and available way, and only paid for when used. Just like electricity.This is what AWS does. It takes away the hard work from providing infrastructure IT services and makes them available to anyone on a pay as you go basis.
  • Utility computing brings those same benefits to the deliver of IT - the factories of many businesses.
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  • Traditional IT capacity planning, by the very nature of the logistics of acquiring hardware, installation, configuration and networking, has to take a forward looking view. Complex estimates of the utilization of resources are made in order to handle the peaks you anticipate. Shown here in red is the level of resources a business needs to install in order to handle the peak needs of a service. Demand on that service might vary by the time of day, week, month or year, or be driven by exceptional demand driven by promotions or seasonal events.
  • Each of these examples is typified by wasted IT resources. Where you planned correctly, the IT resources will be over provisioned so that services are not impacted and customers lost during high demand. In the worst cases, that capacity will not be enough, and customer dissatisfaction will result. Most businesses have a mix differing patterns at play, and much time and resource is dedicated to planning and management to ensure services are always available. And when a new online service is really successful, you often can't ship in new capacity fast enough.
  • You control how and when your service scales, so you can closely match increasing load in small increments, scale up fast when needed, and cool off and reduce the resources being used at any time of day. Even the most variable and complex demand patterns can be matched with the right amount of capacity - all automatically handled by AWS.
  • Elasticity works from just 1 EC2 instance to many thousands. Just dial up and down as required.
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  • Amazon is not a single cloud but is rather made up of 8 distinct cloud regions and 30+ edge locations. This is important especially for Government customers with concerns about where their data and servers reside. We took these concerns to heart and even built a cloud region called GovCloud that meets ITAR or US persons only requirements.
  • Transcript of "AWS Introduction - Ryland"

    1. 1. CLOUD COMPUTING WITH AWS AN INTRODUCTION Mark Ryland | Chief Solutions Architect
    2. 2. BACKGROUND
    3. 3. How did amazon.com…
    4. 4. …get into cloud computing?
    5. 5. FROM SCALE UP TO SCALE OUTTAMING THE MANY COSTS OF UNDIFFERENTIATED ITEXTERNALIZING EARLY SERVICESFIRST SERVICES (SQS, S3, EC2 BETA) LAUNCHED IN 2006
    6. 6. AWS Mission Enable businesses anddevelopers to use web services* to build scalable, sophisticated applications. *What people now call “the cloud”
    7. 7. UTILITY COMPUTING
    8. 8. ON DEMAND UNIFORM }PAY AS YOU GO AVAILABLE
    9. 9. ON DEMAND UNIFORM }PAY AS YOU GO AVAILABLE
    10. 10. Compute } Scaling ON DEMAND Security CDN Backup DNS Database UNIFORM Storage Load BalancingPAY AS YOU GO Workflow Monitoring AVAILABLE Networking Messaging
    11. 11. Up-Front On-Premise Costs Variable Cloud Computing Costs ON-PREMISE CLOUD COMPUTING Physical Space Cabling Power Cooling Networking Racks VS $0 to Get Started Servers no long-term contracts Storage Certification Labor
    12. 12. ELASTIC CAPACITY
    13. 13. Traditional ITCapacity Time Your IT needs
    14. 14. On and Off Fast Growth WASTEVariable peaks Predictable peaks CUSTOMER DISSATISFACTION
    15. 15. On and Off Fast Growth WITH AWSVariable peaks Predictable peaks
    16. 16. from one compute instance…
    17. 17. …to thousands
    18. 18. DYNAMO DB DEMO
    19. 19. [screen capture video]provision150,000 I/Osper second in • See http://www.dynaspeed.net30 seconds……launch 100VMs to loadthe database
    20. 20. Data bus across availability zones (sync/async replication)DDB storage node DDB storage node DDB storage node DDB storage node DDB storage node DDB storage node All SSD drives All SSD drives All SSD drives All SSD drives All SSD drives All SSD drives DynamoDB authn / DynamoDB authn / DynamoDB authn / distributed partition distributed partition distributed partition manager (auto- manager (auto- manager (auto- partitioning) partitioning) partitioning) 100 c1.mediums / 200 virtual CPUs Cluster controller Availability Zone Availability Zone Availability Zone Region
    21. 21. GLOBAL INFRASTRUCTURE
    22. 22. AWS Global Infrastructure GovCloud US West US West US East South EU Asia Asia (US ITAR (Northern (Oregon) (Northern America (Ireland) Pacific Pacific Region) California) Virginia) (Sao Paulo) (Singapore) (Tokyo) AWS Regions (8) AWS Edge Locations (30+)
    23. 23. AWS Regions & Availability Zones Customer Decides Where Applications and Data Reside Note: Conceptual drawing only. The number of Availability Zones may vary.
    24. 24. Each day AWS adds the equivalent servercapacity to power Amazon when it was a global, $2.76B enterprise (circa 2000)
    25. 25. S3 Scales… Total Number of Objects Stored in Amazon S3 1 Trillion Peak Requests: 750,000+ 762 Billion per second 262 Billion 102 Billion 14 Billion 40 Billion2.9 Billion Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q4 2011 June 2012
    26. 26. SECURITY IS A SHARED RESPONSIBLITY
    27. 27. Customer DataCustomer Platform, Applications, Identity & Access Management • Customers implement their own set of controls Operating System, Network & Firewall Configuration Client-side Data Encryption & Data Server-side Encryption Network Traffic Protection Integrity Authentication (File System and/or Data) (Encryption/Integrity/Identity) Foundation Services • SAS-70 Type IIAmazon • ISO 27001/ 2 Certification Compute Storage Database Networking • Payment Card Industry (PCI) • Data Security Standard (DSS) • FISMA Compliant Controls Availability Zones • DIACAP Compliant Controls AWS Global • FedRAMP Compliant Controls Edge Locations Infrastructure • ITAR Compliant Regions • HIPAA applications
    28. 28. THANK YOU

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