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CloudFront & Serving
Media from the Edge

        Kingsley Wood
    AWS Business Development
CloudFront & Serving Media from the Edge

                          Benefits
                          deliver service quicker
                          optimal user experience
                          minimal cost
                          massive scale

                          Review and Focus
                          products
                          architectures
                          best practices

                          Requirements
                          media storage
                          processing
                          delivery – static and dynamic
The dream : you create a fantastic app
people love it!
and everyone wants to use it…
Do-It-Yourself Headaches

                           Bandwidth
                            Capacity
         Uptime
        Guarantees

                                           Download
                                            Speed


   Concurrent
   Connections




        Acceptable
         Latency
                     ?                 Audit
                                               Access
                                               Control




                                       Logs
                     Customer
                     Locations
CloudFront in a nutshell

                      A Content delivery network that delivers:
                      • Low latency. Improves media load times.
                      • High bandwidth. Enables high bit rate
                        HD video and other media applications.
                      • Redundant. Eliminates single points of
                        failure.
                      • Scalable. Ensure great experience as
                        number of end users grows.
                      • Global. Worldwide network provides great
                        experience regardless of geography.
                      • Cost-effective. Pay-as-you go model
                        provides flexibility for your business.
Key features for CloudFront

 • RTMP (Flash) and HTTP delivery
 • Live and VOD
 • Low Minimum Expiration (TTL = 0)
 • Adaptive Bitrate Streaming
 • HTTP/HTTPS File Delivery
 • Private Content
 • Programmatic Invalidation
 • Industry-compliant, detailed access logs
 • AWS Management Console
 • Full control via APIs
 • Support for dynamic content
Global infrastructure




 Deployment & Administration


          App Services


Compute     Storage      Database        Regions
                                    An independent collection of AWS resources in a
          Networking                defined geography
                                    A solid foundation for meeting location-dependent
   AWS Global Infrastructure        privacy and compliance requirements
Global Infrastructure




 Deployment & Administration


          App Services


Compute     Storage      Database        Availability Zones
                                    Designed as independent failure zones
          Networking                Physically separated within a typical metropolitan
                                    region
   AWS Global Infrastructure
Global Infrastructure




 Deployment & Administration


          App Services


Compute     Storage      Database        Edge Locations
                                    To deliver content to end users with lower latency
          Networking                A global network of edge locations
                                    Supports global DNS infrastructure (Route53) and
   AWS Global Infrastructure        Cloud Front CDN
Back to Basics

 Delivery of Non-Cached Video Download

                    Object                      Request routed
                                                                      End user
 S3 bucket or   requested from                  to optimal edge
                                   CloudFront                      requests video
custom origin       origin                          location
                                      edge
  with video
                                    locations
   content




                                     Media
                Data transfer of    stored in   Data transfer of
                stored video to       cache     cached video to      End user
                  CloudFront                      end user for     enjoys video
                 edge location                     download


                                                                                    13
Back to Basics

Delivery of Cached Video Download

                                      Request routed
                                                            End user
                                      to optimal edge
                         CloudFront                      requests video
                                          location
                            edge
                          locations


        Skipping these
         steps means
        lower latency
          and better
           customer
          experience


                           Media
                         read from    Data transfer of
                           cache      cached video to      End user
                                        end user for     enjoys video
                                         download


                                                                          14
Instant Global Reach


                             Stockholm


San Jose




                                              Hong Kong




                 Sao Paulo     Web servers
                               in Singapore
Instant Global Reach


                                         Stockholm


San Jose




                                                          Hong Kong




                            Sao Paulo      Web servers
                                           in Singapore
           Dynamic pages (PHP, Java)
           (from Web servers)
           Static content or streaming
           (with CloudFront)
We take care of the rest…

Origin    Single / Multiple
          S3 bucket / external web server

Behavior HTTP / HTTPS
         Minimum TTL (time to live)
         Cookies / Query Strings

Details   Price Class
          CNAMEs – with Route53
          Logging

Enable    Notify all 35 edge locations
          Single CNAME for global latency based routing
Deliver the WHOLE SITE via CloudFront

 User to CloudFront
 Routing based on lowest latency              Dynamic Content
 TCP Optimizations
 Persistent Connections

                                              ELB         EC2



 Your Users     Amazon CloudFront
                                               Static Content
                 www.mysite.com



                       CloudFront to Origin
  Separation of static and dynamic content           S3
     Persistent connections to each origin
 Network paths monitored for performance
Static and Dynamic Content


                     Served
                    from S3
                   /images/*




   London

                                      Served
                                    from EC2
                     Paris             *.php
   Single
   CNAME                       NY
  www.mysite.com
Behind CloudFront



    Media              Relational                    NoSQL
   Storage             Database                     Database
     S3                  RDS                       DynamoDB




             Compute                 Scalability
                                      ELB &
               EC2                  AutoScaling
Putting it all together
Reliable delivery to wide range of clients

 • Multiple delivery protocols for
   different platforms and devices
    • Adobe RTMP
    • HTTP streaming for iOS
    • Microsoft Silverlight
 • Options for live and on-demand
   video
                                                    ?
    • Full control over origin for live streaming
 • Reliability backed by CloudFront
   Service Level Agreement
What customers are saying


“With CloudFront’s strong
performance, ease of use and
flexibility, our team can use the API or
the Console to quickly make changes
to our CDN configuration and see the
updates within minutes. And with the
low cost of delivering dynamic content
using CloudFront, we expect to see
significant cost savings as well.”
What customers are saying


AWS’ reliable infrastructure makes it
easier to focus on other tasks


“As with all the other AWS services we
leverage, using Amazon CloudFront is
so simple and reliable that the team
doesn’t have to think about it. It all just
works, freeing us to focus on building
cool applications.”

               >1Pb/mo through Cloudfront
What customers are saying

NASA Tells the World About Mars
with AWS


Shortly before the landing, NASA/JPL
provisioned stacks of AWS
infrastructure, each capable of
handling 25 Gbps of traffic. As traffic
volumes returned to normal hours after
the landing, NASA/JPL used AWS
CloudFormation to de-provision
resources using a single command.
Best Practices

 OFFLOAD static content
 • reduce your compute demand and costs
 • improve end-user experience
 • increase reliability and durability




             +
Best Practices

 WHOLE SITE via CloudFront
 • reduce your compute demand and costs
 • improve end user experience
 • minimize chatter and simpler model




             +
Best Practices

 DRY (don’t repeat yourself)
 • original vs. derived assets : 33% savings
 • single reference and consistency
 • control, accurate logs and tracking




           S3 (or Glacier)           RRS
Best Practices

 Route53 to host DNS zones
 •   leverage CloudFront edge locations
 •   highly available, reliable, scalable
 •   fast, easy and cost-effective
 •   flexible control with security




     Region 1




     Region 2
EC2                S3




ELB                           Route53

            CloudFront

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Cloud Front & Serving Media From the Edge - AWS India Summit 2012

  • 1. CloudFront & Serving Media from the Edge Kingsley Wood AWS Business Development
  • 2. CloudFront & Serving Media from the Edge Benefits deliver service quicker optimal user experience minimal cost massive scale Review and Focus products architectures best practices Requirements media storage processing delivery – static and dynamic
  • 3. The dream : you create a fantastic app
  • 5. and everyone wants to use it…
  • 6. Do-It-Yourself Headaches Bandwidth Capacity Uptime Guarantees Download Speed Concurrent Connections Acceptable Latency ? Audit Access Control Logs Customer Locations
  • 7. CloudFront in a nutshell A Content delivery network that delivers: • Low latency. Improves media load times. • High bandwidth. Enables high bit rate HD video and other media applications. • Redundant. Eliminates single points of failure. • Scalable. Ensure great experience as number of end users grows. • Global. Worldwide network provides great experience regardless of geography. • Cost-effective. Pay-as-you go model provides flexibility for your business.
  • 8. Key features for CloudFront • RTMP (Flash) and HTTP delivery • Live and VOD • Low Minimum Expiration (TTL = 0) • Adaptive Bitrate Streaming • HTTP/HTTPS File Delivery • Private Content • Programmatic Invalidation • Industry-compliant, detailed access logs • AWS Management Console • Full control via APIs • Support for dynamic content
  • 9. Global infrastructure Deployment & Administration App Services Compute Storage Database Regions An independent collection of AWS resources in a Networking defined geography A solid foundation for meeting location-dependent AWS Global Infrastructure privacy and compliance requirements
  • 10. Global Infrastructure Deployment & Administration App Services Compute Storage Database Availability Zones Designed as independent failure zones Networking Physically separated within a typical metropolitan region AWS Global Infrastructure
  • 11. Global Infrastructure Deployment & Administration App Services Compute Storage Database Edge Locations To deliver content to end users with lower latency Networking A global network of edge locations Supports global DNS infrastructure (Route53) and AWS Global Infrastructure Cloud Front CDN
  • 12. Back to Basics Delivery of Non-Cached Video Download Object Request routed End user S3 bucket or requested from to optimal edge CloudFront requests video custom origin origin location edge with video locations content Media Data transfer of stored in Data transfer of stored video to cache cached video to End user CloudFront end user for enjoys video edge location download 13
  • 13. Back to Basics Delivery of Cached Video Download Request routed End user to optimal edge CloudFront requests video location edge locations Skipping these steps means lower latency and better customer experience Media read from Data transfer of cache cached video to End user end user for enjoys video download 14
  • 14. Instant Global Reach Stockholm San Jose Hong Kong Sao Paulo Web servers in Singapore
  • 15. Instant Global Reach Stockholm San Jose Hong Kong Sao Paulo Web servers in Singapore Dynamic pages (PHP, Java) (from Web servers) Static content or streaming (with CloudFront)
  • 16. We take care of the rest… Origin Single / Multiple S3 bucket / external web server Behavior HTTP / HTTPS Minimum TTL (time to live) Cookies / Query Strings Details Price Class CNAMEs – with Route53 Logging Enable Notify all 35 edge locations Single CNAME for global latency based routing
  • 17. Deliver the WHOLE SITE via CloudFront User to CloudFront Routing based on lowest latency Dynamic Content TCP Optimizations Persistent Connections ELB EC2 Your Users Amazon CloudFront Static Content www.mysite.com CloudFront to Origin Separation of static and dynamic content S3 Persistent connections to each origin Network paths monitored for performance
  • 18. Static and Dynamic Content Served from S3 /images/* London Served from EC2 Paris *.php Single CNAME NY www.mysite.com
  • 19. Behind CloudFront Media Relational NoSQL Storage Database Database S3 RDS DynamoDB Compute Scalability ELB & EC2 AutoScaling
  • 20. Putting it all together
  • 21. Reliable delivery to wide range of clients • Multiple delivery protocols for different platforms and devices • Adobe RTMP • HTTP streaming for iOS • Microsoft Silverlight • Options for live and on-demand video ? • Full control over origin for live streaming • Reliability backed by CloudFront Service Level Agreement
  • 22. What customers are saying “With CloudFront’s strong performance, ease of use and flexibility, our team can use the API or the Console to quickly make changes to our CDN configuration and see the updates within minutes. And with the low cost of delivering dynamic content using CloudFront, we expect to see significant cost savings as well.”
  • 23. What customers are saying AWS’ reliable infrastructure makes it easier to focus on other tasks “As with all the other AWS services we leverage, using Amazon CloudFront is so simple and reliable that the team doesn’t have to think about it. It all just works, freeing us to focus on building cool applications.” >1Pb/mo through Cloudfront
  • 24. What customers are saying NASA Tells the World About Mars with AWS Shortly before the landing, NASA/JPL provisioned stacks of AWS infrastructure, each capable of handling 25 Gbps of traffic. As traffic volumes returned to normal hours after the landing, NASA/JPL used AWS CloudFormation to de-provision resources using a single command.
  • 25. Best Practices OFFLOAD static content • reduce your compute demand and costs • improve end-user experience • increase reliability and durability +
  • 26. Best Practices WHOLE SITE via CloudFront • reduce your compute demand and costs • improve end user experience • minimize chatter and simpler model +
  • 27. Best Practices DRY (don’t repeat yourself) • original vs. derived assets : 33% savings • single reference and consistency • control, accurate logs and tracking S3 (or Glacier) RRS
  • 28. Best Practices Route53 to host DNS zones • leverage CloudFront edge locations • highly available, reliable, scalable • fast, easy and cost-effective • flexible control with security Region 1 Region 2
  • 29. EC2 S3 ELB Route53 CloudFront

Editor's Notes

  1. http://www.flickr.com/photos/scobleizer/3985020876/You created a great webapp and you're proud of it
  2. Remember your great app ? Well, everyone loves it …
  3. AWS’ Reliable Infrastructure Makes it Easier to Focus on Other Tasks. An example customer that has seen the benefits here is PBS.PBS is using Amazon’s CloudFront Content Delivery Network for its streamed media.They were using another CDN initially, but were having reliability issues so they wrote a monitoring tool to test other CDNs, including CloudFront.What they found was that CloudFront had a significantly lower error rate than the incumbent CDN, so within a matter of weeks they made the switch.PBS is now delivering over 1PB/mo through CloudFront.
  4. AWS’ Reliable Infrastructure Makes it Easier to Focus on Other Tasks. An example customer that has seen the benefits here is PBS.PBS is using Amazon’s CloudFront Content Delivery Network for its streamed media.They were using another CDN initially, but were having reliability issues so they wrote a monitoring tool to test other CDNs, including CloudFront.What they found was that CloudFront had a significantly lower error rate than the incumbent CDN, so within a matter of weeks they made the switch.PBS is now delivering over 1PB/mo through CloudFront.