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AWS Customer Presentation – What's Up Interactive – AWS Cloud Storage for the Enterprise 2012

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What's Up Interactive presentation at AWS Cloud Storage for the Enterprise event in NYC on June 6, 2012.

What's Up Interactive presentation at AWS Cloud Storage for the Enterprise event in NYC on June 6, 2012.

Published in: Technology

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Transcript

  • 1. Keith Meade COOkmeade@whatsupinteractive.com @keithmeade
  • 2. About What’s Up Interactive• True Digital Agency – Marketing, Creative, Technology• Atlanta, Georgia• 25 Employees• Clients: FOX, AT&T, Georgia Lottery, Georgia Aquarium, Ingersoll Rand, DS Waters
  • 3. $640 Million Jackpot
  • 4. 10:45pm
  • 5. 10:55pm
  • 6. 11:05pm
  • 7. 11:10pm
  • 8. AWS & What’s Up Interactive• Amazon S3 = Offsite Storage Solution• Amazon EC2 = Pilot Light Solution• Amazon EC2 = Elasticity Solution
  • 9. Offsite Storage with Amazon S3• Code repositories (SVN)• Creative assets• Account and project management• Video
  • 10. Offsite Storage with Amazon S3 S3 BucketWUI Offices – Atlanta WUI with Objects Fiber Connection Back Up Scripts
  • 11. Offsite Storage with Amazon S3• Reduce downtime for production team• Retrieve from anywhere• Reliable back up solution• Reduction by 50% from previous vendor
  • 12. Disaster Recovery with AWS• Data loss is not an option• Opportunities to restore to previous versions• Sites can’t be down
  • 13. Pilot Light with Amazon EC2 & EBS Traffic Web DNS Failover Web Server Server Not Running Application Application Server Server WUIDatacenter Database Database Smaller Instance Server Server Data Data Volume Volume Data Mirroring/ Replication
  • 14. Pilot Light with Amazon EC2 & EBS Traffic Web DNS Web Web Server Failover Server Server Not Running Application Application Server Server WUIDatacenter Database Database Database Smaller Instance Server Server Server Data Data Volume Volume Data Mirroring/ Replication
  • 15. Pilot Light with Amazon EC2 & EBS Traffic Web DNS Web Web Server Failover Server Server Starts in Application Application Minutes Server Server WUIDatacenter Database Database Database Smaller Instance Server Server Server Data Data Volume Volume Data Mirroring/ Replication
  • 16. Pilot Light Setup with Amazon EC2• Pay only for the time you need• Reliable uptime• Turnkey solution for our clients
  • 17. Elasticity with Amazon EC2• Leverage pilot light solutions• Easily scale to meet traffic demand• Resource for datacenter maintenance
  • 18. Elasticity with Amazon EC2 Normal Traffic Web DNS Web Server Failover Server Application Application Scale to Meet Server Server Demand WUIDatacenter Database Database Server Server Data Data Volume Volume
  • 19. Elasticity with Amazon EC2 TRAFFIC SPIKE Web DNS Web Server Failover Server Larger Application Application Instance Server Server WUIDatacenter Database Database Server Server Data Data Volume Volume
  • 20. Elasticity with Amazon EC2• Projected savings over $1 million• Pay only for the resources you need• Reliable uptime• Scalable solution for traffic spikes
  • 21. What We Learned• Jump in and try it• Best practice – continuous testing• Cost savings
  • 22. Keith Meade COOkmeade@whatsupinteractive.com @keithmeade
  • 23. Applying Amazon S3 Services Managed DBs Amazon Delivery DynamoDB Amazon CloudFront Direct Access AWS Direct Workflow Connect Analytics Amazon SWF Amazon Elastic Discovery MapReduce Amazon Cloudsearch DR and Compute Amazon VPC Amazon EC2 Amazon EBS