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AWS 101: Cloud Computing Seminar (2012)

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This introductory seminar explains Cloud Computing and Amazon Web Services (AWS) in great detail. ...

This introductory seminar explains Cloud Computing and Amazon Web Services (AWS) in great detail.

The presenter, Simone Brunozzi (@simon), is an AWS Technology Evangelist.

Recommended for business/technical audiences.

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AWS 101: Cloud Computing Seminar (2012) Presentation Transcript

  • 1. amazon web services AWS 101 Clo u d Co mputing Seminar Simone Brunozzi AWS Technology Evangelist, APACversion 5.2.1 - Apr 19th, 2012 - By Simone Brunozzi - Optimized for 1280x960 - © Amazon Web Services
  • 2. [ Who is Amazon.com? ] 2
  • 3. }Consumer   b usinessSeller   b usinessIT  I nfrastructure  b usiness[ Amazon.com’s three businesses ] 3
  • 4. 1)  Introduction  to  Cloud  Computing2)  What  i s  Amazon  Web  S ervices?3)  S uccess  stories4)  What  i s  u nique  about  AWS?5)  Demo6)  Cloud  Computing  Myths [ Our plan for today ] 4
  • 5. amazon web services More Success   s toriesBusiness Cloud   C omputing Cloud   M yths Unique? More What   i s   AWS?Technical Demo 1. Cloud Computing 5
  • 6. 1)  E lastic  Capacity2)  Quick  and  easy  d eployment3)  No  CapEx,  No  i nitial  i nvestment4)  Pay  as  you  go,  for  what  you  u se  5)  Automation  and  Reusable  components [ Cloud Computing ] 6
  • 7. [ 1. Elastic Capacity ] 7
  • 8. _  S caling   up   a nd  d own  i n  m inutes_  No   need   to  p rovision_  O ptimize   r esources  b ased  o n  y our  n eeds_  C an  e asily  m anage  u nexpected  p eaks [ 1. Elastic Capacity ] 8
  • 9. Capacity traditional IT capacity Time Your IT needs [ Usage Patterns: Traditional IT ] 9
  • 10. On and Off Fast GrowthVariable peaks Predictable peaks [ Usage Patterns: Traditional IT ] 10
  • 11. On and Off WASTE Fast GrowthVariable peaks Predictable peaks [ Usage Patterns: Traditional IT ] 11
  • 12. On and Off WASTE Fast Growth PoorVariable peaks Service Predictable peaks [ Usage Patterns: Traditional IT ] 12
  • 13. Capacity traditional IT capacity Time Elastic CLOUD capacity Your IT needs [ Usage Patterns: Cloud Computing ] 13
  • 14. On and Off Fast GrowthVariable peaks Predictable peaks [ Usage Patterns: Cloud Computing ] 14
  • 15. [ ]2. Quick and easy deployment 15
  • 16. _  IT  Infrastructure  i s  n o  l onger  a  b arrier_  E asier   t o  t est  d ifferent  solutions_  No   need   to  wait  for  p rovisioning_  S horter   development  c ycles [ 2. Quick and easy deployment ] 16
  • 17. [ ]3. No CapEx, no initial investment 17
  • 18. _  No   i nitial   i nvestment  needed_  No   termination  fees_  No   commitments_  C lear   pricing  m odel  ( on  the  w ebsite)[3. No CapEx, no initial investment ] 18
  • 19. [ ]4. Pay as you go, for what you use 19
  • 20. _  P ay  for   s ervers  “ by  t he  h our”  ( on-­‐demand)_  P ay  for   s torage  “ per  G igabyte”  p er  month_  P ay  for   d ata  t ransfer  “ per  G igabyte”_  E asy  t o   turn  r esources  o n/off  ( running  c osts)[4. Pay as you go, for what you use ] 20
  • 21. [ ]5. Automation, reusable components 21
  • 22. _  A utomation,  l ess  r epetitive  tasks  ( “70/30”  rule)_  Better   m anagement  t ools_  F ocus   on  y our  b usiness_  No   need   to  b uild  from  s cratch,  b ut  i nstead  “ reuse”_  No   need   to  work  o n  “ Undifferentiated  H eavy  L ifting”[5. Automation, reusable components ] 22
  • 23. 1)  E lastic  Capacity2)  Quick  and  easy  d eployment3)  No  CapEx,  No  i nitial  i nvestment4)  Pay  as  you  go,  for  what  you  u se  5)  Automation  and  Reusable  components [ Cloud Computing: recap ] 23
  • 24. [ Business Benefits of Cloud Computing ] 24
  • 25. $ Lower costs Focus on your business $Faster time to market Capital efficiency [ Business Benefits of Cloud Computing ] 24
  • 26. amazon web services More Success   s toriesBusiness Cloud   C omputing Cloud   M yths Unique? More What   i s   AWS?Technical Demo 2. Amazon Web Services 25
  • 27. _  Reliable,  S calable,  L ow-­‐Cost  I nfrastructure_  E very   service  o ffers  APIs_  Y ou   can   u se  o nly  t he  c omponents  y ou  n eed_  A ll   the   i mportant  “ building  b locks”  a re  p rovided [ What is Amazon Web Services? ] 26
  • 28. Region GovCloud  Region[ Global AWS Infrastructure ] 27 (as   o f   Apr   1 9th,   2 012)
  • 29. Availability   Z one[ Global AWS Infrastructure ] 28 (as   o f   Apr   1 9th,   2 012)
  • 30. SeaYle South  Bend New  York  (2) London Amsterdam Newark Dublin Stockholm Palo  Alto TokyoSan  Jose Paris Frankfurt Ashburn Milan Los  Angeles  (2) Jacksonville Osaka Dallas Hong  Kong St.Louis Miami Singapore Sao  Paulo Edge   L ocations [ Global AWS Infrastructure ] 29 (as   o f   Apr   1 9th,   2 012)
  • 31. _  C reate   an  AWS  Account_  O pen   t he  AWS  Management  C onsole_  S tart   using  t he  services  ( Amazon  EC2,  A mazon  S 3...) [ Getting started is easy ] 30
  • 32. 31 AWS   Management   C onsole
  • 33. amazon web services[ ]The Amazon Web Services universe 32
  • 34. Command   L ine API Web   C onsole SDK[The Amazon Web Services universe ] 33
  • 35. Management + Interface[The Amazon Web Services universe ] 34
  • 36. Cross Service Features CloudWatch Simple  WorkFlow IAM CloudForma[on Management + Elas[c  BeanStalk Interface[The Amazon Web Services universe ] 35 (some   s ervices   a re   o mitted   h ere)
  • 37. Cross Service Features Platform Building blocks EMR SQS CloudFront Management + RDS DynamoDB Interface SES CloudSearch[The Amazon Web Services universe ] 36 (some   s ervices   a re   o mitted   h ere)
  • 38. Cross Service Features Platform Building blocks Infrastructure Management + Building Interface Blocks EC2 Virtual  Private  Cloud EBS S3[The Amazon Web Services universe ] 37 (some   s ervices   a re   o mitted   h ere)
  • 39. Elas[c  Beanstalk Cross Simple  WorkFlow Service CloudForma[on CloudWatch     Features IAM Command  Line Web  Console APIs Platform SDK Building RDS    CloudSearch SES    CloudFront    SQS blocks    EMR    DynamoDB Infrastructure Management + Building VPC      EC2 EBS      S3 Interface Blocks[The Amazon Web Services universe ] 38 (some   s ervices   a re   o mitted   h ere)
  • 40. amazon web services More Success   s toriesBusiness Cloud   C omputing Cloud   M yths Unique? More What   i s   AWS?Technical Demo 3. Success stories 39
  • 41. [ What do customers run on AWS? ] 40
  • 42. [ Enterprise Applications ] 41
  • 43. _  U sing   AWS  s ince  April  2010_  H ybrid   environment  ( AWS  +  traditional  I T)_  D ev/Test  i s  r eady  within  A mazon  V PC_  F oundation  p latforms  a re  A WS-­‐ready [ Shell ] 42
  • 44. _  S everal   services  are  o n  A WS_  S mart-­‐TV   Hubsite:  S amsung  T V  a pplication,  i s  o n  A WS_  S aved   CapEx  b y  3 4  Million  U S$_  Reduced  O pEx  b y  8 5% [ Samsung ] 43
  • 45. [ Media and Web Applications ] 44
  • 46. _  26   Million  subscribers_  Netflix   i s   ~25%  o f  U S  Internet  traffic_  T hey   are   ~100%  o n  AWS_  A drian   Cockcroft,  Cloud  A rchitect:  http://www.slideshare.net/adrianco [ Netflix.com ] 45
  • 47. 46 Animoto   u se   case
  • 48. _  S imple   w ay  t o  create  v ideos  w ith  y our  p ictures_  F acebook   App:  F rom  5 0  to  5,000  s ervers  i n  3  d ays_  Later   optimization  with  C luster  G PU  I nstances  ( EC2)_  F reemium   model [ Animoto.com ] 47
  • 49. Capacity Peak   o f   5,000 EC2   i nstances Launch   o f Facebook   App Time [ Animoto.com ] 48
  • 50. [ Big Data, HPC, Analytics ] 49
  • 51. _  P rocessing  o f  Cassini  p robe  i mages  ( 200,000+)_  A ll-­‐Terrain  Hex-­‐Limbed  Extra-­‐Terrestrial  Explorer  r obot_  M any   other  s ystems  on  A WS [ NASA JPL ] 50
  • 52. [ Archive, Disaster Recovery ] 51
  • 53. _  Replay   and  a nalysis  o f  t he  a ctivity  i n  the  s tock  market_  Interface   built  with  Adobe  F LEX  +  A IR_  T he  Infrastructure  i s  p urely  A mazon  S 3 [ Nasdaq ] 52
  • 54. 53 Nasdaq   o n   Amazon   S 3
  • 55. [ Mobile and games ] 54
  • 56. _  T wo   founders  i n  P erth,  A ustralia_  “ Discovr  Apps”  for  i Phone:  2 50,000  d ownloads  i n  4  days_  T hey   are   #1  i n  2 8+  Countries [ Filter Squad ] 55
  • 57. (Video   a vailable   a t:   h ttp://bit.ly/aws101_v5_discovrapps) 56 Discovr   Apps
  • 58. _  Based   i n  B eijing_  A mong   t he  t op  7  g ame  developers  o n  F acebook_  3  Million   daily  a ctive  u sers  globally [ FunPlus Game ] 57
  • 59. “With  our  social  game  growing   from  1  million  to  3  million  in  3   months,  we  can  spin  out  more  than  300   servers  quickly,  only  managed  by  ONE   engineer.”Chen   Q i,   C OO,   F un+   G ame [ FunPlus Game ] 58
  • 60. amazon web services More Success   s toriesBusiness Cloud   C omputing Cloud   M yths Unique? More What   i s   AWS?Technical Demo 4. What’s unique about AWS? 59
  • 61. [ Flexibility, Freedom of choice ] 60
  • 62. _  M ultiple   Operating  S ystems  ( Linux,  W indows...)_  M ultiple   S oftware  P latforms  ( SAP,  I BM...)_  M ultiple   Databases  ( Oracle,  M S  S QL,  M ySQL...)_  M any   l icensing  o ptions[ Flexibility, Freedom of choice ] 61
  • 63. [ Security ] 62
  • 64. _  “ Security   i s  o ur  n umber  o ne  p riority”_  M any   S ecurity  c ertifications  ( ISO  2 7001,  P CI-­‐DSS-­‐1,  etc)_  D ata   privacy  t hrough   e ncryption_  http://aws.amazon.com/security_  W hite   P apers:  S ecurity  P rocesses,  Risk  a nd  C ompliance [ Security ] 63
  • 65. [ Support ] 64
  • 66. _  F ree  support  ( Forum,   e mail...)_  P remium  s upport:  Bronze,  S ilver,  G old,  P latinum_  S ervice   Health  Dashboard_  H ealth   S tatus  for  AWS  c omponents  ( EC2,  EBS...) [ Support ] 65
  • 67. [ Pace of innovation ] 66
  • 68. New Services 82or Updates 61 48 24 9 2007 2008 2009 2010 2011 Time [ Pace of innovation ] 67
  • 69. [ Global Partner Ecosystem ] 68
  • 70. [ Global Partner Ecosystem ] 69
  • 71. [ AWS Marketplace ] 70
  • 72. [ AWS Training ] 71
  • 73. amazon web services More Success   s toriesBusiness Cloud   C omputing Cloud   M yths Unique? More What   i s   AWS?Technical Demo 5. Demo 72
  • 74. _  W e   w ill   setup  a  CRM  s ystem  i n  a  f ew  minutes._  W e   are   going  t o  u se:         +   V irtual   s ervers   ( Amazon   E C2)         +   C ontent   D elivery   ( CloudFront)         +   R DS   ( Relational   D atabase   S ervice) [ Example: CRM in the Cloud ] 73
  • 75. _  W e   l aunch  an  E C2  i nstance  ( virtual  s erver  i n  the  C loud)  with  S ugarCRM  already  p re-­‐installed._  W e   t hen  attach  an  “ Elastic  I P”  to  the  EC2  i nstance._  S ome   steps  will  b e  o mitted. [ Step 1: CRM on Amazon EC2 ] 74
  • 76. (Video   a vailable   a t:   h ttp://bit.ly/aws101_v5_video1) 75 Demo   -­‐   p art   1
  • 77. _  Let   me   show  y ou  h ow  to  u se  A mazon  S 3  to  h ost  any  type  of   c ontent._  A mazon   S 3   o ffers  a  h igh  d urability,  a nd  i t’s  i deal  f or  backups   a nd   s toring   f iles. [ Step 2: Amazon S3 ] 76
  • 78. (Video   a vailable   a t:   h ttp://bit.ly/aws101_v5_video2) 77 Demo   -­‐   p art   2 a
  • 79. _  A ny   content  ( including  t hat  p icture)  c an  b e  d istributed  worldwide  with  a  “ CloudFront  d istribution”._  T o  enable   i t  within  t he  C RM,  s ome  c hanges  i n  the  H TML  code  would  b e  n eeded. [ Step 3: global distribution ] 78
  • 80. Edge   L ocations[ Cloudfront Edge locations ] 79 (as   o f   M ar   3 1st,   2 012)
  • 81. (Video   a vailable   a t:   h ttp://bit.ly/aws101_v5_video3) 80 Demo   -­‐   p art   2 b
  • 82. _  W e   l aunch  a  Database  i nstance  o n  RDS  ( Relational  Database   S ervice),   t o   replace   o ur   p revious   D B._  A t  t he   end,  we  will  b e  a ble  to  u se  the  ENDPOINT  t o  replace   o ur   p revious   D atabase   with   RDS.[Step 4: Moving the Database to RDS ] 81
  • 83. EC2 RDS Web   Master Database[ Our Cloud architecture ] 82
  • 84. EC2 RDS Web   Master Database[ Our Cloud architecture ] 83
  • 85. EC2 RDS Web   Master[ Our Cloud architecture ] 84
  • 86. (Video   a vailable   a t:   h ttp://bit.ly/aws101_v5_video4) 85 Demo   -­‐   p art   3 a
  • 87. _  W e   w ill   e nable  a  “ Read  R eplica”  ( faster  read  a ccess)._  W e   w ill   a lso  enable  a   “ Standby  R eplica”  ( for  h igh  availability  a nd  i ncreased   d urability).[Step 5: Read replica, standby replica ] 86
  • 88. EC2 RDS Web   Master[ Our Cloud architecture ] 87
  • 89. EC2 RDS Web   Master RDS Read  R[ Our Cloud architecture ] 88
  • 90. EC2 RDS RDS Web   Master Standby RDS Read  R[ Our Cloud architecture ] 89
  • 91. EC2 RDS RDS Web   Master Standby RDS Read  R[ Our Cloud architecture ] 90
  • 92. EC2 RDS Web   Master RDS Read  R[ Our Cloud architecture ] 91
  • 93. (Video   a vailable   a t:   h ttp://bit.ly/aws101_v5_video5) 92 Demo   -­‐   p art   3 b
  • 94. amazon web services More Success   s toriesBusiness Cloud   C omputing Cloud   M yths Unique? More What   i s   AWS?Technical Demo 6. Cloud Computing myths 93
  • 95. _  M ultiple   Regions  /  Availability  Z ones_  M any   companies  achieve  b etter  p erformance  o n  AWS_  S ervice   L evel  Agreements_  A mazon   S 3’s  Durability:   9 9.999999999% [ 1. The Cloud is not reliable ] 94
  • 96. _  S ecurity  i s   #1  P riority  for  A WS_  C ertifications  ( ISO  2 7001,  P CI-­‐DSS-­‐1,  . ..)_  A udits_  A mazon.com  u ses  AWS  T echnology_  E ncryption_  “ Wipe   C lean”  for  S torage[ 2. Security / privacy not adequate ] 95
  • 97. _  S cale   and  U tilization  a re  n ot  the  s ame_  H uge   CapEx_  No   true   Elasticity_  S till  n eed  t o  m anage  t he  “ Undifferentiated  h eavy  l ifting”_  No   “ Pay   as  y ou  g o”_  D o  y ou   have  APIs  for  e verything?[ 3. Same benefits on my own cloud ] 96
  • 98. _  C loud   i s  n ot  “ all  o r  n othing”_  100%   on  C loud  i s  easier  f or  green  f ield  s cenarios_  T o  start,  m ove  s mall  p rojects  to  A WS_  E xample:  Netflix  adopted  a  l ong  term  migration   plan[ 4. I can’t move everything to AWS! ] 97
  • 99. _  Better   resource  m anagement_  F aster   t ime  t o  m arket_  Improved   b usiness  a gility_  A ble   t o   focus  m ore  o n  y our  b usiness[ 5. Cost is the only advantage ] 98
  • 100. amazon web servicesHow to get s tarte d? 99
  • 101. _  C reate   an  AWS  a ccount_  S ubscribe   to  s ervices  ( EC2,  S 3...)_  U se  t he   A WS  Management  C onsole  to  try  them  o ut_  No   termination  fees,  n o  c ommitments_  Y ou   might   b e  eligible  f or  the  f ree  tier [ Getting started with AWS ] 100
  • 102. amazon web serviceshttp://bit.ly /aws101_v5 Simone Brunozzi AWS Technology Evangelist, APAC Twitter: @simon @awspodcast 101
  • 103. amazon web servicesPlease share it! Thanks! 102