AWS Enterprise Summit London | Shop Direct Leveraging the Cloud for Success in Digital Retail

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Customer Story: Andy Wolfe, CIO, Shop Direct

Customer Story: Andy Wolfe, CIO, Shop Direct

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  • 1. Shop Direct: leveraging the cloud to drive success in digital retail Andy Wolfe CIO, Shop Direct
  • 2. Our purpose
  • 3. Our brands ! •  Explosive growth ! •  Very largest brand £0.7bn! •  Heritage proposition! •  Limited growth online! •  Huge market potential! •  Double digit growth ! YOUNGER FAMILIES! STRIVING FAMILIES! MATURE 50+!
  • 4. Our transformation SURVIVAL-LED! 2003-07! Integration and consolidation! BUSINESS-LED! 2007-12! Catalogue to! etail capabilities ! CUSTOMER-LED! 2012-today! Vision for world! class digital ! Dec ‘13! 84%!
  • 5. Why cloud? Scale of our business! Fluctuating customer demand! Reduce ! cost base!
  • 6. Why AWS? •  Flexible and dynamic •  Efficient and reliable •  Highly cost-effective
  • 7. The project
  • 8. The benefits Increased site availability! Record order! rates recorded! Increase in online sales!
  • 9. The long term picture Optimised! storage! Personalisation via big data! Experimentation! at scale!
  • 10. Thank You for listening!
  • 11. AWS Enterprise Summit 2014 #AWSSummit