• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
AWS for Start-ups - Case Study - Go Squared

AWS for Start-ups - Case Study - Go Squared



Customer Case Study - GoSquared, Geoff Wagstaff, Co-Founder & CTO

Customer Case Study - GoSquared, Geoff Wagstaff, Co-Founder & CTO



Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    AWS for Start-ups - Case Study - Go Squared AWS for Start-ups - Case Study - Go Squared Presentation Transcript

    • Real-Time Web Analytics On Amazon Web Services @TheDeveloper Google Campus February 2013
    • Real-time web analytics
    • James Taylor Geoff Wagstaff James GillDeveloper + Co-founder CTO + Co-founder CEO + Co-founder
    • LiveStats
    • In 2009, our Server melted.
    • Conventional Hosting• Contractual lock-in. Fixed term subscription• Laborious and slow to provision resources• Restricted• Dedicated, but not bespoke• Boring
    • Business constraints• Experimental technology• Agility• Low budget• Inexperience• High barrier to entry in market
    • GET TO THE CLOUD!!!11!!one!
    • Why AWS? CloudWatch CloudFront StorageGateway S3 EC2 VPC CloudFormation Diverse + growing range of services RDS Data Pipeline DynamoDB SES SNS SWF SQS Glacier ElasticBeanstalk IAM Route53RedShift CloudSearch ElastiCache ElasticTranscoder
    • Why AWS?Flexible & Scalable
    • Why AWS?Pay-as-you-use Pricing
    • Why AWS?Platform agnostic
    • Why AWS?Reputable
    • Challenges• Daunting. Requires new skills and role changes• More moving parts• Architecting for cloud• Deployment - resources, software, data• Automation - scaling, failover, backup
    • Advantages• Full control - freedom, bespoke• Fosters good system design paradigms & avoids complacency• Abundant tools, services, community + documentation• Lowered barriers to entry: infrastructure for anyone• Reduced time to market
    • Gap Year project: Trends
    • Angels (2010)Series A (2011)
    • 6 Team MembersAverage age: 21
    • 25,000 sites and counting
    • Traffic100s Thousands concurrent visitors 100s Millions pageviews/month10s Thousands 99.9% Requests/second Uptime
    • Our Stack (tidier) Traffic Tiered, decoupled, load-balanced ELB Load Balancer clusters Reverse Proxy Auto-scaling. Spot instances Service-oriented architecture: Services Collectors, processing, API, Applications, Website Redis, MongoDB, Data Stores Fault tolerance, failover, backupsMySQL (RDS), EBS, S3AWS Services: EC2, S3, RDS, Route53, CloudWatch, SNS, IAM
    • How we do... Monitoring Graphite - http://graphite.wikidot.com/ Ganglia CloudWatch ServerDensityPagerDuty
    • Best PracticesScale only when necessaryAutomate wiselyDecouple using APIs + messagingMonitor and log everything
    • DestroyEverything
    • Thanks! Geoff Wagstaff @TheDeveloperhttps://engineering.gosquared.com