AWS 101 Webinar: Journey to the AWS Cloud - Introduction to Cloud Computing with AWS

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Whether you are running applications that share photos or support critical operations of your business, you need rapid access to flexible and low cost IT resources. The term "cloud computing" refers …

Whether you are running applications that share photos or support critical operations of your business, you need rapid access to flexible and low cost IT resources. The term "cloud computing" refers to the on-demand delivery of IT resources via the Internet with pay-as-you-go pricing. Whether you are a start-up who wants to accelerate growth without a big upfront investment in cash or time for technology or an Enterprise looking for IT innovation, agility and resiliency while reducing costs, the AWS Cloud provides a complete set of web services at zero upfront costs which are available with a few clicks and within minutes. In this session learn more about the benefits of Cloud Computing with AWS.

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  • 1. AWS 101 - A Walk through the AWS Cloud: Introduction to Cloud Computing with AWS Oyvind Roti (oyvindr@amazon.com) Principal Solutions Architect ©Amazon.com,  Inc.  and  its  affiliates.    All  rights  reserved.  
  • 2. Some Housekeeping Items •  Please submit your questions throughout and we will try to answer as many as possible towards the end •  We will follow up with you afterwards to address any unanswered questions •  The presentation recording will be shared after the webinar – we will send you an email with the link •  Help us improve - we want to know what you think – please fill out the survey after the webinar
  • 3. Learning about Cloud Computing with AWS What is Cloud Computing and its benefits? Who is using AWS and what are they using it for? What are AWS’s products and how do I use them to run my workloads?
  • 4. What is Cloud Computing?
  • 5. 1. Pay For Infrastructure as you Need it, Not Up Front On-Premises $0 to get started Pay as you go
  • 6. 2. Lower Total Cost of IT Scale allows us to constantly reduce our costs We are comfortable running a high volume, low margin business We pass the savings along to our customers in the form of low prices
  • 7. 3. You Don’t Need to Guess Capacity AWS Actual demand Actual demand Customer Dissatisfaction Self Hosting Waste Predicted Demand Rigid Elastic
  • 8. 4. Increase Innovation: Experiment Fast with Low Cost and Low Risk On-Premises $ Millions Nearly $0 Experiment Infrequently Experiment Often Failure is expensive Fail quickly at a low cost Less Innovation More Innovation
  • 9. 5. Get Rid of Undifferentiated Heavy Lifting We take care of it… Data Centers Power Cooling Cabling Networking Racks Servers Storage Labor So you don’t have to … Buy and install new hardware Setup and configure new software build or upgrade data centers
  • 10. 6. Go Global in Minutes
  • 11. Who is using AWS and what are they using it for?
  • 12. Solving Problems for Organizations Around the World
  • 13. Shell uses AWS to Develop Software Faster and Cheaper Core  Development   Team   Extra  Development   Resources   Contractor  Team   Remote  Team  
  • 14. Newsweek uses AWS for Dynamic Webapps Decreased Operating Expenses by 50% Reduced DNS costs by 93%
  • 15. Shaw Media uses AWS for Disaster Recovery Before Primary site After Primary  site   Saved $1.8 Million in second site costs Disaster Recovery Site Snapshots for granular rollbacks
  • 16. S&P Capital IQ Uses AWS for Big Data Processing S3 Provides data to 4200+ top global investment firms Hadoop Cluster Launched Hadoop faster, Learned Hadoop faster
  • 17. Lionsgate uses AWS To host SharePoint & SAP Amazon VPC Avoided data center build out 50% lower cost than hosting options Saved $1M over 3 years
  • 18. Nasdaq used AWS to Build a New Line of Business
  • 19. Samsung Improved their Product Experience with AWS Saved $34 Million 85% savings versus traditional hosting
  • 20. What are AWS’s products and how do I use them to run my workloads?
  • 21. AWS’s Products Deployment & Administration Application Services Compute Storage Networking AWS Global Infrastructure Database
  • 22. AWS Global Infrastructure 9 Regions 25 Availability Zones Continuous Expansion
  • 23. Architected for Enterprise Security Requirements “The Amazon Virtual Private Cloud [Amazon VPC] was a unique option that offered an additional level of security and an ability to integrate with other aspects of our infrastructure.” Dr. Michael Miller, Head of HPC for R&D
  • 24. Many purchase models to support different needs Free Tier On-Demand Reserved Spot Dedicated Get Started on AWS with free usage & no commitment Pay for compute capacity by the hour with no long-term commitments Make a low, one-time payment and receive a significant discount on the hourly charge Bid for unused capacity, charged at a Spot Price which fluctuates based on supply and demand Launch instances within Amazon VPC that run on hardware dedicated to a single customer For POCs and getting started For spiky workloads, or to define needs For committed utilization For time-insensitive or transient workloads For highly sensitive or compliance related workloads
  • 25. Compute Services Amazon EC2 Auto Scaling Elastic Load Balancing Elastic Virtual servers in the cloud Automated scaling of EC2 capacity Dynamic traffic distribution EC2 Actual
  • 26. Networking Services Amazon VPC: Private, isolated section of the AWS Cloud AWS DirectConnect Amazon Route 53 Private connectivity between AWS and your datacenter Domain Name System (DNS) web service. Availability Zone A Availability Zone B
  • 27. Storage Services Amazon EBS Amazon S3 Amazon Glacier AWS Storage Gateway Block storage for use with Amazon EC2 Internet scale storage via API Storage for archiving and backup Integrates on-premises IT and AWS storage S3, Glacier EBS Images Videos Files Binaries Snapshots Images Videos Files Binaries Snapshots
  • 28. Application Services Amazon CloudFront Amazon CloudSearch Amazon Elastic Transcoder distribute content globally Managed search service Video transcoding in the cloud
  • 29. Database Services Amazon RDS Amazon DynamoDB Amazon ElastiCache Managed relational database service Managed NoSQL database service In-Memory Caching Service DBA  
  • 30. Big Data Services Amazon EMR (Elastic Map Reduce) AWS Data Pipeline Amazon Redshift Hosted Hadoop framework Move data among AWS services and onpremises data sources Petabyte-scale data warehouse service
  • 31. Deployment & Administration Amazon CloudWatch Monitor resources AWS IAM (Identity & Access Mgmt) Manage users, groups & permissions AWS OpsWorks AWS CloudFormation AWS Elastic Beanstalk Dev-Ops framework for application lifecycle management Templates to deploy & manage Automate resource management Web App Enterprise App Database
  • 32. Gartner Magic Quadrant for Cloud Infrastructure as a Service (August  19,  2013)   Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong (asteven@amazon.com). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
  • 33. Let’s build a web application with these products…
  • 34. Amazon   CloudFront   Amazon   S3  Bucket   Web  App   Server   EC2  Instance   Security Group Security Group Auto scaling Group Availability Zone #1 Users   Amazon  Route  53   Elas%c  Load   Balancing   Web  App   Server   EC2  Instance   Security Group Auto scaling Group Availability Zone #2 Security Group
  • 35. What is the next step and how do I take it?
  • 36. Using the Cloud isn’t an ‘All or Nothing’ Choice On-­‐Premises   Resources   Corporate Data Centers IntegraNon   Cloud   Resources  
  • 37. Integrating AWS with Existing On-Premises IT Active Directory Network Configuration Your Private Network Encryption HSM Appliance Backup Appliances Corporate Data Centers Users & Access Rules Cloud Backups Your On-Premises Apps Your Cloud Apps AWS Direct Connect
  • 38. We support a wide range of technologies
  • 39. Our Ecosystem Allows You to use your Existing Management Tools Management Tool Partners Single Pane of Glass
  • 40. We have partners ready to help
  • 41. Strategy 1: Cloud for Development & Test Environments SAP Oracle Enterprise Applications SAP Reduced deployment time from weeks to days Reduced test environment costs 70% reduction in operational costs
  • 42. Strategy 2: Build New Apps in the Cloud Faster to build Facebook App Mobile Streaming Financial Record Archiving Consumer Apps Easier to manage Less expensive to run Distributed architectures for high availability Genetic Sequencing Global Web Sites Marketing Campaigns Social Games
  • 43. Strategy 3: Use Cloud to Make On-Premises Apps Better App  1   Analy%cs   App  2   App  3   …   Corporate Data Centers App  N   Elastic Map Reduce Amazon Redshift AWS Storage Gateway Backup   Amazon S3
  • 44. Strategy 3: Use Cloud to Make On-Premises Apps Better Big Data Analytics Oracle Databases Big Data Analytics Export operational data to AWS for analytics processing Automated backup to S3 with Oracle RMAN 50% cost reduction with 2x faster queries using Amazon Redshift
  • 45. Strategy 4: Cloud Apps that Integrate with On-Premises Apps AWS serves application content & data Hybrid App On-Premises Data Centers Integration to Samsung data centers for financial transactions
  • 46. Strategy 5: Migrate Existing Apps to the Cloud 1/3 of servers migrated to AWS App   On-Premises Data Centers Saved £1.5 Million Migrated 500 web properties in 5 months New product web sites live in 2 days vs. 2 weeks Migrated clinical trials simulations platform Simulations in 1.2hrs vs. 60hrs 64% reduction in costs
  • 47. Strategy 6: All In 100s of applications supporting 33M+ global members 10,000s of EC2 instances in multiple regions & zones At peak consumes 1/3 of US Internet bandwidth
  • 48. Next step…try us for free and connect with us
  • 49. AWS 101 - A Walk through the AWS Cloud: Introduction to Cloud Computing with AWS Oyvind Roti (oyvindr@amazon.com) Principal Solutions Architect ©Amazon.com,  Inc.  and  its  affiliates.    All  rights  reserved.