Getting to MVP
(Minimum Viable Product)
Traditional World
customer is known
features are known
solution is known
Traditional World

is not where we live
Most startups
Know the problem, but not the solution
Many don't even know precisely what
problem they solve
Lean Startups:

LEARN & ADAPT
1. 

Focus on a simple implementation of your idea
1. 

Focus on a simple implementation of your idea

2. 

Start with a minimal core set of features
1. 

Focus on a simple implementation of your idea

2. 

Start with a minimal core set of features

3. 

Release and liste...
1. 

Focus on a simple implementation of your idea

2. 

Start with a minimal core set of features

3. 

Release and liste...
MVP
Smallest thing I can do to test my idea?
a prototype shouldn't require big investments
It should be cheap and validate ideas
This Session

From 0 to MVP in 30 minutes
What matters most?
Cost of Innovation
Focus
« Want to increase innovation?
Lower the cost of failure »
Joi Ito
AWS enables you to
Fail Forward
Fail Faster
Fail Cheaper
Scale

Product Development

MVP

Time
Scale

Innovation & Iteration

MVP

Time
Innovation & Iteration

Now: re-written as

app. Photo sharing is just one feature

photo app. Sold to FB
for 1bn

Scale

...
Innovation & Iteration

Now: micro-blogging,

podcasts

500M users, >10Bn
valuation

Scale

Started: odeo, site to create ...
Innovation & Iteration

Now: raised $42M,

successful. But then game 52…

downloaded 1B times,
25% paid, best sold
game on...
“Timing, perseverance, and ten years of trying
will eventually make you look like an overnight
success.”
Biz Stone, Twitte...
AWS lowers the cost of Innovation
Scenario

Scale

Small team with initial idea for Mobile app
3 months to get to launch
U...
Dev / Test Environment

Average Spend

Scale

$0
p/m

Time
Alpha Release

Average Spend

Scale

$15
p/m

Time
Beta Release / MVP

Average Spend

Scale

$235
p/m

Time
Getting to MVP for $250
Total Spend to MVP

Scale

$250
$0

$15

$235

Time

•  3 months dev/test/release
•  Serving Beta ...
FOCUS!
Your application
Your business & what makes you unique
Innovation, not undifferentiated heavy lifting
Spending deve...
"Startups are all about focus. AWS enables focus"
Ray Bradford, Kleiner Perkins, Caulfield & Byers
“Your users around the world don’t
care that you wrote your own DB”
Mike Krieger, Instagram Cofounder
Focus requires Automation
AWS Elastic
Beanstalk

AWS
OpsWorks

AWS
CloudFormation

DIY /
On Demand

Automated
resource
man...
DEMO	
  

Your	
  MVP	
  on	
  AWS	
  Elas3c	
  Beanstalk	
  
What’s	
  AWS	
  Elas3c	
  Beanstalk?

	
  
We	
  Create	
  the	
  EC2	
  Instance	
  
You	
  Focus	
  on	
  Developing	
  Your	
  App	
  
	
  
User	
  Applica,on	
  ...
Flexibility	
  to	
  Choose	
  your	
  Stack	
  
We’re	
  going	
  to	
  
build	
  this…
	
  
Thank You
aws.amazon.com/start-­‐ups	
  
aws.amazon.com/ac3vate	
  
Taipei

台北

Getting to MVP
Fandora Shop

AWS Cloud Kata for Start-Ups and Developers
Fandora

26k Arts
2k Artist
20k Members

AWS Cloud Kata for Start-Ups and Developers

Fandora shop
Fandora Shop

AWS Cloud Kata for Start-Ups and Developers
Operation Model
Artists
upload works

manufacture
marketing

AWS Cloud Kata for Start-Ups and Developers

Artists
profit s...
Traction

400+ Artists 2.5k Products 7k Units sold

AWS Cloud Kata for Start-Ups and Developers
Our Challenges

"   Build our E-Commerce Platform in 3 months
"   Manufacturing Execution System
"   Responsive Web Layout...
Web Development & Technology Stack

AWS Cloud Kata for Start-Ups and Developers
Using AWS to get to MVP faster

"   Only one full stack engineer so MUST focus on product
development, not infrastructure,...
Now: Manufacturing Execution System (MES) & Responsive Web Layouts on AWS
MES
Factory

Amazon
Glacier
Web
Server

EC2 Inst...
Marketing

AWS Cloud Kata for Start-Ups and Developers
Cloud Watch / Auto Scaling

CloudWatch

Auto Scaling

AWS Cloud Kata for Start-Ups and Developers
Fandora Shop

Revenue

S3	
  Usage	
  (	
  G B	
  )
CloudFront	
  Usage	
  (	
  100	
   G B	
  )

1-­‐Apr

1-­‐May

1-­‐Ju...
Art Your Life
Fandora Shop 不只是販售商品
而是與

不同和色彩繽紛的生活態度

http://shop.fandora.tw
kevin@labin.cc

AWS Cloud Kata for Start-Ups ...
AWS Cloud Kata | Taipei - Getting to MVP
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AWS Cloud Kata | Taipei - Getting to MVP

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AWS Cloud Kata | Taipei - Getting to MVP

  1. 1. Getting to MVP (Minimum Viable Product)
  2. 2. Traditional World customer is known features are known solution is known
  3. 3. Traditional World is not where we live
  4. 4. Most startups Know the problem, but not the solution Many don't even know precisely what problem they solve
  5. 5. Lean Startups: LEARN & ADAPT
  6. 6. 1.  Focus on a simple implementation of your idea
  7. 7. 1.  Focus on a simple implementation of your idea 2.  Start with a minimal core set of features
  8. 8. 1.  Focus on a simple implementation of your idea 2.  Start with a minimal core set of features 3.  Release and listen to your users
  9. 9. 1.  Focus on a simple implementation of your idea 2.  Start with a minimal core set of features 3.  Release and listen to your users Minimum Viable Product
  10. 10. MVP Smallest thing I can do to test my idea?
  11. 11. a prototype shouldn't require big investments
  12. 12. It should be cheap and validate ideas
  13. 13. This Session From 0 to MVP in 30 minutes
  14. 14. What matters most? Cost of Innovation Focus
  15. 15. « Want to increase innovation? Lower the cost of failure » Joi Ito
  16. 16. AWS enables you to Fail Forward Fail Faster Fail Cheaper
  17. 17. Scale Product Development MVP Time
  18. 18. Scale Innovation & Iteration MVP Time
  19. 19. Innovation & Iteration Now: re-written as app. Photo sharing is just one feature photo app. Sold to FB for 1bn Scale Started: burbn, location-based mobile Time
  20. 20. Innovation & Iteration Now: micro-blogging, podcasts 500M users, >10Bn valuation Scale Started: odeo, site to create & share Time
  21. 21. Innovation & Iteration Now: raised $42M, successful. But then game 52… downloaded 1B times, 25% paid, best sold game on AppStore Scale Started: developed 51 games, none very Time
  22. 22. “Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” Biz Stone, Twitter co-founder
  23. 23. AWS lowers the cost of Innovation Scenario Scale Small team with initial idea for Mobile app 3 months to get to launch Unknown customer/problem/solution No cash…. Time
  24. 24. Dev / Test Environment Average Spend Scale $0 p/m Time
  25. 25. Alpha Release Average Spend Scale $15 p/m Time
  26. 26. Beta Release / MVP Average Spend Scale $235 p/m Time
  27. 27. Getting to MVP for $250 Total Spend to MVP Scale $250 $0 $15 $235 Time •  3 months dev/test/release •  Serving Beta customers •  Ready for full production and scale
  28. 28. FOCUS! Your application Your business & what makes you unique Innovation, not undifferentiated heavy lifting Spending developer time in the right place Automate as much as you can (Deep insight alert: Developer Time = Money) Build apps, not infrastructure
  29. 29. "Startups are all about focus. AWS enables focus" Ray Bradford, Kleiner Perkins, Caulfield & Byers
  30. 30. “Your users around the world don’t care that you wrote your own DB” Mike Krieger, Instagram Cofounder
  31. 31. Focus requires Automation AWS Elastic Beanstalk AWS OpsWorks AWS CloudFormation DIY / On Demand Automated resource management – web apps made easy DevOps framework for application lifecycle management and automation Templates to deploy & manage templatedriven provisioning DIY, on demand resources: EC2, S3, customer AMI’s, etc. Convenience Control
  32. 32. DEMO   Your  MVP  on  AWS  Elas3c  Beanstalk  
  33. 33. What’s  AWS  Elas3c  Beanstalk?  
  34. 34. We  Create  the  EC2  Instance   You  Focus  on  Developing  Your  App     User  Applica,on   Applica,on  Service   HTTP  Service   Language  Interpreter   Opera,ng  System   Host  
  35. 35. Flexibility  to  Choose  your  Stack  
  36. 36. We’re  going  to   build  this…  
  37. 37. Thank You aws.amazon.com/start-­‐ups   aws.amazon.com/ac3vate  
  38. 38. Taipei 台北 Getting to MVP Fandora Shop AWS Cloud Kata for Start-Ups and Developers
  39. 39. Fandora 26k Arts 2k Artist 20k Members AWS Cloud Kata for Start-Ups and Developers Fandora shop
  40. 40. Fandora Shop AWS Cloud Kata for Start-Ups and Developers
  41. 41. Operation Model Artists upload works manufacture marketing AWS Cloud Kata for Start-Ups and Developers Artists profit share packaging shipping
  42. 42. Traction 400+ Artists 2.5k Products 7k Units sold AWS Cloud Kata for Start-Ups and Developers
  43. 43. Our Challenges "   Build our E-Commerce Platform in 3 months "   Manufacturing Execution System "   Responsive Web Layouts "   Marketing supported by Auto Scaling AWS Cloud Kata for Start-Ups and Developers
  44. 44. Web Development & Technology Stack AWS Cloud Kata for Start-Ups and Developers
  45. 45. Using AWS to get to MVP faster "   Only one full stack engineer so MUST focus on product development, not infrastructure, 24/7 monitoring, etc. "   Leverage full AWS support & best practices for NodeJS, MongoDB "   AWS enables fast iteration & experimentation AWS Cloud Kata for Start-Ups and Developers
  46. 46. Now: Manufacturing Execution System (MES) & Responsive Web Layouts on AWS MES Factory Amazon Glacier Web Server EC2 Instance Amazon S3 CloudFront Responsive Web Layouts AWS Cloud Kata for Start-Ups and Developers Client
  47. 47. Marketing AWS Cloud Kata for Start-Ups and Developers
  48. 48. Cloud Watch / Auto Scaling CloudWatch Auto Scaling AWS Cloud Kata for Start-Ups and Developers
  49. 49. Fandora Shop Revenue S3  Usage  (  G B  ) CloudFront  Usage  (  100   G B  ) 1-­‐Apr 1-­‐May 1-­‐Jun AWS Cloud Kata for Start-Ups and Developers 1-­‐Jul 1-­‐Aug
  50. 50. Art Your Life Fandora Shop 不只是販售商品 而是與 不同和色彩繽紛的生活態度 http://shop.fandora.tw kevin@labin.cc AWS Cloud Kata for Start-Ups and Developers

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