Keith Meade          COOkmeade@whatsupinteractive.com       @keithmeade
About What’s Up Interactive• True Digital Agency –  Marketing, Creative, Technology• Atlanta, Georgia• 25 Employees• Clien...
$640 Million Jackpot
10:45pm
10:55pm
11:05pm
11:10pm
AWS & What’s Up Interactive• Amazon S3 = Offsite Storage Solution• Amazon EC2 = Pilot Light Solution• Amazon EC2 = Elastic...
Offsite Storage with Amazon S3•   Code repositories (SVN)•   Creative assets•   Account and project management•   Video
Offsite Storage with Amazon S3                                    S3 BucketWUI Offices – Atlanta     WUI      with Objects...
Offsite Storage with Amazon S3•   Reduce downtime for production team•   Retrieve from anywhere•   Reliable back up soluti...
Disaster Recovery with AWS• Data loss is not an option• Opportunities to restore to previous versions• Sites can’t be down
Pilot Light with Amazon EC2 & EBS                                   Traffic             Web                   DNS         ...
Pilot Light with Amazon EC2 & EBS                                   Traffic             Web                   DNS         ...
Pilot Light with Amazon EC2 & EBS                                   Traffic             Web                   DNS         ...
Pilot Light Setup with Amazon EC2• Pay only for the time you need• Reliable uptime• Turnkey solution for our clients
Elasticity with Amazon EC2• Leverage pilot light solutions• Easily scale to meet traffic demand• Resource for datacenter m...
Elasticity with Amazon EC2                               Normal Traffic             Web                  DNS              ...
Elasticity with Amazon EC2                               TRAFFIC SPIKE             Web                   DNS              ...
Elasticity with Amazon EC2•   Projected savings over $1 million•   Pay only for the resources you need•   Reliable uptime•...
What We Learned• Jump in and try it• Best practice – continuous testing• Cost savings
Keith Meade          COOkmeade@whatsupinteractive.com       @keithmeade
Applying Amazon S3 Services    Managed DBs                                                                                ...
AWS Customer Presentation – What's Up Interactive – AWS Cloud Storage for the Enterprise 2012
AWS Customer Presentation – What's Up Interactive – AWS Cloud Storage for the Enterprise 2012
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AWS Customer Presentation – What's Up Interactive – AWS Cloud Storage for the Enterprise 2012

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What's Up Interactive presentation at AWS Cloud Storage for the Enterprise event in NYC on June 6, 2012.

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AWS Customer Presentation – What's Up Interactive – AWS Cloud Storage for the Enterprise 2012

  1. 1. Keith Meade COOkmeade@whatsupinteractive.com @keithmeade
  2. 2. About What’s Up Interactive• True Digital Agency – Marketing, Creative, Technology• Atlanta, Georgia• 25 Employees• Clients: FOX, AT&T, Georgia Lottery, Georgia Aquarium, Ingersoll Rand, DS Waters
  3. 3. $640 Million Jackpot
  4. 4. 10:45pm
  5. 5. 10:55pm
  6. 6. 11:05pm
  7. 7. 11:10pm
  8. 8. AWS & What’s Up Interactive• Amazon S3 = Offsite Storage Solution• Amazon EC2 = Pilot Light Solution• Amazon EC2 = Elasticity Solution
  9. 9. Offsite Storage with Amazon S3• Code repositories (SVN)• Creative assets• Account and project management• Video
  10. 10. Offsite Storage with Amazon S3 S3 BucketWUI Offices – Atlanta WUI with Objects Fiber Connection Back Up Scripts
  11. 11. Offsite Storage with Amazon S3• Reduce downtime for production team• Retrieve from anywhere• Reliable back up solution• Reduction by 50% from previous vendor
  12. 12. Disaster Recovery with AWS• Data loss is not an option• Opportunities to restore to previous versions• Sites can’t be down
  13. 13. Pilot Light with Amazon EC2 & EBS Traffic Web DNS Failover Web Server Server Not Running Application Application Server Server WUIDatacenter Database Database Smaller Instance Server Server Data Data Volume Volume Data Mirroring/ Replication
  14. 14. Pilot Light with Amazon EC2 & EBS Traffic Web DNS Web Web Server Failover Server Server Not Running Application Application Server Server WUIDatacenter Database Database Database Smaller Instance Server Server Server Data Data Volume Volume Data Mirroring/ Replication
  15. 15. Pilot Light with Amazon EC2 & EBS Traffic Web DNS Web Web Server Failover Server Server Starts in Application Application Minutes Server Server WUIDatacenter Database Database Database Smaller Instance Server Server Server Data Data Volume Volume Data Mirroring/ Replication
  16. 16. Pilot Light Setup with Amazon EC2• Pay only for the time you need• Reliable uptime• Turnkey solution for our clients
  17. 17. Elasticity with Amazon EC2• Leverage pilot light solutions• Easily scale to meet traffic demand• Resource for datacenter maintenance
  18. 18. Elasticity with Amazon EC2 Normal Traffic Web DNS Web Server Failover Server Application Application Scale to Meet Server Server Demand WUIDatacenter Database Database Server Server Data Data Volume Volume
  19. 19. Elasticity with Amazon EC2 TRAFFIC SPIKE Web DNS Web Server Failover Server Larger Application Application Instance Server Server WUIDatacenter Database Database Server Server Data Data Volume Volume
  20. 20. Elasticity with Amazon EC2• Projected savings over $1 million• Pay only for the resources you need• Reliable uptime• Scalable solution for traffic spikes
  21. 21. What We Learned• Jump in and try it• Best practice – continuous testing• Cost savings
  22. 22. Keith Meade COOkmeade@whatsupinteractive.com @keithmeade
  23. 23. Applying Amazon S3 Services Managed DBs Amazon Delivery DynamoDB Amazon CloudFront Direct Access AWS Direct Workflow Connect Analytics Amazon SWF Amazon Elastic Discovery MapReduce Amazon Cloudsearch DR and Compute Amazon VPC Amazon EC2 Amazon EBS

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