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Manila

Ge#ng	
  to	
  Scale	
  on	
  AWS	
  
Paul Rivera, CEO, Kalibrr
About Kalibrr

AWS Cloud Kata for Start-Ups and Developers
Kalibrr on AWS

! Kalibrr’s Infrastructure
•  EC2 instances to host their Pyramid and SockJS-Tornado-based web server
•  S...
How AWS Helped Get us to MVP

!   B2C Launch March 2013
• 

0 > 25,000 Users in 2 months

• 

Average user is on the site ...
Kalibrr & AWS

!   Why Kalibrr Chose AWS?
•  Easy, cheap and allows us to focus on the product and not on the
infrastructu...
Kalibrr + AWS

AWS Cloud Kata for Start-Ups and Developers
Thank You!

AWS Cloud Kata for Start-Ups and Developers
Getting to Scale
503

Service Temporarily Unavailable
The server is temporarily unable
to service your request due to
maintenance downtime ...
With AWS, scale from one instance…
…to thousands

Fully automated!
How do I scale my architecture to
support my first 10M users?
“Think Big, Start Small, Scale Fast”
Eric Ries, author of NY Times
bestseller “The Lean Startup”
Idea

MVP

Scale

Profitability

01

02

03

04
Getting to Scale
By building a scalable Architecture to
support your first 10M users
1.	
  Dev	
  &	
  Test	
  
3.	
  Beta	
  Release	
  

2.	
  Alpha	
  Release	
  
Production 1.0
Architecture
Database Options
Self-Managed

Database Server
on Amazon EC2
Your choice of
database running on
Amazon EC2
Bring Your Own
...
But how do I choose what
DB technology I need?
SQL? NoSQL?
Go with Hybrid
How? Why?
Some folks won’t like this.
But…
Go with Hybrid
Why SQL?
Established and well worn technology
Lots of existing code, communities, books, tools, etc
Clear patterns to scal...
Amazon	
  Rela&onal	
  Database	
  Service	
  (RDS)	
  
Feature	
  
PlaAorm	
  support	
  
Preconfigured	
  
Automated	
  p...
Auto-Scaling
Automatic resizing of
compute clusters based on
demand
Feature	
  

Amazon	
  
CloudWatch	
  

Trigger	
  aut...
ProducFon	
  1.0	
  
Architecture	
  
Then add NoSQL for Raw
and Fast Data
Database Query Performance

a) 
b) 
c) 
d) 

Choose	
  the	
  fastest	
  route	
  
Offload	
  your	
  applica&on	
  servers	...
DynamoDB	
  
Provisioned	
  read/write	
  performance	
  per	
  
table	
  
Predictable	
  high	
  performance	
  scaled	
 ...
Production 1.0 Architecture
Well-­‐designed,	
  2	
  Tier	
  architecture	
  
Highly	
  Available	
  due	
  to	
  Mul&ple	...
BUT…
Production 1.0 Architecture
Wasted	
  server	
  capacity	
  for	
  sta&c	
  content	
  
Reliability	
  and	
  durability	
...
SO…
Let’s add
Simple Storage Service (S3)
CloudFront
to optimize the end-user experience
Simple Storage Service (S3)
Feature	
  
Flexible	
  object	
  store	
  
Access	
  control	
  
Server-­‐side	
  encrypFon	
...
 CloudFront	
  
•  World-wide content distribution
network
•  Easily distribute content to end
users with low latency, hig...
Production 1.2
Architecture
Production 1.2 Architecture
Well-­‐designed,	
  2	
  Tier	
  architecture	
  
Highly	
  Available	
  due	
  to	
  Mul&ple	...
BUT…
Production 1.2 Architecture
You are now at Scale…
…with lots of data…
…and need to optimize continuously.
But how and wher...
SO…
Let’s add
Big Data
for analytics of web, mobile, gaming,
and log data
Multiple managed AWS services for Big Data
Elastic MapReduce (EMR)
•  Managed, elastic Hadoop cluster
•  Integrates with S3 & DynamoDB
•  Leverage Hive & Pig analyti...
Foursquare…

…generates a lot of Data

Founded in 2009
112M in Venture Capital
33 million users
1.3 million businesses usi...
Uses EMR for
Evaluation of new features
Machine learning
Exploratory analysis
Daily customer usage reporting
Long-term tre...
Benefits of EMR
Ease-of-Use
“We have decreased the processing time for urgent data-analysis”

Flexibility
To deal with cha...
Production 1.3
Architecture
Production 1.3 Architecture
Well-­‐designed,	
  2	
  Tier	
  architecture	
  
Highly	
  Available	
  due	
  to	
  Mul&ple	...
DEMO	
  

Ge#ng	
  to	
  Scale	
  
Thank You
aws.amazon.com/start-­‐ups	
  
aws.amazon.com/acFvate/cloudkata	
  
AWS Cloud Kata | Manila - Getting to Scale on AWS
AWS Cloud Kata | Manila - Getting to Scale on AWS
AWS Cloud Kata | Manila - Getting to Scale on AWS
AWS Cloud Kata | Manila - Getting to Scale on AWS
AWS Cloud Kata | Manila - Getting to Scale on AWS
AWS Cloud Kata | Manila - Getting to Scale on AWS
AWS Cloud Kata | Manila - Getting to Scale on AWS
AWS Cloud Kata | Manila - Getting to Scale on AWS
AWS Cloud Kata | Manila - Getting to Scale on AWS
AWS Cloud Kata | Manila - Getting to Scale on AWS
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Transcript of "AWS Cloud Kata | Manila - Getting to Scale on AWS"

  1. 1. Manila Ge#ng  to  Scale  on  AWS   Paul Rivera, CEO, Kalibrr
  2. 2. About Kalibrr AWS Cloud Kata for Start-Ups and Developers
  3. 3. Kalibrr on AWS ! Kalibrr’s Infrastructure •  EC2 instances to host their Pyramid and SockJS-Tornado-based web server •  SES for mail, S3 for content •  EC2 instances are configured with EBS, and we load balance using ELB •  Manage our DNS records with Route 53 AWS Cloud Kata for Start-Ups and Developers
  4. 4. How AWS Helped Get us to MVP !   B2C Launch March 2013 •  0 > 25,000 Users in 2 months •  Average user is on the site for 45 minutes •  Up to 200 simultaneous users taking assessments •  No downtime, no issues with latency = We looked like a bigger company than we really were •  Now we’re working on our B2B business and selling our platform directly to MNCs – speed, uptime, reliability are going to be key to us winning (most competitors run natively) AWS Cloud Kata for Start-Ups and Developers
  5. 5. Kalibrr & AWS !   Why Kalibrr Chose AWS? •  Easy, cheap and allows us to focus on the product and not on the infrastructure •  You’re up in minutes, you’re redundant and load balanced with ease !   How We Launched on AWS? •  IaaS (Infrastructure as a Service) + Great support from Amazon ! Kalibrr’s Savings •  No hardware to be purchased •  Focused more on product development and less on Dev Ops AWS Cloud Kata for Start-Ups and Developers
  6. 6. Kalibrr + AWS AWS Cloud Kata for Start-Ups and Developers
  7. 7. Thank You! AWS Cloud Kata for Start-Ups and Developers
  8. 8. Getting to Scale
  9. 9. 503 Service Temporarily Unavailable The server is temporarily unable to service your request due to maintenance downtime or capacity problems. Please try again later.
  10. 10. With AWS, scale from one instance…
  11. 11. …to thousands Fully automated!
  12. 12. How do I scale my architecture to support my first 10M users?
  13. 13. “Think Big, Start Small, Scale Fast” Eric Ries, author of NY Times bestseller “The Lean Startup”
  14. 14. Idea MVP Scale Profitability 01 02 03 04
  15. 15. Getting to Scale By building a scalable Architecture to support your first 10M users
  16. 16. 1.  Dev  &  Test   3.  Beta  Release   2.  Alpha  Release  
  17. 17. Production 1.0 Architecture
  18. 18. Database Options Self-Managed Database Server on Amazon EC2 Your choice of database running on Amazon EC2 Bring Your Own License (BYOL) Fully-Managed Amazon RDS Relational Database as a managed service Flexible licensing: BYOL or License Included Amazon DynamoDB Managed NoSQL database service using SSD storage Seamless scalability Zero administration
  19. 19. But how do I choose what DB technology I need? SQL? NoSQL?
  20. 20. Go with Hybrid
  21. 21. How? Why?
  22. 22. Some folks won’t like this. But…
  23. 23. Go with Hybrid
  24. 24. Why SQL? Established and well worn technology Lots of existing code, communities, books, tools, etc Clear patterns to scalability You aren’t going to break SQL DBs in your first 10 million users. No really, you won’t
  25. 25. Amazon  Rela&onal  Database  Service  (RDS)   Feature   PlaAorm  support   Preconfigured   Automated  patching   Details   Create  MySQL,  SQL  Server  and  Oracle   Get  started  instantly  with  sensible  default   seAngs   Keep  your  database  plaEorm  up  to  date   automa&cally   Backups   Automa&c  backups  and  point  in  &me   recovery  using  snapshots   Manual  DB  snapshots   Failover   Automated  failover  to  slave  hosts  in  event  of   a  failure   •  Database-as-a-Service •  No need to install or manage database instances •  Scalable and fault tolerant configurations ReplicaFon   Easily  create  read-­‐replicas  of  your  data  and   seamlessly  replicate  data  across  availability   zones  
  26. 26. Auto-Scaling Automatic resizing of compute clusters based on demand Feature   Amazon   CloudWatch   Trigger  auto-­‐scaling  policy   Details   Control   Define  minimum  and  maximum  instance  pool   sizes  and  when  scaling  and  cool  down  occurs.   Integrated  to  Amazon   CloudWatch   Use  metrics  gathered  by  CloudWatch  to  drive   scaling.   Instance  types   Run  Auto  Scaling  for  On-­‐Demand  and  Spot   Instances.  Compa&ble  with  VPC.   as-create-auto-scaling-group MyGroup --launch-configuration MyConfig --availability-zones us-east-1a --min-size 4 --max-size 200
  27. 27. ProducFon  1.0   Architecture  
  28. 28. Then add NoSQL for Raw and Fast Data
  29. 29. Database Query Performance a)  b)  c)  d)  Choose  the  fastest  route   Offload  your  applica&on  servers   Cache  it  if  you  can   Single  digit  latencies  where  it  maWers   Dynamo  DB  Query  Performance Average single-digit milliseconds server side latencies Runs on solid state drives, and is built to maintain consistent, fast latencies at any scale DynamoDB   Low  latency   Large  scale   Zero  admin   Predictable  performance   Scale
  30. 30. DynamoDB   Provisioned  read/write  performance  per   table   Predictable  high  performance  scaled  via   console  or  API  
  31. 31. Production 1.0 Architecture Well-­‐designed,  2  Tier  architecture   Highly  Available  due  to  Mul&ple  Availability  Zone   Load  Balancing  &  Auto-­‐Scaling  for  full  scalability   Fully  managed  Database  included     Capable  of  serving  >10K-­‐100Ks  users    
  32. 32. BUT…
  33. 33. Production 1.0 Architecture Wasted  server  capacity  for  sta&c  content   Reliability  and  durability  are  not  yet  op&mal   End-­‐user  experience  could  be  improved  thru   offloading  &  caching  
  34. 34. SO…
  35. 35. Let’s add Simple Storage Service (S3) CloudFront to optimize the end-user experience
  36. 36. Simple Storage Service (S3) Feature   Flexible  object  store   Access  control   Server-­‐side  encrypFon   MulF-­‐part  uploads   Object  versioning   Object  expiry   Durable storage, any object 99.999999999% durability of objects Unlimited storage of objects of any type Up to 5TB size per object Access  logging   Web  content  hosFng   NoFficaFons   Import/Export   Details   Buckets  act  like  drives,  folder  structures  within   Granular  control  over  object  permissions   256bit  AES  encryp&on  of  objects   Improved  throughput  &  control   Archive  old  objects  and  version  new  ones   Automa&cally  remove  old  objects   Full  audit  log  of  bucket/object  ac&ons   Serve  content  as  web  site  with  built  in  page  handling   Receive  no&fica&ons  on  key  events   Physical  device  import/export  service  
  37. 37.  CloudFront   •  World-wide content distribution network •  Easily distribute content to end users with low latency, high data transfer speeds, and no commitments Feature   Fast   Integrated  with  other  services   Dynamic  content   Streaming   Details   Mul&ple  world-­‐wide  edge  loca&ons  to  serve  content  as  close  to  your  users  as  possible   Works  seamlessly  with  S3  and  EC2  origin  servers   Supports  sta&c  and  dynamic  content  from  origin  servers   Supports  rtmp  from  S3  and  includes  support  for  live  streaming  from  Adobe  FMS  and  Microsoe   Media  Server  
  38. 38. Production 1.2 Architecture
  39. 39. Production 1.2 Architecture Well-­‐designed,  2  Tier  architecture   Highly  Available  due  to  Mul&ple  Availability  Zone   Load  Balancing  &  Auto-­‐Scaling  for  full  scalability   Fully  managed  Database  included     Sta&c  content  stored  in  durable,  consistent  way   Improved  end-­‐user  experience  through  CDN   Capable  of  serving  >100K-­‐1M+  users  
  40. 40. BUT…
  41. 41. Production 1.2 Architecture You are now at Scale… …with lots of data… …and need to optimize continuously. But how and where?
  42. 42. SO…
  43. 43. Let’s add Big Data for analytics of web, mobile, gaming, and log data
  44. 44. Multiple managed AWS services for Big Data
  45. 45. Elastic MapReduce (EMR) •  Managed, elastic Hadoop cluster •  Integrates with S3 & DynamoDB •  Leverage Hive & Pig analytics scripts Feature   Scalable   Integrated  with  other   services   Comprehensive   Cost  effecFve   Monitoring   Details   Use  as  many  or  as  few  compute  instances  running  Hadoop  as  you  want.  Modify  the  number  of   instances  while  your  job  flow  is  running     Works  seamlessly  with  S3  as  origin  and  output.  Integrates  with  DynamoDB   Supports  languages  such  as  Hive  and  Pig  for  defining  analy&cs,  and  allows  complex  defini&ons  in   Cascading,  Java,  Ruby,  Perl,  Python,  PHP,  R,  or  C++   Works  with  Spot  instance  types   Monitor  job  flows  from  with  the  management  console  
  46. 46. Foursquare… …generates a lot of Data Founded in 2009 112M in Venture Capital 33 million users 1.3 million businesses using the service 3.5 billion check-ins 15M+ venues, Terabytes of log data
  47. 47. Uses EMR for Evaluation of new features Machine learning Exploratory analysis Daily customer usage reporting Long-term trend analysis
  48. 48. Benefits of EMR Ease-of-Use “We have decreased the processing time for urgent data-analysis” Flexibility To deal with changing requirements & dynamically expand reporting clusters Costs “We have reduced our analytics costs by over 50%”
  49. 49. Production 1.3 Architecture
  50. 50. Production 1.3 Architecture Well-­‐designed,  2  Tier  architecture   Highly  Available  due  to  Mul&ple  Availability  Zone   Load  Balancing  &  Auto-­‐Scaling  for  full  scalability   Sta&c  content  stored  in  durable,  consistent  way   Improved  end-­‐user  experience  through  CDN   Big  Data  analy&cs  built  in  for  con&nuous  op&miza&on   Capable  of  serving  >1m-­‐10M+  users  
  51. 51. DEMO   Ge#ng  to  Scale  
  52. 52. Thank You aws.amazon.com/start-­‐ups   aws.amazon.com/acFvate/cloudkata  

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