AWS Enterprise Summit London | Shop Direct Leveraging the Cloud for Success in Digital Retail

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Customer Story: Andy Wolfe, CIO, Shop Direct

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AWS Enterprise Summit London | Shop Direct Leveraging the Cloud for Success in Digital Retail

  1. 1. Shop Direct: leveraging the cloud to drive success in digital retail Andy Wolfe CIO, Shop Direct
  2. 2. Our purpose
  3. 3. Our brands ! •  Explosive growth ! •  Very largest brand £0.7bn! •  Heritage proposition! •  Limited growth online! •  Huge market potential! •  Double digit growth ! YOUNGER FAMILIES! STRIVING FAMILIES! MATURE 50+!
  4. 4. Our transformation SURVIVAL-LED! 2003-07! Integration and consolidation! BUSINESS-LED! 2007-12! Catalogue to! etail capabilities ! CUSTOMER-LED! 2012-today! Vision for world! class digital ! Dec ‘13! 84%!
  5. 5. Why cloud? Scale of our business! Fluctuating customer demand! Reduce ! cost base!
  6. 6. Why AWS? •  Flexible and dynamic •  Efficient and reliable •  Highly cost-effective
  7. 7. The project
  8. 8. The benefits Increased site availability! Record order! rates recorded! Increase in online sales!
  9. 9. The long term picture Optimised! storage! Personalisation via big data! Experimentation! at scale!
  10. 10. Thank You for listening!
  11. 11. AWS Enterprise Summit 2014 #AWSSummit

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