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AWS Enterprise Summit London | Shop Direct Leveraging the Cloud for Success in Digital Retail
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AWS Enterprise Summit London | Shop Direct Leveraging the Cloud for Success in Digital Retail

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Customer Story: Andy Wolfe, CIO, Shop Direct

Customer Story: Andy Wolfe, CIO, Shop Direct

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    AWS Enterprise Summit London | Shop Direct Leveraging the Cloud for Success in Digital Retail AWS Enterprise Summit London | Shop Direct Leveraging the Cloud for Success in Digital Retail Presentation Transcript

    • Shop Direct: leveraging the cloud to drive success in digital retail Andy Wolfe CIO, Shop Direct
    • Our purpose
    • Our brands ! •  Explosive growth ! •  Very largest brand £0.7bn! •  Heritage proposition! •  Limited growth online! •  Huge market potential! •  Double digit growth ! YOUNGER FAMILIES! STRIVING FAMILIES! MATURE 50+!
    • Our transformation SURVIVAL-LED! 2003-07! Integration and consolidation! BUSINESS-LED! 2007-12! Catalogue to! etail capabilities ! CUSTOMER-LED! 2012-today! Vision for world! class digital ! Dec ‘13! 84%!
    • Why cloud? Scale of our business! Fluctuating customer demand! Reduce ! cost base!
    • Why AWS? •  Flexible and dynamic •  Efficient and reliable •  Highly cost-effective
    • The project
    • The benefits Increased site availability! Record order! rates recorded! Increase in online sales!
    • The long term picture Optimised! storage! Personalisation via big data! Experimentation! at scale!
    • Thank You for listening!
    • AWS Enterprise Summit 2014 #AWSSummit