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AWSSummit NYC- KeyNote by Werner Vogels
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AWSSummit NYC- KeyNote by Werner Vogels



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  • Create an isolated environment within AWSEstablish subnets to control who and what can access your resourcesConnect your isolated AWS resources and your IT infrastructure via a VPN connectionLaunch AWS resources within the isolated networkUse your existing security and networking technologies to examine traffic to/from your isolated resourcesExtend your existing security and management policies within your IT infrastructure to your isolated AWS resources as if they were running within your infrastructure


  • 1. Ahead in the cloudThe power of infrastructure as a service
    Dr. Werner Vogels
  • 2.
  • 3. Amazon’s Three Businesses
    Consumer (Retail)Business
    Developers &IT Professionals
    Tens of millions of active customer accounts
    Seven countries: US, UK, Germany, Japan, France, Canada, China
    Sell on Amazon websites
    Use Amazon technology for your own retail website
    Leverage Amazon’s massive fulfillment center network
    On-demand infrastructure for hosting web-scale solutions
    Hundreds of thousands of registered customers
  • 4. Amazon Web Services (AWS)
    Your Custom Applications and Services
    as a Service
    Amazon CloudWatch
    AWS Management Console
    AWS Toolkit for Eclipse
    Isolated Networks
    Amazon Virtual Private Cloud
    Content Delivery
    Amazon CloudFront
    Amazon Simple Queue Service (SQS)
    Amazon Simple Notification Service (SNS)
    Amazon Flexible Payments Service (FPS)
    On-Demand Workforce
    Amazon Mechanical Turk
    Parallel Processing
    Amazon Elastic MapReduce
    Amazon Elastic Compute Cloud (EC2)
    • Elastic Load Balancing
    • 5. Auto Scaling
    Amazon Simple Storage Service (S3)
    • AWS Import/Export
    Amazon SimpleDB
    Amazon Relational Database Service (RDS)
  • 6. Billions of Objects in Amazon S3
    Peak Requests:
    120,000+per second
  • 7. The Cloud is not Reliable
    The top myths of cloud computing
    The Cloud is all or nothing
    The Cloud is not Secure
    The Cloud locks you in
    In the Cloud cost is all that matters
  • 8. No Capital Investment
    Reduced Operation Cost
    Fast Time to Market
    Highly Scalable
    No “Heavy Lifting” required
  • 9. Highly Scalable
    Strict Cost Control
  • 10. Fast Time to Market
    Unconstraint Innovation
    Highly Scalable
    Fast Local Performance
    Lowering Cost
  • 11. Ultra-Reliable
    Highly Scalable
    Enabling Innovation
    Lowering Cost
  • 12. Reliablity
    Highly Scalable
    21st Century Thinking
  • 13. By using cloud services, the Federal Government will gain access to powerful technology resources faster and at lower costs. This frees us to focus on mission-critical tasks instead of purchasing, configuring, and maintaining redundant infrastructure.
    Vivek Kundra
    Enhanced security
    The improved computer security includes, but is not limited to, greater protection against network attacks and real time detection of system tampering
  • 14.
  • 15. Highly Scalable
    No Capital Investment
    No “Heavy Lifting” required
    World-wide Operation
    Fast Time to Market
  • 16. The Cloud is not Reliable
    The top myths of cloud computing
    The Cloud is all or nothing
    The Cloud is not Secure
    The Cloud locks you in
    My vendors say I can get all the benefits with a private cloud…
    In the Cloud cost is all that matters
    When Christmas comes…
  • 17. FUD
    Fear, Uncertainty & Doubt
  • 18. a style of computing where massively scalable IT-related capabilities are provided ‘as a service’ across the Internet to multiple external customers.
    Gartner 2008
    Cloud Computing Defined
    - On demand
    - Pay as You Go
  • 19. Key benefits to running in The Cloud
    Lowers Cost
    Eliminates Capital Investment
    Reduces Operational Costs
    Increases Agility
    Reduce Time to Market
    Removes contraints
    Foundation for21st Century Architectures
    Removes the “Heavy Lifting”
    Leverages Scalability, Reliability and Security
  • 20. Scalable
    Increase or decrease capacity in minutes
    Cost Effective
    Low rate, pay-as-you-go
    Multilayer security facilities
    Mission Critical Infrastructure
  • 21. The False Cloud
  • 22. Amazon Virtual Private Cloud (VPC)
    Seamlessly Extending Your Datacenter
    Your existing infrastructure
    Amazon VPC
  • 23. Amazon Virtual Private Cloud (VPC)
    Customer’s isolated AWS resources
    VPN Gateway
    AmazonWeb Services
    Secure VPN Connection over the Internet
  • 24. World-Wide Application deployment
    • Performance
    • 25. Availability
    • 26. Security, certification, complicance
  • AWS Global Reach
    AWS Regions
    US East (Northern Virginia)
    US West (Northern California)
    Europe (Dublin)
    New! Asia Pacific (Singapore)
    AWS CloudFront Locations
    Ashburn, VA / Dallas, TX / Los Angeles, CA / Miami, FL / Newark, NJ / Palo Alto, CA / Seattle, WA / St. Louis, MO / Amsterdam / Dublin / Frankfurt / London / Hong Kong / Tokyo
    / Singapore
  • 27. Cost-effective blob or large object storage
    Minimal relationships between objects
    AWS Database & Storage Solutions
    Amazon S3
    Amazon EC2 + EBS
    Multiple flavors of database engine
    Complete control
    Amazon RDS
    Amazon SimpleDB
    Zero administrative overhead (automatic handling of geo-redundant replication, index creation, database tuning)
    Automatic and elastic scaling of resources to meet request load
    High availability (multiple copies of data for reliability and failover)
    Flexibility (schema-less data store)
    • Native access to database engine
    • 28. Easy migration path (existing code, tools, application are compatible)
    • 29. Key features of a relational database, such as joins or complex transactions
    • 30. Managed experience (offload common DBA tasks, lower total cost of ownership)
  • Innovation on Cloud Pricing Models
    • ON-Demand instances
    • 31. Reserved instances
    • 32. Spot instances
  • 33. Economies of Scale in Utilization
    Facility: ~$88M for 8MW facility
    Servers: Roughly 46k @ $1.45k each
    Server power draw at 30% load: 80%
    Commercial Power: ~$0.07/kWhr
    PUE: 1.5
  • 34. SERVER
  • 35. Economies of Scale in Utilization
    Ideal Effective Utilization
    % Utilization
    Real Utilization
  • 36. Economies of Scale in Utilization
    Ideal Effective Utilization
    Spot Utilization
    On Demand Utilization
    % Utilization
    Reserved Utilization
  • 37.
  • 38. OracleSecure Cloud Backup
  • 39.
  • 40.
  • 41.
  • 42.
  • 43. Development & Test
    Web Site Hosting
    Disaster Recovery
    Load Testing
    Application Hosting
    Marketing Campaigns
    Content Delivery
    Media Distribution
    Software Distribution
    Batch Data Processing
    Large Scale Analysis
  • 44. Internet services strategy
    Early learning strategy
    knowledge management applications, media distribution service, Log data processing, Load and performance test, Software development and testing, 2 tiers applications.
    Long term integration strategy
    Classification of application types
    Classification dependencies
    Classification of risk and compliance requirements
    Classification of ROI potential
    New IT strategy
    Enterprise cloud strategies
  • 45. » Amazon EC2 with Windows Server
    2008, Spot Instances, Boot from
    Amazon EBS
    » Amazon CloudFront Streaming
    » Amazon VPC enters Unlimited Beta
    » AWS Region in Northern California
    » International Support for AWS
    » AWS Multi-Factor Authentication
    » Virtual Private Cloud
    » Lower Reserved Instance Pricing
    » Reserved Instances in EU Region
    » Elastic MapReduce
    » SQS in EU Region
    » Amazon RDS
    » High-Memory Instances
    » Lower EC2 Pricing
    » New SimpleDB Features
    » FPS General Availability
    » AWS Security Center
    » Amazon EC2 with Windows
    » Amazon EC2 in EU Region
    » AWS Toolkit for Eclipse
    » Amazon EC2 Reserved
    » Amazon CloudFront
    Private Content
    » SAS70 Type II Audit
    » AWS SDK for .NET
    » Amazon Elastic MapReduce
    in Europe
    » Amazon EC2 Reserved Instances
    with Windows, Extra Large High
    Memory Instances
    » Amazon S3 Versioning Feature
    » Consolidated Billing for AWS
    » Lower pricing for Outbound Data
    » AWS Import/Export
    » New CloudFront Feature
    » Monitoring, Auto Scaling & Elastic Load Balancing
    » EBS Shared Snapshots
    » SimpleDB in EU Region
    » Monitoring, Auto Scaling &
    Elastic Load Balancing in EU
    » Lower pricing tiers for
    Amazon CloudFront
    » AWS Management Console
    AWS Pace of Innovation
  • 46. Security: understand data and network requirements?
    Operational Performance: proven track record of delivering a reliable cloud platform?
    Cost: track record of lowering prices and comfort running high volume/low margin businesses?
    Options/Flexibility: maximum flexibility in choosing whichever operating system, programming language or services you wish to use?
    Speed of Innovation and Execution: are you being listened to and how nimble is your platform partner?
    Key in Choosing a Cloud
  • 47.
  • 48.